Arts and Humanities. Media & Communication Postgraduate Taught Masters Module Information.

Transcription

1 Arts and Humanities edia & Communication Postgraduate Taught asters odule Information

2 Welcome to edia & Communication in the College of Arts and Humanities at Swansea University. Our exciting and innovative teaching, research and creative/professional expertise enrich our Postgraduate Taught asters programmes. For information on the course and the structure of our programmes, please read this module information booklet. A DEGREE STRUCTURE Each programme is divided into two parts. Part One consists of 120 credits of core and optional modules. Full-time students study these over two semesters, part-time students over four. Part Two consists of the Dissertation worth 60 credits. It is undertaken following the successful completion of part one. Each programme contains compulsory and optional modules. Visit: for information on term dates. DISCLAIER The Department has made all reasonable efforts to ensure that the information contained within this publication is accurate and up-to-date when published but can accept no responsibility for any errors or omissions. The Department reserves the right to revise, alter or discontinue programmes or modules and to amend regulations and procedures at any time, but every effort will be made to notify interested parties. It should be noted that not every module listed in this handbook may be available every year, and changes may be made to the details of the modules. 2

3 DIGITAL Programme Undergraduate modules available to Visiting Students DIGITAL EDIA Semester One Compulsory Semester One Optional SD01 Thinking about Digital edia SJ01 Global edia S-13 PR Branding and Promotion S-12 Online Journalism Semester Two Compulsory SD03 The Digital Edge S-11 Project & Dissertation Preparation Semester Two Optional SD04 The Business and Politics of Digital edia SD06 Digital Skills and Defence L00 Professional and Promotional Writing 3

4 DIGITAL Programme Undergraduate modules available to Visiting Students COUNICATION, EDIA PRACTICE & PR Semester One Compulsory S-09 Visual Communication and edia Design S-13 PR, Branding and Promotion Semester One Optional Plus one option from: SD01 Thinking about Digital edia Plus one option from: SJ 01 Global edia S-12 Online Journalism SJ40 Risk Reporting SJ41 War Reporting SJ99 Reporting Terrorism Semester Two Compulsory S-08 Video & Documentary aking S-11 A Project & Dissertation Preparation Semester Two Optional Plus one option from: L00 Thinking about Digital edia Plus one option from: SJ03 International Journalism SD03 The Digital Edge SD04 The Business and Politics of Digital edia SJ11 Development Communications SD04 The Business and Politics of Digital edia SD06 Digital Skills and Defence 4

5 DIGITAL Programme Undergraduate modules available to Visiting Students INTERNATIONAL JOURNALIS Semester One Compulsory SJ01 Global edia S-12 Online Journalism Semester One Optional SD01 Thinking about Digital edia S-13 PR, Branding and Promotion SJ40 Risk Reporting SJ41 War Reporting SJ99 Reporting Terrorism PO-32 Conceptual Issues in the Theory and Practice of Socail Sciences Semester Two Compulsory SJ03 International Journalism S-11 Project & Dissertation Preparation Semester Two Optional L00 Promotional and Professional Writing SJ11 Development and Communications SD03 The Digital Edge SD04 The Business and Politics of Digital edia SD06 Digital Skills and Defence 5

6 Undergraduate modules available to Visiting Students SEESTER ONE COPULSORY ODULES (DIGITAL EDIA) SD01 Thinking about Digital edia Credit Points 20 odule Co-ordinator Dr Rhys Jones Semester 1 (Sep-Jan Taught) Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Not applicable Through close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres. 1. Confounding fathers: the foundations of digital media 2. The Origin of the PCs 3. Getting with the program: the issue of software 4. The question of information 5. How the Web was won 6. Knowledge and collaboration 7. From Web 2.0 to co-creation 8. Stream lovers: the public sphere and social networks 9. Critics and warnings 10. Humanity 2.0 6

7 SEESTER ONE OPTIONAL ODULES (DIGITAL EDIA) SJ01 Global edia odule Co-ordinator Dr Yan Wu Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module provides an overview of the structure and political economy of global communication. It considers the implications of global infrastructure on international news flow. S-13 PR, Branding and Promotion odule Co-ordinator rs Sian Rees Assessment ethod Assignment 1, Assignment 2 oderation approach to main assessment Second marking as sampling or moderation The PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice. 7

8 SEESTER ONE OPTIONAL ODULES (DIGITAL EDIA) S-12 Online Journalism odule Co-ordinator r Saachi Jain Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism. 8

9 Undergraduate modules available to Visiting Students SEESTER TWO COPULSORY ODULES (DIGITAL EDIA) SD03 The Digital Edge: Contemporary Issues and Trends odule Co-ordinator r William errin Semester 2 (Jan - Jun Taught) Assessment ethod Coursework 1 oderation approach to main assessment Second marking as sampling or moderation Through an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies. S-11 Project & Dissertation Preparation odule Co-ordinator Saachi Jain, Sian Rees, Joanna Rydzewska, Yan Wu Semester Two (Feb-Jun Taught) Assessment ethod Coursework This core module comprehensively prepares students for their aster s project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation. 9

10 SEESTER TWO OPTIONAL ODULES (DIGITAL EDIA) SD04 The Business and Politics of Digital edia odule Co-ordinator Dr Rhys Jones Semester Two (Jan - Jun Taught) Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet ; the business models of prominent digital media companies; digital labour; the digitisation of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft ; the governance and regulation of digital media, and the software industry as a case study of the topics addressed during the module. SD06 Digital Skills and Defence odule Co-ordinator William errin and others Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module explores the range of threats faced by the contemporary digital user, including cybercrime, legal oversight, government surveillance and corporate data-collection and ownership. It traces the historical context for these threats alongside ideas, thinkers and movements that oppose these forces or aim to empower the user against them. The module asks what the implications of these threats are for the individual and how the digital user can develop the theoretical knowledge and practical skills required for their fullest expression and protection. 10

11 Undergraduate modules available to Visiting Students SEESTER TWO OPTIONAL ODULES (DIGITAL EDIA) L00 Professional and Promotional Writing odule Co-ordinator rs Sian Rees Semester Two (Jan - Jun Taught) Assessment ethod Assignment 1, Assignment 2, Assignment 3 oderation approach to main assessment Universal non-blind double marking The Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries. professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations. (Peeples 2003:5) 11

12 SEESTER ONE COPULSORY ODULES (Communication, edia Practice & PR) S-09 Visual Communication and edia Design odule Co-ordinator r ostyn Jones Assessment ethod Coursework 1 & 2 Developing practical skills in digital publishing, this module will encourage thinking about theory and practice and how they might be implemented within journalism, translation, new media and digital technologies. The course will explore the practical themes outlined above, drawing on differing practical examples and referring to key technologies in each case. Case study websites and other media forms are provided in each case, and these will form the basis for group discussion and practical practise. S-13 PR, Branding and Promotion odule Co-ordinator rs Sian Rees Assessment ethod Assignment 1, Assignment 2 oderation approach to main assessment Second marking as sampling or moderation The PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice. 12

13 SEESTER ONE OPTIONAL ODULES (Communication, edia Practice & PR) SD01 Thinking about Digital edia Credit Points 20 odule Co-ordinator Dr Rhys Jones Semester 1 (Sep-Jan Taught) Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Not applicable Through close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres. 1. Confounding fathers: the foundations of digital media 2. The Origin of the PCs 3. Getting with the program: the issue of software 4. The question of information 5. How the Web was won 6. Knowledge and collaboration 7. From Web 2.0 to co-creation 8. Stream lovers: the public sphere and social networks 9. Critics and warnings 10. Humanity 2.0 SJ01 Global edia odule Co-ordinator Dr Yan Wu Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module provides an overview of the structure and political economy of global communication. It considers the implications of global infrastructure on international news flow. 13

14 SEESTER ONE OPTIONAL ODULES (Communication, edia Practice & PR) S-12 Online Journalism odule Co-ordinator r Saachi Jain Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism. SJ40 Risk Reporting odule Co-ordinator r Saachi Jain Assessment ethod Coursework This module examines the role the media play in the social construction of risk through case studies of the reporting and representation of war, disease, famine, child abuse, disasters and food and health panics. 14

15 SEESTER ONE OPTIONAL ODULES (Communication, edia Practice & PR) SJ41 War Reporting odule Co-ordinator Professor Kevin Williams Assessment ethod Coursework 1, Coursework 2 This module examines the historical development of war reporting, concentrating on the factors that have shaped the performance of war journalism such as battlefield conditions, government propaganda, military pressures and public understandings. SJ99 Reporting Terrorism and Political Conflict odule Co-ordinator r Saachi Jain /Professor Kevin Williams Assessment ethod Coursework 1, Coursework 2 This module critically explores a wide range of issues in the media coverage of terrorism and political conflict. It considers theoretical perspectives as well as international case studies to examine news narratives; framing; portrayals of Islam; the role played by social media in contemporary political conflict; perspectives of peace journalism; the national interest and ethical considerations. Sessions are designed to incorporate extensive discussions and students are expected to prepare for each ses-sion and participate actively. 15

16 SEESTER TWO COPULSORY ODULES (Communication, edia Practice & PR) 16 S-08 Video and Documentary aking odule Co-ordinator r Pete Jones Semester Two (Feb-Jun Taught) Assessment ethod Coursework 1, Coursework 2 This is a masters taught module that aims to present the principles, theories and techniques surrounding documentary making and provide instruction in the skills required for successfully producing a documentary of five minutes in length within a specified deadline. S-11 Project & Dissertation Preparation odule Co-ordinator r Jain, Sian Rees, Joanna Rydzewska, Yan Wu Semester Two (Feb-Jun Taught) Assessment ethod Coursework This core module comprehensively prepares students for their aster s project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation. 16

17 SEESTER TWO OPTIONAL ODULES (Communication, edia Practice & PR) L00 Professional and Promotional Writing odule Co-ordinator rs Sian Rees Semester Two (Jan - Jun Taught) Assessment ethod Assignment 1, Assignment 2, Assignment 3 oderation approach to main assessment Universal non-blind double marking The Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries. professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations. (Peeples 2003:5) SJ03 International Journalism odule Co-ordinator Dr Yan Wu Semester Two (Jan - Jun Taught) Assessment ethod Coursework This module examines issues in journalism in a global context. It discusses issues in journalism practice and compares and contrasts them in relation to cultural and social practices in international media systems. 17

18 SEESTER TWO OPTIONAL ODULES (Communication, edia Practice & PR) SD03 The Digital Edge: Contemporary Issues and Trends odule Co-ordinator r William errin Semester 2 (Jan - Jun Taught) Assessment ethod Coursework 1 oderation approach to main assessment Second marking as sampling or moderation Through an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies. SD04 The Business & Politics of Digital edia odule Co-ordinator Dr Rhys Jones Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet ; the business models of prominent digital media companies; digital labour; the digitisation of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft ; the governance and regulation of digital media, and the software industry as a case study of the topics addressed during the module. 18

19 SEESTER TWO OPTIONAL ODULES (Communication, edia Practice & PR) SJ11 Development Communications odule Co-ordinator Dr Krijn Peters and others Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module introduces some of the issues and problems involved in using the mass media to promote development, including the issues of nation building, social inequality, health care and provision, population control and economic growth; provides an overview of the theory and practice of development communication and examines the effectiveness of mass media campaigns as well as alternative forms of development communication. and practical issues for understanding media technologies and the implications of digital media. SD06 Digital Skills and Defence odule Co-ordinator r William errin and others Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module explores the range of threats faced by the contemporary digital user, including cybercrime, legal oversight, government surveillance and corporate data-collection and ownership. It traces the historical context for these threats alongside ideas, thinkers and movements that oppose these forces or aim to empower the user against them. The module asks what the implications of these threats are for the individual and how the digital user can develop the theoretical knowledge and practical skills required for their fullest expression and protection. 19

20 SEESTER ONE COPULSORY ODULES (International Journalism) SJ01 Global edia odule Co-ordinator Dr Yan Wu Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module provides an overview of the structure and political economy of global communication. It considers the implications of global infrastructure on international news flow. S-12 Online Journalism odule Co-ordinator r Saachi Jain Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism. 20

21 SEESTER ONE OPTIONAL ODULES (International Journalism) SD01 Thinking about Digital edia Credit Points 20 odule Co-ordinator Dr Rhys Jones Semester 1 (Sep-Jan Taught) Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Not applicable Through close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres. 1. Confounding fathers: the foundations of digital media 2. The Origin of the PCs 3. Getting with the program: the issue of software 4. The question of information 5. How the Web was won 6. Knowledge and collaboration 7. From Web 2.0 to co-creation 8. Stream lovers: the public sphere and social networks 9. Critics and warnings 10. Humanity 2.0 S-13 PR, Branding and Promotion odule Co-ordinator rs Sian Rees Assessment ethod Assignment 1, Assignment 2 oderation approach to main assessment Second marking as sampling or moderation The PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice. 21

22 SEESTER ONE OPTIONAL ODULES (International Journalism) SJ40 Risk Reporting odule Co-ordinator r Saachi Jain Assessment ethod Coursework This module examines the role the media play in the social construction of risk through case studies of the reporting and representation of war, disease, famine, child abuse, disasters and food and health panics. SJ41 War Reporting odule Co-ordinator Professor Kevin Williams Assessment ethod Coursework 1, Coursework 2 This module examines the historical development of war reporting, concentrating on the factors that have shaped the performance of war journalism such as battlefield conditions, government propaganda, military pressures and public understandings. 22

23 SEESTER ONE OPTIONAL ODULES (International Journalism) SJ99 Reporting Terrorism and Political Conflict odule Co-ordinator r Saachi Jain /Professor Kevin Williams Assessment ethod Coursework 1, Coursework 2 This module critically explores a wide range of issues in the media coverage of terrorism and political conflict. It considers theoretical perspectives as well as international case studies to examine news narratives; framing; portrayals of Islam; the role played by social media in contemporary political conflict; perspectives of peace journalism; the national interest and ethical considerations. Sessions are designed to incorporate extensive discussions and students are expected to prepare for each ses-sion and participate actively. PO-32 Conceptual Issues in the Theory and Practice of Social Sciences odule Co-ordinator Dr ario Von Der Ruhr odule Lecturers Dr ark Evans Dr Krijn Peters Dr atthew Wall Assessment ethod Coursework 1, Coursework 2 oderation approach to main assessment Second marking as sampling or moderation This module introduces A students to philosophical and methodological issues relating to the possibilities, purpose and conduct of the social sciences. These issues are of great importance for the development of thinking about how to study political theory, political science or international relations. The intellectual reflection demanded by this module will feed into students approaches to their work in the sub-disciplinary modules and dissertation. 23

24 SEESTER TWO COPULSORY ODULES (International Journalism) SJ03 International Journalism odule Co-ordinator Dr Yan Wu Semester Two (Jan - Jun Taught) Assessment ethod Coursework This module examines issues in journalism in a global context. It discusses issues in journalism practice and compares and contrasts them in relation to cultural and social practices in international media systems. S-11 Project & Dissertation Preparation odule Co-ordinator Saachi Jain, Sian Rees, Joanna Rydzewska, Yan Wu Semester Two (Feb-Jun Taught) Assessment ethod Coursework This core module comprehensively prepares students for their aster s project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation. 24

25 SEESTER TWO OPTIONAL ODULES (International Journalism) L00 Professional and Promotional Writing odule Co-ordinator rs Sian Rees Semester Two (Jan - Jun Taught) Assessment ethod Assignment 1, Assignment 2, Assignment 3 oderation approach to main assessment Universal non-blind double marking The Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries. professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations. (Peeples 2003:5) SJ11 Development Communications odule Co-ordinator Dr Krijn Peters and others Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module introduces some of the issues and problems involved in using the mass media to promote development, including the issues of nation building, social inequality, health care and provision, population control and economic growth; provides an overview of the theory and practice of development communication and examines the effectiveness of mass media campaigns as well as alternative forms of development communication. and practical issues for understanding media technologies and the implications of digital media. 25

26 SEESTER TWO OPTIONAL ODULES (International Journalism) SD03 The Digital Edge: Contemporary Issues and Trends odule Co-ordinator r William errin Semester 2 (Jan - Jun Taught) Assessment ethod Coursework 1 oderation approach to main assessment Second marking as sampling or moderation Through an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies. SD04 The Business & Politics of Digital edia odule Co-ordinator Dr Rhys Jones Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet ; the business models of prominent digital media companies; digital labour; the digitisation of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft ; the governance and regulation of digital media, and the software industry as a case study of the topics addressed during the module. 26

27 SEESTER TWO OPTIONAL ODULES (International Journalism) SD06 Digital Skills and Defence odule Co-ordinator r William errin and others Semester Two (Jan - Jun Taught) Assessment ethod Coursework : This module explores the range of threats faced by the contemporary digital user, including cybercrime, legal oversight, government surveillance and corporate data-collection and ownership. It traces the historical context for these threats alongside ideas, thinkers and movements that oppose these forces or aim to empower the user against them. The module asks what the implications of these threats are for the individual and how the digital user can develop the theoretical knowledge and practical skills required for their fullest expression and protection. 27

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