Brains versus Capital

Transcription

1 Brains versus Capital Prof. Dr. Guenter Faltin The Entrepreneurship Foundation Berlin June 16th, 2013 The real act of discovery consists not in finding new lands but in seeing with new eyes. Marcel Proust 1

2 Three new paradigms 1. idea-based business models 2. focusing on entrepreneurship, not business administration 3. entrepreneurship by components Success Factors for Start-Ups raw material business model the market Inventions, research findings, new technologies, new ideas developing and refining a business model business administration, acceptance by customers, competition economic success economic failure 2

3 The Golden Opportunity Emphasize on Entrepreneurial Design From an initial idea to a well developed concept Function, not convention 3

4 Entrepreneurial Design Basics 1. Secure a competitive edge 2. Have a concept how to deal with imitators ( me-too business models) 3. Prepare for technological obsolescence 4. Prepare for economic obsolescence Criteria for High Potential Entrepreneurial Design Scalability Simplicity Minimize risk fast prototyping proof of concept at an early stage 4

5 Concept-creative approaches (an innovative concept as the key to success) IKEA, Aldi, Body Shop Teekampagne, Ebuero, RatioDrink Skype, Xing, YouTube, Facebook, Twitter Three new paradigms 1. idea-based business models 2. focus on entrepreneurship, not business administration 3. entrepreneurship by components 5

6 Business-to-Business-Marketing Workload Traditional Reduction descriptions Management of Risk management Theorie Einführung Strategisches und Praxis Rechnungswesen Management knowledge requirements der Public Mitarbeiterführun relations 1 accounting Marketing für Existenzgründer reading a balance sheet Outsourcing Überblick über das deutsche controlling Unternehmensrecht Einführung in Arbeitsrecht negotiating with Wie organisiere ich Interkulturelles financial institutions meine Gründung richtig? Managem legal problems Steuerliche Einführung Probleme die für busy-software. Gründer professional experience in the field the business Finanzplanung Welche Research Steuern and muss Development ich zahlen? Unternehmen managing und employees Organisation SWOT-Analyse Wie kann ich mein Unternehmen finan creating team spirit Boring People Zielgruppenanalyse negotiating Reduction with suppliersmanagement ve-forces-analyse ti Vergütungs- keeping inventory und on hand Internationaler Zahlungsverkehr Anreizsysteme h Datensicherungssysteme equipment maintenance Mitarbeitermotivation Förderrichtlinien der deutschen Ausgleic Datenbankmanagment marketing skills Increase complexity Controlling Business communicating with and und Plan customers reacting to complaints loss Qualitätssicherung of supervision str representing the company in the public and media The art and science of being a modern entrepreneur Awareness for new trends Recognizing new developments - in technology - in competition and market environment Creating new innovative concepts Managing their implementation Creating enthusiasm, curiosity, humor, a sense of joy, optimism in his or her company 6

7 Three new paradigms 1. idea-based business models 2. focus on entrepreneurship, not business administration 3. entrepreneurship by components the example: RatioDrink The Entrepreneur as a composer Use Business components! Administration Projektwerkstatt GmbH 7

8 The old economy The new, modular-based economy Entrepreneurship by components Almost no investment Almost no fixed costs There are costs only when sales occur You are professional from the beginning and highly efficient, virtual and global 8

9 Can you build an industrial complex? If people really understood economics, there would be a revolution by tomorrow. Karl Henry Marx Ford based 2011 on Henry Ford 9

10 It s only by entrepreneurship that you can create an ideal job description for yourself. Do good for society. Get recognition and reputation. Emphasize on your strengths. Delegate what you don t like to do. Balance business and pleasure. Work and life. And that s the way to become economically successful. 10

11 The trick is creativity, simplicity and vision. Take a different view of the world. Be curious, learn and free yourself of conventional rules. Let s allow our ideas to shape a better world. 11

12 Thank you for your attention Prof. Dr. Guenter Faltin The Entrepreneurship Foundation, Berlin Brains versus Capital 12