Westwing Overview Business model

Size: px

Start display at page:

Download "Westwing Overview Business model"

Arron Lindsey
10 years ago
Views:

2 Disclaimer The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and any evaluations or assessments stated herein represent the company s opinions. We advise you that some of the available information has been independently verified and may be based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of this information or opinions contained herein. Certain statements contained herein may be statements of future expectations and other forward-looking statements that are based on our current personal views and assumptions and involve known and unknown risks and uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such statements. None of our team shall assume any liability whatsoever (in negligence or otherwise) for any loss or unrealized profit whatsoever arising from any use of this presentation or the statements contained herein as regards unverified third person statements, any statements of future expectations and other forward-looking statements, or the fairness, accuracy, completeness or correctness of statements contained in the presentation, or otherwise made in connection with this presentation. This presentation does not constitute an offer or invitation to purchase or subscribe for any investment and neither this presentation nor any part of it shall form the basis of or be relied upon in connection with the entering into any commitment or contract whatsoever, and is solely intended to communicate information regarding the company, its business track-records and team members. No one should base their investment decisions on this presentation but should form their personal opinions on the basis of further available information and evaluations and assumptions. In addition, any prospective investor should consult its own attorney and business advisor as to the legal, business, and tax and related matters concerning any investment decision.

We advise you that some of the available information has been independently verified and may be based on statements by third persons, but no representation or warranty, expressed or implied, is made

3 Westwing Overview Business model Daily, curated selection of great brands and products offered to members in an inspiring and content-rich, editorial environment Shoppable magazine: ecommerce triggered by daily member inspiration Curation leads to best-in-class customer loyalty Market Home & Living market at EUR 400bn as big as fashion, rapidly moving online Superior margin opportunity in a highly fragmented supplier market Company Founded 2011, today in 11 countries in Europe, Brazil and Russia Strong local presence with a total of >1,000 employees Performance >EUR 100m net sales in 2013 in just 2nd full year of business >30% mobile share Total EUR 150m capital funding

fashion, rapidly moving online Superior margin opportunity in a highly fragmented supplier market Company Founded 2011, today in 11 countries in Europe, Brazil and

4 Our Mission To inspire and make every home a beautiful home

5 Westwing is daily inspiration: shoppable magazine

6 Westwing presents merchandise in an exciting way

7 Westwing is run by creatives and style experts

8 The opportunity is massive 400bn global home & living market 150bn home & living market in Westwing s 11 current geographies Starting to move online Note: Industry research

9 Westwing with 11 countries on 3 continents Switzerland Germany Spain Netherlands France Austria Poland Italy Brazil Russia Kazakhstan

10 growth Strong across all key metrics

11 Net Sales 34m Q m Q Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q Note: Unaudited figures

12 Active Buyers (last 12 months) 447k Dec k Jan 2012 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q Note: Unaudited figures

13 Total Orders 364k Q k Q Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q Note: Unaudited figures

14 Share of orders from repeat customers due to high loyalty 72% Q % Q Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q Note: Unaudited figures

15 Growth increasingly driven by mobile: Mobile devices generate 1/3 of our sales already 40 Mobile share of sales 30 % Q Q1 Q2 Q Q4 Q Note: Unaudited figures

Mobile share of sales 30 % 20 10 0 Q4 2012 Q1

16 91% women Share of Westwing customers Note: Share of Westwing customers according to most recent customer survey in mid Unaudited figures.

17 High engagement on the site 2.8m unique logged in members 4+ average visits during month minutes visit duration in March 2014 Note: Unaudited figures

18 Supplier relationships in highly fragmented market > 3,000 Westwing suppliers Westwing value proposition We source locally and sell suppliers internationally, providing huge value to our customers and our suppliers. We have cracked global sourcing in a fragmented market. Note: Unaudited figures

internationally, providing huge value to our customers and our suppliers.

19 We have highly complex, multi-national logistics figured out FLC France 2,000 sqm ELC Germany 20,000 sqm PLC Poland 1,000 sqm RLC Russia 2,000 sqm SLC Spain 2,000 sqm BLC Brazil 6,500 sqm ILC Italy 8,000 sqm Note: Unaudited figures Note: LC = Logistics Center (ILC = Italy Logistics Center)

sqm SLC Spain 2,000 sqm BLC Brazil 6,500 sqm ILC Italy 8,000 sqm Note:

20 We are running a zero-inventory business model with attractive cash flow profile and negative working capital

21 Blue chip investors support Westwing and several other investors

22 Management team in HQ and countries Stefan Smalla Founder & CEO Bain & Co., dooyoo, Friendity, Daimler Delia Fischer Founder & Style Director ELLE, ELLE Decoration Andrew Nutter Global Buying, Merchandise McKinsey, Balderton Capital, Stanford Uni Florian Drabeck CFO Bain, RBR, Double-PhD in Math & Business, CFA Michael Stolle CSO, Business Development McKinsey, Johnson Controls, PhD Georg Biersack CTO Zalando, mytheresa, mysportsbrands Godecke Wessel COO, Logistics Booz & Company, IBM, Falke Valentin Schelhaas CMO Bain & Co., PhD Matthias Siepe MD Germany Bain & Co. Erik Podzuweit MD Germany Goldman Sachs Diego Palano MD Italy Boston Consulting Group, MIT Mattia Riva MD Italy Bain & Co., Italian VC assoc. Karim el Saket COO Italy Caymera, Oseanico Margot Zanni Style Director Italy Class CNBC Antony Martins MD Brazil Netmasters, TV1 Andres Mutschler MD Brazil McKinsey, AT Kearney, Insead MBA Alexandra Tobler Style Director Brazil Product designer India da Costa, Interior designer Esther Giobbi Manuela Stoll MD Russia McKinsey, Shopperella Michael van Kempen MD Russia Ozon Gregory Gorelik MD Russia WNB service and trading HB, Ichiban Production Irina Kuznetsova Style Director Russia Style TV, Harper s Bazaar Julie Walbaum MD France McKinsey, Insead MBA Edouard Natté MD France Bain & Co., Amazon Elise Simian Style Director France L Usine à Design etc. Management teams like in the countries shown on this slide are also active in Spain, Poland, Netherlands. Switzerland and Austria are covered from Germany. Kazakhstan is covered from Russia

23 Our Vision Become the international leader in home & living ecommerce, by creating the most inspiring customer experience and the most loved brand

GLOBAL CATEGORY LEADER FOR HOME & LIVING. Kinnevik Capital Markets Day May 2014

GLOBAL CATEGORY LEADER FOR HOME & LIVING Kinnevik Capital Markets Day May 2014 How do you buy furniture today? What do you need in order to sell furniture online? Great assortment Great prices Great leadtimes