Corporate Information Strategy and Management

Transcription

1 Corporate Information Strategy and Management Course Description and Objectives: Increasingly organization survival and/or efficiency are related to the ability to acquire and maintain critical information about itself and competing organizations. The objective of the course is to provide students with a better understanding of the influence of 21st-century information technologies on business decisions. The course will examine how information technology (IT) enables organizations to conduct business in radically different and more effective ways and discuss today s challenges from the point of the view of the managers who are grappling with them. We will learn stories of success and failure, focusing on the issues faced and the decisions made by executives in companies around the world. By taking a practical, managerial-oriented approach (case studies), this course discusses how IT can be used by information system department, by end users and vendor as well. Managing information resources, new technologies, and communications network is becoming a critical success factor in the operations of many companies and will be addressed in the course too. In order to make smart business decisions that bring about a productive and profitable organization, managers of information technology need to acquire business skills to compliment their traditional technical skills. We will learn how these business skills can be applied effectively to cut Information Systems costs and improve the quality without reducing services. 1 / 13

2 INNOVATION MANAGEMENT Course Description: We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth and financial performance. However, managing innovation is not easy or automatic. Successful innovation management is much more than managing a single aspect, such as creativity, research and development or product development. This course uses an integrated approach, which deals with the interactions between changes in markets, technology and organization. It will provide students with 1) strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects; 2) practical, experience-tested processes, models and tools, first-person accounts from practicing managers on the challenges they face with while managing innovation; 3) real illustrations and case examples of innovation in action, in manufacturing and services, private and public sectors. Objectives: The course is also designed to train students to have innovation spirit in mind, encourage and support practice and organization-specific experimentation and learning. 2 / 13

3 MARKETING RESEARCH METHODS Course Description: This course (Marketing research methods) aims to introduce to students the popular research and data analysis techniques that marketing researchers are currently using in solving problems arising from consumer research. In the qualitative research section, we will cover such techniques as in-depth interview, observation, projective techniques and focus-group. The quantitative section covers basic topics, such as sampling techniques and sample sizes, to the common types of data analyses (when both IV and DV are non-metric, when both IV and DV are metric, and when the IV is non-metric and the DV is metric), and the more advanced experimentation methods (including the logic and types of experimental designs). The emphasis is given to application of the techniques, rather than illustrating the mathematical mechanisms; furthermore, these techniques covered by this unit are not only applicable to consumer research, but also to other research areas such as sociology and psychological science. By the end of the course, students are expected to have a basic understanding of the quantitative marketing research technologies and are able to apply them to their own research projects. Objectives: The learning goals associated with this unit are to: 3 / 13

4 Demonstrate a detailed understanding of key concepts and methods used in marketing research Demonstrate an ability to formulate a theoretical framework for a marketing problem/opportunity Demonstrate an ability to formulate a research design Demonstrate skills in writing a research brief and a research proposal Develop competencies in analyzing marketing data by applying basic statistical tools and interpreting output from a marketing perspective. Develop the ability to critically analyze and comment on research designs and analyses from existing journal articles 4 / 13

5 CROSS-CULTURAL MANAGEMENT AND COMMUNICATION This course aims to enable students to critically analyse the international environment and consider the crucial factors that influence international management and cross border strategy formulation and implementation. This course examines the critical aspects of international strategy and management including international strategy formulation and implementation, cross-border collaboration, learning and innovation, global interdependence, cross-cultural communication, international human resource management and organizational behaviour. 5 / 13

6 Operations Management Operations management is a key function through which companies can succeed in this competitive economic surrounding. The purpose of this course is to help students learn the foundation of operations management and understand the impact that operations management has on the business as a whole, and the close relationship of operations function with other business functions. This course is intended as an introduction to the field of production and operations management. Production and operations activities, such as forecasting, capacity planning, inventory management, supply chain management, scheduling activities and project control, and assuring qualities will be discussed. The philosophy of Lean Operations (or JIT) and responsive manufacturing/service is highlighted. Several problems (and/or mini cases) will be assigned as homework for decision-making practice at the end of each chapter. The solved examples provided at the end of each chapter will quite be helpful, because those solved problems illustrate more and different details than the problems within the chapter. By reading the chapter material before coming to the class and solving all the homework problems assigned, you will derive considerable benefits from the study of operations management regardless of your major. You will find that many of the principles and concepts you learned from this course are applicable to all areas of your life. 6 / 13

7 Human Resource Management Course Description: This course focuses on all areas of HR practices and it use Chinese culture to explain contemporary Chinese HRM system. The main course including: 1. Human resource management: Gaining a competitive advantage 2. The Human Resource Environment 3. Acquisition and Preparation of Human Resources 4. Assessment and Development of HRM 5. Compensation of Human Resources 7 / 13

8 Marketing Management in China and Europe Course Introduction: Marketing management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. Marketing management includes segmentation, targeting, and positioning. It also includes concepts such as brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, and integrated marketing communications. As companies change, marketing is no longer a company department charged with a limited number of tasks it is a company-wide undertaking. It drives the company s vision, mission, and strategic planning. Marketing includes decisions like who the company wants as its customers; which of their needs to satisfy,; what products and services to offer; what prices to set; what communications to send and receive; what channels of distribution to use; and what partnerships to develop. Moreover, as the world s largest emerging country, China represents a critical area that researchers should pay more attention to. International marketers are seeking some differences on marketing in Western countries such as Germany and in China, so to help them to succeed in marketing in China. This course proposes to focus on marketing management in China. It also discusses about the difference between marketing in China and that in Europe. Specifically, this course plans to analyze competitors and understand customer behavior in China and Europe, identify target markets and positioning, decide the marketing program in China, and so on. The main content of this course is included as follows. 8 / 13

9 * The Marketing Environment in Europe and China * Analyzing Competitors and Understanding Customer Behavior in China and Europe * Identifying Target Markets and Positioning * Deciding about the Marketing Program Branding Decisions Image and Country-of-Origin Effect Premium or Discount Pricing? Creating Efficient Distribution Networks Developing an Integrated Communication Strategy * Establishing New Customer Relationships through E-Marketing * B-2-B and Service Marketing * Towards a Global Village? * Comprehensive Case Study Course Objectives: * To identify the key success factors for marketing in China and Europe * To understand the influence of intercultural differences * To assess the need for local adaptation and the potential for standardized marketing approaches * To learn from experience (case studies) 9 / 13

10 MARKETING PRINCIPLES This unit introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the unit is to provide students with the conceptual skills necessary to identify and solve marketing problems. The unit provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertaking only one marketing unit. 10 / 13

11 Strategic Management Course introduction Teaching goaland requirements Main content course Prerequisite knowledge or preparation requirements Strategic management is an emerging management discipline; it was adapted to the complex social environment after World War II and was first formed in the United States in the 1970s. As a branch of management, it focuses on how an organization develops and implements scientific development strategies, in order to ensure their survival and sustainable growth. It applies to all types of social organization, but the focus is industrial and commercial enterprises. The theories and methods of strategic management discipline were introduced into China in the mid-1980sand caused great attention by government departments and business communities. In 1991 and 1996, the State Economic and Trade Commission issued documents, which required enterprises, especially medium-sized enterprises to implement management strategies and to strengthen strategic management with rigorous program organizationto ensure the realization of the business strategies. Later, more and more enterprises begin to implement strategic management, which resulted in significant benefits early on.. Stepping into the 21st century, with the rapid development of technology and economic globalization and China's accession to WTO, the status and role of strategic management will certainly be even more important. The Learning Strategic Enterprise Management Program aims to cultivate strategic thinking and to develop strategic management capabilities, requiring students to learn, and gradually establish a system concept, the concept of possibilities, forward-thinking, innovative consciousness, and human consciousness, which can be far-sighted, foreseeing future development and change, adapting to make the right strategic decisions, and organizing the implementation of science, creating a new situation of enterprise development. In order to achieve this purpose, in the teaching process, we must adhere to integrating theory with practice; adopting flexible hands-on teaching methods, in particular the case teaching method. Chapter I Introduction to Strategic Management Chapter II Analyzes the external environment Chapter III Analyzes internal conditions Chapter IV Corporate mission, vision, goals Chapter V Corporate Strategy Chapter VI Competitive Strategy Chapter VII International business strategy Chapter VIII Industry competition strategy Chapter IX Strategic Choice and Implementation Management, Marketing, Production and Operations Management 11 / 13

12 Managerial Economics Teaching Goals: to be able to manage the basic theories and knowledge of economics comprehensively; to be familiar with the basic methods and understand the development trend of managerial economics; and apply them to analyzing and solving practical problems. Principles of Management This course explains the environment that mangers face, functions of management, the role of managers, the process of management and the activities of managers. In addition to providing some management theories, it will provide students with fresh case studies to the understanding and practice of management and also some insight in what it takes for a manager to be successful in the 21st century. In this course, students will learn basic management concepts and terminologies as well as some practical management skills. Students will also learn how organizations are structured and why managers are important. Management Information System Management Information System is one of elective courses in the business administration programs. This course aims to teach fundamental theories, techniques and methods related to the application of IT in business management. It enable students to understand the profound 12 / 13

13 impact of the application of IT on the competitive environment, ideas and methods of enterprises management, understanding the great role played by information systems in support of business operations, controlling and decision-making. And also, understanding the application of some key information systems, such as ERP (Enterprise Resource Planning), SCM (Supply Chain Management), CRM (Customer Relationship Management), DSS(Decision Support System) and Electronic Commerce. At the same time, enhancing the awareness of social responsibility of students when they getting and using Information. Human Resource Management Course Description: This course focuses on all areas of HR practices and it use Chinese culture to explain contemporary Chinese HRM system. The main course including: 1. Human resource management: Gaining a competitive advantage 2. The Human Resource Environment 3. Acquisition and Preparation of Human Resources 4. Assessment and Development of HRM 5. Compensation of Human Resources 13 / 13