The Nordics - a dynamic region ready to embrace Cloud

Transcription

1 Doug Clark, UKI Cloud Vibeke Larsen, Senior Advisor MD&I The Nordics - a dynamic region ready to embrace Cloud

2 The Nordic countries are closely intertwined through more than a thousand years of history. Today the Nordics consist of three monarchies and two republics Queen Margrethe II of Denmark King Carl XVI Gustaf of Sweden King Harald V of Norway Sauli Niinistö, President of Finland 1 10 Oct 2012 Nordic IT Market Overview Olafur Ragnar Grimsson, President of Iceland

3 Nordics: Population of 26M and some of the world s highest GDP per capita Sweden Population: 9.5M GDP Per Capita: $54K = #8 in world Enterprises: Volvo, Ericsson, Nordea, Skanska, SCA, Electrolux, TeliaSonera, Scania, SEB, Sandvik, Swedbank, H&M Iceland Population: 320K Norway Population: 5.0M GDP Per Capita: $99K = #3 in world Enterprises: StatoilHydro, Norsk Hydro, Telenor, DnB NOR, Orkla, Aker Solutions, Yara International, Storebrand GDP Per Capita: $41K = #20 in world Enterprises: Kaupthing Bank, Glitnir, Landsbanki Denmark Population: 5.6M GDP Per Capita: $55K = #7 in world Enterprises: Maersk, Danske Bank, Carlsberg, Novo Nordisk, TDC, Vestas, TrygVesta, Jyske Bank, Sydbank, Dansk Supermarked Finland Population: 5.4M GDP Per Capita: $46K = #16 in world Enterprises: Nokia, Stora Enso, Neste Oil, UPM-Kymmene, Kesko, Outokumpu, Metso, Sampo, Kone, Rautaruukki 2 10 Oct 2012 Nordic IT Market Overview Notes: GDP = Gross Domestic Product in $US, Source: MF

4 The European economy is battling with big issues such as sovereign debt and household wealth reduction. Though the Nordic economy is impacted, it is relatively better off partly due to early adaptation of new technology Sovereign debt Roadmap growth Nordic economy Household wealth reduction 3 10 Oct 2012 Nordic IT Market Overview

5 Nordic economic outlook is neutral at best, but there are pockets of growth 8% 6% 4% 2% 0% -2% -4% -6% -8% -10% Nordic Economic Growth Business Analytics Smarter Computing Mobility Cloud Nordic IMT Sweden Denmark Finland Norway Economic Conditions Nordic economies are far more robust than their southern European counterparts No strong positive growth in the medium term GDP gains will be matched by growth in IT spending in all segments until at least 2014 IT outsourcing and selected software lines are expected to fuel the upside Pockets of growth CIO s pressures on IT budgets vs business value and financial return Key business investments: business analytics, smarter computing, mobility, cloud Cloud computing has become mainstream in Cloud becomes integral element of IT delivery model in Oct 2012 Nordic IT Market Overview Sources: tradingeconomics.com, National Staistics

6 The Nordic IT market is a mature outsourcing market, ripe for Cloud A mature IT services market Many deals are 2 nd or 3 rd generation outsourcing Nordic market had IT services revenue of 18.3 billion in 2010 Almost 11% of the Western European IT services market (Gartner) Offshore delivery has taken a long time to take hold Now willingness of organisations to use this as part of their delivery model, due to the recent economic difficulty Sweden: Largest market, accounts for +1/3 of IT services spending. The most competitive. Swedish organisations have traditionally made many time-and-materials-type deals within C&SI, as well as have signed smaller outsourcing deals Denmark: Lagging economy means less demand for IT services, but there is still growth here in a more subdued format Norway: The strong economy, fuelled by the oil and gas natural resources means less pressure to focus on cost improvement in the IT departments. Norway is the least mature in terms of leveraging vendors for transformation or beyond cost savings Finland: Relatively larger contracts with ESPs and smaller inhouse IT departments. This increases the reliance on the ESP and often makes these contracts more strategic in nature 5 10 Oct 2012 Nordic IT Market Overview

7 IBM Nordics leverages these pockets of growth e.g. through its unique Cloud capabilities enabling clients to transform their business Commitment: open standards & broad ecosystem IBMSmartCloud Foundation IBMSmartCloud Services IBMSmartCloud Solutions Platform as a Service Technologies Lifecycle Resources Environments Management Integration Infrastructure as a Service Technologies Infrastructure Platform Management and Administration Availability and Performance Security and Compliance Usage and Accounting Degree of transformation power to client 6 10 Oct 2012 Nordic IT Market Overview

8 IBM Nordic Cloud Portfolio is broad and flexible to cover different client needs... in the following are 3 Nordic reference cases... BPaaS Cloud Strategy Business Process as a Service Software as a Service SaaS BPaaS SaaS Business Analytics and Optimization Social Business Smarter Commerce Smarter Cities Platform as a Service Technologies PaaS Lifecycle Resources Environments Management Integration PaaS IaaS Infrastructure as a Service Technologies IaaS Infrastructure Platform Management and Administration Availability and Performance Security and Compliance Usage and Accounting Cloud Components Design and Build Private Clouds or Service Provider Clouds Consulting & Implementation Services Design my cloud Cloud Services Consume over Internet 7 10 Oct 2012 Nordic IT Market Overview

9 IBM Global Market Technology Development Services OTRUM gains a scalable, cost-effective operating platform with an IBM cloud solution The need: While planning a large growth initiative, OTRUM realized that its existing IT assets would not be able to keep up with large increases in demand or customers. The company had previously hosted its solutions from a pair of data centers in Norway; however, these locations were running out of room, forcing the business to consider alternate, more flexible operating strategies. The solution: Together with IBM Global Technology Services Integrated Technology Services, OTRUM migrated its infotainment systems to the IBM SmartCloud Enterprise architecture. The business now provides these offerings from the IBM cloud facility in Erlingen, Germany. OTRUM also joined with IBM Business Partner RAV Norge AS to deploy IBM Cognos software within the cloud to support analytics efforts. The benefits: Simplifies management requirements while reigning in costs by moving IT expenses from being capital expenditures to being operating expenditures Establishes a highly-scalable operating architecture that can add new resources within a handful of hours Improves speed to market and new business potential using the IBM Cognos business analytics tools IBM SmartCloud Enterprise has the flexibility to costeffectively adapt to our changing business needs. Chief information officer, OTRUM Solution components: IBM Global Technology Services IBM SmartCloud Enterprise IBM Cognos IBM Business Partner RAV Norge AS 8 10 Oct 2012 Nordic IT Market Overview

10 Stockholm County Council Stockholm County Council- transformation from traditional IT group to IT Factory Business challenge: Stockholm County Council s mandate is to ensure that its residents always have access to good and functioning healthcare and public transport. The geographical area covered by the council includes 26 municipalities of various sizes and characters, with a total population of 2 million. In 2009 Stockholm County Council initiated a program to reduce costs of approximately 220 MSEK, by Stockholm County Council identified a need of restructuring and consolidating the efficiency and process development of the healthcare s IT-infrastructure and was looking for a supplier who could take on the challenge. Solution: IBM will support Stockholm County Council with their competence within cloud computing and transformation. A Government Procurement between Stockholm County Council and IBM has been signed in the last quarter of IBM will help Stockholm County Council in transforming the IT-environment; from a traditional infrastructure to one that, by 2013, delivers flexible and cost-efficient IT-services in private clouds. By the end of the project, Stockholm County Council will have a Health Grade Network, consolidated and virtualized datacenters and a new operations and support organization. There are always new needs emerging within healthcare and we have to be in the forefront of those needs. We must have an IT-support that serves the needs of our employees, citizens and most importantly, our patients. With a new IT-infrastructure, we strengthen our foundation, ready to meet those requirements easier. - Åke Westberg, Project Manager at Stockholm County Council Solution components: Benefits: Stockholm County Council will have a centralized and more effective ITinfrastructure. The number of datacenters will be reduced, from 24 to 2. The plan is to have everything finalized, with visible effects, during the fourth quarter of The new IT-environment will not only be more cost effective, but will also provide a platform for further growth, efficiency and modern IT-support for the healthcare in Stockholm Oct 2012 Nordic IT Market Overview

11 IBM Global Technology Services Westergaard yields new revenues with process automation Consulting-turned-service provider delivers services with a fully integrated IBM Cloud and IBM Tivoli software solution The need: Westergaard Management helps organizations processes for effective IT service delivery. The company sought a standards-based service solution to help its customers implement its processes. The solution: IBM Global Technology Services Integrated Technology Services implemented the IBM Cloud-based IBM Tivoli Live service manager solution for cost-effective development, test and service delivery. The benefit: Delivers easy-to-implement, IT standards-based service management and governance processes using a SaaS solution via the IBM Cloud Eliminates in-house hardware and application expenses using virtual resources and the IBM Tivoli Live service manager application The Westergaard Service Navigator using the Tivoli cloud solution will open up a huge market of customers for whom process management and leading-edge service management systems were previously not an option. Ole Westergaard, founder, Westergaard Management Solution components: IBM Tivoli Live service manager Provides the flexibility to expand services, provision resources and pay-as-you-go as service provider and users needs change ENP03045-USEN Oct 2012 Nordic IT Market Overview

12 Nordic IBM Cloud leaders to contact Denmark & Iceland Henrik Hasselbalch, e-business Cloud Leader, Denmark Mobile: Sweden Peter Johansson, GTS Cloud leader, IBM Sweden Mobile: Norway Paul Are Angell Killie, Director Cloud Computing Mobile: Finland Timo Koskinen, Chief Technologist, IBM Finland Mobile: Oct 2012 Nordic IT Market Overview