Vom Internet of Things zum Smart Everything - Warum Industrien digitalisieren
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1 Vom Internet of Things zum Smart Everything - Warum Industrien digitalisieren Innovation Forum Digitalisierung 2015 München, Willem Bulthuis Gartner s Hypecycle 2014 IoT 2 1
2 Internet of Things what s new? Vannevar Bush 1945 As we may think Norbert Wiener 1948 Cybernetics: or control and communication in the animal and machine J.C.R. Licklider 1950 SAGE US Airforce 1960 Man-Computer Symbiosis Memex smart cyberphysical man-machine 3 Sense of urgency 1957 Sputnik Berlin Wall 1962 Cuba Crisis? 4 2
3 Robust, Interoperable Networks Dwight Eisenhower 1958 Founded ARPA Paul Baran 1964 On Distributed Communications 1969 ARPANET Vinton Cerf, Robert Kahn 1974 A Protocol for Packet Network Communication 1983 TCP/IP the Internet robust interoperable 5 Digitization and the World Wide Web Fotos Music & Video Books Retail & Brokerage Search & Social Media Finance
4 Digitization and the World Wide Web Fotos Music & Video Digital Media Delivery Books Retail & Brokerage Search & Social Media Digital Transactions Finance 7 Digitization in Industries is not new CNC Machines EDI Robots Car electronics Consumer electronics Home Automation Traffic Control Financial Trading Power Transmission 8 4
5 Digitization in Industries is not new CNC Machines EDI Robots Digital Steering of Real Things Car electronics Consumer electronics Home Automation Traffic Control Financial Trading Power Transmission 9 From Steering to Smart Things program smart system processor network sensors actuators physical world 10 5
6 Smart Things. get smarter thanks to Internet internet Connected smart system processor Autonomous sensors network actuators physical world 11 Why now? internet processor Moore s Law Ubiquitous Sensors sensors network Metcalfe s Law actuators physical world 12 6
7 Why now? internet sensors processor Exponential Growth Ubiquitous Sensors network physical world Moore s Law Metcalfe s Law actuators 13 Sensors everywhere - low cost, low power 14 7
8 Sensors everywhere - low cost, low power ubiquitous sensors + ubiquitous networks = Big Data 15 What does this enable? data data data data quantity decisions decisions quality flexibility speed dependency depen holistic timeliness 16 8
9 How can this help improve our industries? analysis analysis an insight results results resul V2.0 improvement responsiveness satisfaction track & trace supply - demand savings savings savi cost saving resource saving 17 Which industries will be impacted? retail logistics transport buildings production automotive construction agriculture medical energy 18 9
10 Which industries will be impacted? retail logistics transport buildings production Everyone automotive construction agriculture medical energy 19 Digitization of Industries what is different? data = $$$ zero retail marginal logistics cost buildings production automotive from product to service agriculture supply demand construction platforms medical transport from ownership to usage energy 20 10
11 What to expect? Google for home automation? Google factory 4.1? Amazon next day delivery of 3D-printed spare parts? Uber or itunes for multimodal transport? Airbnb for Electricity? Facebook for production machines or products? Damit erzählt jedes Triebwerk auf einer eigene Facebook-Seite, wie es so arbeitet, und wir werten das dann mit Big-Data-Werkzeugen aus sagt GE-Treibwerks-Chef Joyce (WiWo ) 21 Who will drive the digitization of industries? Newco? Technology, Industry Know-How Software, Speed, Deep Pockets Disruptive, Speed 22 11
12 Key challenges Standards Laws & Regulations IT-Security IT-Skills 23 Key challenges Business Models Standards Value Networks Laws & Regulations Speed & Culture IT-Security User Acceptance IT-Skills 24 12
13 What can you do? Assume that everything will change Be aware of what happens around you Understand your remaining strengths Take an holistic approach Get on the learning curve 25 Willem Bulthuis
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