AT&T Small Business Survey

Transcription

1 AT&T Small Business Survey September 2007

2 Objectives AT&T s Small Business Group and AT&T Advertising and Publishing co-sponsored research to: Generate media coverage and thought leadership, which in turn will increase awareness and consideration among small businesses, with... The end goal to increase orders for AT&T small business and advertising services. 2

3 Methodology Conducted telephone interviews with a total of 1,000 small businesses located in 10 geographically dispersed d markets in the continental United States. Total of 1,000 interviews with owners or employees who have primary responsibility for information technology for the business. One-hundred interviews in each market. Small businesses were defined as having between 2 and 25 employees, both part-time and full-time. The 10 markets for the study are exhibited on the next slide. 3

4 AT&T Small Business Markets Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego 4

5 Methodology (cont.) Interviews were conducted between July 2 and August 10, The sampling error associated with a survey of 1,000 respondents is ± 3 percentage points for responses at or near 5 (95% confidence level). The sampling error associated with a survey of 100 respondents is ± 10 percentage points for responses at or near 5 (95% confidence level). To be considered d statistically ti ti significant, ifi responses between two samples of 100 respondents should be greater than the following (95% confidence level): Approximate % Value 2/8 25%/75% 5/5 11% 12% 14% 5

6 Wireless Data Security

7 Summary of Findings: Wireless Data Security Half (52%) of small businesses are concerned about wireless data security for their business. Markets which are most and least concerned (9 or 10 on 10-point scale) are as follows: Atlanta 47% Oklahoma 25% Three-fourths (73%) of small businesses that use wireless technology have installed software, such as spam filters or antivirus protection. Two-thirds (65%) of small businesses that have not taken specific precautions against wireless threats have not done so because they don t think it s an issue with their business. Only 5% said it s too expensive, and 4% said they didn t know they should. 7

8 Concern with Wireless Data Security (Q.14) Using a scale from 1 to 10, with 1 meaning not a concern at all, and 10 representing a major concern, how concerned are you about wireless data security for your business? Wireless importance Couldn t survive without it 53% Major challenge without it 37% Use it but don t need it 31% Level of concern increases with degree of dependence on wireless 2 rated 1 25% 7% 3 31% rated 10 Use of wireless Mobile phone 37% (Least concerned) WiFi 43% PDA 4 PC data card 42% Concerned (net) 52% Unconcerned (net) 32% Mean: 6.12 Major concern (9-10) Somewhat concerned (7-8) Neither concerned nor unconcerned (5-6) Somewhat unconcerned (3-4) Not at all concerned (1-2)

9 Concern with Wireless Data Security (Q.14) How concerned are you about wireless data security for your business? (On a scale from 1 to 10) Atlanta 47% 1 13% 9% 15% Mean 6.98 San Diego 43% 19% 11% 2% 25% 6.59 Chicago % 9% 23% 6.40 Charlotte 4 15% 1 8% 21% 6.48 Dallas 37% 9% 22% 1 22% 6.15 Milwaukee 34% 23% 13% 24% 6.23 Connecticut 34% 19% 17% 24% 6.22 Detroit 31% 21% 15% 4% 29% 5.88 Bay Area 28% 23% 13% Oklahoma 25% 1 19% 8% 38% Major concern (9-10) Somewhat concerned (7-8) Neither concerned nor unconcerned (5-6) Somewhat unconcerned (3-4) Not concerned at all (1-2)

10 Addressing Wireless Security Threats (Q.15) Which, if any, of the following steps have you taken to help keep your business safe from wireless security threats? 73% % who have major concern % who have NOT taken steps about wireless securityto keep business safe Use mobile phone 37% (Least concerned) 1 Use WiFi 43% 7% Use PDAs PDA s 4 7% Use PC data cards 42% 7% 3 24% 21% 17% Conduct business away from the office Likely eytodoso 14% Unlikely 22% 1% Installed software, such as spam filters or anti-virus protection Blocked access to certain Web sites that may pose a security risk Have employee who handles wireless security as part of their job Hired an outside consultant/ company to handle security None of the above Don't know 10 (BASE=Use wireless technology, n=876)

11 Addressing Wireless Security Threats (Q.15) Which, if any, of the following steps have you taken to help keep your business safe from wireless security threats? Installed software, such as spam filters or anti-virus i protection Atlanta Yes responses 79% National Average 73% 11 San Diego Detroit Charlotte Chicago Oklahoma Dallas Connecticut Milwaukee Bay Area 79% 75% 75% 74% 72% 72% 72% 67% 63% (BASE=Use wireless technology, n=876)

12 Addressing Wireless Security Threats (Q.15) Which, if any, of the following steps have you taken to help keep your business safe from wireless security threats? Blocked access to certain Web sites that may pose a security risk San Diego Atlanta Oklahoma Connecticut Charlotte Milwaukee Dallas Detroit Bay Area Yes responses 49% 43% % 34% 33% 31% 3 National Average 3 12 Chicago 27% (BASE=Use wireless technology, n=876)

13 Addressing Wireless Security Threats (Q.15) Which, if any, of the following steps have you taken to help keep your business safe from wireless security threats? Have employee who handles wireless security as part of his/her job San Diego Milwaukee Connecticut Chicago Atlanta Dallas Oklahoma Detroit Bay Area Yes responses 31% 29% 29% 2 23% 23% National Average 24% 13 Charlotte 19% (BASE=Use wireless technology, n=876)

14 Addressing Wireless Security Threats (Q.15) Which, if any, of the following steps have you taken to help keep your business safe from wireless security threats? Hired an outside consultant/company to handle security San Diego Chicago Dallas Oklahoma Milwaukee Detroit Connecticut Charlotte Bay Area Yes responses 2 24% 23% 22% 22% 22% 22% 2 1 National Average 21% 14 Atlanta 15% (BASE=Use wireless technology, n=876)

15 Addressing Wireless Security Threats (Q.15) Which, if any, of the following steps have you taken to help keep your business safe from wireless security threats? 15% 23% 43% % 19% 2 27% 2 24% 3 29% 22% 33% 23% 23% 2 22% 31% 34 4% 29% 22% 2 22% 4 49% 31% 2 79% 63 3% 75% 74% 72% 72% 75% 67% 72% 79% Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego 15 Installed software, such as spam filters or anti-virus protection Blocked access to certain Web sites that may pose a security risk Have employee who handles wireless security as part of his/her job Hired an outside consultant/company to handle security (BASE=Use wireless technology, n=876)

16 Reasons for not Taking Precautions Against Wireless threats (Q.16) What is the primary reason you have not taken specific precautions against wireless threats? Number of locations* One 4% Two+ 13% 5% 4% 21% 5% Number of employees* 2 to to 25 Too expensive 65% Don't think it's an issue with our business Didn't know we should take precautions Reliability of software to provide security Other 16 (BASE=Takes no precautions against wireless threats, n=285) (*=small sample sizes)

17 Reasons for not Taking Precautions Against Wireless Threats 79% (Q.16) What is the primary reason you have not taken specific precautions against wireless threats? 14% 3% 3% 5% 11% 11% 23% 4% 74% 73% 72% 71% 71% 7 1 4% 4% 4% 23% 3% 3% 3% 1 11% 2 5% 5% 8% 4% 28% 17% 13% 1 1 2% 7% 12% 3 43% 5 6 Dallas Atlanta Oklahoma Detroit Connecticut Bay Area San Diego Chicago Charlotte Milwaukee (n=29) (n=19) (n=26) (n=25) (n=31) (n=38) (n=20) (n=25) (n=30) (n=42) 17 Don't think it's an issue with our business Other Too expensive Didn't know we should take precautions Reliability of software to provide security (BASE=Takes no precautions against wireless threats, n=285) CAUTION: Small Sample Sizes

18 Online Data Security

19 Summary of Findings: Online Data Security More than half (6) of small businesses are concerned about online data security for their business. Markets which are most and least concerned (9 or 10 on 10-point scale) are as follows: Chicago 54% Bay Area 34% Eight out of ten (82%) small businesses that use computers have installed software, such as spam filters or antivirus protection. Two-thirds (65%) of small businesses that have not taken specific precautions against online threats have not done so because they don t think it s an issue with their business. Only 5% said it s too expensive, and 3% said they didn t know they should. 19

20 Concern with Online Data Security (Q.17) Using a scale from 1 to 10, with 1 meaning not a concern at all, and 10 representing a major concern, how concerned are you about computer and online data security for your business? 13% rated 1 17% 7% 1 19% 35% rated 10 41% Concerned (net) 6 Unconcerned (net) 24% Major concern (9-10) Somewhat concerned (7-8) Neither concerned nor unconcerned (5-6) Somewhat unconcerned (3-4) Not at all concerned (1-2) Mean: (BASE=Use a computer at work, n=951)

21 Concern with Online Data Security (Q.17) How concerned are you about computer and online data security for your business? (On a scale from 1 to 10) Mean Chicago 54% 17% 12% 5% 12% 7.56 Milwaukee 4 19% 15% 3% 17% 7.06 San Diego 44% 18% 13% 8% 17% Atlanta 43% 19% 18% 4% Oklahoma 4 24% 5% 25% 6.05 Charlotte 39% 23% 17% 15% 6.80 Dallas 37% 23% 1 5% 19% 6.64 Connecticut 3 19% 12% 12% 21% Detroit 35% 2 14% 7% 18% 6.66 Bay Area 34% 18% 2 15% 13% Major concern (9-10) Somewhat concerned (7-8) Neither concerned nor unconcerned (5-6) Somewhat unconcerned (3-4) Not concerned at all (1-2)

22 Addressing Online Security Threats (Q.18) Which of the following steps have you taken to help keep your business safe from online computer security threats? 82% 39% 29% 24% 1 1% Installed software, such as spam filters or anti-virus protection Blocked access to certain Web sites that may pose a security risk Have employee who handles wireless security as part of their job Hired an outside consultant/ company to handle security None of the above Don't know 22 (BASE=Use a computer at work, n=951)

23 Addressing Online Security Threats (Q.18) Which of the following steps have you taken to help keep your business safe from online computer security threats? Installed software, such as spam filters or anti-virus i protection San Diego Atlanta Milwaukee Connecticut Detroit Chicago Oklahoma Charlotte Dallas Yes responses 9 88% 88% 85% 83% 82% 81% 79% 7 National Average 82% 23 Bay Area 7 n=951

24 Addressing Online Security Threats (Q.18) Which of the following steps have you taken to help keep your business safe from online computer security threats? Blocked access to certain Web sites that may pose a security risk San Diego Yes responses 49% National Average 39% 24 Bay Area Atlanta Milwaukee Chicago Connecticut Charlotte Oklahoma Dallas Detroit 41% % 37% 35% 34% 32% n=951

25 Addressing Online Security Threats (Q.18) Which of the following steps have you taken to help keep your business safe from online computer security threats? Have employee who handles wireless security as part of his/her job San Diego Yes responses 39% National Average 29% 25 Bay Area Milwaukee Chicago Oklahoma Detroit Connecticut Atlanta Dallas Charlotte 33% 32% 32% 31% 3 27% 25% 24% 19% n=951

26 Addressing Online Security Threats (Q.18) Which of the following steps have you taken to help keep your business safe from online computer security threats? Hired an outside consultant/company to handle security San Diego Yes responses 32% National Average 24% 26 Dallas Milwaukee Chicago Detroit Connecticut Oklahoma Atlanta Bay Area Charlotte 28% 27% 24% 22% 22% 21% 21% 2 19% n=951

27 Addressing Online Security Threats (Q.18) Which of the following steps have you taken to help keep your business safe from online computer security threats? 4 25% 21% 41% 33% 2 37 % 19% 19% 32% 24% 4 37 % 27% 22% 34% 24% 28% 22% 32% % 27% 35% 32% 21% 49% 39 9% 32% 88% 70 79% 82% 85% 7 83% 88% 81% 9 Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego 27 Installed software, such as spam filters or anti-virus protection Blocked access to certain Web sites that may pose a security risk Have employee who handles wireless security as part of his/her job Hired an outside consultant/company to handle security (BASE=Use a computer at work, n=951)

28 Reasons for not Taking Precautions Against Online Threats (Q.19) What is the primary reason you have not taken specific precautions against online threats? 5% 21% Too expensive 3% 65% Don't think it's an issue with our business Didn't know we should take precautions Reliability of software to provide security Other 28 (BASE=Takes no precautions against online threats, n=101)

29 Reasons for not Taking Precautions Against Online Threats 10 (Q.19) What is the primary reason you have not taken specific precautions against online threats? 11% 11% 14% 7% 7% 7% 2 22% 21% 7% 18% 18% 9% 25% 9% 14% 14% % 45% 67% 64% 78% 71 1% 55% 75% 71 1% Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego (n=4) (n=18) (n=14) (n=5) (n=9) (n=14) (n=11) (n=8) (n=11) (n=7) 29 Don't think it's an issue with our business Other Too expensive Didn't know we should take precautions Reliability of software to provide security (BASE=Takes no precautions against online threats, n=101) CAUTION: Small Sample Sizes

30 Data Backup

31 Summary of Findings: Backup Data Almost half (47%) of small businesses back up their data at least once per day, while almost three-fourths (72%) back up their data at least weekly. Only 7% say they do not back up their data at all. Three-fourths (73%) back up their data onsite using CDs, hard drives, or some other device. Two-thirds (62%) of small businesses that have not taken specific steps to back up their data have not done so because they don t think it s an issue with their business. None of those businesses indicated cost was a factor for not backing up data. Three-fourths (78%) of small businesses say it s important for their business to recover computer data in the event of a disaster. Two-thirds (65%) indicated it s very important (9 or 10 on 10-point scale). 31

32 Frequency of Backing up Business Data (Q.20) How often do you back up your business data? 5% 7% 2% 2% Number of employees 2 to 10 42% 11 to 25 57% Hourly Daily Weekly 14% 45% Monthly Other 25% Don't know Not at all (Don't back up data) 32 (BASE=Use a computer at work, n=951)

33 Frequency of Backing up Business Data (Q.20) How often do you back up your business data? 2% 4% 5% 1% 1% 8% 8% 1% 4% 7% 1% 2% 4% 1% 1% 4% 5% 2% 5% 3% 8% 3% 3% 3% 9% 3% 1% 9% 4% 8% 3% 2% 3% 23% 14% 22% 17% 29% 13% 28% 15% 22% 12% 28% 1 27% 13% 25% 13% 29% 19% 22% 5 44% 4 43% 52% 42% 41% 44% 4 41% 33 Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego Hourly Daily Weekly Monthly Other Not at all Don't know (BASE=Use computers at work, n=951)

34 Method of Backing up Business Data (Q.21) How do you back up your business data? 14% 7% 4% ON-SITE: With CDs, hard drives, or other device 2% OFF-SITE: Take CDs, hard drive, or other devices from office to remote location OFF-SITE: Use Internet or computer network to send data to remote location 73% Other Don't know 34 (BASE=Use a computer at work AND backup data, n=870

35 Method of Backing up Business Data (Q.21) How do you back up your business data? 8% 1 8% 15% 11% 11% 5% 12% 8% 12% 15% 12% 5% 12% 8% 22% 75% 78 8% 73% 69% 74% 74% 75% 75% 78 8% 64% Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego ON-SITE: With CDs, hard drive, or other device OFF-SITE: Take CDs, hard ddrive, or other devices from office to remote location OFF-SITE: Use Internet or computer network to send data to remote location 35 (BASE=Use computers at work AND backup data, n=869)

36 Primary Reason for Not Backing up Business Data (Q.22) What is the primary reason you have not taken specific actions to back up data? None of the 82 people that do not back up their business data indicated that cost was a factor. 29% Don't think it's an issue with our business 2% 63% Didn't know we should take precautions Reliability of software to provide security Other 36 (BASE=Use a computer at work AND do not backup data, n=82)

37 Primary Reason for Not Backing Up Business Data (Q.22) What is the primary reason you have not taken specific actions to back up data? % 33% 14% 17% 33% 14% 29% 18% 27% 8% 33% 33% % 57% 43% 55% 58% % Atlanta Bay Area Charlotte Chicago Connecticut Dallas Detroit Milwaukee Oklahoma San Diego (n=6) (n=7) (n=6) (n=7) (n=7) (n=7) (n=11) (n=12) (n=10) (n=9) 37 Don't think it's an issue with our business Reliability of software to provide security Didn't know we should take precautions Other (BASE=Use a computer at work AND do not backup data, n=82) CAUTION: Small Sample Sizes

38 Importance of Recovering Computer Data (Q.23) Using a scale from 1 to 10, with 1 meaning not at all important and 10 representing extremely important, how important would it be for your business to recover computer data in the event of a disaster? 4% 7% 11% Wireless importance Couldn t survive without it 75% Major challenge without it 7 Use it but don t need it 61% Don t use it 5 Number of employees 2 to 10 62% 11 to 25 74% Importance increases with degree of dependence on wireless 38 13% 65% 59% rated 10 (BASE=Use a computer at work, n=951) Concerned (net) 78% Unconcerned (net) 11% Extremely important (9-10) Somewhat important (7-8) Neither important nor unimportant (5-6) Somewhat unimportant (3-4) Not at all important (1-2) Mean: 8.23

39 Importance of Recovering Computer Data (Q.23) How important would it be for your business to recover computer data in the event of a disaster? (On a scale from 1 to 10) Mean Atlanta 72% 14% 9% 3% 2% 8.83 Dallas 71% 7% 13% 1% 8% 8.37 Milwaukee 69% 13% 5% 7% Chicago 69% 7% 15% 2% 7% 8.31 Detroit 65% 1 11% 2% 8.33 San Diego 62% 19% 8% 4% 7% 8.20 Charlotte 62% 14% 11% 5% 8% 8.02 Connecticut 61% 12% 15% 3% 9% Bay Area 59% 13% 14% 8% 7.84 Oklahoma 57% 1 14% 7% Extremely important (9-10) Somewhat important (7-8) Neither important nor unimportant (5-6) Somewhat unimportant (3-4) Not at all important (1-2)