Advanced Networking and the Cloud:

Transcription

1 Advanced Networking and the Cloud: Unlocking Maximum Value and Advantage CTCA Annual Conference June 3, 2015 Grant Bykowy, Product Management Larry Ekiert, Product Marketing

2 "Advanced Networking and the Cloud: Extracting Maximum Value and Advantage " Overview: In today's business environment, customers have dynamic communication and collaboration requirements that must quickly and efficiently adapt to their daily realities. Modern networks deliver operational flexibility and enhance the capabilities of today's advanced Collaboration applications - within the enterprise and while mobile. With a wide range of choices in providers, networking technologies and solution partners, the best solutions to meet the customer s needs are now best conceived, designed, delivered, managed and maintained through partnerships across all these areas. Allstream will discuss lessons learned (and the best practices) when deploying Cloud communications and collaboration tools while maximizing efficiencies and business continuity.

3 A Rich & Storied History of Significant Firsts! First dedicated fax network in the world First virtual private voice network Opened up Canadian Long Distance Market to Competition First to offer Canadian customers MPLS-based IP VPNs First to enter the market in Local Services competition First to market in Canada hosted Microsoft Live Communications Server (LCS) First in Canada to offer a SIP Trunking Solution First to market Hosted Collaboration Solution (HCS) in Canada

4 Allstream SIP Trunking Presence in Canadian Cities > 1250 Exchanges > 95% of businesses British Columbia: Abbotsford Kamloops Kelowna Nanaimo New Westminster North Vancouver Port Coquitlam Richmond Vancouver Victoria West Vancouver Alberta: Airdrie Banff Calgary Canmore Cochrane Drumheller Edmonton Fort MacLeod Fort McMurray Grande Prairie High River Lake Louise Leduc Lethbridge Medicine Hat Okotoks Red Deer Saskatchewan: Regina Saskatoon Manitoba: Portage la Prairie Winnipeg Ontario: Ajax-Pickering Alliston Aurora Bala Bancroft Barrie Baysville Beamsville Belleville Blind River Bowmanville Bracebridge Brampton Brantford Brockville Burlington Cambridge Cayuga Chatham Collingwood Cookstown Cornwall Dunnville Elliot Lake Espanola Fort Erie Fort Frances Goderich Gravenhurst Guelph Greater Hamilton Hanover Huntsville Kanata King City Kingston Kitchener-Waterloo Leamington Little Current London Markham Mattawa Milton Newmarket Niagara Falls Niagara-on-the-Lake North Bay Oshawa Ottawa Owen Sound Parry Sound Peterborough Port Carling Port Colborne Richmond Hill Sarnia Sault Ste Marie Smiths Falls Southampton St. Catharines- Thorold St. Thomas Stratford Greater Sudbury Sundridge Thornhill Toronto Trenton Unionville Walkerton Wasaga Beach Welland Whitby Wiarton Windsor Wingham Woodbridge Woodstock Quebec: Alma Chateauguay Chicoutimi Drummondville Gatineau Granby Hull Joliette Laval Levis Magog Montreal Quebec Shawinigan Sherbrooke Sorel Ste-Therese St-Eustache St-Hyacinthe St-Jean St-Jerome St-Lambert Temiscaming Terrebonne Thetford Mines Trois Rivieres Victoriaville New Brunswick: Moncton Saint John Saint Stephen Prince Edward Island: Charlottetown Nova Scotia: Greater Halifax Lunenberg New Glasgow Sackville Truro Newfoundland: St. John s Yukon: Whitehorse Northwest Territories: Inuvik Yellowknife Nunavut: Iqaluit

5 Delivering Mission Critical Services to Marquee Names

6 Running a Traditional Telephony Network To build a telecom infrastructure users had to Buy the switch Buy the network service Engage an integrator to connect it and make it work Re-engage all parties if and when changes were required

7 Your ONLY alternative???

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9 Running a Traditional Telephony Network Traditional Networking Data Network Internet PRI PSTN Connectivity to multiple networks Router Router Firewall Gateway Router Router Firewall Gateway Router PRI Router Firewall PRI TDM PBX Self-management requires expensive resources & expertise LAN IP PBX LAN IP PBX LAN No intelligence in the network service Application Servers IP Phones Analog Phones IP Phones Headquarters/ Central Location Branch 1 Branch 2

10 Managing a Consolidated Network Internet Allstream Business IP (MPLS based Network) SIP Termination Network Core Security QoS PSTN Benefits of Network Consolidation All services delivered to each location over a single network Router LAN IP Phones IP PBX Application Servers Router LAN IP Phones Router LAN IP Phones Partner Interoperability programs help ensure trouble-free SIP turn-ups Reduces the complexity and the cost of installation, maintenance and upgrading Headquarters/ Central Location Branch 1 Branch 2 Network is still separate from UC

11 Managing Cloud Services Router LAN Internet Managed Bandwidth Allstream Cloud Application Servers Router LAN IP PBX IP Phones Managed Bandwidth PSTN Router LAN IP Phones Benefits of Managed Cloud Services Option to move Service Infrastructure to cloud Cloud provider can manage network services on customer s behalf Reduces customer complexity and management effort Service orchestration allows networks to dynamically manage resource requirements IP Phones Headquarters/ Central Location Branch 1 Branch 2 Network and UC are fully integrated into one manageable service

12 UNDERSTANDING THE CANADIAN PRODUCTIVITY GAP

13 Canadian competitiveness is lagging Canada s chronic underinvestment in ICT is often cited as a major cause of Canada s lagging productivity. In 2012, Canada s ICT investment per worker was 53% of that of the US (Centre for the Study of Living Standards, 2013).

14 and we lag in the adoption of enablers SIP Trunking revenue in Canada (2012): $12.7 million (Sone, 2013) SIP Trunking revenue in US (2012): $643.1 million (IDC, 2013) Taking into account market size (ratio revenue to # of business lines) US adoption of SIP Trunking is 5 times greater than Canada. Per the Conference Board of Canada, this trend has still not changed (2014)

15 Enhancing UC value with SIP Trunking From this PSTN PSTN PSTN Multiple networks for voice, data Many switches and local PSTN interconnects Inflexible, fixed structure PSTN PSTN PSTN PSTN To this Same IP network used for data & voice SAVINGS! IP VPN Network Consolidated LD and Local PSTN Consolidated PBX infrastructure & PSTN interconnect SIMPLICITY! Able to grow capacity and applications to suit needs FLEXIBLITY! Soft switch

16 The Enabler SIP Trunking SIP Trunking provides a voice gateway to the PSTN through a data network. It is used in conjunction with an IP or TDM PBX to provide Public Switched. Telephone Network (PSTN) access. SIP Trunking allows for local interconnection to many different parts of the PSTN to be made from a single connection. Typically aggregates connections to different cities onto a single access. SIP Trunking forms part of a foundation upon which customers can deliver new unified voice and data services to serve changing business needs. IP voice environment allows for greater interaction of voice services with other applications, platforms, networks.

17 Best Practices : When Deploying UC + SIP 1. Ensure Business Requirements Drive Technology Ensure all applications and services have a useful value to the organization Maximize the benefits that SIP Trunking provides 2. Complete a Current State Analysis Architecture design based on Network Assessment and your input Ensure appropriate SIP Network Engineering expertise 3. Complete a Proposed Future State Architecture and Ensure Open Architecture Proof-of-Concept or Try-before-you buy options will confirm benefits and ensure interoperability and call routing in lab environment before production 4. Migration Strategy Plan for today, tomorrow and thereafter Avoid Proprietary versions of open standards it restricts your options 5. Financial Model and Benefits Assess and understand all the operational efficiencies, productivity improvements and synergies that are possible including both hard and soft benefits to the organization

18 Key Considerations For Implementation The 5 Biggest Implementation Conflicts: 1. Assuming the Current Network is Ready Really ready, not presumed ready verify and validate everything across the org 2. Poor Integration of UC&C with SIP Trunking Ensure that proper and extensive certification has taken place 3. Ensuring Adoption across the organization Work with existing workflow to enhance them don t try to change them 4. Proactive and Comprehensive Change Management Advise, remind, document and follow up 5. Continuous Review of Business Processes and Organizational Changes Track changes and progress towards operational goals, engage appropriate departmental personnel to make the change happen and make it stick

19 Effective Partnerships are Crucial..

20 Business Value Delivering value to drive Business Growth Value realized on differentiation, growth and enhanced customer service from applications Collaboration Applications Infrastructure & Network Now Value realized on capital and operational cost savings Future Time

21 Partnering with Consultants -- ongoing engagement with consultant associations and individual consultants across Canada

22 Partnering with Industry Analysts - IDC Canada - Frost and Sullivan - Gartner - NBI Michael Sone - Others.

23 Mark Zimmerman Director IT MaRS ( Ontario ) A thing of great asset to the project was how well the Allstream and Cisco teams were intertwined. They worked seamlessly together and there were no cracks. I had no idea who was working with us and made life easy for us. Click here to read the full story.

24 Ahsen Butt CEO Corporate Networks ( Alberta ) Our goal, heavily dependent on Allstream, is that any and every client that can benefit from the solution from SMB to over 1,500 users will be on it. In my opinion, when you review the savings on telco lines and other infrastructure and the reduced staff requirements, it s more economical to go this way. It just makes sense. Click here to read the full story.

25 Adam McMath IT Director Nilex ( Alberta ) The experience with Allstream has been spectacular. The sales people are very responsive and genuinely care, the installation technicians are very high calibre, and the project managers are dedicated to a positive end result. From the details to the hard questions, they responded, and postinstallation support has given us exceptional confidence in the solution s long-term viability. Click here to read the full story.

26 Luc Dubois GM Infrastructure Yellow Pages ( Quebec ) We were looking for an innovative and reliable telecommunications partner to help us move quickly along our transformation journey, said Luc Dubois, General Director, Infrastructure and Operations, Yellow Media. Allstream has the know-how to enable our renewed focus on customers and ensure our move to digital including websites, apps and other products is supported by the best, most reliable and secure collaboration tools available. In addition, the Allstream HCS solution allows us to scale up quickly and inexpensively as our business grows and our workforce expands.

27 Effective Partnerships are Crucial to Success Through effective partnering: customer flexibility and innovation will be achieved via leveraging and engaging the most prominent global suppliers of UC applications and technologies Proactive SIP Certification is the best way to ensure full technical interoperability which enables the broadest feature sets, to be made available across all technology providers Abstraction of network functionality into a total cloud solution simplifies the service for the customer while a hybrid approach helps retain customer investment in their existing technologies and helps them manage the transition from premise-based to cloud Allstream and Allstream SIP enables this transition most cost effectively!

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