AN EVENT SPONSORED BY Municipality of Pontedera Piaggio Foundation ISIA Florence Pont-Tech MBVision

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1 AN EVENT SPONSORED BY Municipality of Pontedera Piaggio Foundation ISIA Florence Pont-Tech MBVision UNDER THE PATRONAGE OF Regione Toscana Provincia di Pisa ADI Toscana Associazione per il Disegno Industriale ELIA European League of Institutes of the Arts PARTNERS Scuola Superiore Sant Anna - Polo Sant Anna Valdera Istituto Modartech ISIS Marco Polo/Cattaneo Palazzo Spinelli - Istituto per l Arte e il Restauro LABA, Libera Accademia di Belle Arti Università di Pisa IN COLLABORATION WITH Museimpresa Piaggio & C. Fondazione Sistema Toscana Pecha Kucha Night Pisa Artex, Centro per l Artigianato Artistico e Tradizionale della Toscana Gattinoni RIOT (Revolutioning the Internet Of Things) TOI Continuum University of Maribor Jos Technology Srl Istituto Confucio UX Conference SPECIAL 3D EXPO LAB Altair Autodesk Dassault Systèmes FabLab Pisa GiMax3D Lumi Industries Makerbot Man and Machine Shapeways Solid World Stratasys Technodeal MEDIA PARTNER InToscana.it Il Tirreno

2 PRESS RELEASE Crea tivity 2014 (9th edition) November 20th to 21st Piaggio Museum, Pontedera On 20th and 21st of November, the Piaggio Museum will host the ninth edition of Crea tivity Two intense days of international events: exhibitions, conferences, meetings, hosted at the Piaggio Museum in Pontedera. A privileged window on the world of design, creativity and innovation. An important occasion for profound reflection on the role and on cultural dynamics among schools, universities and businesses. The event is sponsored by the Municipality of Pontedera, Piaggio Foundation, ISIA Florence, Pont-Tech and MBVision, in collaboration with the Sant'Anna High School, Palazzo Spinelli - Institute for Art and Restoration, Institute Modartech, LABA Firenze, University of Pisa. The issue of the transfer of skills, technology and knowledge as part of the project is enhanced in this edition of a special issue dedicated to 3D Printing and Digital Design. The development of these new technologies, combined with the more and more stringent demand for a time-to-market and with the liberation from limitations of technical drawing and representation, make the scenario of a more and more three-dimensional future fascinating. The world of prototyping, rapid manufacturing, digital crafts, service and printers, peripherals and communities of makers represent a drastic mutation in the relationship between the designer and the product, between the user and industry, between idea and matter. An important time to analyze new scenarios, false myths, risks and opportunities. A comparison among the world of academics, professionals, educators, businesses, communities, an all - round point of view that will deal with the various aspects of this change: technical, philosophical and educational. The Keynote, speeches delivered by professionals and companies in the world of design, will open works on the morning of 20th November. A food for thought, a briefing for the workshop. As every year the WorkOut workshop will be held, two days of laboratories for 200 high school students (last year) and of universities (undergraduate and specialist) design, technical and creative addressed: a full immersion from brainstorming to project through four thematic areas - Mobility, Product, Fashion and Communication - each coordinated by professionals and teachers. WorkOut activities will begin in the afternoon of Thursday, November 20th and continue for all the next day until the award of the winning projects, selected by a jury of experts.

3 On Thursday the 20th will be concluded with the Pecha Kucha Night, edited by PKN Pisa, a special evening with a particular formula: designers, experts, students, creatives will have 6' minutes 40" and 20 images to be known and present their project. An addictive and fast-paced happening, a comparison between old and new talents. During the evening, there will also be the awarding of the Vespa Prize 2014, given by the Piaggio Foundation and dedicated to the memory of Prof. Tommaso Fanfani: a competition on innovation in design for students of national and international Universities, Institutes or Academies. On the morning of Friday 21st, 10:30 a.m. the Piaggio Museum will host an Open Conference, Scenarios of the Third Dimension:, between light and shadow, in the third industrial revolution, a time to meet and discuss the topic of 3D Printing and Digital Design, a comparison among professionals, companies, software and hardware manufacturers, schools, students, makers, communities, research centres. A technical point about the current and future potential of 3D Printing and Fast Production / Prototyping, away from clichés, approached from the perspective of designers, technicians and researchers. As a frame, a series of expositions and exhibitions, a focus on prototyping and technologies for fast prototyping / production by machinery and technologies, products, studies, research, digital crafts and projects from Design Institutes, schools and Universities exhibited in Piaggio Museum. There will be manufacturers of CAD / CAM software, 3D printers and marketplaces such as Dassault Systèmes, Man and Machine and Shapeways, which with their products and services will create an interactive exhibition / workshop. The team that from 2003 takes care of this series of meetings dedicated to the design is made up of teachers, young and experienced professionals, students. Among the members of the Scientific Committee, Liviana Canovai, Richard Costagliola, Paolo Dario, Joseph Furlanis, Richard Lanzaras. Curator of the event, Massimiliano Pinucci. Coordinator of the workshop, Angelo Minisci, organizing secretary of Silvia Masetti. Media partners, the portal of Sistema Toscana Foundation e il quotidiano Il Tirreno. The updated program is available on the website For contacts and information: [email protected] Facebook: Crea tivity is included in the program of the Corporate Culture Week 2014.

4 PROGRAM 20 Novembre 2014 > a.m. OPENING AND MEETING WITH PARTNERS Statements by representatives of the partnership by: Simone Millozzi Mayor of Pontedera Riccardo Costagliola President of Piaggio Foundation Giuseppe Furlanis Director of ISIA Florence Riccardo Lanzara President of Pont-Tech Paolo Dario Director of IST. Of Biorobotics, Sant'Anna High School Andrea Maria Benedetto Director of Dev. Prod. 2R Piaggio & C. Max Pinucci Curator of Crea tivity > a.m. KEYNOTE A meeting focused on the transfer of skills, technologies and knowledge in design with professionals and companies in the world of product design, communication and fashion. A briefing for the workshop Crea tivity. Stefano Dominella Federico Ferretti Enrico Dini Aleš Hace Giommy Bazzoni Marco Luise Gualtiero Fantoni Cesare Stefanini Gattinoni, Chief Executive Officer Modartech Institute, Scientific Director Continuum, Managing Director Dini Engineering Ltd, Engineer Institute of Robotics, University of Maribor, Lecturer and researcher 3Logic, Consulting Director & partner ToscanaSpazio, President Research Centre E. Piaggio, University of Pisa, Researcher Inst. Of Biorobotics, Sant'Anna High School, Lecturer > 1:00 p.m. BREAK > 1:00 p.m. WORKING GROUPS AND PRIVATE MEETING

5 > 2.30 p.m. WORKOUT PART 1 The workshop Crea tivity is open to university students (three years+two years+master), students of the 5th year of high school with artistic / technical course, designers, professionals, makers, enthusiasts. Areas: product design, communication design, mobility design, fashion design. Coordinator Angelo Minisci Tutor Senior: Onorino Di Tanna (Piaggio & C.), Gualtiero Fantoni (Centro di Ricerca E. Piaggio), Carmelo De Maria (co-fondatore FabLab Pisa), Olivia Spinelli (IED Milano), Carlo Spoldi (ISIA Firenze), Luigi Trenti (ISIA Firenze). Tutor Junior: Chiara Brogi, Zhiyao Chen, Giacomo Daini, Eduardo D'Arienzo, Tommaso Di Filippo, Giulia Ursenna Dorati,Rebecca Faini, Giulia Falciani, Alessandro Fontana, Silvia Nencini, Maria Laura Specchia, Adriano Toccafondi, Edoardo Vignoli. > 9.00 p.m. PECHA KUCHA NIGHT PISA VOL.5 and VESPA PRIZE 2014 On the evening of Thursday the 20th, designers, experts, students, creative, innovators will take the stage giving each 6 minutes and 40 seconds of stimulation and pure creativity according to the famous Japanese format, which provides rapid, incisive, exciting interventions. Something different from the usual conferences, an informal time to meet and get to be known. In the interval there will be the award ceremony of VESPA PRIZE 2014, competition on innovation, technology transfer and know-how in the design, given by the Piaggio Foundation and dedicated to the memory of Prof. Tommaso Fanfani. Among the interventions: Francesca Anzalone Zhiyao Chen Carmelo De Maria Maurizio Galluzzo Annarita Giannanderea Ruud van den Muijzenberg Silvia Nencini Eleonora Romiti Marco Salatin Sara Pelacchi Seo Netlife Designer Co-Fondatore FabLab Pisa Fondatore Smart Cube Architetto, Unoadue Shapeways, Event Coordinator & Marketing Representative Designer Jos Technology Srl, Marketing & Communication Manager Lumi Industries, Co founder Architetto, Unoadue

6 21 Novembre 2014 > a.m. WORKOUT PART 2 Second step of the workshop. > a.m. THE SCENARIOS OF THE THIRD DIMENSION, between light and shadow, in the third industrial revolution Open Conference An open conference addressed to the issue of 3D. The word to those who work in the field, to those who cross the border, to those who draw scenarios, to those who use, produce, teache digital design. A moment of confrontation among professionals, companies, software and hardware manufacturers, artisans, schools, students, makers, communities, research centres. A technical point about the current and future potential of 3D Printing and Fast Production / Prototyping, away from clichés, discussed from the point of view of designers, technicians, researchers. Any contribution is welcome 10:30 a.m. to 1:30 p.m. Interventions and case History : Altair Adel Matar Solid Thinking Evolve, case study Brosway Artex Centro per l Artigianato Artistico e Tradizionale della Toscana Sabrina Sguanci Fablab Pisa Carmelo De Maria Internet of Things Men and Machine, Autodesk Gold Partner Riccardo Ceccanti e Edoardo De Coster The future of the design 3D by Autodesk and Man and Machine Shapeways Ruud van den Muijzenberg Solid World Alessandro Meucci Stratasys and Makerbot two worlds of in comparison, case study Zucchetti Spa Scuola Superiore Sant Anna - Polo Sant Anna Valdera Cesare Stefanini Design Thinking Moderators: Simone Paternich Luigi Trenti Andrea Moscardini Lecturer and researcher Designer and lecturerer Pattern maker and designer

7 > 1:00 p.m. BREAK > 3.30 p.m. WORKOUT 2014 AWARDS Closing and awarding of works carried out during the workshops. > 5.30 p.m. CHIUSURA DEI LAVORI E SALUTI Exhibitions and laboratories 3D Expo Lab Thursday, November the 20th: 11:00 a.m. to 6:30 p.m. Friday, November the 21st: 9:00 a.m. to 6:30 p.m. An exhibition / laboratory with manufacturers of software and hardware, marketplace and communities. Projects and achievements of students, designers, craftsmen, researchers, makers, technologists. All together along the thin line that separates research, innovation, creativity and technology, production and prototyping. An overview of the near future, among scenarios and new opportunities in the innovation of process and product. Participants: Altair Autodesk Dassault Systèmes GiMax3D Lumi Industries Man and Machine Makerbot Stratasys Solid Thinking Solid World Technodeal 3D experience company 3D finisher