Project X Social Media or Social Crisis?

Transcription

1 Project X Social Media or Social Crisis? ASIS EU 2013 Project X Nr. 1

2 Worst case scenario v Facebook 16 th birthday invitafon to friends v accepted the invitafon v ± showed up (in a village of ) ASIS EU 2013 Project X Nr. 2

3 Agenda v Project X v Social Media v Role of Social Media in Security & Crises ² Security Manager s Dilemmas ² How to respond to Social Media Threats v Lessons Learned & Be[er PracFces ASIS EU 2013 Project X Nr. 3

4 What is Project X? v Movie v Effects of Social Media ² Flash mobs ² DemonstraFons à Riots à RevoluFons ² Security issues? ü But also a rescue during crises! ASIS EU 2013 Project X Nr. 4

5 Snowball effect 7 Sep 2 hours aaer invitafon 500 friends v InvitaFon removed à Christchurch & Berlin 14 Sep invitafons accepted 18 Sep invitafons accepted v Town & Police v TV & Media involved Security Manager s dilemma!! 19 Sep invitafons accepted 21 Sep invitafons accepted 21 Sep Project X tweets / hour ASIS EU 2013 Project X Nr. 5

6 Effect of Media (before) 18/9-12 o clock news ASIS EU 2013 Project X Nr. 6

7 Rumours (during) # of tweets with death # tweets with wounded 3,000 of 16,000 tweets related the rumour about fatali5es peak between 22:30 and 10:40 ASIS EU 2013 Project X Nr. 7

8 There s no party! ASIS EU 2013 Project X Nr. 8

9 Lessons learned Project X v Police v City How Dionysus showed up in Haren v Media v Eye- opener Social Media v YOLO ² You Only Live Once ² The party you don t want to miss ASIS EU 2013 Project X Nr. 9

10 Social Media ASIS EU 2013 Project X Nr. 10

11 Social Media # Facebook AcFve users Likes (since launch) Daily uploaded photos : 1.06 billion : 1.13 trillion : 350 million Twi[er Users : 500 million Tweets sent per day : 400 million ASIS EU 2013 Project X Nr. 11

12 No more secrets? ASIS EU 2013 Project X Nr. 12

13 ASIS EU 2013 Project X Nr. 13

14 Sohaib Abbo[abad ASIS EU 2013 Project X Nr. 14

15 Twi7er User Live Tweets Opera5on Neptune Spear dutchrisk. Helicopter hovering above Abbo[abad at 1AM (is a rare event). ReallyVirtual May 1, 2011 at 21:58 Go away helicopter - before I take out my giant swa[er :- / ReallyVirtual May 1, 2011 at 22:05 A huge window shaking bang here in Abbo[abad Can[. I hope its not the start of something nasty :- S ReallyVirtual May 1, 2011 at the few people online at this Fme of the night are saying one of the copters was not Pakistani... ReallyVirtual May 1, 2011 at 22:48 OMG :S Bomb Blasts in Abbo[abad.. I hope everyone is fine :( han3yy May 1, 2011 at 22:45 ASIS EU 2013 Project X Nr. 15

16 Secrecy, Privacy? Being a Security Manager:.. you didn t assume secrecy! Did you? With Social Media you know it doesn't exist! ASIS EU 2013 Project X Nr. 16

17 Welcome in the theater of crisis management The role of Social Media in Security & Crisis Management ASIS EU 2013 Project X Nr. 17

18 Consider the level of control dutchrisk. Crisis CommunicaFon ß à Social Media 1. Much info at once: filter required 2. Crisis oriented 3. Sharing info is important 4. Civilians somefmes know more than government 1. Much info at once: filter required 2. Network oriented 3. Sharing info is the ulfmate goal 4. Civilians always know more than government 5. Control is an illusion 6. Never according to plan 7. Golden hour: much info needed 5. No control at all 6. There is no plan 7. Info overwhelmingly available ASIS EU 2013 Project X Nr. 18

19 Social Media & Crisis CommunicaFon (ManipulaFon) ASIS EU 2013 Project X Nr. 19

20 Facts & figures 14% of consumers trusts adverfsements 78% of consumers trusts his/her own social network... ASIS EU 2013 Project X Nr. 20

21 Lesson learned Include Social Media in Crisis Training.... it will increase awareness ASIS EU 2013 Project X Nr. 21

22 Crisis mapping To help provide operafonal humanitarian support for acute crises like natural disasters, conflicts, oil spills, tornados As witness or for evidence: monitoring elecfons, infmidafon, human rights, violafons, torture, sexual harassment, wars ASIS EU 2013 Project X Nr. 22

23 New protocols... _... SOS 'Stuck On Stupid #trapped #injured + name & locafon ASIS EU 2013 Project X Nr. 23

24 Emergency Response Open source Social Media: invaluable resource for maximizing real-time Situation Awareness Examples: v Boulder, Colorado à Wildfires v Haiti à Catastrophic Earthquake v Hurricane Sandy ASIS EU 2013 Project X Nr. 24

25 Lessons learned Include Social Media in Emergency Management It will increase real- Fme SituaFon Awareness ASIS EU 2013 Project X Nr. 25

26 Security Managers dilemmas on Social Media ASIS EU 2013 Project X Nr. 26

27 Security managers' Social Media challenge v Don t deny it v Try to understand it v Surround yourself with young people v Ask your (grand)children v Use it v Get a training v. understand the risks v. and the opportunifes ASIS EU 2013 Project X Nr. 27

28 10 Golden Crisis (CommunicaFon) Rules 1. Preparing for crises can prevent a crisis 2. Prepare for the worst, hope for the best 3. Stay in control 4. People first 5. Know your stakeholders 6. Be willing to ask for help 7. Communicate Fmely and oaen 8. Never lie 9. Monitor the media 10. Learn from each experience ASIS EU 2013 Project X Nr. 28

29 PlaFnum rule Social Media Crisis Management isn t about winning, it s about damage control! ASIS EU 2013 Project X Nr. 29

30 Be[er Social Media pracfces v Monitor Social Media dutchrisk. ² Not (only) for MarkeFng, but (also) for Security v Security pro s should assess suspicious tweets ² Set up a protocol with CommunicaFon dept. v Include Social Media in your risk assessment v Prepare (crisis) statements ASIS EU 2013 Project X Nr. 30

31 Be[er PracFce example dutchrisk. ASIS EU 2013 Project X Nr. 31

32 Be[er pracfce v Corporate Social Media Policy ² Rules, ethics, checks, sancfons v Develop Social Media response scenarios ² PracFce Social Media in (crisis) exercises v Include Social Media expert in CMT ² Even if he/she is (very) young J v Monitor Social Media behaviour of security dept. ASIS EU 2013 Project X Nr. 32

33 Thank you for your a[enfon h[p:// de- vries- cpp/2/65a/ Erik de Vries CPP Director/Owner DutchRisk bv Chairman ASIS Benelux ASIS EU 2013 Project X Nr. 33