WELCOME TO THE BRAZILIAN SOCCER SCHOOLS FRANCHISE GUIDE

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1 FRANCHISE GUIDE

2 WELCOME TO THE BRAZILIAN SOCCER SCHOOLS FRANCHISE GUIDE I hope that this will provide you with the correct level of information to make an informed choice as to whether or not to apply for one of our franchises. I believe it is a unique opportunity, that we provide the best service to our franchisees and demand the very highest standards from them in return. Our aim is to change the way that football is both played and coached so that is more creative and enjoyable to watch, I hope that you can become a part of this. SIMON CLIFFORD - FOUNDER OF BRAZILIAN SOCCER SCHOOLS Futebol de Salão is how I really got started. This is my love, the thing that I enjoyed most. Ronaldo, FIFA World Player of the Year 1996, 1997, 2002

3 WHY BRAZILIAN SOCCER SCHOOLS Coaching and working with young people is at the core of our work, we wish to see home grown youngsters develop into players that process our own traditional characteristics of enthusiasm and spirit combined with exuberance, flair, creativity and immaculate ball skills developed through use of our training methods and philosophy. both business and football development. It is like a football game, no coach says to his team: OK, you guys go out and figure out how to be successful. Rather a coach develops a best way to tackle, block, pass, shoot and teaches his team that system and that plan. As an organisation we have not grown by hiring people and challenging them to figure out how to best do the job. As franchisor we provide the necessary tools, document the most effective processes and train each of our franchisees in doing it that way. As a result people work the system and the system works. Our principles, processes and tools have been proven to be effective in Michael Owen ve Simon Clifford I have personally learned a lot from Futebol de Salão. Michael Owen

4 JOIN BRAZILIAN SOCCER SCHOOLS? We are the world's leading chain of soccer schools offering the best coaching throughout the world. Our expertise is continuously sought by some of the world's top professional football clubs as well as some of the oldest and most respected football associations. Brazilian Soccer Schools and Futebol de Salão work for two main reasons: 1. Our Brazilian Soccer Schools syllabus is the most effective method we have found in developing young football players. 2. Our brand and training values are attractive to children, parents and football professionals alike. Since the first Brazilian Soccer Schools started in Leeds in 1996 we have worked tirelessly to build the best coaching programme for children not just in football but also in all sports. The Brazilian Soccer Schools syllabus focuses on getting children to spend as much time as possible with the ball developing their skills. The syllabus has its origins in Brazil and makes use of the unique game of Futebol de Salão and the special Futebol de Salão ball to maximise a child's potential for development. It is not our intention to simply recreate the Brazilian model of development; we seek to help develop young players who go beyond even the level of the Brazilians in terms of technical ability, flair and achievement at the very highest levels of the game. I develop my skills playing Futebol de Salão in my home town of Bauru. Pele

5 WHY WE FRANCHISE? We franchise Brazilian Soccer Schools as it offers the quickest method of transporting our structured coaching programme to children around the world. Running a franchise offers a lot of advantages over starting a business by yourself but becoming a franchise owner does not make you immune from making a poor investment decision. The truth is that some franchises are not as great as they sound while others are truly excellent. So what s the best way to tell the difference and how can you make an informed decision regarding the Brazilian Soccer Schools franchise? Above sites should provide an in-depth overview of the information you require. Look at our heritage: The world s first and largest chain of continuously run soccer schools offering the best coaching to children throughout the world. First franchised Brazilian Soccer School opened in 1999 since then we have developed our work first in the UK and also internationally. Brazilian Soccer Schools Turkey first started at Istanbul in Since then we reached full capacity, had a huge media attention and became a family with parents and children. Our satisfied parents mostly find us with word of mouth, which we really wanted to achieve at the beginning. We are the world s largest chain of all year round soccer schools offering the best coaching to children throughout the world. If you have the right combination of intellect, ability and passion and know that running a Brazilian Soccer Schools is for you, then we would like to hear from you. Without these three key ingredients you would be wasting your time.

6 WHAT ARE YOU BUYING? When you buy a Brazilian Soccer Schools franchise you are purchasing our brand name and the exclusivity to run the Brazilian Soccer Schools program in a designated area. Territory A typical Turkey franchise would operate in an area based on population. We pay close attention and have a specially designed mapping system to define our exclusive, protected territories. A territory must have enough people to support a successful franchise; we will also look at the demographics of the area, income levels and the cost of other activities in the territory. In most cases we work hand in hand with you to define your territory. Training We are quite aware that we are only as good as our franchisees allow us to be and we expect to be very good! We believe we are the best and this is something we have worked very hard to create. We are very demanding on our franchisees and insist that they maintain and help to improve our position and high standards. Our training is intense and covers every aspect of the business. We provide hours of training each year which includes everything you need to know from our actual coaching program, through to securing training venues, working with the media, building links with local schools and clubs, as well as how to launch your business, grow different age groups, exploiting our main revenue streams as well as building the Brazilian Soccer Schools brand locally. Alongside the yearly training to support your coaching and business development you will also receive: 1. The Brazilian Soccer Schools coaching manual 2. The Futebol de Salão Skills Badge Scheme manual and DVD 3. Business planning support 4. Our proven business models 5. BSS operating manual Support Starting any new business has risks, yet statistics show that these risks are far reduced when the new business is a franchise. The main reason for this is you are buying into a proven business model and also you are not on your own, you have the support and help of our expert team at head office as well as other franchisees as a source of information. We can assist you every step of the way. Alongside the training we provide you will also receive: 1. A designated point of contact at Brazilian Soccer Schools Turkey Head Office 2. Advertising, PR and promotion support 3. Bulk purchasing and negotiating power through our partner companies 4. A purpose built Brazilian Soccer Schools website, address and IT support 5. Start-up equipment (Futebol de Salão balls, branded ball sack, banner) 6. Start-up stationery pack (letterheads, compliment slips and business cards) 7. Coaches uniform (rainjacket, rainbottoms, t- shirt, shorts and socks all branded and made by our partner, Nike) Expertise Our expertise is continuously sought by some of the world s top professional football clubs as well as some of the oldest and most respected football associations and players. Brazilian Soccer Schools have been invited to assist many national associations and football clubs to help improve the coaching that these organizations provide to their players as well as to provide demonstrations on the unique benefits derived from the game of Futebol de Salão and our Brazilian Soccer Schools coaching programme.

7 FRANCHISE? FRANCHISING IS NOT RIGHT FOR EVERYONE A career as a Brazilian Soccer Schools franchisee is not for everyone. Our brand stands or falls on the quality of the franchisees that we work with. We only accept candidates whom we feel are going to be exceptional ambassadors for our work and have all the requisite skills needed to operate the franchise. Your individual circumstances are important; we do not believe a franchise can work without your full involvement in the business. Whilst we wish to attract like-minded people with a genuine enthusiasm for youth football you must also demonstrate the necessary business acumen it is this that will create the platform for the football to flourish. Running a successful franchise requires a long-term commitment, a degree of financial investment but most importantly a hard working and hands-on approach to running a football organization and business. For the successful candidate there is the opportunity to work full time in football and combine your passion with your work. The financial rewards are also there, but they are there for the earning, not the taking.

8 I only played Futebol de Salão as a youngster - it's the best start for kids. Juninho, World Cup Winner FRANCHISE AGREEMENT Our franchisees commit to a minimum of a 5-year agreement. We believe that these are reasonable length of time to ask you too commit to running one of our franchises. Running a Brazilian Soccer Schools franchise is a fulltime commitment, to make it a success you need to put a lot of time, energy and passion into developing the business. We feel that it works best if you as the franchisee are personally committed to the success of the business. In most cases we will expect you to stop any other business or work commitments that you have and fully commit to running Brazilian Soccer Schools. We also require you to commit to a period of training to enable you to fully learn our business and coaching systems. After your initial period you will have to attend a yearly refresher course so that we can keep you up to date with our work. We believe that it is fair to ask this from you as we provide a service to our franchisees, which we feel is second to none. You will as one of our franchisees have the rights to promote and envelop our brand and programs exclusively within you agreed franchise territory. We will expect you to develop Brazilian Soccer Schools in numerous locations within your area. We will support each and every aspect of your work and cover all national marketing and media campaigns with the aim of keeping our brand as the leader in children's football coaching. Everything that we do is designed to help our franchisees to offer the very highest possible service. To ensure uniformity around the world, all franchisees use standard Brazilian Soccer Schools branding, promotional materials, clothing and even administration systems. As a franchisee we help you in everything from your initial launch onwards and throughout the whole term of your agreement with us. Potential Earnings The profit and turnover that you might yield cannot easily be predicted. It largely depends on your own ability to utilise our franchise systems. With the right combination of hard work and expertise it is certainly very possible to make running one of our franchises into a successful business capable of sustaining you in a good lifestyle.

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10 THE SELECTION PROCESS Our brand stands or falls on the quality of the franchisees that we work with, this is why we are so careful about whom we select to run our Brazilian Soccer Schools. Step 1: More Info and Application Letter When you have researched us online and are interested enough to begin a conversation with us, the first point in the selection process is for you to write an application letter about yourself, your vision about children's football, why you are suitable for BSS and send us together with any other relevant information to support your application. This will move you to the next step of requesting more information and meeting us. If your application letter suggests that you have the right level of enthusiasm, energy and ability to successfully operate a franchise then we will contact you to arrange a visit to Istanbul. Step 2: Discovery Day It is a peculiarity of us that anybody with any interests in forging ties or relationships pays us the respect of visiting Brazilian Soccer Schools Turkey in Istanbul. The Discovery Day provides the opportunity to: Get to know each other Visit Brazilian Soccer Schools Istanbul Discuss the Brazilian Soccer Schools coaching program and franchise model Ask any questions Visit a BSS training session Step 3: Research and Planning After this visit if we both still interested in moving forwards then you will start research and business planning. We will also send you a specially designed template Brazilian Soccer Schools business plan. This would direct your thinking in how you would grow and develop Brazilian Soccer Schools within your territory, including: Market research Financial projections Exploring and developing revenue streams Overcoming constraints Speed of growth The return of your business plan concludes the mutual evaluation where we each decide if the fit is right. Step 4: Execute Agreements On approval of your business plan the contracts would be prepared and sent for your approval (although all our contracts are standard for your own peace of mind you may want to have the contract checked by a solicitor), you would then sign the contracts and begin the next chapter of your life. Building a team At Brazilian Soccer Schools we aim to build a successful team. We take the time to recruit people who want to be part of our group, who enjoy our culture and have the passion to drive Brazilian Soccer Schools forward in their region or country. We believe Brazilian Soccer Schools is the most exciting franchise in the sports market today and a critical part of our sales process is helping you make a good decision. Regardless of finance we will not sell a franchise to someone we believe does not understand our ethos or lacks the required skills to take Brazilian Soccer Schools forward. When you purchase a franchise from us, we expect it will be the beginning of a rewarding relationship that will last decades.

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12 Play Futebol de Salão and you are learning to play beautiful football. Careca Careca as guest on the BSS coaching course NOTES FOR POTENTIAL FRANCHISEES IMPORTANT We only accept candidates whom we feel are going to be exceptional ambassadors for our work and who have all of the requisite skills needed to operate the franchise. We can easily turn down many good applicants because they do not quite reach our own exacting standards. YOU We don not believe that a franchise can work effectively without your full involvement in the business. RESEARCH We would encourage you to fully look into this franchise opportunity before applying. This research should include speaking to existing franchisees as well as looking at the demographic of your preferred location. Our brand is very strong, however it is not a guaranteed recipe for success, and we do need you to think through and plan out all aspects of the business development carefully. You should take time to decide if a franchise is the right option for you. If the answer is yes, then we would be very interested in hearing from you.