Pittsburgh Steelers. "My Pittsburgh Steelers" Contest. Official Rules

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1 Pittsburgh Steelers "My Pittsburgh Steelers" Contest Official Rules (Please read carefully) NO PURCHASE NECESSARY TO ENTER THE CONTEST. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited or otherwise restricted by law. CONTEST: As part of the Pittsburgh Steelers' 80th Anniversary Celebration, we are seeking fans to submit a video (and if selected as one of the 80 finalists a still photograph) in which you, the fan, express your feelings about the Steelers in exactly three words. You can submit your video, not to exceed fifteen (15) seconds in length, by posting either to the Steelers' website ( or on the Steelers' Facebook page ( CONTEST PERIOD AND DEADLINE: The My Pittsburgh Steelers Contest (the "Contest") will begin on Monday, April 2, 2012 at 12:00 noon (Eastern Daylight Saving Time) and will end on Friday, April 20, 2012 at 11:59 pm (Eastern Daylight Saving Time) (the "Contest Period"). Entries received outside of the Contest Period will not be valid or accepted. SPONSORS: This Contest is co-sponsored by Pittsburgh Steelers LLC, 100 Art Rooney Avenue, Pittsburgh, PA, (the "Steelers") and PNC Bank, National Association, 249 Fifth Avenue, Pittsburgh, PA ("PNC"). Steelers and PNC are collectively referred to herein as the "Sponsors." SUBMIT: Entries must be in the form of a submitted video either on the Steelers' website or on the Steelers' Facebook page. As part of the submission, the entrant must (a) agree to these Official Rules, (b) submit the video entry with the accompanying #MyPghSteelers hashtag. When you go to either the Steelers' website or the Steelers' Facebook page to upload your video, you will be redirected to the Tout widget which will include detailed instructions on how to upload your video submission for posting on the Steelers' Facebook page. Tout is a social media platform that allows users to shoot 15-second video status updates via smartphones and digital webcams. For more information regarding Tout.com and its Tout platform, go to No other form of entry will be accepted. All entries must be received within the Contest Period. ONE ENTRY PER PERSON REGARDLESS OF THE METHOD OF ENTRY. GUIDELINES: Videos must be submitted in the following format: No longer than 15 seconds in length. All video submissions must be made via the Tout widget. Instructions for posting the video, and the acceptable formats for doing so, are accessible by clicking on the tab for video submissions either on the Steelers' website or on the Steelers' Facebook page. If you are notified that you are one of the 80 finalists, a still photograph must be submitted in the following format: 2 1/8 by 1 3/16 (i.e., 640 px by 540 px), up to a maximum file size of 5 megabytes, in jpeg format.

2 SELECTION OF WINNERS: Sponsors will select 80 finalists from the total entries after viewing all submitted videos. The winners will be selected from those finalists based on the Sponsors' choice of the three word phrase and video presentation that best describes the fans' relationship with the Steelers. The finalists will be asked to submit an original photograph reflecting their support of the Pittsburgh Steelers. PRIZES: The following prizes will be awarded to each of the ten (10) Contest winners, as chosen by Sponsors: 1. 4 tickets to one (1) Steelers 2012 season game selected by the Steelers (approximate total retail value $700) 2. 4 VIP Hospitality passes for the same game (approximate total retail value $500) 3. 4 pre game field passes for the same game and participation in the Terrible Towel Twirl before the game (approximate total retail value $400) 4. One $100 Steelers Gift card (approximate total retail value $100) Winners are solely responsible for their own costs of transportation, meals and lodging. In addition, the winning photograph will be reproduced on the game tickets for one (1) of each of the ten (10) home games during the Steelers' season (the exact photograph and game to be selected by the Steelers). CONTEST WINNER ANNOUNCEMENT: The ten (10) Contest winners will be notified by either or phone no later than April 30, In order to obtain your prize you may need to provide valid photo ID. By submitting an entry you have agreed to all of the official contest rules. If, despite reasonable efforts, any potential Contest winner does not respond within 72 hours of the first notification attempt with potential winner s complete name and complete mailing address, or if the prize notification is returned as unclaimed or undeliverable to such potential Contest winner, such potential Contest winner will forfeit his or her prize and an alternate winner may be selected. If any potential Contest winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential Contest winner will be disqualified and an alternate Contest winner may be selected. My Pittsburgh Steelers Contest--Additional Rules 1. You must be a legal U.S. resident 18 years or older. This Contest is void where prohibited by law. If winner is deemed a minor in his/her state of residence, prize will be awarded to his/her parent/legal guardian. All potential winners are subject to verification of eligibility. 2. Sponsors and their respective affiliates and subsidiaries are not responsible for lost, late, misdirected, unintelligible, damaged, returned, or undelivered entries, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Contest, or the

3 Steelers' website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate the Steelers' website's Terms of Use, as solely determined by Sponsors, will be disqualified. Sponsors are not responsible for any incorrect or inaccurate information whether caused by website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Contest, and assume no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such entries, and may subject that entrant to disqualification. Sponsors are not responsible for injury or damage to participants or any other persons, computer or property related to or resulting from participating in this Contest. Should any portion of the Contest be, in Sponsors' sole opinion, compromised by virus, worms, bugs, nonauthorized human intervention or other causes which, in sole opinion of Sponsors, corrupt or impair administration, security, fairness or proper play of this contest, or submission of entries, Sponsors reserve the right at their sole discretion to suspend, modify, or terminate the Contest, and to randomly select winner from valid entries received prior to action taken, or otherwise as may be deemed fair and equitable by Sponsors. In the event of a dispute regarding entries received from multiple users having the same account, the authorized subscriber of the e- mail account used to enter will be deemed to be the entrant, and must comply with these rules. The authorized account subscriber is the natural person who is assigned the address by the ISP, on-line service provider, or other organization responsible for assigning addresses. 3. As a condition of the award of the prize, the Contest winners must agree to the following: a) Contest participant hereby grants to Sponsors, their affiliates, licensees and third party vendors working for Sponsors on the Contest, a non-exclusive, perpetual, royalty-free license to reproduce, edit and display the submitted videos for any purpose that Sponsors, in their sole discretion, may elect. b) If an entrant is selected as one of the 80 finalists, upon submission of the photograph to Steelers, participant hereby assigns to Steelers all right, title and interest in and to such photo, including, without limitation, all worldwide copyright interests therein, in perpetuity. 4. Acceptance of prize offered constitutes permission to use throughout the universe winner's (and all other persons who may appear in the submitted video and/or photograph) name, voice, biographical information, including home town and state of residence, and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter devised, including, without limitation, via the Internet, without notice or review or approval as permitted by law. 5. All prizes will be awarded. Odds of winning depend on number of eligible entries received. Prize winners may be required to complete, sign and return an affidavit of eligibility and liability and publicity release, as well as a copyright assignment, within 10 days of prize notification. In the event of noncompliance within this time period, prize will be forfeited and an alternate winner selected. Any prize notification or prize returned to the Sponsors or their agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate winner. Purchase or acceptance of a product offer does not improve your chances of winning. 6. Employees and the immediate families of employees of Pittsburgh Steelers, LLC, The National Football League. PNC Bank and their respective affiliates, subsidiaries, advertising and promotion agencies, wholesale distributors, and individual retail licensees are ineligible.

4 7. Each Prize winner is responsible for any and all applicable fees, federal, state and local taxes, if any, and any other unspecified expenses associated with acceptance or use of Prize. Winners are advised to seek independent counsel regarding the tax implications of accepting a Prize. This Contest is subject to Federal, state and local regulations. 8. By entering into the Contest, entrants represent and warrant that they have the full legal right in and to any videos and photos submitted and the use of same by Sponsors will not violate or infringe upon any copyright, trademark, trade secret, right of publicity or other intellectual property rights or any privacy rights of any third party. Entrant hereby agrees indemnify, defend and hold harmless Sponsors and Sponsors' affiliates and subsidiaries from and against all damages, claims, costs or expenses (including without limitation, reasonable attorneys' fees) ("Claims") arising out of any third party claim, suit or proceeding of any kind that the submitted video or photo infringes any copyright, trademark, trade secret, right of publicity or other intellectual property rights or any privacy rights of any third party, provided that entrant is given prompt written notice of such Claim. 9. Sponsors shall have the right to deem as inappropriate any submissions of videos and/or photographs falling within any of the following categories at Sponsors' sole discretion and such submissions shall not be accepted as a valid entry into the Contest. Submitted videos and/or photographs may not contain any of the following: a) any material that is intended to harass, belittle, humiliate, threaten or cause embarrassment to any of the Sponsors, any member of the Steelers or any other NFL team or any person; b) Name-calling, personal insults of any kind (including things such as 'name' sucks), etc. against any person or organization, including, without limitation, any of the Sponsors, any member of the Steelers or any other NFL team or any person; c) material that contains vulgar, obscene or indecent language or images. Masking foul language in any way, shape or form is not a way around this prohibition; d) videos or photos with obvious or hidden sexual content or innuendos; e) material that defames, abuses or threatens others; f) statements that are bigoted, sexist, hateful or racially offensive; g) material that advocates illegal activity or discusses illegal activities with the intent to commit them; h) material involving gambling or betting; i) unauthorized copyrighted material. Cutting and pasting videos or photos from third parties (i.e., not your own copyrighted property) is not permitted; and k) advertising or any form of commercial or personal solicitation. 10. By accepting a prize, winners agree to release and hold Sponsors harmless from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. By participating in this contest, participant agrees to be bound by all the Official Rules of this Contest. SPONSORS MAKE NO WARRANTIES, AND HEREBY DISCLAIM ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, CONCERNING ANY PRIZE FURNISHED IN CONNECTION WITH THE CONTEST. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, SUCH PRIZES ARE PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSORS HEREBY DISCLAIM ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON- INFRINGEMENT. 11. All materials submitted become the property of the Steelers and will not be returned or acknowledged. 12. Information collected in connection with this Contest will be used in accordance with the Steelers' Privacy Policy and these Official Rules. In the event of any discrepancy between the Steelers' Privacy Policy and these Official Rules, the Privacy Policy shall control and govern. To review the Steelers' Privacy Policy, please go to

5 13. Sponsors, their affiliates, subsidiaries and agencies are not responsible for any typographical or other error in the printing, the offering or the announcement of any prize or in the administration of this Contest. Official Rules will be posted online at The names of the winner(s) may be obtained after May 8, 2012 by sending a selfaddressed stamped envelope to: My Pittsburgh Steelers Contest, Pittsburgh Steelers, 100 Art Rooney Avenue, Pittsburgh, PA, Vermont residents may omit stamp. Requests for winner s list must be received by December 31, THIS CONTEST IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, FACEBOOK. YOU ARE PROVIDING YOUR INFORMATION TO SPONSORS AND NOT TO FACEBOOK. THE MATERIALS AND INFORMATION YOU PROVIDE WILL ONLY BE USED FOR SPONSORS' PROMOTIONAL PURPOSES. 16. YOU HEREBY RELEASE FACEBOOK FROM ANY AND ALL LIABILITY OF WHATEVER NATURE IN CONNECTION WITH THIS CONTEST. YOU ACKNOWLEDGE AND AGREE THAT THIS CONTEST IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, FACEBOOK. 17. ATTEMPT BY ANY INDIVIDUAL OR ENTITY TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL AND/OR OR ENTITY TO THE FULLEST EXTENT PERMITTED BY LAW. THIS CONTEST IS INTENDED FOR PARTICIPATION IN THE UNITED STATES ONLY AND SHALL BE CONSTRUED ONLY ACCORDING TO UNITED STATES LAW. THE PENNSYLVANIA COURTS (STATE AND FEDERAL) SHALL HAVE SOLE JURISDICTION OF ANY CONTROVERSIES REGARDING THIS CONTEST AND THE INTERNAL SUBSTANTIVE LAWS OF THE COMMONWEALTH OF PENNSYLVANIA, WITHOUT REGARD TO ITS CONFLICTS OF LAWS PRINCIPLES, SHALL GOVERN THIS CONTEST. YOU WAIVE ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THESE COURTS AND HEREBY SUBMIT TO THE JURISDICTION OF THOSE COURTS.