Glasgow s Tourism action PLAN to 2016
|
|
- Patience Montgomery
- 7 years ago
- Views:
Transcription
1 Glasgow s Tourism action PLAN to 2016
2 Image and Brand Strengthen and maximize the economic impact and value of Glasgow: Scotland with style by developing and implementing brand strategy GCMB & 1-5 years Achieve positive targeted changes in perception and purchasing pattern of Glasgow, monitored through brand tracking programme, to include event and conference revenues of 750 million. 20 million over 5 years Match VS products and market segments; complimentary branding themes across Visitor Information Centres & tourism signage / VS & 1-2 years Increased customer satisfaction/spend as result of matched experiences, activities and attractions (participation in targeted and themed marketing campaigns) Introduce new marketing activities aligned with the Visit Scotland tourism prospectus 5 drivers for growth. Maximise industry participation in marketing opportunities to raise profile of Glasgow in key campaigns. Increased marketing Incremental marketing Capacity utilization Cross-selling Infrastructure investment VS & 1-5 years Increase/maintain profile of city Increased revenue generated within/by industry product providers Participation in Homecoming Scotland 2009 programme; increased visits to city stimulated by events 10m over 5 years Maximise the image and brand opportunities arising from hosting the 2014 Commonwealth Games GCMB / 2014 Company & 1-8 years Development of pre and post 2014 communications strategy and measurement systems to evaluate attributable impact of the Games 1
3 People Delivery of the Glasgow Tourism Service Initiative to raise standards of service and professionalism, and improve consistency in the quality of visitor experience in Glasgow across every touch point across the City SE / / Sector Skills Council 1-5 years Increased levels of customer satisfaction reported through visitor surveys Increased number of businesses engaged in training and development activity 0.4 million over 5 years Maximise Glasgow tourism businesses take up of opportunities offered through SE s Tourism Management Development Programme SE & 1-3 years Improved quality of management & leadership in Glasgow s tourism businesses, as measured by survey budgets Work with the Sector Skills Council and Skills Development Scotland to strengthen links between tourism businesses, training providers, colleges and universities SE Skills Development Scotland/ Sector Skills Council 1-5 years Reduce skills gaps and shortages in Glasgow s tourism sector Increased levels of skills and qualifications held by staff within the industry Lead responsibility will transfer to Skills Development Scotland over the next 12 months 2
4 PLACE: Accommodation Continue co-ordinate approach to attracting premier hotel operators to the city SDI/ 1 8 years Increased number of enquiries, site visits planning applications and increased conversion rates. 300 million Development of target list of prospective operators. Immediate 3000 additional premier hotel rooms Delivery of a one-stop resource for all potential hotel developers and investors Immediate Facilitation of a fast-track site location and planning application process GCC Immediate Number of hotel applications approved within 8 weeks resources PLACE: ICT Tourism Information Communication Technology (ICT) group to identify opportunities and deliver solutions to assist visitors at all stages of the customer journey. Local marketing outreach activity at conferences and events to maximize cross-selling opportunities GCMB SE/VS & 1-6 years Increased usage of destination web portal Increased ICT usage amongst tourism businesses Increased sales of tourism products budgets Cost effective delivery of information and services and improved ease of booking. Increased delivery channels 3
5 PLACE: Transport Improve direct access to Glasgow nationally and internationally, by air, sea and surface through a targeted route development plan GCMB/ VS SDI/ 5 years Route Development Plans developed for air, sea and surface within 1 year Protect and improve number of direct routes and services 0.5 million over 5 years Increased frequency and capacity on key routes Develop integrated through-ticketing packages (Glasgow Pass, smartcard, oyster equivalent) SPT/ Transport Scotland & 6 years Increased sales of tickets / packages and stimulate higher levels of trade Improved dispersal of visitors around city Increased duration of and repeat visits Introduce sustainable options for city centre travel and accessibility to complement strategic transport infrastructure, including: GCC SPT & 3-5 years Increased transport options for visitors Reduced transport impact per visitor Improve and expand city cycle infrastructure Implement core paths programme Improved visitor dispersal Greater levels of walking and cycling Encourage development of river transport Improve public transport information for visitors 4
6 PRODUCT: Culture, Leisure and Visitor Attractions Public / private joint working to develop tourism products for Glasgow, including: Improved signage, orientation and interpretation throughout the city GCC & 1-6 years 1-6 years Outputs across the activity programme to include: Increased revenue generated within/by industry product providers 50M over term of action plan Support and develop the Lighting Strategy GCC 1-8 years Improved customer satisfaction Develop an events and venue portal on seeglasgow.com GCMB 1 year Increased awareness of the Glasgow brand and destination recommendation Develop and promote experiential, themed and neighbourhood products 1-8 years Reduced cost of visitor and customer acquisition Attract and promote major collections and blockbuster exhibitions CSG/ GCMB & 1-8 years Increased duration of and repeat visits and improved dispersal of visitors around city Focused promotion on key Arts & Cultural attractions such as the new Transport Museum and SECC Arena Support UNESCO City of Music accreditation Create cross selling networks to opportunities to encourage improved value packages, visitor satisfaction and ROI CSG/ GCMB & 1-3 years 1-5 years 1-5 years Increased inclusion of existing and additional communities in sharing economic benefits from tourism through use of city and non city centre assets Increased numbers of permanent, full time jobs across all job types Increased usage of tourism assets by all demographic groups 5
7 PRODUCT: Meetings, Conventions and Exhibitions Continue expansion of ambassador programme. GCMB / Achieve increase in number of ambassadors leading to increasing sales leads in the international marketplace Budgets Develop a joint marketing strategy for the new Arena at SECC SECC/ GCMB 1-5 years Increased event attendance figures in line with venue projections Attract 4 international conventions per annum Research in partnership with BTU and bid for conferences that fit Glasgow s key growth sectors GCMB/ SE/VS 1-5 years Fully integrated approach to maximise economic benefit. Budgets Encourage development of banqueting facilities in excess of 1000 capacity. GCMB 1-5 years Achieve a venue within timescale To develop an inward location strategy for international associations GCMB/ SDI/ SE/ GCC 1-5 years Strategy and process agreed in Year 1 5 international associations to locate in Glasgow by Year 5 Budgets 6
8 PRODUCT: Major Events Deliver the Major Events Strategy. Key activity to include: Appraisal of Event Opportunities Research in the International Marketplace Business planning Providing Support for bids Funding support Business and Commercial Development advice Project Management Knowledge Management Governance through Key Performance Indicators International positioning Brand metrics SMEF 1-5 years Procure, develop and create major events to: generate major economic benefit for Glasgow attract large numbers of visitors and tourists have brand fit and substantial profile in our key external target markets strengthen economic development and the creation of wealth in Glasgow provide a focus for sports and cultural development by allowing Glaswegians, especially young people, to see at first hand the world s best athletes and performers, and significant works of art and historical objects maintain and increase the pace of infrastructure development value assessment 30 million 7
9 PRODUCT: Architecture Implement the published 5 year Mackintosh development plan to extend audiences and provide new visitor experiences MHG / 1-5 years 50% increase in visitors to Rennie Mackintosh associated products and attractions 0.7 million over 3 years To work towards inscription of a Mackintosh World Heritage Site GCC 1-10 years Award of Status Ongoing Develop marketing strategies to promote the built environment and architectural heritage of the city, such as that of Historic Glasgow partners including GBPT/ RIAS/The Lighthouse/THI 1 year Completion of strategies and action plans Budgets PRODUCT: Clyde Waterfront Develop and implement river-focused marketing and product development activity working with key River Clyde stakeholders and other local, national and international partners Clyde Waterfront Strategic Partnership / GCC/CSG 1-5 years Increased collaboration between private sector operators along the River Clyde Development of new products, including the Riverside Museum, more water access points, river operators and experiences to complement physical development investment along the River Clyde Waterfront Budgets Increased footfall, event attendance and profile of River Clyde PRODUCT: Merchant City Implement the Merchant City Tourism Action Plan to increase business collaboration, enhance tourism products and events within the Merchant City area and develop new marketing and promotional activities. (MCMG) / 1-3 years 8% increase in visitor numbers to Merchant City. 20% increase in visitor spend in Merchant City Development of Merchant City Festival product 0.9 million over 3 years 8
10 PRODUCT: Retail Continue to implement retail-focused marketing activity (e.g. seasonal & eventbased campaigns to support the style mile) with local, national and international partners. GCMB / 1-5 years Increased footfall and retail sales linked to specific campaign objectives 3.75m Implement Glasgow s marketing plan for retail inward investment (developers and occupiers) with linkages to National Tourism Investment Plan GCC/ GCMB/ CofC/ VS 1-5 years A programme of activity to attract targeted global branded retailers to Glasgow, target output one targeted business per year. Increased indigenous business growth, target output 2 major store expansions per year. 50k 9
11 Sustainable Tourism Support the Clean Glasgow campaign GCC 1-5 years Enhanced cleansing services and cleaner city centre 17m Continue investment in high quality public realm Identify opportunities to improve visitor wellbeing Encourage sustainable practice and offer guidance GCC 1-5 years High quality public realm throughout city centre GCSS 1-5 years High level of safety and security throughout the city with special focus on the city centre. VS 1-5 years Year-on-year increase in number of Glasgow businesses participating in Green Tourism Business Scheme Reduced seasonality through delivery of off-season packages and promotions 7m 10K 10
12 Business Innovation Work with industry and partners to increase levels of innovation, collaboration and product development within the tourism industry in Glasgow. Deliver collaborative projects with support from VS Growth Fund SE VS 1-3 years More businesses adopting innovative approaches to products and service delivery in Glasgow 10 new Tourism Products launched Increased use of research and customer intelligence to inform product development Budgets 40 Glasgow Tourism businesses signed up to Tourism Intelligence Scotland Develop key performance indicators to measure increased collaboration between businesses within the city and with businesses in other destinations Identify opportunities to encourage more tourism business start ups in the City and support tourism business growth. Business Gateway SE/ 1-5 years Increased growth amongst existing tourism businesses Baseline start up and survival level established Increased number of tourism business start ups and survival rates 11
13 Market Intelligence and Measuring Progress Establish a forward programme of research for the term of tourism strategy Create a performance measurement framework Establish a consistent economic evaluation process for tourism in Glasgow Tourism Intelligence Scotland / VS 1-8 years Secure joint resources to achieve outputs. Glasgow tourism benchmarked on a wide range of industry-specific performance criteria (strategic and operational), selected to show change over time and to allow comparison with competitor cities in the UK and abroad Economic evaluation framework in place, identifying key economic performance measures for tourism in Glasgow. Independent retrospective evaluation on 3 year cycle Agreed performance targets in place for both tourism and economic criteria Raise awareness of the importance of customer feedback as a tool for business decision making Develop and implement customer feedback systems to ensure delivery of a professional customer-focused service by all tourism providers SE / 1-5 years Secure joint resources to achieve outputs Establish a customer service benchmark to enable improvement targets for the future to be set Customer feedback systems in place across all aspects of the tourism experience in Glasgow Targeted improvements in citywide customer service will ensure product and service development is customer driven 12
14 Glossary of terms activity lead supporting Timescale status indicative Outputs Funding The step-change tourism development activities to be delivered in the city. Organisations and partnerships responsible for leading the delivery of actions Organisations and partnerships responsible for the delivery of actions Expected number of years for the activity to be delivered discussion stage planning stage implementation stage Main criteria by which activity will be measured Estimated funding for the activity from all sources Glossary of terms GCMB VS se sdi GCC spt csg secc smef mhg mcmg coc GCSS Glasgow City Marketing Bureau VisitScotland Tourism Strategy Group Scottish Enterprise Scottish Development International Glasgow City Council Strathclyde Partnership for Transport Culture & Sport Glasgow Scottish Exhibition & Conference Centre Strategic Major Events Forum Mackintosh Heritage Group Merchant City Marketing Group Chamber of Commerce Glasgow Community & Safety Services 13
15
Ayrshire and Arran Tourism Partnership Plan Reviewed April 2007
Ayrshire and Arran Tourism Partnership Plan Reviewed April 2007 1 AYRSHIRE & ARRAN TOURISM PARTNERSHIP PLAN AND THE TOURISM FRAMEWORK FOR CHANGE 2006-2009 Introduction In March 2004 the Minister for Culture,
More informationOctober, 2007. Please find below three press releases from Glasgow City Marketing Bureau:
October, 2007. Please find below three press releases from Glasgow City Marketing Bureau: Glasgow Launches 10 Year Tourism Strategy To Attract 1 Billion Revenue And Four Million Visitors Glasgow Promises
More informationvisitscotland operating plan 2014/2015 Scotland Welcomes the World
Scotland Welcomes the World CONTENTS PAGE VISITSCOTLAND S PURPOSE AND OBJECTIVES 3 TEAM SCOTLAND 4 OUR ORGANISATION 5 ACHIEVING OUR PRIORITIES 6 INCOME AND EXPENDITURE 10 ORGANISATION DEVELOPMENT 11 RISK
More informationOpportunities for Growth in the UK Events Industry
Opportunities for Growth in the UK Events Industry Roles & responsibilities A report to the All Party Parliamentary Group For Events Presented jointly by the October 2011 1 Contents 1.0 The UK events industry
More informationEVENTS CAN FOR BRITAIN WIN. A Manifesto. for Meetings and Events in Britain
EVENTS CAN WIN FOR BRITAIN A Manifesto for Meetings and Events in Britain WINNING FOR BRITAIN The meetings and events industry contributes to exports, inward investment, infrastructure development, cultural
More informationDRAFT BUDGET 2014-15 SUBMISSION FROM VISITSCOTLAND
DRAFT BUDGET 2014-15 SUBMISSION FROM VISITSCOTLAND Introduction to is Scotland s national tourism organisation supporting the Scottish Government s Economic Strategy and the industry growth ambition detailed
More informationCommunications strategy refresh. January 2012. 1 c:\documents and settings\mhln.snh\objcache\objects\a654473.doc
Communications strategy refresh January 2012 1 c:\documents and settings\mhln.snh\objcache\objects\a654473.doc Contents 1. Introduction p 3 a. SNH: corporate aims and objectives b. SNH and communications
More informationCommunications Strategy
Communications Communications July 2013 Version 1.1 1 Communications River Clyde Homes Vision Our vision is to provide quality, affordable homes, in neighbourhoods we can be proud of and to deliver excellent
More information1.1 To update Cabinet on Heritage City status and to seek Cabinet support for the principle of a Worcester application for Heritage City status.
Report to: Cabinet, 27 th October 2015 Report of: Cabinet Member for History and Heritage Subject: HERITAGE CITY STATUS 1. Purpose of Report 1.1 To update Cabinet on Heritage City status and to seek Cabinet
More informationHave ownership and responsibility for driving and delivering the agreed strategies in line with the sales and marketing plan across the resort.
Job Description Job Title: Director of Sales Reporting to: Head of Sales and Marketing Grade/Salary Band: circa 40k Job Summary Benefits: Free Park Ticket Allocation Subsidised lunch provision Free on-site
More informationFITNESS INDUSTRY MANAGEMENT Manage the marketing of fitness services and products
1 of 9 level: 5 credit: 5 planned review date: December 2002 sub-field: purpose: entry information: accreditation option: moderation option: Fitness People credited with this unit standard are able to:
More informationBest practice in urban destination marketing in Europe. Dr John Heeley Director Best Destination Marketing
Best practice in urban destination marketing in Europe Dr John Heeley Director Best Destination Marketing best practice in urban destination marketing across 4 parameters organisation and finance marketing
More information10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).
THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND). 10.3.1 Project
More informationGlasgow s Tourism Strategy To 2016
Glasgow s Tourism Strategy To 2016 Tourism is one of Glasgow s biggest industries. In terms of employment, it ranks alongside Financial Services, Health and Retail. Twenty-five years ago, this position
More informationJob Description Sales and Marketing Manager
Job Title Job Description Sales and Marketing Manager Reports to Chief Operations Officer (COO) and General Manager, Plassey Campus Centre Faculty/School/Department Campus Life Services Location University
More informationCRAFT NORTHERN IRELAND STRATEGIC PLAN 2014 2017
CRAFT NORTHERN IRELAND STRATEGIC PLAN 2014 2017 Innovative Craft 2014-17 March 2014 STRATEGY 1 Context o 1.1 Craft Northern Ireland history o 1.2 Evaluation o 1.3 Other considerations in developing a new
More informationMarketing Projects Manager (Business Birmingham) (Fixed term contract to run until 31 March 2015) This post is funded by the European Union.
Job profile Title: Marketing Projects Manager (Business Birmingham) Salary: circa 30,000-35,000 (Fixed term contract to run until 31 March 2015) This post is funded by the European Union. Job Purpose:
More informationE: Business support and access to finance
E: Business support and access to finance 41 The North East Local Enterprise Partnership area benefits from a committed workforce, a good business environment and a competitive cost base. However, the
More informationEnvironment Sustainability and Highways
Job Title: Marketing Intelligence Officer Job Grade: Band 4 Directorate: Environment Sustainability and Highways Job Reference Number: P01851 The Role The Marketing Intelligence Officer will: Devise intelligence
More informationThe Development of Work Place Experience Guidelines for Colleges
SC/16/05 Agenda item 8 4 February 2016 The Development of Work Place Experience Guidelines for Colleges To provide information on the development of work place experience guidance for the college sector
More informationSupporting best practice in community development. Reaping the Legacy of the Commonwealth Games
scottish community development centre Supporting best practice in community development VOiCE Case Studies Reaping the Legacy of the Commonwealth Games Suite 305, Baltic Chambers, 50 Wellington Street,
More informationPlenary Session One A New Blend of Library
Plenary Session One A New Blend of Library Brian Gambles Chief Executive Library of Birmingham Development Trust A New Blend of Library Library of Birmingham Brian Gambles Overview Project Overview (Slides
More information10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).
THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government
More informationConvention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:
Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE
More informationGateshead Economic Growth Acceleration Plan 2014-18
Gateshead Economic Growth Acceleration Plan 2014-18 Foreword by Councillor Mick Henry, Leader of Gateshead Council I m delighted to introduce the Gateshead Economic Growth Acceleration Plan 2014-18. This
More informationTshwane s Marketing and Communications Strategy. March 2012 Presented by: CME
Tshwane s Marketing and Communications Strategy March 2012 Presented by: CME Contents Where are we now? 1. Background 2. SWOT Analysis 3. Current Reality 4. Comparative & Competitive Advantage Where are
More informationREPORT TO: ECONOMIC DEVELOPMENT AND INFRASTRUCTURE SERVICES COMMITTEE ON 2 JUNE 2015
PAGE: 1 REPORT TO: ECONOMIC DEVELOPMENT AND INFRASTRUCTURE SERVICES COMMITTEE ON 2 JUNE 2015 SUBJECT: BY: ECONOMIC DEVELOPMENT BUDGET ACTING CORPORATE DIRECTOR (ECONOMIC DEVELOPMENT, PLANNING & INFRASTRUCTURE)
More informationCathkin Relief Road Planning Statement
Cathkin Relief Road Planning Statement The Proposal This statement sets out the background to the Cathkin Relief Road project currently being progressed by South Lanarkshire Council. The project will provide
More informationSuccessful Destination Management
Successful Destination Management What does this mean? Aviva Pearson MSc, BSc, FTS, MTMI Not the usual speech... Destination Management is about... Making me excited A Destination Manager must make me
More informationAppendix 10: Improving the customer experience
Appendix 10: Improving the customer experience Scottish Water is committed to delivering leading customer service to all of our customers. This means we deliver the following activities: We will ensure
More informationUsing remote access technologies
Using remote access technologies Lessons learnt from the Remote Access to World Heritage Sites St Kilda to Uluru Conference September 2012 Policy Brief 4 POLICY BRIEF / UK NATIONAL COMMISSION FOR UNESCO
More informationTEAM WE RE RECRUITING: IN ALL THREE AREAS RESEARCH & ANALYSIS STRATEGY & PLANNING MARKETING & DEVELOPMENT
JOIN OUR RESEARCH & ANALYSIS TEAM MARKETING & DEVELOPMENT STRATEGY & PLANNING WE RE RECRUITING: IN ALL THREE AREAS CULTURE REPUBLIC AT A GLANCE For over fifteen years we have worked with hundreds of professionals
More informationKey Issues Facing Hotel And Tourism Development In Hong Kong
Key Issues Facing Hotel And Tourism Development In Hong Kong By The Federation of Hong Kong Hotel Owners October 2012 1 The Federation of Hong Kong Hotel Owners At A Glance The Federation of Hong Kong
More informationTourism Product Development and Marketing Strategies in the COMCEC Region
Standing Committee for Economic and Commercial Cooperation of the Organization of Islamic Cooperation (COMCEC) Tourism Product Development and Marketing Strategies in the COMCEC Region COMCEC COORDINATION
More informationCORE VALUES TEAMWORK EXPERTISE RESPECT
Organisation Learning and Development Processes Stakeholder and Industry Visitor TOURISM NORTHERN IRELAND OPERATING PLAN 2015 / 16 MISSION: Our mission is to build the value of tourism to the economy VISION:
More informationFurther Particulars. 1. Role details. Vacancy reference: 11668. Grade: 7
Further Particulars This document includes information about the role for which you are applying and the information you will need to provide with the application. 1. Role details Vacancy reference: 11668
More information2015 2018 Business Plan. Building Scotland s International Competitiveness
2015 2018 Business Plan Building Scotland s International Competitiveness CONTENTS 1 2 3 4 5 INTRODUCTION 1 A COMPETITIVE ECONOMY 2 DRIVERS OF GROWTH 3 TRACKING OUR PROGRESS 14 BUDGET 2015-18 18 Scottish
More informationDigital and impact in university museums: the case of Glasgow University s collections
Digital and impact in university museums: the case of Glasgow University s collections University Museum Group conference June 2014 Maria Economou Joint Curator / Lecturer (Museum Studies) HATII & The
More informationactivities report April 2009 to Sept 2010
Bradford City of Film activities report April 2009 to Sept 2010 enjoy learn make visit think bradford think film www.bradfordcityoffilm.com The City of Film Strategy You might expect the world s first
More informationAll available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA.
All available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA. Those modules are: Building High Performance Organisations Management and Organisational
More informationHow To Manage The Council
Mole Valley District Council Corporate Communications Strategy 2002-2005 CONTENTS Content Section 1: Introduction Section 2: Stakeholders Section 3: Objectives Section 4: Targets Section 5: Principles
More informationTourism Scotland 2020 The future of our industry, in our hands. A strategy for leadership and growth
Tourism Scotland 2020 The future of our industry, in our hands A strategy for leadership and growth Recent years have seen Scotland s tourism industry maintain its position as a key contributor to the
More informationCairngorms National Park Business Support Audit 2010. User Guide. The Cairngorms National Park Area as a whole
Cairngorms National Park Business Support Audit 2010 User Guide This document, available from the Cairngorms National Park Authority (CNPA) in hard copy or on its website (www.cairngorms.co.uk), updates
More informationHospitality manager apprenticeship standard
Hospitality s work across a huge variety of organisations including bars, restaurants, cafés, conference centres, banqueting venues, hotels and contract caterers. These s generally specialise in a particular
More informationA STRATEGY FOR LEADERSHIP AND GROWTH THE OF OUR INDUSTRY HANDS TOURISM SCOTLAND
A STRATEGY FOR LEADERSHIP AND GROWTH THE FUTURE OF OUR INDUSTRY IN OUR HANDS TOURISM SCOTLAND 2020 GROWING OUR MARKET PORTFOLIO AUTHENTIC VISITOR EXPERIENCES Recent years have seen Scotland s tourism industry
More informationFIRST STREET NORTH CREATING PLACES FOR PEOPLE
About This Consultation Manchester City Council and Ask Property Developments are seeking to develop First Street North, a 2.2 acre site to the north of the Number One Building, within the 20 acre First
More informationCity of Holdfast Bay Draft Tourism Plan 2010 14
City of Holdfast Bay Draft Tourism Plan 2010 14 Our Vision Adelaide s premier seaside destination. Council believes that a thriving tourism industry opens our City to the world, and benefits our local
More informationDirector of Asset Management and Repairs
Job details Job title: Director of Asset Management Responsible to: Executive Director of Property Responsible for: Location: Overview of the role The overall purpose of the Director of Asset Management
More informationDraft. Flintshire County Council Events Strategy 2014-2017. 1 Introduction
Draft Flintshire County Council Events Strategy 2014-2017 1 Introduction Events and festivals can be positive economic and social drivers encouraging financial and social investment by a wide range of
More informationMondrian Project Team Champion (Head of Learning)
JOB DESCRIPTION Job Title: Responsible to: Freelance Mondrian Creative Programmer Mondrian Project Team Champion (Head of Learning) Purpose of Job/Key objectives Turner Contemporary is planning an ambitious
More informationA Destination Marketing Strategy for Bath & North East Somerset 2012-14
Published by Bath Tourism Plus in January 2012 www.visitbath.co.uk A full version of this Strategy together with accompanying Annual Marketing Plans are available from Bath Tourism Plus A Destination Marketing
More informationSocial Enterprise Alliance For Midlothian. Action Plan
Social Enterprise Alliance For Midlothian Action Plan 2014-2015 SEAM s Vision: To support and promote the development of in Midlothian. I About SEAM The Social Enterprise Alliance for Midlothian is Midlothian
More informationCommentary on Auckland Council CCO Marketing and Communications expenditure for the Financial Year 2013-14
ATTACHMENT B Commentary on Auckland Council CCO Marketing and Communications expenditure for the Financial Year 2013-14 Auckland Council ($12.7m total Marketing and Communications budget for FY 2013-14)
More informationin Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade
Helping Tourism Businesses Succeed B2B Networking Trade in Winchester Your Partnership Benefits Discounts Media & PRESS TRIPS Visit Winchester Accredited Schemes Awards FOR EXCELLENCE Digital Marketing
More informationFactsheet 4: How Visit London can help you reach more visitors
Audiences London Cultural Tourism Resources Factsheet 1: Definitions of Cultural Tourism Factsheet 2: Key facts and figures Factsheet 3: Segmenting Cultural Tourists Factsheet 4: How Visit London can help
More informationStrategic Planning. Frequently Asked Questions. Member Services
The SID is proactively working to combat these challenges and is poised to take the necessary steps to ensure downtown transitions from these difficult times to a vibrant and active center Strategic Planning
More informationTourism New Zealand Commerce Committee Annual Review
Tourism New Zealand Commerce Committee Annual Review 2013/14 ADDITIONAL QUESTIONS (128-134) Tourism New Zealand Commerce Committee Annual Review - 2013/14 Additional Questions: 128-134 128. The Committee
More informationCUSTOMER SERVICE PATHWAY
CUSTOMER SERVICE PATHWAY Introduction Welcome to your Pathway booklet. This is a guide to the customer service training and development opportunities within Savills Property Management. Savills training
More information6 Steps to Creating a Successful Marketing Database
6 Steps to Creating a Successful Marketing Database Why Invest in a Marketing Database? An organisation that has an ineffective marketing database, multiple databases that cannot communicate with one another,
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationJanuary 2016. Brand and Campaigns Executive: Information for Candidates
January 2016 Brand and Campaigns Executive: Information for Candidates Thank you for expressing interest in the role of Brand and Campaigns Executive. We have compiled this information pack to tell you
More informationEvent Marketing: Best-in-Class Companies Integrate Events with Multi-Channel Marketing Strategy. www.cvent.com 866.318.4358
1 Event Marketing: Best-in-Class Companies Integrate Events with Multi-Channel Marketing Strategy www.cvent.com 866.318.4358 2 Today s Presenters Eric Eden Trip Kucera Emma Dahl Vice President, Marketing
More informationTechnology Strategy Board (TSB) Future Cities Demonstrator
Technology Strategy Board (TSB) Future Cities Demonstrator The Technology Strategy Board (TSB) Future Cities Demonstrator is a UK government initiative, which started in January 2013 and is due to conclude
More informationOffline Travel Sales
18 Managing Sales Channels for International Growth Fáilte Ireland Leisure Sales Appendix 1: Offline Travel Sales Introduction The global travel trade sector plays a significant role in distributing the
More informationStrategic Business Plan 2014-2016 VISION Vancouver Island North is recognized as a world-class tourism destination
Strategic Business Plan 2014-2016 VISION Vancouver Island North is recognized as a world-class tourism destination MISSION To increase the benefits to the Vancouver Island North through tourism Goals,
More informationAudiences London Cultural Tourism Resources
Audiences London Cultural Tourism Resources Factsheet 1: Definitions of Cultural Tourism Factsheet 2: Key facts and figures Factsheet 3: Segmenting Cultural Tourists Factsheet 4: How Visit London can help
More informationAccreditation Scheme for Museums and Galleries in the United Kingdom: Accreditation Standard
Accreditation Scheme for Museums and Galleries in the United Kingdom: Accreditation Standard October 2011 Contents Introduction 4 Eligibility 6 Requirements for Accreditation 7 1 Organisational health
More informationAll available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA. Those modules are:
All available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA. Those modules are: Management and Organizational Change (P.4) Leading Strategic Decision
More informationCulture Consultants. service change impact. 27b Tradescant Road, London, SW8 1XD Tel +44 (0)7956 965 966 martin@cultureconsultants.co.
Culture Consultants service change impact About Culture Consultants Culture Consultants works with organisations in the cultural and not-for-profit arena to deepen engagement, develop loyalty programmes,
More informationFREMANTLE BID COMPANY LIMITED BUSINESS IMPROVEMENT DISTRICT BUSINESS PLAN 2012 2017
FREMANTLE BID COMPANY LIMITED BUSINESS IMPROVEMENT DISTRICT BUSINESS PLAN 2012 2017 Page 1 of 17 Guiding principles The City of Fremantle, the Fremantle Chamber of Commerce and the Fremantle BID each have
More information2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY
2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 1 INTRODUCTION Lead Economic Development Agency - The Department of Commerce
More informationJ O B S P E C I F I C A T I O N
J O B S P E C I F I C A T I O N DIRECTORATE: DIVISION/SECTION/UNIT: Culture, Tourism, Sport & Leisure UNIT MANAGER: Steve Hopkins POST TITLE: Senior Digital Marketing Officer JOB FAMILY & ROLE PROFILE:
More informationStirling s Economic Strategy A Strategy for Jobs
Stirling s Economic Strategy A Strategy for Jobs Contents Vision for Stirling s Economy 2 Background 3 Stirling s Economic Development and Support Services 4 Purpose of Stirling s Economic Strategy 6
More informationConsultation and Engagement Strategy
Consultation and Engagement Strategy Contents: 1. Introduction 2 2. Purpose 3 3. Aims and Objectives 4 4. Key principles 5 5. Delivery of the Strategy 6 6. Action Plan 2011-12 7 Appendix 1 Understanding
More informationGreater Toronto A sports destination of unlimited possibilities!
Greater Toronto A sports destination of unlimited possibilities! Come for the game Stay for the experience Tourism Toronto Who We Are The Toronto Convention and Visitors Bureau (CVB) - Membership based
More informationNational Planning Framework 3 - National Developments Proposal Form
National Planning Framework 3 - National Developments Proposal Form Proposer Chief Executive, Clyde Gateway Urban Regeneration Company Contact details @clydegateway.com - Direct Dial - mobile Clyde Gateway,
More informationBusiness Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document
Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document Approval Contacts Sign-off Copy Distribution (List of Names) Revision History Definitions (Organization
More informationCommunications Strategy
Communications Strategy 2014-2017 Classification: Internal/Stakeholder 1. Introduction Good communication is central to the perception of City Property (Glasgow) LLP and our credibility. It is at the core
More informationPURPLE FLAG FOR BETTER TOWN CENTRES AT NIGHT
PURPLE FLAG FOR BETTER TOWN CENTRES AT NIGHT Purple Flag will be the new gold standard for entertainment and hospitality zones at night. It builds on the experience of The Civic Trust s NightVision programme
More informationQuestions CASE 167583 Business Marketing and Advertising RFP
Questions CASE 167583 Business Marketing and Advertising RFP Q1 R1 Q2 R2 Q3 R3 Q4 R4 Can we have review only access to Google Analytics for michiganbusiness.org, puremichiganbusinessconnect.org and werunonbrainpower.org
More informationChapter 3: Strategic CRM
Chapter 3: Strategic CRM Overview Topics discussed: CRM perspectives The components of strategic CRM Steps in developing a CRM strategy Case Study: CRM implementation at International Business Machines,
More informationBENCHMARKING BUSINESS RELATIONSHIP MANAGEMENT. Benchmarking Business Relationship Management The Four Faces of Building Value with Major Suppliers
Benchmarking Business Relationship Management The Four Faces of Building Value with Major Suppliers Benchmarking best practice... central to emerging next practice Leaders of the International Procurement
More informationWales Procurement Policy Statement
Wales Procurement Policy Statement In December 2012 I launched the Wales Procurement Policy Statement (WPPS) setting out the principles by which I expect public sector procurement to be delivered in Wales.
More informationJanuary 2016. Communications Manager: Information for Candidates
January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationSubject: Economic Development, Culture, Sport and Tourism Committee 2005/06 scrutiny work programme
Subject: Economic Development, Culture, Sport and Tourism Committee 2005/06 scrutiny work programme Report Number: 5 Date: 24 May 2005 Report to: Report of: Economic Development, Culture, Sport and Tourism
More informationMarketing Manager - Competitive Salary + Bonus & Benefits - West London
Marketing Manager About the Job Marketing Manager - Competitive Salary + Bonus & Benefits - West London Reports to: Direct Reports: CEO Marketing Executive (Copywriting) Marketing Executive (Tender Management)
More informationSpecialising in Hospitality, Retail & Sales Recruitment
Specialising in Hospitality, Retail & Sales Recruitment www.xpressrecruitment.com Who we are We are a specialist Hospitality and Retail Management Recruiter offering high quality, cost effective recruitment
More informationRecruitment and retention strategy Safeguarding and Social Care Division. What is the recruitment and retention strategy? 2. How was it developed?
Contents What is the recruitment and retention strategy? 2 How was it developed? 2 Newcastle story where were we? 2 Newcastle story where are we now? 3 Grow your own scheme 4 Progression 4 NQSW support
More informationPLEASE SPECIFY THE REFERENCE NUMBER OF THE JOB THAT YOU ARE APPLYING FOR ON THE APPLICATION FORM. Job Description
PLEASE SPECIFY THE REFERENCE NUMBER OF THE JOB THAT YOU ARE APPLYING FOR ON THE APPLICATION FORM. Job Description Job Title Marketing Manager School of Law School: Marketing Ref no: MKG75 Campus: Hendon
More informationQUALITY MANAGEMENT POLICY & PROCEDURES
QUALITY MANAGEMENT POLICY & PROCEDURES Policy Statement Cotleigh Engineering Co. Limited specialises in the recruitment of engineering & technical personnel in the oil & energy, rail, civil engineering,
More informationDirector of Development and External Affairs (DDEA)
JOB DESCRIPTION Post Digital Development Manager Job Family Specialist, Professional and Administrative Grade 6 Role code DDM001 Status Full-time Contract Type Permanent Reporting to Director of Development
More informationPERTH AND KINROSS COUNCIL. Enterprise and Infrastructure Committee 30 March 2011 VISITSCOTLAND PARTNERSHIP AGREEMENT 2011/12
PERTH AND KINROSS COUNCIL 3 11/143 Enterprise and Infrastructure Committee 30 March 2011 VISITSCOTLAND PARTNERSHIP AGREEMENT 2011/12 Report by the Executive Director (Environment) This report outlines
More informationUK Medical Marketing Courses 2011 / 2012 Programme
UK Medical Marketing Courses 2011 / 2012 Programme To book your place, please call: 0845 4090 897 or email: info@pilgrimconsultancy.co.uk Winning Product Launches Date: 3 rd and 4 th October 2011 Cost:
More informationBA (Honours) MARKETING
BA (Honours) MARKETING BA (Honours) MARKETING Why study Marketing at Strathclyde? As a Marketing student at Strathclyde you will have the opportunity to gain a degree in a highly employable academic field,
More informationEmail Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING
Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme
More informationARB's overarching goals The Board has identified two objectives from the Act which underpin all of our work:
Architects Registration Board Communications Strategy Introduction Effective communication is key to the work of the Architects Registration Board (ARB), enabling the organisation to build and maintain
More informationBUSINESS. Unit 7 Marketing campaign. 2016 Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org.
2016 Suite Cambridge TECHNICALS LEVEL 3 BUSINESS Unit 7 Marketing campaign L/507/8154 Guided learning hours: 60 Version 2 - Revised content - March 2016 ocr.org.uk/business LEVEL 3 UNIT 7: Marketing campaign
More informationCRM Phase 3 Development, support and maintenance - Questions and Answers
No. Question Answer 1. 2. 3. 4. 5. 6. 7. Are we able to discuss the requirements of this tender with the UKCES prior to submitting our proposal? Can we be placed on a list to be notified of future opportunities
More informationWhanganui Reputation Management Strategy
Whanganui Reputation Management Strategy 1 P age Whanganui District Council Strategy Originator: Charlotte Almond, Group Manager Strategy and Development Contact person for enquiries: Charlotte Almond,
More information