Community Economic Development (CED) 101 Ontario First Nations Economic Development Association August 26, 2015

Transcription

1 Community Economic Development (CED) 101 Ontario First Nations Economic Development Association August 26, 2015 Ministry of Agriculture, Food and Rural Affairs Ministry of Northern Development and Mines

2 Our Workshop Goals 1. Understand key economic development concepts 2. Identify the range of economic development activities that might occur in your community 3. Identify what is currently going on in your community. 4. Identify gaps and opportunities for developing economic development strategies and plans. 2

3 What is Community Economic Development (CED)? It s a process. A community uses resources to attract capital and increase physical, commercial, and business development and job opportunities for its residents. 3

4 Why Engage in Community Economic Development? Rural communities are engaging in community economic development in order to improve the lives of their families, friends and neighbours Dr. Wayne Caldwell s Guide to Rural Community Economic Development 2010, University of Guelph 4

5 The Goal of CED Improving the economic well being of a community through: Job Creation Job Retention Tax Base Growth Quality of Life 5

6 So, What Does Your Economy Look Like? Money Coming Into Community Community Wealth Money Leaving Community 6

7 Two Ways to Grow the Local Economy and Increase Local Wealth Community Wealth 1. Bring in New Money Attract/Start New Businesses Expand Existing Businesses Export Development Encourage visitors to spend money in your community Encourage people to live in your community 2. Plug the Leaks Retain Existing Businesses Buy Local Initiatives 7

8 Employment Multipliers Direct New jobs created in an industry within the region Indirect New jobs resulting from employer spending (local suppliers) Induced New jobs resulting from worker spending 8

9 Introducing the CED 101 Matrix and Reference Guide For each economic development activity in your community, you can note: The lead organization Supporting organizations Miscellaneous activity details The Reference Guide provides more details on how to use the matrix and defines each category of economic development activity 9

10 The Spectrum of Economic Development Activities Business Development Community Revitalization Workforce Development Investment Attraction Other Activities Marketing & Communications Focused Sector Development Research & Info. Management Planning & Infrastructure Development 10

11 Business Development Business Retention & Expansion Program (BR+E) Business Counselling Business Incubator Mentorship Programs Professional Development Workshops 11

12 Business Development (cont.) Access to Capital Buy Local Initiatives (including local food) Export and Trade Development Services Business Networking Business Recognition Business Resources 12

13 Community Revitalization Downtown Revitalization: Physical Improvements Promotions & Events Business Recruitment Environmental & Greening Activities First Impressions Community Exchange (FICE) 13

14 Workforce Development Workforce or Labour Force Development Strategies Training, Education and Apprenticeships Youth Engagement and Retention Newcomer Attraction and Retention 14

15 Workforce Development (cont.) Health Care Recruitment & Retention Creative Economy Job Fairs 15

16 Investment Attraction Lead Generation Activities: Cold Calls Trade Shows Communicating with Business Development Staff Responding to Site Selector Inquiries Hosting Familiarization Tours ( Fam Tours ) Site Certification 16

17 Marketing & Communications Community Image or Brand Development & Management Marketing Material Development Website &Social Media Media Relations 17

18 Planning & Infrastructure Development Land Use Planning: Industrial / Commercial Brownfield Redevelopment Community Improvement Plans (CIPs) Business / Industrial Park Development Infrastructure Development 18

19 Planning & Infrastructure Development Residential Development Open for Business Approach (cutting red tape ) Municipal Cultural Planning Economic Development Strategy development and implementation 19

20 Research and Information Management Analyst Tool Foundation for Regional Economic Analysis training Ontario Government economic development staff Business Profile 20

21 Research and Information Management Business & Producer Directory Land & Property Inventory Performance Measures Plan Newcomers & Youth Community Indicators 21

22 Focused Sector Development Tourism Agriculture Manufacturing Mining & Mining Supply and Services Value-Added Forestry Retail Other Sector Development 22

23 Other Activities Fundraising (i.e. accessing grants) Issues Management and Advocacy Participating in Regional Economic Development Activities Economic Development Training and Certification (i.e. OFNEDA, EDCO, EDAC, IEDC) 23

24 Other Activities Organizational Development including leadership development Connections with key stakeholders 24

25 Regional Collaboration Regional collaboration is important to consider when: There are economic development issues or challenges specific to your area or region versus other regions When the issues or challenges seem to be bigger than just your community When a pooling of resources may help to get value for the investment When there is knowledge and experience to share to provide additional benefits when pulled together 25

26 So, what s next? Now that you ve seen the buffet, it s time for the really big question what should you be putting on your economic development plate? 26

27 Exercise: Using the Matrix 1. Working in pairs, share with each other a few examples of economic development activities currently going on in your community from the matrix and note which category in the spectrum it fits under 2. Identify where there are gaps in the activities that could be included in your economic development strategies in the future and who might lead and support those activities 27

28 Other things to consider 1. Which activities or initiatives were successful and should be continued? 2. Which activities are likely to succeed if undertaken? 3. Who else should be involved with the initiative? 4. What is the priority of all ideas based on likelihood of success as well as resources available? 28

29 Provincial Ministries with Economic Development Resources Ministry of Agriculture, Food and Rural Affairs (OMAFRA) Ministry of Northern Development and Mines (MNDM) Ministry of Aboriginal Affairs (MAA) Ministry of Economic Development, Employment and Infrastructure (MEDEI) Ministry of Tourism, Culture and Sport (MTCS) Ministry of Citizenship, Immigration and International Trade (MCI/IT) Ministry of Municipal Affairs and Housing (MMAH) Ministry of Training, Colleges and Universities (MTCU) 29

30 Some Economic Development Resources First Impressions Community Exchange (FICE) Business Retention and Expansion (BR+E) Analyst Community Immigration Retention in Rural Ontario (CIRRO) Newcomer and Youth Community Indicators (NYCI) Performance Measures Resources (PMR) Downtown Revitalization (DR) Community Economic Development 101 (CED 101) Premier s Award for Agri-Food Innovation Excellence Rural Summer Job Service Strategic Planning Facilitation Funding Programs 30

31 First Impressions Community Exchange (FICE) A structured and cost-effective process that reveals the first impression a community conveys to potential: Visitors Investors New residents A partnership with another community where each visits the other and provides feedback of the strengths and challenges in each community during an exchange visit. 31

32 Business Retention & Expansion (BR&E) BR+E is a community-based economic development program that focuses on supporting existing businesses It is a systematic approach that assists in better understanding the needs of local businesses Strategies are then developed based on the needs/issues identified by local businesses through a survey process 32

33 Analyst Tool for Economic Analysis Accessible web-based tool for economic data Available for all communities in Ontario Helps you understand your region to make informed decisions Accessed through OMAFRA s website 33

34 Community Immigration Retention in Rural Ontario (CIRRO) To help rural communities attract and retain skilled newcomers CIRRO Guidebook provides: Ideas, methods and tools for developing strategies Three case studies Highlights the importance of workforce development for rural communities 34

35 Newcomer and Youth Community Indicators Analytical tool that provides information to help communities assess their attractiveness to newcomers and youth as compared with other similar communities Submit your request through OMAFRA website 35

36 Newcomer and Youth Community Indicators Economy Amenities Society Education Access to Healthcare Innovation Housing Youth 36

37 Performance Measurement Resources (PMR) Used to assess and illustrate the efficiency and effectiveness of projects, programs and initiatives It is a process of monitoring, measuring, assessing and reporting on the progress of a plan It helps inform decision making and improve accountability with a focus on desired outcomes 37

38 Downtown Revitalization (DR) The Downtown Revitalization program provides training and support to implement comprehensive revitalization initiatives DR focuses on the community s buildings/structures as well as many other factors including: Demographics of the area Overall attractiveness to investors The impression a community gives to visitors The four point approach to DR includes: Economic Development Leadership and Management Marketing and Promotion Physical Improvements 38

39 CED 101 Matrix and Workshops Workshops are targeted for newly elected municipal officials and staff CED 101 Matrix and Reference Guides available through your Ontario Government economic development staff 39

40 Premier s Award for Agri-Food Innovation Excellence To recognize innovations in the agriculture and agrifood sectors providing marketing for recipient s business province-wide Awards include: 1 Premier s Award of $75,000 1 Minister s Award of $50,000 3 Leaders in Innovation Awards of $25, Provincial Awards of $

41 Rural Summer Job Service For new positions created for students who are going back to school in the fall Wage subsidy program Watch for details on ministry websites Online application The Rural Summer Job Service program is available to businesses in rural areas only (populations of less than 100,000). 41

42 Strategic Planning Facilitation Services to help facilitate the development of strategic plans or economic development strategic plans Process is five stages New resource that utilizes other economic development resources if necessary Contact your Ontario Government economic development representative to request (see map) 42

43 Funding Programs There are constant changes with funding programs so Consult with your local provincial advisors and/or officers from OMAFRA, MNDM, MAA and more 43

44 The Political Leader s Guide to Champion Economic Development From the International Economic Development Council: Eight steps that a staff or political leader can follow to help local economic development efforts. 1. Develop a deep understanding of the local business climate and community 2. Emphasize economic development in your strategic plan 3. Build political support for local economic development efforts 44

45 The Political Leader s Guide to Champion Economic Development 4. Promote local education and workforce development 5. Ensure the community has quality infrastructure in place 6. Foster regional cooperation 7. Support entrepreneurship 8. Be business-friendly 45

46 Keys to Success 1. Consider the full range of tools 2. Select activities that are appropriate for your community 3. Set strategic goals and priorities 46

47 Keys to Success 4. Develop realistic, community-based action plans 5. Allocate resources for the activities 6. Monitor progress 7. Adjust as necessary 47

48 Questions? Thank you for this opportunity! Vicki Luke, Agriculture and Rural Economic Development Advisor, Ministry of Agriculture, Food and Rural Affairs