Inform. Engage. Inspire.

Transcription

1 Inform. Engage. Inspire. Strategic Plan

2 Inform. Engage. Inspire.

3 CONTENTS Clermont County Public Library Strategic Plan Introduction 1 Financial Report 2 Patron Survey 3 Our Vision 4 Mission & Values 5 Our Priorities 6 Our Goals 7 Appendix A: Objectives & Activities

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5 Introduction Clermont County Public Library Strategic Plan Purpose In 1955, Clermont County Public Library began with a bookmobile and a tiny office. Today, we ve become a powerful library system with 10 convenient locations, offering an extensive collection of print, digital and online resources and services. We know a thing or two about change. We ve been changing for nearly 60 years. But we also know it s important to always stay true to your founding purpose. The only way that can be done is through smart, forwardthinking strategic planning. In an ever-changing world, this Strategic Plan is our guiding document for the next three years. Ever since that first bookmobile hit the streets, we ve worked hard to foster a love of reading, ideas and lifelong learning. We promise that part will never change. Process This plan was thoughtfully devised by library leadership, a strategic planning committee and the Board of Trustees. Planners conducted a patron survey, identified community needs, determined the library s strengths and weakness, set service priorities and updated the library s guiding statements. Planners Dave Mezack, Executive Director Christine Wick, Acting Executive Director Maura Gray, Fiscal Officer Lynn Baird Adam Baker Carol Bush Amy Buskey Shawn Fry Paula Geglein Craig Heaton Joann Kiser Tracey McCullough Teresa Miller Chris Rich Joel Walters Pat Williams Board of Trustees Joseph Braun, President Anthony Cardinal, Vice President Marion Croswell Judith Kocica Thomas Mantel Patricia Pryor Chris Smith 1

6 Financial Report CLERMONT COUNTY PUBLIC LIBRARY 2012 Clermont County Public Library Strategic Plan 2012 Report PERCENTAGE OF GENERAL TYPE OF REVENUE AMOUNT OF REVENUE FUND REVENUE STATE FUNDING 4,612, % PROPERTY AND OTHER LOCAL TAXES 3,703, % PATRON FINES AND FEES 233, % OTHER REVENUE 78, % TOTAL GENERAL FUND REVENUE 8,628, PATRON FINES AND FEES 3% OTHER REVENUE 1% PROPERTY AND OTHER LOCAL TAXES 43% STATE FUNDING 53% PERCENTAGE OF GENERAL TYPE OF EXPENSE AMOUNT OF EXPENSE FUND EXPENSES PERSONNEL EXPENSES 4,600, % SUPPLIES EXPENSES 128, % LIBRARY MATERIAL EXPENSES 943, % CONTRACTUAL AND OTHER EXPENSES 1,277, % TRANS & ADVANCES FOR SPECIAL REVENUE & CAPITAL FUND EXPENSES 659, % TRANSFERS FOR DEBT SERVICE EXPENSES 754, % TOTAL GENERAL FUNDS EXPENSES & OPEN PO'S 8,362, TRANS & ADVANCES FOR SPECIAL REVENUE & CAPITAL FUND EXPENSES 8% AMOUNT OF EXPENSE TRANSFERS FOR DEBT SERVICE EXPENSES 9% CONTRACTUAL AND OTHER EXPENSES 15% LIBRARY MATERIAL EXPENSES 11% SUPPLIES EXPENSES 2% PERSONNEL EXPENSES 55% 2

7 Patron Survey Clermont County Public Library Strategic Plan A 2012 survey of library users showed patrons overwhelmingly support the library. The survey also asked users to help identify the library s strengths and areas where there s room to grow. 96% Receive excellent customer service 99% Believe our library is an important resource 91% Satisfied with our programs and events Catalog/checkout/no.fica.ons Organiza.on/layout Policies/fines Noise Services Room to Grow Strong Website Community Programs Room to Grow Strong Resources Facili.es Technology Staff Loca.ons/hours

8 Our Vision Clermont County Public Library Strategic Plan Community Vision The Strategic Planning Committee considered community needs over the next three years and created a vision for the future. The following vision statements show how the library could play a role in addressing those needs as we grow together. Provide a strong commitment to early literacy with comprehensive materials, programs and opportunities for children and families. Provide access to and training on a wide range of current and emerging digital, mobile and technological resources. Provide educational resources for parents, home schoolers, teachers and caregivers. Provide resources for and support to aging populations. Provide options for free, quality entertainment. Provide resources for employment, career building and entrepreneurial development. Provide access to information about community events, services and support programs. Provide access to historical, cultural and genealogical records and resources. 4

9 Mission & Values Clermont County Public Library Strategic Plan Our Mission The mission of Clermont County Public Library is to foster lifelong learning by providing resources that inform, programs that engage and ideas that inspire. Our Values The following values represent the library s commitments during the life of this plan. We believe in and support each of these core values. They will help drive the intent and direction of the library over the next three years. Access We strive to meet the needs and interests of our patrons by promoting and providing access to library resources and programs. Service We aim to anticipate individual needs and exceed expectations in delivering quality customer service. Diversity We respect the needs and points of view of individuals in our communities and are committed to diversity in our collections and programs. Education We support the educational and literacy goals of our communities and individuals engaged in lifelong learning. Integrity We are responsible stewards of the library s assets and follow ethical practices to accomplish our goals. 5

10 Our Priorities Clermont County Public Library Strategic Plan Establishing Priorities To help focus the library s vision for the future, the Strategic Planning Committee identified areas essential to recognizing, protecting and growing during the life of this plan. Technology & Information Literacy Finding, evaluating and using information effectively; broadening opportunities through virtual worlds. Lifelong Learning & Early Literacy Providing opportunities to raise thoughtful readers; supporting the quest for knowledge in all age groups; nurturing personal and professional development. Collections & Programming Supporting the need for reading, viewing and listening for personal enrichment and entertainment in a variety of formats. Public Spaces & Staffing Maintaining welcoming, safe, energy-efficient facilities; providing electrical and wireless opportunities needed to read, learn and interact with others; recruiting and retaining a qualified, well-trained and driven staff. Marketing & Promotion Extending the library s reach and impact; staying relevant in a changing world; informing and engaging diverse audiences. 6

11 Our Goals Clermont County Public Library Strategic Plan Setting Goals The following goals were established to help move the library forward while staying true to the guiding statements outlined in this plan. Our well-defined goals will be a driving force over the next three years and insure the best possible benefits to our patrons. Goal 1: Clermont County residents will have timely access to a wide variety of materials, resources and services that support lifelong learning and meet their informational and entertainment needs. Goal 2: Clermont County residents will have opportunities to participate in engaging library programs that relate to the needs and interests of all age groups. Goal 3: Clermont County residents will have access to current and emerging technologies necessary to support their informational, social and entertainment needs and interests. Goal 4: Clermont County residents will receive excellent customer service from competent, well-trained and well-resourced staff members. Goal 5: Clermont County residents and library staff members will have well-maintained, up-to-date, safe and cost-effective facilities. Goal 6: Fundraising, marketing and partnering opportunities will be investigated to promote the library and its mission. 7

12 Clermont County Public Library 326 Broadway Street Batavia, Ohio

13 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities 1. Clermont County residents will have timely access to a wide variety of materials, resources and services that support lifelong learning and meet their informational and entertainment needs. Objective 1: Expand virtual services through the library website beginning in Supporting Activity 1: Offer e-commerce payment/donation opportunities in the 1 st quarter of Supporting Activity 2: Develop tutorials ( , PIN, etc.) and post on Vimeo by end of the 4 th quarter of Supporting Activity 3: Research feasibility of offering Tutor.com (free to the public online 24/7 educational tutoring) by beginning of the 3rd quarter Supporting Activity 4: Investigate mobile technology for services such as materials renewal, catalog, etc. by end of the 4th quarter Supporting Activity 5: Investigate instant reference inquiry services, such as texting and instant messaging in Supporting Activity 6: Investigate digitization of the library s Sharp photography collection in 2014, to be accessible on line. Supporting Activity 7: In 2013, investigate creation of a temporary library card to access online resources remotely. Supporting Activity 8: Investigate uses of Cyber Librarian/Cybrarian services. Objective 2: Offer more personalized reference and reader s advisory services through the course of the plan. Supporting Activity 1: Offer reference services that better utilize new or underused databases in Supporting Activity 2: Investigate whether Book a Librarian could be expanded to additional branches and topics in 2013 Supporting Activity 3: Introduce the Now What reader s advisory form for use with the public to expand reader s advisory services. Strengthen reader s advisory services to include other areas of the collection such as non-fiction and youth materials in Supporting Activity 4: Expand support for new users of downloadable media services in Supporting Activity 5: Research expanded services to job seekers, career development, and entrepreneurs in Objective 3: Research new service models to provide expanded services beginning in 2013, with future implementation by the end of Supporting Activity 1: Investigate a call center/general contact phone number for renewals, ereader assistance, reference inquiries particularly during closed and high volume operating hours in Supporting Activity 2: Provide a laptop lab available for the community or laptop circulation (in-house only), with specialized software programs in 2014.

14 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities Supporting Activity 3: Research the possibility of cost effective and sustainable services for special needs and aging populations, including homebound in Supporting Activity 4: Research circulation of ereaders, possibly through a grant, particularly offering titles that are required for school summer reading in Supporting Activity 5: Research the possibility of adding faxing and scanning services at all ten branches by the end of Objective 4: During the life of the plan expand downloadable content by offering additional resources and services. Supporting Activity 1 MARC records will be uploaded into the catalog by the Technical Services Department for services that currently do not supply records so that these titles will be more easily available to patrons. Supporting Activity 2 - Increase current downloadable content offered through the Ohio ebook Project and OneClickDigital by 25% for each year of the plan. Supporting Activity 3 Investigate the possibility of offering access to Freegal (downloadable music) and Zinio (digital magazines) by the 2 nd quarter of Objective 5: During the life of the plan, increase entertainment resources through emerging formats, the inclusion of mature content, and the expansion of existing collections. Supporting Activity 1 With board approval, a core collection of award winning films and television programs will be purchased for the collection that are rated as mature content. Supporting Activity 2 Circulation procedures and supporting system infrastructure will be developed to address limiting juveniles borrowing mature films or television programs. Supporting Activity 3 Expand the current Blu-Ray collection to 5 branches by 4 th quarter 2013; to 7 branches by 4 th quarter 2014; and to all 10 branches by 4 th quarter Supporting Activity 4 Increase the current Playaway audio and video collection by 50% by the 4 th quarter of Supporting Activity 5 Investigate the feasibility of circulating console video games by the 1 st quarter of Objective 6: During the life of the plan, continue to support early literacy initiatives. Supporting Activity 1 - Evaluate condition of current Ready to Read literacy kits and order replacement kits by the 4 th quarter of Supporting Activity 2 Evaluate and update current Ready to Read Resource collection of early literacy resources for parents and teachers by the 4 th quarter of Supporting Activity 3 Develop and circulate 40 additional Ready to Read literacy kits by the 4 th quarter of Supporting Activity 4 Purchase and circulate Duplo Lego Read and Build sets or something similar.

15 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities Objective 7: During the life of the plan, analyze, implement, and evaluate floating selected collections. Supporting Activity 1 The Playaway audio collection will be floated as a system test of the process by the 2 nd quarter of Supporting Activity 2 The Ready to Read Literacy kits will be floated as a system test of the process by the 2 nd quarter of Supporting Activity 3 Evaluate the floating collections and determine additional materials to be floated by the 4 th quarter of Objective 8: During the life of the plan, expand accessibility to genealogical, historical, governmental, educational, and informational digital resources. Supporting Activity 1 Purchase and promote Gale Genealogy Connect by the 2 nd quarter of Supporting Activity 2 Promote current databases through Facebook, website and the Library Insider. Supporting Activity 3 Overhaul the current Research & Homework page on the website and simplify the Databases landing page by 2 nd quarter Supporting Activity 4 Create a Government Portal on the website to provide access to online governmental information. Supporting Activity 5 Additional MARC records for selected government publications will be loaded into the catalog to provide access to documents as an alternative to adding print documents to the library s holdings. Supporting Activity 6 Offer online access to TumbleBooks, an online collection of animated, talking picture books, by the 1 st quarter of Objective 9: During the life of the plan, we will investigate ways to provide support for State and National educational initiatives, including the National Common Core Standards and the Early Grade Level Reading Campaign. Supporting Activity 1 Purchase materials that support teacher preparedness for the transition to the National Common Core Curriculum by the 3 rd quarter of Supporting Activity 2 Investigate partnering with local school districts to provide curriculum support for the National Common Core Standards by the 4 th quarter of Supporting Activity 3 Investigate offering school-aged Literacy Kits by 4 th quarter Clermont County residents will have opportunities to participate in engaging library programs that relate to the needs and interests of all age groups. Objective 1: Provide literacy based programs and instruction for all ages throughout the course of the plan. Supporting Activity 1: Provide in-house and outreach early literacy programs incorporating the six literacy skills of the Ready to Read initiative and grade level Reading First support. Supporting Activity 2: Provide a variety of online reading programs (i.e. Summer Reading, Adult

16 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities Reading, the 50 books before kindergarten list, etc.). Supporting Activity 3: Provide information literacy programs and training on topics such as Facebook, Twitter, and website design in addition to , Word, Internet searching, databases and ereader training. Supporting Activity 4: Support writers and reader s groups with resources and speakers. Supporting Activity 5: Participate more actively in open houses and literacy nights for local school districts. Objective 2: Provide a variety of interest based programs for all ages, with an increased ability to program around current trends throughout the course of the plan. Supporting Activity 1: Investigate STEM: Science, Technology, Engineering, and Math Initiatives, such as robotics. Supporting Activity 2: Provide programming for hobby, craft, gardening, cooking, and other high interest topics. Supporting Activity 3: Survey the public to offer new programs for special audiences (comic con, gaming programs, etc.). Objective 3: Provide a variety of cultural and historical programs for all ages throughout the course of the plan. Supporting Activity 1: Schedule author visits as cultural events, with associated supportive programming. Supporting Activity 2: Contact cultural institutions and groups to coordinate programs and exhibits, such as the Fine Arts Fund Sampler, etc. Supporting Activity 3: Investigate the formation of a music appreciation group. Supporting Activity 4: Evaluate movie licensing, documentary discussion groups, and consider expansion. Objective 4: Provide outreach programs to daycares, schools, senior centers, and in the community throughout the course of the plan. Supporting Activity 1: Provide Hands Up! Puppet Troupe performances. Supporting Activity 2: Provide Dreamweaver s performances. Supporting Activity 3: Contacting school districts to attend planning meetings, teacher In-service days, etc. 3. Clermont County residents will have access to current and emerging technologies necessary to support their informational, social and entertainment needs and interests. Objective 1: Residents of Clermont County and Library staff will have access to the Internet and use of

17 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities peripherals such as copiers, printers, etc. necessary to support their informational needs, goals and objectives. Supporting Activity 1: By January 2013 an updated Three Year Technology Plan will be written by the System Administrator and Executive Director. The Technology Plan will be written in compliance with the State of Ohio E Rate program and State Library of Ohio. The plan shall be approved by the Library Board of Trustees and submitted thereafter to the State Library of Ohio by February 2013, for their approval. Supporting Activity 2: The Technology Plan shall include computer, printer, server, and software upgrade and change out schedules and expected encumbrances. Supporting Activity 3: The Technology Plan shall include methodologies to support and sustain, at minimum, the goals and objectives set forth in the Strategic Plan. Supporting Activity 4: By the end of the second quarter 2013, budgets permitting, conduct a third party audit of all CCPL IT infrastructure including cabling, hardware, software, etc. 4. Clermont County residents will receive excellent customer service from competent, well-trained and well-resourced staff members. Objective 1: The Human Resources Department will evaluate staffing at all branches and departments, comparing the different needs of small and large branches throughout the course of the plan. Supporting Activity 1: Compile workload study and review as positions become vacant and on an annual basis. Distribute the report to the Board of Trustees and staff on an annual basis. Supporting Activity 2: Examine scheduling limitations so as to accommodate special projects, shifting, etc. in 2013 Supporting Activity 3: In 2013, conduct a staff survey to assess resource needs. Objective 2: Investigate new staffing models to provide better customer service and better utilize funding in 2013 for future implementation. Supporting Activity 1: In 2013 examine how a call center would be staffed. Investigate costs for outsourcing versus in-house staffing. Supporting Activity 2: In 2014 examine the possibility of staffing an outreach/program department beginning in Objective 3: Provide an adequate budget and distribution of tuition reimbursement, continuing education opportunities and other staff training through the course of the plan. Supporting Activity 1: Expand technology training for staff for emerging technologies and to better utilize digital and electronic resources through the course of the plan. Supporting Activity 2: Expand webinar opportunities through WebJunction and Star 12 passes during Supporting Activity 3: Expand training on government assistance, job search, career development, and entrepreneurship so staff can better assist customers in 2013.

18 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities Objective 4: Improve recruitment, retention, and succession planning activities through the course of the plan. Supporting Activity 1: Update recruiting procedures to include more social media and redesign Human Resources Employment at the Library page on CCPL website in Supporting Activity 2: Revise the interview process and questions moving toward a behavior-based model during Conduct training for managers and supervisors in the new process. Supporting Activity 3: Continue to build upon merit based evaluation and address the issue of cappedout employees. Supporting Activity 4: Conduct an annual salary comparison and adjust pay grades accordingly to continue retention of employees. Supporting Activity 5: As part of succession planning investigate training models, provide leadership training and opportunities for staff throughout the life of the plan. Supporting Activity 6: Identify individual candidates for professional development using the tuition reimbursement plan in Clermont County residents and library staff will have well-maintained, up-to-date, safe and cost-effective facilities. Objective 1: Residents of Clermont County and Library staff will continue to have well maintained, updated and safe facilities that are cost effective to operate. Supporting Activity 1: By the end of the second quarter 2013, the Executive Director will complete an audit of HVAC, roofing, asphalt, etc. The report will determine the future course of actions the library will take to maintain and make less energy dependent, the structures, contents, and associated properties. Supporting Activity 2: The Building Committee will discuss the three year facilities plan and revise the previous long range budget. The report will focus on carpeting, HVAC systems, plumbing, roofing and other systems. Supporting Activity 3: Over the course of the Strategic Plan, the facilities shall be operated to support the goals and objectives set forth in the plan. As budgets allow, shelving will be reconfigured as required to house changing collections, furniture relocated and replaced to support the needs of the individual branches, and electrical, data circuits and fixtures updated to support the needs of technology and also reduce utility expenses. All facilities shall be maintained to provide clean and safe environments for staff and customers. Supporting Activity 4: Liability, Directors, Officers, Auto, and other insurances will be updated annually with quotes obtained from at least two vendors to maintain accurate coverage and competitiveness. Supporting Activity 5: Assessment and evaluation of security camera locations will be conducted in 2014 to ensure safety of patrons, staff and collections. 6. Fundraising, marketing and partnering opportunities will be investigated to promote the library and its mission. Objective 1: Raise library awareness and expand community relations. Supporting Activity 1: During the life of the plan, participate in community parades and other county,

19 Clermont County Public Library Strategic Plan / Appendix A: Objectives & Activities regional and state events with focus on reaching new audiences or increasing awareness with current audiences. Supporting Activity 2: During the life of the plan, build and maintain relationships with various community-minded organizations such as, Chamber of Commerce, the Literacy Council of Clermont and Brown Counties, historical societies, etc. Investigate membership benefits of other appropriate organizations as needed. Supporting Activity 3: By the end of 2013, develop marketing-focused presentations for various audiences to be presented by the Marketing and Programming department at locations such as schools, senior centers, professional meetings and other outside events with a focus on targeting new audiences or increasing awareness with current audiences. Objective 2: Redesign website as a marketing tool providing improved appearance, access and usability of content. Supporting Activity 1: By first quarter of 2013, conduct a survey to ascertain user needs. Supporting Activity 2: By end of last quarter of 2013, conduct focus groups to gather more in-depth information about website and user needs. Supporting Activity 3: During first quarter of 2014, investigate possible hosts and consultants for web development. Objective 3: In the 2 nd quarter of 2013, investigate recording program promotions for the telephone hold queue as a marketing tool. Objective 4: By the end of the last quarter of 2013, offer e-commerce donation opportunities.