IBM MobileFirst Enabling Continuous Business Operations with Mobile (BYOD) Applications

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1 IBM MobileFirst Enabling Continuous Business Operations with Mobile (BYOD) Applications Abdoul G. Diallo IT Specialist 1 #IBMMobile

2 Mobile is everywhere 5 Trends with significant implications for the enterprise 1 2 Mobile is primary 91% of mobile users keep their device within arm s reach 100% of the time Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages 3 Mobile is about transacting 96% year to year increase in mobile cyber Monday sales between 2012 and Mobile must create a continuous brand experience 90% of users use multiple screens as channels come together to create integrated experiences Mobile enables the Internet of Things Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of #IBMMobile

3 Imagine the opportunities for a mobile-first organization Leverage Industry Transformations Transform the Value Chain Deepen Engagement Customers Deliver Contextually Relevant Experience Drive Revenue and Productivity 3 #IBMMobile

4 Businesses are struggling with unique mobile challenges Fragmentation of devices and platforms Speed and frequent iteration of the mobile lifecycle and continuous delivery Connectivity to back-end systems and cloud Security to protect corporate data and managing BYOD Mobile Context taking advantage of unique capabilities such as geo-location Delivering high quality apps and rapidly incorporate customer feedback 5 #IBMMobile

5 IBM has been building up our mobile enterprise capabilities 10 acquisitions to strengthen our position in mobile since patents for wireless inventions in 2012, bringing the total to 270 Increasing 2013 investment 200+ IBM Software apps available in App Stores; ~ 1M downloads Cited as a leader in app design and managed services by Forrester and Gartner 6 #IBMMobile

6 IBM introduces the IBM MobileFirst offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services IBM & Partner Applications Application Application Platform & Data and Platform Data Services Management Security Analytics Development & Integration Services Devices Network Servers Cloud & Managed Services 7 #IBMMobile

7 A comprehensive set of mobile capabilities Industry Solutions IBM and Partner Applications Strategy & Design Services Applications and Data Platform Management Device & container management Self-service provisioning Security policy enforcement Enterprise app store distribution Software version management Native / hybrid / web development Continuous delivery Automated app testing Data discovery Service composition Mobile specific middleware Security Access gateway Secure connectivity Data leak protection App compliance & behavior analysis Data Encryption Cross-platform data synchronization API management Analytics Customer Experience Performance IT support Business reporting Development & Integration Services App monitoring Devices Network Servers 8 Cloud #IBMMobile & Managed Services

8 The IBM mobile enterprise development lifecycle Instrument Design & Develop Obtain Insight Industrialize Integrate Manage Test Deploy Scan & Certify 9 #IBMMobile

9 IBM MobileFirst Offering Portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services IBM & Partner Applications Application & Data Platform Management Security Devices Network Servers Analytics Development & Integration Services Cloud & Managed Services 10 #IBMMobile

10 Mobile apps present challenges for the modern enterprise Creating rich, yet cost-effective mobile apps in a fragmented technological landscape. Connecting the enterprise back-end services in a secure and scalable manner Controlling the growing portfolio of applications deployed in the wild Delivering high quality mobile apps while supporting compressed release cycles. Integrating mobile app development into existing development/build approaches 11 #IBMMobile

11 Supporting the full mobile development lifecycle IBM Solution for Mobile Development and Delivery Developing for multiple mobile platforms Cross-platform mobile web and hybrid app development, test, and build Manage plans, tasks, code, builds from a common development workbench Delivering high quality apps that engage users and meet business objectives Linkage and traceability across all phases of development UI sketching and storyboarding Test plan optimization and management and integration with mobile Device-clouds Portfolio management Integrating with enterprise systems Meeting accelerated time to market requirements Integrate Worklight Studio with the Rational IDEs to create a comprehensive IDE for all parts of the app (UI, mid tier, back-end) Extend enterprise assets as mobile-consumable services and connect via Worklight adapters Agile planning Automate and manage continuous, end-to-end build and deployment process with RTC Deploy to private dev/test app Reduce cycle times by aligning dev and operations teams 12 #IBMMobile

12 IBM Worklight component architecture Feedback Management Worklight Studio HTML5, Hybrid, and Native Coding Optimization Framework Integrated Device SDKs 3 rd Party Library Integration Build Engine SDKs ios Android Blackberry Windows Phone Windows 8 Java ME Mobile Web Desktop Web Worklight Application Center Development Team Provisioning Enterprise App Provisioning and Governance App Feedback Management Public App Stores Device Runtime Cross-Platform Compatibility Layer Server Integration Framework Encrypted and Syncable Storage Runtime Skinning Reporting for Statistics and Diagnostics Application Code Worklight Server 4 Enterprise Backend Systems & Cloud Services User authentication and mobile trust Mashups and service composition JSON Translation Adapter Library for backend connectivity Stats Aggregation Client-Side App Resources Direct Update Mobile Web Apps Unified Push Notifications Worklight Console Reporting and Analytics Push /SMS Management App Version Management 5 13 #IBMMobile

13 Application Center The Worklight Application Center enables companies to easily set up an enterprise app store for their enterprise. Worklight Application Center Development Team Provisioning Enterprise App Provisioning and Governance App Feedback Management The Application Center provides: Public App Stores Administrators with fine-grained control over the distribution of mobile apps across the enterprise, including ACL and LDAP support; Employees with one-stop shopping for the latest apps needed by their department and optimized for their device; Developers with an easy way to distribute mobile builds and elicit feedback from development and test team members. 14 #IBMMobile

14 Application Center - Typical Operation Model Here is a typical operation model of Application Center. It contains three components: - The Application Server hosts the Application Center console and services. - The LDAP Server is responsible for authentication and user management. - The Database is the repository for tracking users, apps, feedback, and so on. 15 #IBMMobile

15 Direct update client user experience 1. Detection upon startup and foreground 2. Dialog for easy user selection 3. App download progress bar 4. Application restarts automatically 16 #IBMMobile

16 IBM Mobile Application Platform Pattern Quickly deploy a cloud-ready mobile application Features/Business Value Accelerate deployment of a mobile application infrastructure with rich integrations to back-office systems and advanced security capabilities Speed time-to-value by reducing the time and inhouse expertise needed to deploy and manage your mobile application operating environment Leverage built-in virtualization capabilities and scaling policies to improve the performance and availability of your mobile applications Client Benefits Continuous business operation Streamline server deployment Focus on building app vs. managing infrastructure Quickly build, manage and secure mobile applications by extending your existing investments in skills, data, and IT infrastructure. 17 #IBMMobile

17 Capital One has shipped industry-leading mobile capabilities and has many more on the way Challenges Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team. Solution Implemented IBM Worklight software to support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed. We utilize a hybrid/html5 approach to achieve our goals with Worklight using web technologies (HTML, Java Scripting, CSS) everywhere we can, and native code where we need to. 18 #IBMMobile Benefits Able to develop mobile apps quickly and efficiently, supporting future business growth at a lower cost than its previous provider could offer. Gained scalability to support higher data and user volumes once the mobile apps were deployed.

19 Security is a priority for the mobile enterprise Providing secure access to applications and data Integrating context into risk-based access systems Enabling development of secure mobile apps Delivering an adaptive security posture 20 #IBMMobile

20 Securing Mobile Business with IBM Security Solutions Mobile Manage and Security Strategy IBM Security Framework Domains At the Device Manage Device and Data IBM Endpoint Manager for Mobile Malware Protection IBM Mobile Device Security (hosted) Application Security IBM Worklight Telecom Expense Management IBM Emptoris Rivermine Telecom Expense Management Over the Network and Enterprise Secure Access IBM Security Access Manager for Mobile and Cloud Secure API & Service Gateway IBM WebSphere Datapower Monitor and Protect IBM QRadar Secure Connectivity IBM Mobile Connect For the Mobile App Secure Applications IBM Security AppScan Integrate Securely IBM WebSphere DataPower Manage Applications IBM Worklight Internet Corporate Intranet 21 #IBMMobile

21 Mobile Access Security IBM Security Access Manager for Mobile & Cloud: Delivers user security by authenticating and authorizing the user and their device Client Challenge VPN or HTTPS IBM Access Manager Access Manager Servers External Authentication Provider User registries (i.e. LDAP) Ensuring users and devices are authorized to access enterprise resources from that specific device. Key Capabilities Application Servers (WebSphere, WorkLight) Web Services Federated ID Mgr Web Apps Satisfy complex context-aware authentication requirements Reverse proxy, authentication, authorization, and federated identity Mobile native, hybrid, and web apps Flexibility in authentication: user id/password, basic auth, certificate, or custom Supports open standards applicable to mobile such as Oauth, OpenID, SAML Advanced Session Management 22 #IBMMobile

22 Increasing security intelligence with QRadar Client Challenge Visibility of security events across the enterprise, to stay ahead of the threat, show compliance and reduce enterprise risk Key Capabilities Integrated intelligent actionable platform for Searching Filtering Rule writing Reporting functions A single user interface for Log management Risk modeling Vulnerability prioritization Incident detection Impact analysis tasks 23 #IBMMobile

23 A health insurance provider offers secure mobile access Challenges Differentiate from competitors by offering customers greater access by supporting mobility Reduce overhead of paper-based claims processing and call-center volume Solution Requests made via HTTPS to multiple back-end services from native device applications protected by IBM Security Access Manager Authentication enforced with both Basic Authentication and a custom implementation through Access Managers External Authentication Interface 24 #IBMMobile Benefits Simultaneously build trust and improve user experience with secure membership management and claims processing Improve customer satisfaction and responsiveness through secure mobile solutions

25 Mobile Device Management with IBM Endpoint Manager Systems management Desktop / laptop / server endpoint Managed = Secure Common agent Unified console Common infrastructure Single server IBM Endpoint Manager Mobile endpoint Security management Purpose-specific endpoint Client Challenge Managing and securing enterprise and BYOD mobile devices without additional resources Key Capabilities A unified systems and security management solution for all enterprise devices Near-instant deployment of new features and reports in to customer s environments Platform to extend integrations with Service Desk, CMDB, SIEM, and other informationgathering systems to mobile devices Advanced mobile device management capabilities for ios, Android, Symbian, and Windows Mobile, Windows Phone Security threat detection and automated remediation 26 #IBMMobile

26 Effectively managing devices requires several points of control Enable password policies End User Enable device encryption Force encrypted backup Disable icloud sync Access to corporate , apps, VPN, WiFi contingent on policy compliance! Selectively wipe corporate data if employee leaves company Personal Mail / Calendar Personal Apps Corporate Profile Enterprise Mail / Calendar Enterprise Access (VPN/WiFi) Enterprise Apps (App store or Custom) Encryption Enabled VPN / WiFi Corporate Network Access Fully wipe if lost or stolen icloud itunes Sync icloud Sync 27 #IBMMobile 27

27 Managing application availability IBM Worklight Application Center IEM Enterprise App Store 29 #IBMMobile

28 Public utility adds mobile devices without adding infrastructure Company Overview Serving 4.5 million customers in the southwestern region of the United States, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices. 30 #IBMMobile Customer Needs Support 20,000+ mobile devices Corporate and employee-owned, many platforms and OS versions High availability for certain devices used in the field Adherence to internal security policies, external regulations Benefits Scalability to 250,000 endpoints provides room to grow without adding infrastructure Added mobile devices to existing IEM deployment in days Ability to integrate with Maximo, Remedy Responsiveness and agility of product

29 IBM MobileFirst Offering Portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services IBM & Partner Applications Application & Data Platform Management Security Analytics Devices Network Servers Development & Integration Services Cloud & Managed Services 31 #IBMMobile

30 Rich analytical capabilities drive efficiencies into the mobile ecosystem Optimizing mobile application experience to drive higher conversion rates Analyzing mobile user behavior to understand and quantify the impact of user struggle Improving the customer experience to drive brand loyalty Shortening time to resolution to decrease call center cost while increasing user satisfaction 32 #IBMMobile

31 A mobile enterprise needs Visibility into the customer mobile experience to improve conversions and grow revenue Tealeaf CX Mobile Mobile Analytics Industry-leading customer experience management solutions to mobile websites, native applications, and hybrid apps including support for HTML5. Capture and high-fidelity replay of mobile gestures* for mobile web sessions on ios and Android-based devices help optimize users experiences on mobile web applications. Analyze mobile user behaviors and quantify business impact of user struggles with IBM Tealeaf integrated solutions Native Apps Mobile Web Add-on Heatmap, Link Analytics, Form Analytics, and Attention Map analytics for mobile-web applications Tablets Hybrid Apps HTML5 * Mobile gestures such as zoom in/out, pinch in/out, scroll left/right and orientation change 33 ** Requires Tealeaf cxoverstat add-on #IBMMobile

32 Skybet streamlines their online banking login and betting processes for its mobile customers Challenges 1/3 of all bets are placed through the mobile device. Emerging channels like mobile are key to the company s future success and user experience on the mobile is a competitive differentiator. Solution CX Mobile provided evidence of user struggles during registration, user preferences in bet placement, and adverse changes in user behaviors. Tealeaf enabled the customer to quantify business impact of customer challenges across both web and mobile channels. With Tealeaf we know how our customers are using mobile and thanks to Tealeaf we leave nothing to chance. ~ Steve Morrison, Tealeaf Manager at Skybet 34 #IBMMobile Benefits Identified a time consuming and confusing process around conversion rates for ID recovery a relatively common occurrence for people trying to login from a stadium to bet on a soccer match. Developed better understanding of the optimal customer path for betting from login to bet placement. Recovery of 400 customers a day that were being lost in poorly user ID/PIN recovery system. Saw an overall jump in betting conversion based on optimized design path.

33 Three ways to get started with IBM MobileFirst 1 2 Learn more: ibm.com/mobilefirst Join the conversation: twitter.com/ibmmobile (#IBMMobile) facebook.com/ibmmobile 3 Sign up for the IBM Mobile workshop us at -- IBMMobile@us.ibm.com 35 #IBMMobile

34 ITALIAN HINDI FRENCH JAPANESE BRAZILIAN PORTUGUESE SIMPLIFIED CHINESE TRADITIONAL CHINESE SPANISH RUSSIAN TAMIL THAI GERMAN ARABIC 36 #IBMMobile 36

35 IBM MobileFirst Portfolio Description Pain Point IBM MobileFirst Platform Engage mobile customers, partners and employees with mobile applications that let them take action whenever and where ever they are. How do I create a convenient mobile experience that will delight users while driving ROI for my company? IBM MobileFirst Management Enhance business productivity as you manage mobile devices, data, applications and services throughout their lifecycles. How do I manage my mobile enterprise at the application, device and network layer? IBM MobileFirst Security Enable trusted, high-quality interactions with security at the network, device and application layer and manage the entire mobile ecosystem How do I provide secure transactions from an array of devices, from around the world, while keeping my networks safe and efficient, and maintain trusted relationships with customers, partners and employees? Business Needs Build, run and manage multi-platform mobile apps Expedite mobile lifecycle management Enable enterprise data, service, and application integration Support a smarter workforce and BYOD Manage and optimize devices, data and expenses Expedite mobile lifecycle management Oversee risk, security and compliance Key Offerings IBM Mobile Development Lifecycle Solution IBM Worklight IBM WebSphere Cast Iron Hypervisor Edition IBM WebSphere Cast Iron Live Web API Services IBM WebSphere Message Broker IBM WebSphere MQ IBM Exceptional Web Experience solutions IBM WebSphere Portal IBM Web Experience Factory IBM Mobile Portal Accelerator IBM Lotus Domino Designer IBM Rational Collaborative Lifecycle Management IBM Rational Team Concert IBM Rational Requirements Composer IBM Rational Quality Manager IBM Rational Application Developer IBM Rational Software Architect IBM Rational Developer for System z IBM Rational Host Access Transformation Services IBM Rational Test Workbench IBM Rational Performance Test Server IBM Rational Test Virtualization Server IBM Rational Rhapsody IBM Mobility and Wireless Services IBM Smart Business Desktop Cloud IBM Mobile Application Platform Management IBM Mobile Innovation in the Cloud IBM Endpoint Manager for Mobile Devices IBM Emptoris Rivermine Telecom Expense Management Netcool / OMNIbus Q Radar IBM Security and Privacy Practice IBM Mobile Enterprise Services for managed mobility IBM Telecom Expense Management Services IBM Hosted Mobile Device Security Management 37 #IBMMobile IBM Rational Developer for Power Systems IBM Security Access Manager for Cloud and Mobile IBM Security Appscan IBM WebSphere DataPower Appliances IBM Mobile Connect IBM Security QRadar SIEM IBM Security and Privacy Practice IBM Hosted Mobile Device Security Management