IBM s Mobile Enterprise Strategy IBM Corporation

Transcription

1 IBM s Mobile Enterprise Strategy

2 Mobile is changing conventions for industries Healthcare Construction Government From: Traditional health institution To: Seamless interactions among physicians and providers, improving quality of care, patient safety and efficiency improving patient experience From: Construction general contractor with remote employees To: Empowered construction project managers armed with mobile solutions to pitch new projects in higher-growth industries From: Sitting in traffic jams To: Real-time re-direction to optimal routes using mobile info 2

3 CIO s and LOB execs are recognizing the importance of mobile CIOs 1 : 77% plan to use of personal mobile devices to access company data and applications 25+ Almost all expect to deploy more than 25 mobility applications in the next two years LOB: With customer insight as the top CEO priority 3, mobile changes everything. #2 digital priority of CMOs is deploying tablet and mobile apps A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies. 2 IBM 2011 Global CMO study 3 IBM 2012 CEO study

4 Businesses are struggling with the unique mobile challenges Fragmentation of devices and platforms Speed and frequent iteration of the mobile lifecycle Online/Offline functionality Security to protect corporate data Connectivity to back-end systems and cloud Mobile Context taking advantage of unique capabilities such as geo-location 4

5 The quick reaction is to focus on devices and cool apps Business leaders respond to mobile with, Let s build a really slick mobile app, put it up on itunes and we re done!... the fact [is] that underlying legacy applications and business processes need optimizing for the mobile experience. Clay Richardson, Forrester Analyst 5

6 A mobile transaction is Flight check-in Rating and other social interaction Client loyalty programs Employee self-service Signing legal documents Process decisions Capture of consumer behavior Collaboration Purchase of goods or services etc. 6

7 IBM strategy addresses client mobile initiatives Extend & Transform Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Build & Connect Build mobile applications Connect to, and run backend systems in support of mobile Manage & Secure Manage mobile devices and applications Secure my mobile business 7

8 IBM s strategy addresses client mobile initiatives Build & Connect Manage & Secure Extend & Transform Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform my business Key Capabilities Mobile web, hybrid and native app development Mobile development lifecycle Enterprise data, service, and application integration Enterprise wireless networking Key Capabilities Mobile lifecycle management Device analytics and control Secure network communications & management Key Capabilities Strategy, planning and implementation Mobile-enabled solutions including analytics, commerce, and social business Mobile as a service 8

9 Become a Mobile Enterprise With a comprehensive end-to-end mobile platform and services Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform my business IBM Mobile Foundation IBM Social Business, Commerce & Analytics IBM Endpoint Manager for Mobile IBM Mobile Services 9

10 New build, connect, manage and secure capabilities Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform your business IBM Mobile Foundation IBM Mobile Development Lifecycle Solution Accelerated application delivery Rapid support for ios6 Support for native and offline apps Extended support for BYOD Enterprise and App Store linkage Hosted & on-premise services IBM Security Access Manager Context based security enabled for cloud and mobile IBM Social Business, Commerce & Analytics IBM Connections 4 Mobile leveraging location services IBM Mobile Services Mobile Application Innovation Services Mobile Enterprise Services for Managed Mobility Mobile Infrastructure Strategy and Planning 10

11 Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation Quickly deliver mobile applications in enterprise traditional & cloud environments Key Capabilities: Mobile app development platform Connectivity Mobile security App and device management Includes: IBM Worklight IBM WebSphere Cast Iron Hypervisor Edition IBM Endpoint Manager for Mobile Devices 11

12 Manage enterprise mobile app distribution and socialize feedback from development through deployment IBM Worklight Improved, production ready private app store Role based governance Target user groups (mapped to LDAP repositories) High availability support Integrated with IBM Endpoint Manager for Mobile Devices for automated application deployment Improved native app support with a new set of native APIs Server triggered security challenges for improved security Mobile database for larger offline data sets storage with robust encryption and advanced back-end synchronization. Rapid support for ios6 IBM Mobile Application Platform Management 12 IBM can help build, manage, deploy and host cross platform applications Extend existing applications to mobile devices Reduce IT investment costs and application deployment time via the Mobile Application Platform Management (MAPM) service Enable secure access to mission-critical business applications Implement flexible delivery options such as hosted and on-premise

13 Worklight Overview Worklight Studio The most complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skins, version management, security, integration and delivery Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure 13

14 Mobile software development is a team sport Software development involves a team of people with different roles Design, development, test, operations, etc. Tools can make or break collaboration Fragmented tools create silos Integrated tools break down barriers Effective development depends on Defined goals Transparency of status Aligning teams across the entire application development lifecycle 14

15 IBM Worklight is part of a full mobile lifecycle solution IBM Worklight Development Lifecycle Solution 15

16 Enact a collaborative, multi-platform mobile development lifecycle IBM Mobile Development Lifecycle Solution Best-of-class collaborative mobile application development lifecycle capabilities 16 Accelerate productivity with mobile development best practices and tested integrated configurations Develop native and multi-platform hybrid mobile applications Distributed team build and test integrated with the mobile application platform mobile device-cloud service integration for on-device testing Support fast-paced development for mobile with agile methodologies App Design (*) IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Design IBM Worklight SCM and Mobile Builds Mobile Testing IBM Mobile Development Lifecycle Solution (Planned for 4Q 2012*)

17 Rapid, simple & flexible connectivity for mobile apps WebSphere Cast Iron Hypervisor Edition Native connectors and template integration processes (TIP s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80% Bidirectional connectivity and business logic to increase data quality and streamline business processes Centralized monitoring for all connectivity projects Simple and flexible, user-friendly, wizardbased, configuration, not coding architecture provides best-practices and enable repeatable mobile integration project success Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps 17

18 Device Lifecycle, Data Protection IBM Endpoint Manager, part of the IBM Mobile Foundation Managed = Secure Common agent Systems Management Unified console Single management server Security Management Implement BYOD with confidence Endpoint Management Secure sensitive data, regardless of device Handle multi-platform complexities with ease Desktops, Laptops, & Servers Smartphones & Tablets Purpose-specific Endpoints 18

19 Speed up enrollment & management of BYOD & enterprise devices IBM Endpoint Manager for Mobile Devices v2.0 Customizable enrollment questions Integration with BlueCat Networks automatically forces unmanaged devices in to the enrollment process Compliance checklists and exception management to address regulatory needs Robust self-service portal enables employees to manage their own devices Enhanced data separation for BYOD support Expanded management options IBM Worklight integration to automatically deploy mobile application to users Systems Management Desktops & Laptops Unified Device Mgmt One console, One infrastructure Endpoint Management Smartphones & Tablets Security Management Servers 19

20 User management and access IBM Security Access Manager for Mobile Delivers user security by authenticating and authorizing the user and their device. VPN or HTTPS IBM Access Manager Access Manager Servers External Authentication Provider User registries (i.e. LDAP) Client Challenge Ensuring users and devices are authorized to access enterprise resources from that specific device. Key Capabilities Application Servers (WebSphere, WorkLight) Web Services Federated ID Mgr Web Apps Satisfy complex authentication requirements Reverse proxy, authentication, authorization, and federated identity Mobile native, hybrid, and web apps Flexibility in authentication: user id/password, basic auth, certificate, or custom Supports open standards applicable to mobile such as OAuth 20

21 Increase accuracy of identifying mobile access security risks IBM Security Access Manager for Cloud and Mobile Mobile Application (developed using Worklight Studio) User Credentials IBM Security Access Manager for Cloud and Mobile IBM WorkLight Server Application Transformation Employee, Jane wants to access confidential data on mobile device from either corporate network or from outside the corporation IBM WorkLight leverages HTTP traffic to transmit user credentials and mobile context which can be used by ISAM to grant access and enforce mobile access policies Access Mgmt.:Risk based access (Oct) Enterprise Applications & Connectivity Application Security & Optimization: DataPower - XML Security and Protocol Transformation Increase accuracy of identifying mobile access security risks Dynamically assess the security risk of an access request Quickly enforce Risk-Based Access Strengthen access to applications Protect applications from known security threats by analyzing HTTP traffic 21

22 New extend and transform capabilities Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform your business IBM Mobile Foundation IBM Mobile Development Lifecycle Solution Accelerated application delivery Rapid support for ios6 Support for native and offline apps Extended support for BYOD Enterprise and App Store linkage Hosted & on-premise services IBM Security Access Manager Context based security enabled for cloud and mobile IBM Social Business, Commerce & Analytics IBM Connections 4 Mobile leveraging location services IBM Mobile Services Mobile Application Innovation Services Mobile Enterprise Services for Managed Mobility Mobile Infrastructure Strategy and Planning 22

23 Create new ways to engage anywhere IBM mobile solutions for social business Make your workforce smarter with new security-rich social capabilities delivered to mobile devices Stay on top of key work activities and actions to maintain productivity Locate nearby colleagues through geo-location (user choice) Protect company data with local/remote data wipe capability Delight your customers with new multi-channel capabilities that deliver integrated, personalized web experiences Tap into mobile device specific features Deliver consistent messaging and content across web experience platforms -- web, mobile web, mobile hybrid Distribute hybrid apps in app stores Member Personalized experiences Agent - My Health - Find a Provider - Products and Services - My Business Manager - Discounts/ Values - Products and Services 23

24 Tealeaf CX MobileTM - Gain unprecedented visibility into the mobile user and across the digital channel Automatically detect mobile obstacles and issues Understand the user across mobile web, native, hybrid and HTML5 apps and the desktop web site. Automatically detect customer obstacles and issues without having to re-launch your service Isolate problems and quantify users impacted to prioritize key decisions Capture rich, in-screen information In-screen actions, including orientation, pinching, and scrolling Device-level data, such as device type, browser version or operating system Obtain complete visual replay Enhanced mobile browser replay provides the context needed to re-create problems and optimize functionality 24

25 Embrace mobile across buy, market, sell, and service IBM Smarter Commerce Applying mobile to enhance business performance across the commerce value chain Client Challenge Improve engagement with customers, employees, and partners Key Capabilities Empower employees and partners with extend mobile access to critical commerce processes Reinvent customer interactions with mobile sales and service Extend marketing reach with mobile campaigns and location-based services Refine the mobile customer experience with analysis of mobile usage 25

26 New services capabilities Build mobile apps Connect & run mobile systems Manage mobile devices and apps Secure my mobile business Extend capabilities to mobile Transform your business IBM Mobile Foundation IBM Mobile Development Lifecycle Solution Accelerated application delivery Rapid support for ios6 Support for native and offline apps Extended support for BYOD Enterprise and App Store linkage Hosted & on-premise services IBM Security Access Manager Context based security enabled for cloud and mobile IBM Social Business, Commerce & Analytics IBM Connections 4 Mobile leveraging location services IBM Mobile Services Mobile Application Innovation Services Mobile Enterprise Services for Managed Mobility Mobile Infrastructure Strategy and Planning 26

27 Next Steps Learn more at: Access white papers and webcasts Get product and services information Download and begin using IBM Worklight, IBM Cast Iron and IBM Endpoint Manager 27

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