Using HP AppPulse Mobile
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1 HP Software: Apps meet Ops 2015 Using HP AppPulse Mobile How to achieve a 5-star rated mobile app Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
2 The mobile revolution is here! 80% 80% of mobile users surveyed are using native mobile apps 15 times a day. 18% are using mobile apps up to 50 times per day! 60% 3M+ In 2015, 60% of mobile apps delivered will be native Forrester: Tablets will become the primary personal computing device 25% Apps in app stores and counting. 1.5M for Google Play alone. 4:1 By 2016, mobile app projects will outnumber traditional app projects 64B By 2017, 25% enterprises will have their own enterprise app store Projected 64.1 billion downloads of game apps to mobile devices in Mobile App Usage and Abandonment Survey Dimensional Research, January 2015 Copyright 2015 Hewlett-Packard Development Company, L.P. 2 The information contained herein is subject to change without notice.
3 Managing Mobile Moments: The consumer of now! Mobility breeds expectations of immediacy Consumers expect to find what they want when they want it Mobile apps are the frontline of customer experience Is your mobile app ready for that Mobile Moment? *Mobile Moments Transform Customer Experience 3 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
4 A lousy user experience kills your brand & business! Everyone wants a 5-star mobile app Apps are selected on peer feedback App performance and stability issues erode brands placing your existing revenue stream and future pipeline at risk Mobile App Usage and Abandonment Survey Dimensional Research, January Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
5 Give users what they want or you ll get the finger! Today s customer has little patience for slow performing, battery hogging, crashing mobile apps. Fix these problematic issues or they will delete you. Mobile App Usage and Abandonment Survey Dimensional Research, January 2015 Copyright 2015 Hewlett-Packard Development Company, L.P. 5 The information contained herein is subject to change without notice.
6 User experience stands between you and a 5-star rating Performance Stability Resource Usage Slow Performance Slow Start-up Crashes Error Messages Battery Hogging Cellular Data Hogging Failure in any of these results in: $ Poor App Ratings Lost Revenue End-User Churn 6 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
7 If it s all about delivering the best user experience? Know how your users actually experience your mobile app Pinpoint issues impacting the greatest number of users Prioritize and deliver improvements 7 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
8 The best user experience results in Boost in app ratings Increased app adoption and revenue Lower user abandonment $ 8 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
9 The winning strategy for a 5-star app Measure Focus Improve Measure what matters all aspects of end user experience (performance, stability, & resource usage) Focus in context of users number of users impacted, by which action, on which device, OS and app version Improve where it matters most prioritize fixes having the most impact on the UX and the greatest number of users 9 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
10 Measure what matters Measure Measure all aspects of the end user experience Capture response times as perceived by the user Automatically discover and classify all user actions Segment by actions, device type, operating system (OS), and application version Connect performance, crashes & errors directly to user actions Measure the percentage of battery life consumed per minute of app usage by device type and app version Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
11 Focus on the most important issues Focus Identify the performance, stability & resource issues having the most user impact: How many users are impacted? What are the devices, OS, and app versions being impacted? Which user actions result in performance and stability issues? Which user actions consume the most cellular data? Where did your users exit or abandon your mobile app and why? What was the journey your users took through your mobile app screen by screen? Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
12 Improve where it matters most Improve Continuously improve user experience Rate your own app performance, stability, resource usage, usability Repair performance issues affecting most users, devices, OS, app versions Analyze and repair the most impactful crashes Fix battery and cellular data hogging apps Guide development with actionable information Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
13 HP AppPulse Mobile Redefining the user experience Measures everything that impacts the user experience Self-service SaaS Codeless and tagless Quick time to value Build collaboration between teams
14 FunDex the first mobile app user experience score Summary Score FunDex History Launch times Action times Crashes Resource Usage Performance App version specific Stability Community link Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
15 Measure what most impacts mobile users Summary details Reports by app version Auto discover and classify user actions App launch and resume times Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
16 Focus in context of user actions and greatest impact How many users are impacted? Which user action? Focus on specific device, OS, and app version Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
17 Improve prioritize efforts to improve the user experience Analyze & prioritize crashes that need to be fixed Share reports and collaborate with mobile development teams Segment crashes by type: actions, backend, device, OS Fix performance of user actions considering popular user flows Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
18 Battery Usage From the Users Point of View What s New? Percentage of battery consumed per minute of use Measure by device type & app version Minimize battery drainage to improve user experience
19 Cellular Data Consumption What s New? Which user actions consume most data Measure KBs of cellular data consumed per minute of use Breakdown of cellular consumption by service Cellular data consumption by app version
20 User Flow Screen by Screen Customer Journey What s New? Measure total number of sessions & most popular user actions Know where users exited or abandoned your mobile app and why Determine how to optimize user experience to keep them engaged
21 Why HP AppPulse Mobile? Measure the REAL user experience based on actual user flow Focus in context of user action & impact for performance, stability & resource usage Leverage Big Data for actionable insights that improve user experience Codeless and tagless for both ios and Android FunDex - first mobile app user experience score Time to value in 10 minutes Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
22 What Customers Are Saying? Gaining Actionable Insights We went from a low-star to a 5-star app rating with HP AppPulse Mobile. Its use of Big Data analytics helped us shape our development roadmap by giving us actionable insights into what our customers were really experiencing and how many of our customers were being affected. The FunDex Score helped us understand where our mobile app was lacking and it had a direct correlation to the app store ratings. Yan Auerbach, COO of SpeechTrans 22 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
23 What customers are saying about HP AppPulse Mobile HP AppPulse Mobile has already given us valuable information in QA environments. The tool UI was selfexplanatory with necessary graphs and statistics. IT specialist, Standard Bank of South Africa TVID: BA5 HP AppPulse Mobile assisted us to identify performance concerns early in development, saving us costs, and is now part of our build process to improve overall quality. IT manager, large enterprise banking company TVID: 50D-DOB-434 Using the FunDex scoring system in the new HP AppPulse Mobile will allow our team to quickly get to problematic areas and improve the adoption of our app. Executive, Globe Testing TVID: 50D-DOB % of surveyed IT organizations would recommend HP AppPulse Mobile because it captures application crash details along with the mobile app user action that caused it. 23 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
24 What Next? Contact Us! Free trial of HP AppPulse Mobile saas.hp.com/try/apppulse-mobile Experience the demo Instrument your mobile app for personalized metrics Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
25 HP Software: Apps meet Ops 2015 Thank you Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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