Applications Performance Management for Mobile Applications September 18, 2013

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Margaret Stanley
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2 Brought to you by Vivit Business Service Management Special Interest Group (SIG) Leaders: Jim Copio, Mark Laird, Denver Meeks and Sandy Schubert & Vivit Mobile Special Interest Group (SIG) Leaders: Todd DeCapua, Brian Pohl and Gideon Pridor Copyright 2013 Vivit Worldwide

Schubert & Vivit Mobile Special Interest Group (SIG) Leaders: Todd

Three disruptive forces @ work Cloud Mobile DevOps New enterprise applications developed by 2013 will be specifically designed to be accessed in the cloud: By 2015, mobile application

7 Three disruptive work Cloud Mobile DevOps New enterprise applications developed by 2013 will be specifically designed to be accessed in the cloud: By 2015, mobile application development projects will outnumber native PC projects: By 2016, organizations with joint App Dev and Ops initiatives for continuous delivery and simplified release management: 85% 4 to 1 40% 7

development projects will outnumber native PC projects: By 2016, organizations with joint App

The customer s new world Agile Development creates rapidly changing applications Built in diverse languages and running on diverse language runtimes Running on next generation

8 The customer s new world Agile Development creates rapidly changing applications Built in diverse languages and running on diverse language runtimes Running on next generation deployment platforms Deployed on multiple virtualization platforms Running on scaled out commodity hardware Located in multiple clouds with multiple owners Your cloud Hybrid cloud Public cloud 8

deployment platforms Deployed on multiple virtualization platforms Running on scaled out

9 All trends bend to the user Wanted: constant access to feature-fresh apps running on the device of choice. Mobility Velocity Cloud Transactions Volume Volume Volume Volume Mobile apps Rate of release per app per month Hybrid environments Transactions per day Native PC apps On premise Time Time Time Time 9

Mobility Velocity Cloud Transactions Volume Volume Volume Volume Mobile apps

10 Mobile applications business value promise: The new engaging mobile application services should: Help drive new revenue streams from existing and new customers Build and enable new customer engagement models Improve customer loyalty and satisfaction Support employee and process efficiency Bring down the cost of application modernization Delivering all this business value successfully requires Better visibility to mobile end user experience 10

11 Hurdles to modern user engagement A new style of user experience integrated across heterogeneous environments BPE L CORB A WSF L DOM JAVA.NET Traditional Private Public coded for multiple devices with optimal performance? 11

12 Why does Application Performance matter? Revenue protection Employee productivity Operational expense SLA governance 79% if shoppers who are dissatisfied with website performance are less likely to buy from the same site again 12

expense SLA governance 79% if shoppers who are

13 The five dimensions of APM #1 End User Experience #2 Transaction Profiling #3 Deep App Diagnostics Front end time Network time Backend application time Mobile Network Web Server App Server DB #4 App Discovery and Dependency Mapping #5 Predictive Analytics 13

Backend application time Mobile Network Web Server App Server DB

14 New adventures in app performance Pinpointing root cause of slow mobile apps isn t easy App? Carrier? Service? [Hybrid] 14

15 HP gives insight into the complete mobile value chain Allows you to pinpoint the root cause of slow or unavailable mobile apps User analytics: performance by time, location, transaction Client App? Carrier? Back End App? [Hybrid] 15

unavailable mobile apps User analytics: performance by

16 End-to-end mobile performance management App User analytics: performance by time, location, transaction Carrier Service [Hybrid] Baseline real user performance; Assure and protect the brand equity. Performance views by time, place, carrier & transaction; Lower mean to isolation, insight in minutes. Understand transaction popularity and response times; Dev/Ops script reuse. Proactive (synthetic) 16 Real user

17 Customer success: APM for Mobile Initial Challenge: Detect and resolve potential problems quickly, improve the end user experience and increase service quality Solution: HP Application Performance Management IT Improvements 80-90% reduction in problem detection Delivering the visibility on key business transactions Ability to monitor multichannel service delivery Business Benefits Increased service availability and customer service levels Maximized performance of the banks business critical applications over internet and mobile Improved service quality, generating high customer satisfaction levels 17

transactions Ability to monitor multichannel service delivery Business Benefits Increased service availability and customer service levels Maximized

18 United Airlines Background Huge airline with the world s most comprehensive route network Brand perception depends on client mobile experience Last summer - 4 hours on average to resolve events Goals Improve availability and MTTR Solution HP APM, SiteScope, BPM, Mobile monitoring Results Now - 5 minutes on average to resolve events 18

on average to resolve events Goals Improve availability and MTTR Solution HP APM,

19 We announced new mobile app monitoring Native Mobile Application Monitoring SaaS Mobile Application Monitoring Application User Flow Analytics Detail level capture of the mobile end user experience. Enable quick time to value for mobile monitoring. Provide visibility to common application flows. We have managed and modernized the most complex applications ecosystems in a broad range of industries for more than 40 years. We combine specialized knowledge of legacy application environments, the industry s most complete and integrated cloud solution, with innovative user experience design and mobile development capabilities. 19

We have managed and modernized the most complex applications ecosystems in a broad range of industries for more than 40 years.

HP Real User Monitoring for Native Android Apps Measure mobile application end user performance & availability Problems it solves: Lack visibility into how mobile apps perform Unable to determine the

20 HP Real User Monitoring for Native Android Apps Measure mobile application end user performance & availability Problems it solves: Lack visibility into how mobile apps perform Unable to determine the quality of the end user experience Protect the brand integrity on mobile devices Benefits: Baseline the mobile real user performance Enable development teams to improve the end user performance Assure and protect the brand equity KPIs: Response times Availability User analytics Number of users Functionality used Functionality unused 20

devices Benefits: Baseline the mobile real user performance Enable development teams to improve the end user performance Assure and protect the

21 Analytics - RUM User Flow Analytics RUM User Flows Analytics report identifies application flows which are frequently accessed by real users and allows you to view real sessions including the flow, configure RUM transaction and even create a VuGen script based on the session The report is based on advanced HP Labs analytics algorithm 21

22 Analytics - RUM User Flows Analytics Target customers are the existing APM customers. Different use case per persona. Business/Marketing (App Owner, Architect) Monitoring (App support, Monitoring team) Testing (PCOE) PAL Understanding the common patterns of user behavior in the site. Can be used to track and define SLA s. Discovering most common user transactions so they can be defined as business transaction for monitoring. Generating load scenarios based on real user flows from the monitoring data captured from production. 22

HP SaaS over-the-air (OTA) mobile monitoring Insight into wireless / carrier performance & availability Problems it solves: Root cause analysis is it the app or the wireless service?

23 HP SaaS over-the-air (OTA) mobile monitoring Insight into wireless / carrier performance & availability Problems it solves: Root cause analysis is it the app or the wireless service? Visibility into mobile end user performance & availability Time to value and resource constraints in IT operations Extend the customer on-premise APM environment on mobile and new external locations Web apps Native apps Network Performance Response time & availability Benefits: Visibility into mobile app performance broken out by location, carrier & transaction, e.g.; log-in, transfer funds; Lower mean to isolation quick root cause analysis Insight in minutes via HP SaaS No Capex investment required for the extension 23

24 This is a rolling (up to three years) Roadmap and is subject to change without notice HP SaaS Global Infrastructure Footprint Over-the-air mobile locations via different carriers coming soon AMS - 31 EMEA - 23 APJ

25 APM for Mobile Synthetic Real User Monitor Real User Monitor Emulation OTA 1 Browser 2 Mobile 3 Subject to NDA Proactive Monitoring Performance Mobile Carrier Real Mobile Device Volume / Users Native Apps Mobile Network Web Server App Server DB 25

26 More Information Download this white paper - Try Now! 26