CURRICULUM VITAE. (Updated August 21 st 2015)

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1 CURRICULUM VITAE Peder Inge Furseth BI Norwegian Business School Department of Innovation and Economic Organization Nydalsveien 37, 0442 Oslo, (Updated August 21 st 2015) PROFESSIONAL EXPERIENCE Associate Professor, Molde University College, August 1, 2014 and on. Fields: Innovation Management, Business Model Innovation. Associate Professor, BI Norwegian Business School, January present. Fields: Innovation Management, Service Innovation, Strategy. Associate Professor, Norwegian School of Trade and Retail Management (Norges Varehandels Høyskole), Asker, Fields: Retail Management, Strategy. Research Assistant, National Institute for Consumer Research, Lysaker, Norway, Fields: Social Networks, Industrial Economics. EDUCATION Dr. Polit., University of Oslo, Department of Sociology, June Dissertation title: Social Influences on Competition: A Study of Retailing in Norway. Cand. Sociol., University of Oslo, June Cand. Oecon., University of Oslo, June BUSINESS SCHOOL AND PROFESSIONAL ACTIVITIES AND AWARDS Business school activities Executive Education Program for the C-suite and Board of Gjensidige, arranged in San Francisco, CA, March 31 st April 5 th, present: Head of annual 17-day Master of Management Program (Executive Education) at the BI Norwegian Business School; program entitled Innovation management (Nyskaping og kommersialisering) ; 10 th program completed in May 2015.

2 Organizer of Annual Innovation Seminar in the San Francisco Bay Area, CA. Title: Entrepreneurship and Innovation in Silicon Valley: Best Practice and Emerging Trends, 1999-present; see About 800 persons have attended over the years. Development of program at the University of California at Berkeley, for bachelor students from a wide variety of universities and colleges in Norway, together with Professor Trond Petersen at UCB. About 220 BI-students and several hundred other Norwegian student have attended. The initiative started in 2006 and is still ongoing. Executive education program for all 80 employees in EDI-Soft AS. Program organized in San Francisco and Silicon Valley April 1-4, A 13-minute presentation of the program is available at Member of evaluation committee for Ph.D.-candidate Mads Vangkilde s thesis. Oral defense at Copenhagen Business School, Denmark, January 12 th, Paper selected for publication in the Best Paper Proceedings of the 2006 Academy of Management Meeting, Atlanta, GA, August Paper title: How Friendship among Competitors Influence the Degree of Price Competition and Actual Prices. Co-chair of 3 rd Annual Workshop on Value Driven Service Innovation, at the University of Oxford October 11-12, 2012, as well as in October 2011 and October 2010, together with Richard Cuthbertson from the University of Oxford. There were about 40 participants from five countries at each workshop. Chair on Status and Competitiveness in Networks, Paper Session no 516, at the Academy of Management, Atlanta, GA, August 14, Chair on General Track in Innovation, Parallel Session, at the European Academy of Management (EURAM), in Oslo, Norway, May 19, Professional activities Member of the Innovation Council at Gjensidige Forsikring, Norway s largest non-life insurance company, Jury Member, Award for Best ecommerce Company in Norway. Award funded by Norway Post and presented at IT-Tinget, Sandefjord, Norway, September 21, Results from the Multi-Channel research project published on several international websites in October 2008, including Science Direct; Innovationsreport; Alphagileo; Internet Merchandising; The Retail Customer Experience Online; The Institution of Engineering and Technology. 2

3 Key Note Speaker at the 12 th European Retailing Seminar at Templeton College, University of Oxford, June 3, 1999: Retailer-Supplier Relationships: The View from Afar. Discussant at the 3 rd Peder Sather Symposium at the University of California at Berkeley, March 21-22, 1996 on the topic Patterns in Work Organizations. Research funding, awards and visiting scholar positions Head of Research Project: Value-driven Service Innovation. Funded by the Research Council of Norway for , with funding of NOK (USD ), and by Accenture and Borg Innovation with additional NOK (USD ). Head of Research Project: Multi Channel: Developing Efficiency, Synergy and Profitability for Companies Selling Goods and Services in Multiple Channels. Funded by the Research Council of Norway for , with NOK ($ ). Participating companies: Norli Gruppen (host company), Vinmonopolet, XXL Sport & villmark, Color Line, FotoKnudsen, Trumf, Spaceworld, DnB NOR, SAS Braathens. Head of Research Project: Integration of Channels and Personalisation of Communication. Funded by the Research Council of Norway for , with NOK ($ ). Participating companies: Norli Gruppen (host company), XXL Sport & villmark, DnB NOR, Sparebanken Hedmark, Spaceworld, Mester Grønn, Vinmonopolet, Color Line, Visa Norge (Teller), SAS Braathens, Posten Norge, Jotun Distinguished Project Management Award, Research Council of Norway s PULS-program Distinguished Teaching Award, Norwegian School of Management s Retail Management Undergraduate Program. Fulbright Fellowship, , for visiting the University of California at Berkeley. Stipend from Fridtjof Nansen s Fund for the Promotion of Scientific Research, in 1993 and Invited visiting scholar to the University of California, Berkeley, spring Invited visiting scholar to Saïd Business School, University of Oxford, for the period of October 2007-March Invited Visiting Scholar, Haas School of Business, University of California at Berkeley, , and

4 PUBLICATIONS Journal Articles Berridge, C., S. DeMello, P. I. Furseth, & R. Cuthbertson (2014). Technologybased innovation for independent living: Policy and innovation in the United Kingdom, Scandinavia and the United States. Journal of Aging and Social Policy, vol. 26 (3). 12 pages. Furseth, P. I. & R. Cuthbertson (2013) The Service Innovation Triangle: A tool for exploring value creation through service innovation. International Journal of Technology Marketing, vol. 8 (2): Cuthbertson, R., P. I. Furseth & J. Reynolds (2013). How retailers drive value through innovation. The Retail Digest, vol 20 (1): Furseth, P. I. (2009). Betydningen av sømløshet for lojalitet til nettkanalen. (Written in Norwegian. Title in English: The importance of seamlessness for loyalty to the online channel). Magma nr 4: Furseth, P. I. (2008). Service innovasjon: Nye perspektiver og anvendelser. (Written in Norwegian. English title: Service innovation: New perspectives and applications). Magma, nr 5: Furseth, P. I. (2008). Increasing Online Customer Satisfaction in a Multichannel Environment. European Retail Digest, issue 56: Furseth, P. I. (2005). Håndtrykkenes sosiologi. Hvordan vennskap mellom ledere påvirker konkurranse og prissetting. (Written in Norwegian. English title: Friendships among managers in competing stores). Tidsskrift for samfunnsforskning, vol. 46 (4): Paper Proceedings Furseth, P. I. (2006). How Friendships among Competitors Influence the Degree of Price Competition and Actual Prices. In K. Mark Weaver (Ed.), Proceedings of the Sixty-fifth Annual Meeting of the Academy of Management, (CD), ISSN Furseth, P. I. (2006). Online Transactions in the B2C Area: Innovative Opportunities and Strategies. Proceedings of the Global Entrepreneurship Research Conference, University of San Francisco, CA. March,

5 Books Furseth, P. I. & R. Cuthbertson (2016). Innovation in an Advanced Consumer Society. Oxford, UK: Oxford University Press. ISBN Cuthbertson, R., Furseth, P. I. & S. Ezell (2015). Innovating in a Service- Driven Economy: Insights, Application, and Practice. Houndmills, Basingstoke, UK: Palgrave Macmillan Academic Division. ISBN DeMello, S. & P. I. Furseth (2016). Innovation and Culture in Public Services: The Case of Independent Living. Cheltenham, UK: Edward Elgar. ISBN Furseth, P. I. (2016). Innovasjonsstrategi i tjenesteøkonomien: Fra idé til implementering. (Title in English: Innovation strategy in the service economy: From idea to implementation). Oslo: Cappelen Damm Akademisk. Furseth, P. I. (2010). Integrasjon av salgskanaler: Serviceinnovasjon og strategi. (Title in English: Integration of sales channels: Service innovation and strategy). Oslo: Fagbokforlaget, 173 pages. Book Chapters Furseth, P. I. & R. Cuthbertson (2014). The service innovation triangle: Moving from map to an alternative business model. In Alsos, G., D. Eide & E. Madsen (Eds.), Handbook of Research on Innovation in Tourism Industries: Cheltenham, UK: Edward Elgar. Furseth, P. I. (2007). Innovasjonens hvem, hva og hvordan: Broen mellom idé og marked. (English title: The who, what, and how of commercializing innovation: The bridge from ideas to market). In Hernes, T. & A. L. Koefoed (Eds.), Innovasjonsprosesser: Om innovasjoners odyssé: Oslo: Fagbokforlaget. Furseth, P. I. (2005). Innovative opportunities and strategies for online transactions. In Kornum, N. & M. Bjerre (Eds.), Grocery E-Commerce: Consumer behavior and business strategies: Cheltenham, UK: Edward Elgar. Furseth, P. I. (1996). The price of the symbol: Conspicuous consumption and industrial organisation (1996). In Earl, P. (Ed.), Management, Marketing, and the Competitive Process: Cheltenham, UK: Edward Elgar. Booklet Furseth, P. I. & R. Cuthbertson (2014). Serviceinnovasjons-triangelet: De ni komponentene i innovasjonsarbeid. The Oxford Institute of Retail Management, University of Oxford. Printed by Technique Print Group, Banbury, Oxfordshire, UK. ISBN: sider. 5

6 Furseth, P. I. & R. Cuthbertson (2013). Service innovation triangle: The building blocks for innovation. The Oxford Institute of Retail Management, University of Oxford. Printed by Technique Print Group, Banbury, Oxfordshire, UK. ISBN: pages. Reports (selection) Furseth, P. I. & E. Samuelsen (2008). Utvikling av multikanal-strategi: Betydning av sømløshet og samspill mellom distribusjonskanaler. (English title: Developing multi-channel strategies: Seamlessness and channel synergies). Research report number 5 at BI Norwegian Business School, 269 pages. Furseth, P. I. (2006). Internett som innovativ salgskanal: Utfordringer og løsninger belyst av ledere i Oslo, London og San Francisco. (English title: Internet as an innovative distribution channel. Challenges and solutions as seen by CEOs in Oslo, London, and San Francisco). Research report number 3 at BI Norwegian Business School, 127 pages. Gripsrud, G. & P. I. Furseth (2002). Konsentrasjon og markedsmakt i varehandelen, Report nr. 39 in Power and Democracy (Makt- og demokratiutredningen ), 85 pages. (English title: Market Concentration and Market Power in Retailing). WORK IN PROGRESS Article: Competitor friends: The effects of strong and weak ties on price competition. Submission to an international journal in fall This empirical study challenges the conventional finding that weak ties have stronger effect than strong ties, at least for price competition. Article: Multichannel strategy and service innovation: The importance of seamless integration of a company s distribution channels. This will be submitted to the International Journal of E-Commerce in fall KNOWLEDGE TRANSFER I am responsible for dissemination of insights and results of the research project named Value Driven Service Innovation. Webpage: YouTube-channel (200 videos): LinkedIn-group: Blog: Opinion-editorial articles (selection): - Dagens næringsliv, October 14 th, 2008, page 3: Handler vi raskt nok?. - Aftenposten, paper edition, June 24th, 2009, Innovasjon i krise. - Dine penger, paper edition nr 10, 2009, Bør vi høre på økonomene? - Nationen, May 15th 2012, page 18: Kan butikkene overleve? 6

7 PAPER PRESENTATIONS (Selection) Channel switching behaviour and consumer satisfaction in multichannel companies. Paper presented at the Oxford Retail Futures Conference, Saïd Business School, University of Oxford, December 11 th, Multichannel strategy and service innovation: The importance of seamless integration of a company s distribution channels. Paper presented at the Oxford Retail Futures Conference, Saïd Business School, University of Oxford, December 11 th, The Service Innovation Triangle: a tool to create value through innovation. Paper accepted for presentation at the International Society for Professional Innovation Management, ISPIM, in Barcelona, Spain, June 19 th, 2012, session 6.3: Service Innovation 1, together with Richard Cuthbertson from the University of Oxford. Value driven service innovation: A framework for identifying the potential drivers of innovation. Paper written together with Richard Cuthbertson and Jonathan Reynolds at Saïd Business School at the University of Oxford. Presented at RESER, Eruopean Association for Research on Services, Hamburg, September 8, Towards an agenda for service innovation. Paper presented at NEON, Bodø, November 25 th, Joint paper with Richard Cuthbertson and Jonathan Reynolds, both at Saïd Business School, University of Oxford. The dynamics of value-driven service innovation. Paper presented at The European Network for Research in Services, Gothenborg, Sweden, September 30, Joint paper with Richard Cuthbertson and Jonathan Reynolds, both at Saïd Business School, University of Oxford. The dynamics of value-driven service innovation. Paper presented at the International Society for Professional Innovation Management (ISPIM), Bilbao, Spain, June 8 th, Joint paper with Richard Cuthbertson and Jonathan Reynolds, both at Saïd Business School, University of Oxford. The Strength of Strong Ties: How Friendship among Competitors Influence the degree of Price Competition. Paper presented in August 2007 at both the Academy of Management Conference, Philadelphia, PA (August 7), and American Sociological Association s Annual Conference, in New York, N. Y. (August 14). Friendship, Competition, and Prices: How Friendships among Competitors Influence the Degree of Price Competition and Actual Prices. Paper presented in August 2006 at both the Academy of Management Conference, Atlanta, GA, and American Sociological Association s Annual Meeting at Montreal, Canada. 7

8 Online Transactions in the B2C Area: Innovative Opportunities and Strategies University of San Francisco, CA, Global Entrepreneurship Research Conference, Session 1C, Special Topics in Entrepreneurship, March 23, Online Transactions: Innovative Opportunities and Strategies International Conference on e-business (ICEB), Hong Kong, China, December 8, Session T2 1: E-Business Models & Enterprise E-Services Architechtures. Innovative muligheter og strategier for multikanal-bedrifter. IT-Tinget, Sandefjord, Norway September 21, 2005, Session NV3. Friendship among Competitors in the Retail Trade. Society for the Advancement of Socio-Economics (SASE), Budapest, Hungary June 30-July Solving Challenges in Multi-Channel Retailing and Banking: The View from Norwegian Executives. First International Workshop on Consumer Behaviour and Distribution in the E-grocery sector. Copenhagen Business School, Denmark, May 24-25, Research Strategies in Economic Sociology. European Sociological Association Interim Conference on Economic Sociology, Crete, Greece September 8-10, Complementary Articulation and Social Construction as Research Strategies in Economic Sociology. European Sociological Association, stream 3b, Culture & Economy, Murcia, Spain September 24, Electronic Retailing in Norway. European Association for Education and Research in Commercial Distribution (EAERCD), Paris, France July 1, Explaining Price Changes, Stanford University, CA, the SCANCOR series, November 18, Networks among Managers in Local Markets: A Study of a Retailing Branch in Norway. 8th. International Conference on Research in the Distributive Trades, Milan, Italy September 1-2, Networks and Competition, Department of Sociology, University of California, Berkeley: Visiting Scholar Series, May

9 REFERENCES Professor Trond Petersen, Department of Sociology & Haas School of Business, 408 Barrows Hall, University of California at Berkeley, CA Phone (+1) , Senior Research Fellow Richard Cuthbertson, Saïd Business School, University of Oxford, UK, and Governing Body Fellow, Green Templeton College, University of Oxford, UK. Phone (+44) Professor Geir Gripsrud, Norwegian Business School, Department of Marketing, Nydalsveien 37, 0442 Oslo, Norway. Phone (+47) , ***** 9