CN3 Advanced Catalog. By Lexel Corporation

Transcription

1 CN3 Advanced Catalog By Lexel Corporation Advanced Hierarchical Catalog Organizes Products by Groups and Sub-Groups Suggestive Sell Order from Graphics Guided Selling Wizard Easily Customized with Industry Standard XML/XSL Technology Customers will enjoy browsing your product catalog and adding items to their shopping cart Today, many companies are enjoying the competitive advantages gained from CN3- the world-class, real-time storefront. With its broad range of features, the base CN3 application delivers the functionality necessary to compete and win in today s demanding ecommerce marketplace. For those industry leaders striving to shift total sales and customer service to the next level, the answer is CN3 Advanced Catalog - innovative technology that extends the powerful B2B capabilities of CN3. Providing enhanced features that will not only position you better in the ecommerce arena, but will do so with unprecedented ease and speed. Offering detailed graphic images of your product and optimal ordering flexibility to your customers, CN3 Advanced Catalog transforms your electronic catalog into the ultimate shopping experience. Providing the tools necessary to implement sophisticated marketing and selling techniques, CN3 Advanced Catalog gives industry leaders the edge they need to get and stay ahead. Advanced Catalog allows users to browse, select, and purchase items all from the same web page, all using the same CN3 business logic, but with MORE functionality. Why not make it easier than ever to sell your products to your customers? Is your product complex? Do your distributors order spare parts or replacements? Do you find your service staff frequently tied up on the phone answering redundant questions? Then you re in luck! With the Advanced Catalog capabilities, your customers can view a photograph or drawing of your product and its collective parts. Your users can browse through the parts, select the part and purchase the part(s) that they need. And that s just the beginning.

2 Features Easier Shopping, Smarter Selling Advanced Hierarchical Catalog With Advanced Catalog, your customers can view more than just a list of products. They can find products of interest easier than ever by drilling down through a hierarchy of items to reach the specific item they are looking for. Click through the product categories that help narrow down to the desired item. Customize this interface to reflect your company, and suit each product by adding graphics and/or descriptive text. A Shopping Cart Look and Feel Display and sell your products from an attractive, easy to manage, catalog interface. Your users will appreciate just how easy it is to browse, select and purchase items all from one web page. Multiple Catalog Support This tool significantly benefits both you and the customer. Customers can order their product without searching through multiple product categories that do not apply to them, and you can organize and maintain the products they usually purchase in a timely, efficient manner. Additionally, the look and feel, as well as the language can be tailored for each catalog as required. Guest Catalog No password? No user ID? No problem. Anonymous Cataloging enables those who are interested in your product line, but are not yet customers, to log in with a temporary password and view part of your electronic catalog. Customize this catalog, adding only the select products you want potential customers to see. Increase market share, and expand your clientele with the added exposure guest cataloging delivers. Flexible and Versatile CN3 s Advanced Catalog features deliver extensive search capabilities. Search and shop the e product catalog using the criteria of choice. Select products by part number, drill down through a hierarchy of products, answer specific

3 A Picture and its Parts Graphic Images Enhance the Ordering Process Within the advanced product catalog, customers can order specific parts of a product by viewing an exploded drawing of an item, and clicking on the part they want. Using a standard web browser, this visual interface allows your end user to view a detailed picture of your product and its collective parts. Click on a specific part, zoom in and out, and automatically add this part to the shopping cart! Even click on nested drawings until you finally get to the item you wish to order. Time is of the essence, and time is optimized with a simple drawing! There is no need to search for tedious item numbers, they will appear for you! Whether your product mix consists of complex items, or your distributors need to order spare parts, clear, graphic images of your product will make ordering easier, for both you and the end user. Detailed visual images of your products allow for point and click ordering Guided Selling The Wand does all the Work! You may have a vast selection of products in your electronic catalog. You probably offer products in a variety of shapes, sizes and colors. Your customers may know exactly what they are looking for, but may not have the time to browse through the entire selection. Now, your customers can find just what they need with the utmost efficiency. Simply with a click of the magic wand icon, the Guided Selling feature zeros in on the desired product, eliminating the tedious and timely search process. Your customer will no longer have to browse through various pages to purchase what they want! With the click of a wand icon, the Guided Selling feature will prompt your customer with a series of directive questions that when answered, will lead to the specific item they are looking for. A dialog box will appear with a specific question and a multiple choice of answers. No complicated answers, no typing in information! This advanced technology works intuitively and delivers fast results. Your customer is just a click away from their purchase! Click on the wand and instantly find the item you are looking for!

4 Click Stream Analysis Compile Marketing Data and Establish Trends Possibly one of the most powerful tools of the Advanced Catalog application, this innovative feature captures the navigation in your electronic product catalog, writes it to a data warehouse, and determines what products were not purchased! Examine what your on-line shoppers are simply looking at, but not buying! This information will enhance your sales analysis and help you determine variables that may require change, such as price, color, style, or general appearance. You may also examine trends while obtaining an entire list of products that have been viewed regularly, but did not sell. Using industry standard tools, you can access this data and begin to understand the activity at your site. Industry Standard Technology Customize Catalogs Using XSL Style Sheets Customization is made simple, through the use of XML and XSL languages. XSL style sheets can be tailored to reflect the unique characteristics of your product, working with PDAs, phones and other wireless devices. By employing universally standardized languages for data transfer and data display, Advanced Catalog gives you the ability to customize the look and feel of your catalog using industry standard technology. Turnkey Installation Go Live with Install Pak! Purchase Install Pak, and get help from the experts! Have a CN3 expert visit your site to install, setup and help customize your interface. After installation, our experts will train your staff, leaving your team with a working system and the solid know how of managing CN3. Benefits Upsell Support When an orderable item is added to the shopping cart, a window pops up with a list of additional suggested items. This can be used for accessories, spare parts or promotional items. Increase order value and give the customer what they need with upsell support! Simple and Secure Allow certain users to view and order only certain parts. Users can be assigned to catalogs. Its easy to maintain, and allows for a personal shopping experience for your customers. Direct and Efficient Let s face it, the consumers of today are demanding! Guided selling features provide a buying experience that is hassle free and efficient. It adds an interactive feature, and a new dimension to the shopping experience. The result? More satisfied customers! Turn Browsers into Buyers! According to Accenture, 65% of all on-line shoppers abandon the transaction before checking out. The Click Stream Analysis feature captures all the navigation on your site so you can gain valuable insight into the activity at your site. Personalize your catalog with graphics and company logos

5 Easily Customizable Advanced Catalog can be easily customized using basic HTML language. You may optionally add graphics, links, or text using familiar HTML editing tools. Simply modify the XSL templates that we provide to add your own company s personality. No programming required! Summary This extension of CN3 will enhance your overall ecommerce operation, bringing you more flexibility and functionality than ever before. Exploit the technology of CN3 Advanced Catalog to optimize performance and get the most out of your ecommerce strategy. Offer your customers an expanded product catalog, extensive search capabilities, and detailed graphic images of your products, providing a superior shopping experience. CN3 s Advanced Catalog capabilities enable your business to compete in the demanding world of ecommerce on a new level. Intuitive, fast, and easy to manage, these enhanced features will help boost sales, increase cost effectiveness, and bring your organization to new heights in the challenging e marketplace. 532 Broadhollow Rd Suite 125 Melville, NY USA Tel Fax Lexel Corporation, All Rights Reserved. CN3 is a trademarks of Lexel Corporation. All other products are trademarks or registered trademarks of their respective companies. Lexel Corporation reserves the right to change specifications at any time. Lexel Corporation is not responsible for any errors or omissions.