OTMSIG. Implementing an Integrated Shipment Tracking and Tracing Solution at Mondelēz International. Robert Owen OTM Conference

Transcription

1 OTMSIG Implementing an Integrated Shipment Tracking and Tracing Solution at Mondelēz International Robert Owen 2014 OTM Conference

2 Track and Trace Agenda Introduction Objective and Fundamentals OTM Configuration Using the Track and Trace tool

3 Agenda Introduction

4 Background Robert Owen Supply Chain Mgt from Penn State University (1991) 20+ years in Transportation with Johnson & Johnson Microsoft Nabisco > Kraft (2001) > Mondelēz (2012) OTM Experience Since December 2012 Version USA Canada Brazil (Single Instance) TNT project had help from

5 Background Mondelēz Our Power Brands (Represents ~60% of total revenue) Biscuits Chocolate Gum & Candy Beverages, Cheese & Dairy ~60% of Gum & Candy Revenue

6 Background Mondelēz Mondelēz International, Inc. (NASDAQ: MDLZ) -- one of the world s largest snacks companies Launched on Oct. 1, 2012, following the spin-off of North American grocery operations Mondelēz International holds the number one global position in Biscuits, Chocolate, Candy and Powdered Beverages as well as the number two position in Gum and Coffee. Global net revenues of ~ $35 billion Mondelēz International is a new company in name and strategy Mission is to create delicious moments of joy in everything we do

7 Background Mondelēz & OTM OTM at Mondelēz Purchased August 2005 Freight Pay 2006 Planning 2007 Carrier Portal 2009 Terra Forecasting 2011 Transportation Intelligence 2011 Track & Trace 2013

8 Agenda Objective and Fundamentals

9 Objective

10 Project Objective Project Goal Position Mondelēz Transportation to maintain a more PROACTIVE posture with actual, imminent or potential service failures Notify the business (and customers) of issues BEFORE being asked to explain Or simply ON TIME DELIVERY

11 Project Objective Exploit OTM Native Abilities Give transportation planners the tools to actively track their respective shipments underway Early action is key Goal is NOT to provide 100% shipment tracking or measure compliance Track the important service events not everything Design the solution using OTM s built in shipment status functionality and configuration options Use native OTM tools to tactically manage the process Utilize OTM reporting to monitor track and trace

12 Project Objective Communication, Communication, Communication Work with carriers to resolve missing and/or late events Input shipment tracking information when available Scrutinize target customers Identify and follow critical (HOT) orders and shipments Prioritize event scenarios and notify Customer Service and/or supply chain operations of service issues when necessary Improve service response

13 Project Objective Implementation Plan Process and Technical Design Complete February 2013 OTM Solution Design and Configuration March Beta Implementation and Process Modification March Solution Enhancement March Rollout, Training and Hypercare April

14 Fundamentals

15 Fundamentals General Construct 1 Track EDI Events Transportation 2 Identify Critical Orders Business Mondelēz Track & Trace 3 Communicate Transportation, Business & Carriers

16 1 Event Tracking

17 Event Tracking Mondelēz 214 Construct 214 OTM EDI Events PICK UP APPT PICK UP ARRIVAL PICK UP DEPARTURE DELIVERY APPT DELIVERY ARRIVAL DELIVERY DEPARTURE

18 Event Tracking 214 Specifics CORE Mondelēz EDI 214 Statuses: (AA) PICK-UP Appointment (X3) Arrived at PICK-UP Location (AF) Actual PICK-UP (Departed) (AB) DELIVERY Appointment (X1) Arrived at DELIVERY Location (Actual Delivery) (CD) Departed DELIVERY Location

19 Event Tracking Target TNT Events 1 2 PICK UP APPT X PICK UP ARRIVAL PICK UP DEPARTURE Actual Delivery Actual Pick-Up DELIVERY APPT DELIVERY ARRIVAL X DELIVERY DEPARTURE 3 4

20 Event Tracking Slotting as Late OR Missing 1 MISSING Events Service Not At Risk YET Transportation Team Communicates with Carrier(s) Updates Tracking Events 2 LATE Events Service Failure OR At Risk Delivery Delays Appointment(s) or Actual Delivery Exceeded Business and/or Customers Notified

21 Event Tracking Late and Missing Missing Tracking Events Late Tracking Events 1 2 PICK UP APPT PICK UP DEPARTURE DELIVERY APPT DELIVERY ARRIVAL 3 4

22 2 Critical Shipments

23 Critical Shipments Tagging HOT Orders Concentrate on KEY Movements

24 Critical Shipments Tagging HOT Orders Give Transportation the ability to zero-in on BUSINESS CRITICAL shipments HOT Shipments ORDERS can be MANUALLY flagged as HOT SHIPMENTS containing HOT ORDERS will be flagged HOT Mondelēz Transportation manages the process with input from the business

25 Critical Shipments Tagging HOT Orders 1 Supply Chain Ops or Customer Service HOT ORDER! 2 Transportation Tags Order HOT 3 On OTM TNT Radar OTM On OTM Carrier Portal

26 3 Communication

27 Communication Events LATE Notify Customer Service Transportation Team Transmit OTM Notification Notify Supply Chain Contact Carrier Transportation Team Transmit OTM Notification MTEC Transportation Team OTM: Update Location Status Event Update Location Status Event OTM: Enter MTEC Event Carrier Action Or Carrier OTM: Enter Status Event OR Confirm or Re-Submit Status Event EDI: Submit Status Event

28 Communication Events MISSING Contact Carrier Transportation Team Update Location Status Event Or Carrier Confirm or Re-Submit Status Event

29 Communication Native OTM Functionality Use core OTM notification functionality

30 Agenda OTM Configuration

31 Config Event Scenarios

32 Event Scenarios Late & Missing Events GENERAL 1 LATE Events DELIVERY Appointment EXCEEDS Requested Delivery DELIVERY Actual EXCEEDS Delivery Appointment 2 MISSING Events No PICKUP Appointment -- Tender Accepted No DELIVERY Appointment -- Tender Accepted No Actual PICKUP -- Appointment PAST No DELIVERY Actual -- Appointment PAST

33 Event Scenarios Summary Missing Tracking Events Late Tracking Events EDI Events PICK UP APPOINTMENT PICK UP DEPARTURE DELIVERY APPOINTMENT DELIVERY ARRIVAL MISSING Post Tender Missing > Appt MISSING Post Tender MISSING > Appt LATE (LONG) > Requested LATE > Appt MISSING Pickup Appt MISSING Actual Pickup MISSING Delivery Appt LATE (LONG) Delivery Appt LATE Actual Delivery MISSING Actual Delivery

34 Event Scenarios Specifics A PICK UP APPOINTMENT PICK UP DEPARTURE DELIVERY APPOINTMENT DELIVERY ARRIVAL If Not Departed/Delivered Yet?? EVENT Missing? Pull the following Shipments into the Track and Trace space Missing PickUp Appointment (AA) 24 Hours Post Tender Accept Shipment Not Departed Shipment Not Delivered

35 Event Scenarios Specifics B PICK UP APPOINTMENT PICK UP DEPARTURE DELIVERY APPOINTMENT DELIVERY ARRIVAL If Not Delivered Yet? EVENT Missing? Pull the following Shipments into the Track and Trace space Missing Actual PickUp (AF) PickUp Appointment 4 Hours Past Shipment Not Delivered

36 Event Scenarios Specifics C PICK UP APPOINTMENT PICK UP DEPARTURE DELIVERY APPOINTMENT DELIVERY ARRIVAL If Not Delivered Yet? Pull the following Shipments into the Track and Trace space Late (Long) Delivery Appointment (AB) Appointment Exceeds the Requested Delivery Shipment Not Delivered EVENT Late (Long)? EVENT Missing? Missing Delivery Appointment (AB) 24 Hours Post Tender Accept Shipment Not Delivered

37 Event Scenarios Specifics D PICK UP APPOINTMENT PICK UP DEPARTURE DELIVERY APPOINTMENT DELIVERY ARRIVAL Pull the following Shipments into the Track and Trace space Late Actual Delivery (X1) Received 2+ Hours Past Delivery Appointment? Delivery Appt EXISTS EVENT Missing? EVENT Late (Long)? Missing Actual Delivery (X1) Delivery Appointment Exists and is 4 Hours Past

38 OTM Two Core Modifications

39 Managing TNT Core Modifications Event Tracking Transportation 1 2 New Event Statuses Manage the Process Tagging Critical Orders Business 2 HOT Orders (Shipments)

40 1 Event Statuses

41 Managing TNT New Event Statuses 1 2 Check Call COMPLETE Notification COMPLETE Carrier Contacted Check Call to carrier EDI details confirmed Necessary updates complete Indicates when complete Business Notified Business or customer has been notified Event scenarios which require notification established Indicates when complete Both fields can be referenced with REPORTS Also used to EXCLUDE certain shipments from TNT

42 Managing TNT New Event Statuses CONFIG 1 Create TWO new EVENT GROUPS 2

43 2 Critical Orders

44 Managing TNT Critical Orders CONFIG Order Releases User Defined Image User Action Set as HOT Order Update User Defined image Shipments Reference Number Updates Shipment RefNum

45 Managing TNT Tagging Critical Orders User Action 1. Menu option: Order Release Screen Set 2. Select Order Release 3. Click on Actions 4. Option: Set as Hot Order

46 Managing TNT Critical Orders & Shpts CONFIG Create Shipment Reference Number

47 Managing TNT Critical Orders & Shpts CONFIG Agents 1 3 Tag Order Release 2 Set HOT Order Tag Shipment 4

48 Managing TNT Viewing Critical ORDERS Order Releases Screen Set SEARCH Results

49 Managing TNT Viewing Critical SHIPMENTS Shipments Screen Set RESULTS

50 Managing TNT Future Enhancement On Mondelēz Radar OTM On OTM Carrier Portal HOT Transmitted to Carrier TMS via EDI Highlighted in Carrier TMS OTM Carrier

51 Agenda Using the Track and Trace Tool

52 Using TNT Macro Design NEW FUNCTIONALITY Advanced Layouts Tactical LATE & MISSING Events NEW SAVED QUERIES Shipment Screen NEW REPORTS Late & Missing Summary Data Management

53 Using TNT Macro Design Advanced Layout Core TNT Tool NEW FUNCTIONALITY Advanced Layouts Tactical LATE & MISSING Events NEW SAVED QUERIES Shipment Screen NEW REPORTS Late & Missing Summary Data Management

54 Using TNT Advanced Layout Advanced Layout Menu Selection

55 Using TNT Advanced Layout LATE Events Tab Options (2) Late Event Scenarios (4) Missing Event Scenarios MISSING Events

56 Using TNT Advanced Layout CONFIG Saved Queries Reflect defined Event Scenarios Screen Set Used by Advanced Layout

57 Managing TNT Actions User Action 1. View all 214 Status Events 2. Check Call & Notification Statuses 3. Manually Add a Location Status Event

58 Questions?