European Wellness Institute (EWI ) Your partner for a successful SPA business
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1 European Wellness Institute (EWI ) Your partner for a successful SPA business
2 Company Profile Since1995 European market leader Head Office: Frankfurt (Germany) BranchOffices: Austria, Switzerland, Italy, Turkey
3 EWI -Group of Companies Europ. Bildungswerk für Wellness & Gesundheit Further Education Vocational Training Europ. Wellness Institut (EWI ) Quality Management Expertise WI Consulting & Management AG SPA Consulting Project Development Management
4 Europ. Bildungswerk für Wellness & Gesundheit = Europ. Training Center for Wellness & Health Diploma training courses Specialistation Trainings Inhouse trainings WELL-PRO
5 Approved Quality ZFU (federal agency for distance learning) CertEuropA (accreditation agency for federal employment offices) IHK (Chambers of Industry and Commerce) WELL-PRO
6 References More than1.000alumniin 10years More than 50 consulting projects in over 10 countries 8 yearsofexperiencein professional spa management cooperation with international brands WELL-PRO
7 References Brenners Park Hotel, Baden-Baden Der Öschberghof, Donaueschingen Wellness Hotels Deutschland Wellness Stars Baden-Württemberg Alpine Wellness Schloss Elmau, Elmau Hotel Beatus, Merlingen Seepark Janssen, Geldern Wellness-Hotel Auerhahn, Höchenschwand Reha-Klinik und Vitalzentrum Damp WELL-PRO
8 Diploma Training Courses Wellness & SPA Manager (state approved) SPA & Wellness Trainer (state approved) Management knowledge Practical knowledge Wellness adviser(ihk) Basic knowledge WELL-PRO
9 Advisory Skills SPA ADVISER(IHK CERTIFIED)
10 Wellness Adviser(IHK) Advisory Skills Target groups: Hotel staff(receptionists, chefs, etc), employeesofspas, career changers Duration: 5-6 months(avocational) or 9 days intensive training WELL-PRO
11 Wellness Adviser(IHK) Advisory Skills: SPA Adviser(IHK-certified) Medical Basics Content SPA products & services Customer Care Sales Training
12 Wellness Adviser(IHK) Module 1: SPA Basics Definition of wellness How is wellness connected with health? Wellness vs. Medical Wellness. Performance of the Wellness market How to realise professional opportunities in the Wellness market? 152
13 Wellness Adviser(IHK) Module 2: Medical Basics Overview of the most important organs and their functions somatic cells circulatory system muscles and bones nervous system Effects of wellness treatments on the body
14 Wellness Adviser(IHK) Module 3: Wellness Products & Services The participants get to know the different wellness components. Characteristics and effects of different products. Overview of various SPA treamtents
15 Wellness Adviser(IHK) Module 4: Sales The participants will learn to advice costumers in a proper and professional way, when selling spa products and services.
16 Wellness Adviser(IHK) Module 5: Customer Care The participants will learn to advice costumers in a proper and professional way, when you try to sell wellness-products: product range and advantage argumentation: product-attribute-advantage personal influence on customer conversations: animation and motivation client counselling Costumer Relationship Management (CRM)
17 Practical Skills WELLNESS & SPA TRAINER (STATEAPPROVED)
18 SPA & Wellness Trainer (state approved) Target groups: Physiotherapists, Masseurs, Cosmeticains, Wellness Advisers Duration: 15 months(avocational) 550 teaching units WELL-PRO
19 SPA & Wellness Trainer Scopes of duties Practical Skills: Wellness & SPA Trainer(state approved) Scopes of duties: Motivate, animate, instruct and advice people. Apply and impart methods of body and beauty care Apply massage techniques Apply techniques of mental and physical stress Condutcting Fitness- and wellness-check-ups Compiling training plans(e.g. Nordic) Sauna guidance
20 SPA & Wellness Trainer Module Overview World of Wellness: Introduction / Basics of Anatomy Stress management, self-development, basics of communication Fitness & Outdoor Training Wellness Massage Nutrition and Wellness Cooking Ayurveda Relaxation Beauty and Thalasso Asian Wellness Sauna and solarium Anti Aging
21 SPA & Wellness Trainer Module 1: Introduction / Basics of Anatomy Wellness market Health system Terms and definitions product and services in the Wellness Market the human body
22 SPA & Wellness Trainer Module 2: Stress management, selfdevelopment, basics of communication Theory of stress Methods of self-recognition practical experiences of stress accomplishment communication as part of self-development
23 SPA & Wellness Trainer Module 3: Fitness & Outdoor Training Get to know how to compile a fitness workout plan and how to train on the different fitness machines correctly. Learn how to organise Walking and Nordic Walking courses. Fitness training basics muscles and adequate training handling of fitness machines compiling a training plan Walking & Nordic Walking
24 SPA & Wellness Trainer Module 4: Wellness Massage Learn the techniques to give an aroma wellness massage und how to offer it your client successfully Aroma Wellness Massage: practical experience Basics of aroma lore: essential oils and impacts 152
25 SPA & Wellness Trainer Module 5: Nutrition and Wellness Cooking You will be able to give wellness-specific nutrition recommendations 152 Digestion Nutrition recommendations water and electrolytes wellness-specific diets Basics of Wellness-cooking
26 SPA & Wellness Trainer Module 6: Ayurveda Learn how to give an Abhyanga-Massage. Basics and philosophy of ayurveda practical training of ayurveda massage types of constitution
27 SPA & Wellness Trainer Module 7: Relaxation You will be able to put relaxation programs into praxis. Progressive muscle relaxation imaginary journeys relaxation by respiration techniques
28 SPA & Wellness Trainer Module 8: Beauty and Thalasso Learn how to practise beauty applications like peelings and beauty packs. Thalasso form the second emphasis of this module. Skin types Beauty care programs Peelings Beauty packs Thalasso products & exercises
29 SPA & Wellness Trainer Module 9: Asian Wellness Get to know the basics of the Traditional Chinese Medicine (TCM) and how to exercise Asian relaxation techniques. TCM basics Qi Gong
30 SPA & Wellness Trainer Module 10: Sauna and solarium Learn how to compile a physiological correct bath sequence and how to practise sauna infusions and cool downs. Additionally you will acquire knowledge of alternative warmness wellness exercises. medical and physiological aspects of sauna Sauna sequences practical sauna test sun and skin solarium guidance
31 SPA & Wellness Trainer Module 10: Anti Aging Understand the Anti Aging concept and learn how to practise it. Anti Aging theories Ageing process Oxidative stress Anti Aging and hormones Dietary supplements
32 Management Skills SPA MANAGER
33 SPA Manager Management Skills: SPA Manager SPA Business Management Controlling / Business Plans Personnel Management Content Marketing & Market Research Conceptual Planning of SPAs Presentation Techniques
34 SPA Manager Module 1: SPA Business Management - Operative objective - Methods of strategic planning - Wellnessmarket/Products/field of activity Module 2: Basics of Business Administration - Accounting and Controlling - Operational Accounting Sheet
35 SPA Manager Module 3: Marketing and Market Research - Marketing Mix - Marketing Planning - Market Research Module 4: Presentation& PR - Effective communication and moderation techniques - Company/product presentations - Trade fairs - External communication
36 SPA Manager Module 5: Project Management - Methods - Project Elements - Project Planning - Project Teams Module 6: Personnel Management - Human Resource Management - Manpower Planning - Time Management
37 Your Advantages Certified courses Inhouse Trainings Long-time experience in the market Experts from the market as trainers
38 Our Services for your successful spa business EWI SPA & MEDICAL WELLNESS CONSULTING
39 SPA & Medical Wellness Consulting Market & potential analysis Project management Feasibility studies Philosophy development Medical wellness consulting
40 SPA & Medical Wellness Consulting Your advantages: Project First Aid : Reviews of acutal project planning: Optimizations, Planningerrors, displaying unused potentials Support in all operative phases: From preopening to operative management
41 Project developement
42 Project management
43 Project development
44 European Wellness Institute (EWI ) QUALITY MANAGEMENT
45 SPA Quality Management The advantages of certifications: Improved customer(product) recognition differentiation from competitors Improved marketing opportunities German Standards attract German guests
46 SPA Quality Management recommendation for the SPA market
47 European Wellness Institute (EWI ) COMPANY PROFILE
48 THANKYOUFOR YOURATTENTION! European Wellness Institut (EWI ) -Department for International Projects- Liniengasse 2a/ Vienna AUSTRIA Phone: 0043 (0) Fax: 0043 (0) Mail: [email protected]
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