Business Excellence with NLP

Transcription

1 Business Excellence with NLP Master Practitioner s Certification Training This twenty-day NLP Master Practitioner Certification training consists of four modules of 5 days each, in the topics of Coaching, Consulting, Leadership and Training, designed around the meta-outcome of Business Excellence with NLP. In addition, the course will incorporate NLP skills at Master Practitioner level and Cutting Edge Business Concepts. Coaching Coaching is a powerful way to achieve your best in your personal and professional life. It is also one of the most cost-effective ways to make a difference in business. This module will give you the tools to be a Master Coach and the tools to use them to enrich other people's lives. What Coaching is and how it works How to ask powerful and effective questions How to give your life direction and assist others do the same How to live your deepest values How to make a powerful action plan for your life and coaching practice How to deal with obstacles to achievement Coaching With NLP by Joseph O'Connor and Andrea Lages The NLP Coach by Ian McDermott and Wendy Jago Coaching for Performance by Sir John Whitmore Coaching Clues by Marion J. Thier The Heart of Coaching by Thomas G. Crane 1

2 Consulting More than a how-to on Management Consulting, this Module will enable you to approach the management of change in organisations with many new tools and applications. It is fair to say that NLP as a field has vastly untapped potential in business, which has largely adopted some NLP techniques in obvious areas such as sales, in something of a piece-meal and 'quick fix' fashion. Modern developments in Change management and why the majority of change efforts in business fail Core Consulting and Business Skills How to develop excellence in organisational communication How to develop excellence in Change management The NLP Change Management Process Change Management Excellence by Martin Roberts Consult Yourself by Carol Harris Flawless Consulting by Peter Block Change is Everybody's Business by Pat McLagan Managing With the Power of NLP and NLP Business Masterclass by David Molden Leadership Why be a leader? To be involved in what really matters; to be able to do what is important to you with others who share your passion. Leadership is a natural part of life, a skill that can be learned, not a magical quality that only some people are born with. It does not depend on high profile and glamour and it is an essential skill in modern business. Start your journey now towards developing your own style of leadership: 2

3 Beyond management - to inspiration. Leaders make the difference in business through high performance and innovation. Beyond influence - to choice. Leaders motivate others through a shared vision and values. Beyond authority - to trust. Leadership gives a natural strength that comes from who you are. Develop and use your own natural leadership style Create shared vision Use strategic thinking Create trust Overcome resistance and reluctance to move forward Alpha Leadership by Robert Dilts et al Visionary Leadership Skills by Robert Dilts Leading with NLP by Joseph O'Connor The Heart of Leadership by Sabina Spencer The Art of Systems Thinking by Joseph O'Connor and Ian McDermott Training Training is a billion dollar per year business around the world. Changes in technology and organisational development make it likely that 75 per cent of people working today are likely to need re-training within the next ten years. Training can be one of the most effective ways to learn the new skills and knowledge needed for the future and the opportunities for outstanding trainers are immense. What are the differences between outstanding trainers and the rest? There is a practical answer to this question, provided by NLP modelling skills. This module will give you the knowledge and skill to learn faster, teach others to learn faster and improve the results you create. 3

4 How the skills of top trainers can work for you Communicate on multiple levels simultaneously Improve your presentation skills Enhance your self confidence Turn difficult questions to your advantage Design and evaluate more effective training programs Effective Presentation Skills by Robert Dilts Presenting Magically by Tad James and David Shephard Training with NLP by Joseph O'Connor and John Seymour NLP Skills at Master Practitioner Level On this training we will incorporate Master Practitioner NLP tools and techniques throughout the training, in compliance with International Certification criteria and the newly formed South African Association of NLP. Criteria and Values Metaprograms Advanced Submodalities Advanced Language Patterns Modelling The User's Manual for the Brain Vol. II by Michael Hall 4

5 Cutting Edge Business Concepts The momentous changes being experienced on every level of society, such as the Internet for example are being driven almost entirely through the world of business. Business is the transformational agent of the 21st Century. To contribute meaningfully in this world requires an understanding of new models and techniques and the ability to distinguish 'fads' from substance. Love is the Killer App by Tim Sanders (Highly recommended - Ten Must-Read Books in the Appendix to Sanders) Course Requirements: Previous Certification as a Practitioner of NLP. For NLP graduates without a valid NLP Practitioner's Certificate, there may be additional entrance requirements. More important even than a certificate, however, is that trainees will be expected to consistently demonstrate a high level of mastery of the basic practitioner level material together with a respectful and caring attitude. The course is run over ten weekends, one weekend a month, beginning on the 1st weekend in February 2005, and the 1st weekend of every month thereafter. The total investment in the course is R , including materials. For further details please contact: Jimmy Kyriacou c2edge@attglobal.net 5

6 Return On Investment: NLP In Business by Lara Ewing Many organizations in the United States and around the world have used the technology of NLP to assist them to achieve their corporate objectives. Those projects range from coaching individual executives for improved performance and communication to customer service initiatives involving every employee in the company. NLP is useful in any situation in which two or more people must communicate in order to produce results. Here are some examples of projects in which NLP has been used: Diners Club trained every manager and representative in the customer service area in NLP skills for handling customer and internal communication. The net result was a 254% increase in customer spending, and a 67% reduction in customer loss. The Customer Service Department, previously a cost centre, became a revenue-producing part of the organization. BMW in England modelled the communication patterns of the top 1% in sales. After determining the successful behaviours of these salespeople, the skills were taught to every salesperson in the organization. Sales of a newly introduced model greatly exceeded projections. American Express trained twenty-four line managers from all over Asia to become transformational trainers. With no previous training experience, these employees became the heart of "American Express Quality Leadership", an area-wide initiative to encourage every employee to take personal responsibility for quality in customer service. Fiat modelled the leadership skills of their finest formal and informal leaders. Subsequent management training focused on the skills uncovered in the modelling process. An individual employee with NLP skills is empowered in the performance of his / her duties in many ways. The ability to read and comprehend others' mental maps is the basis of effective interaction. NLP has been used to assist business professionals in the following ways, among others: 6

7 A manager tailors her approach to staff development and motivation to the individual thinking patterns of each staff member. In a performance review, she identifies the employee's motivation strategy, i.e. how the employee motivates him/herself, and incorporates this naturally into the employee's development plan. In her next meeting, she uses conflict resolution techniques to resolve differences between three employees working on the same project. A team member presents a proposal in a planning meeting. He begins by gaining rapport and accord in the group. He then incorporates highly valued criteria representing each faction in the team into the design and communication of his idea. This makes the idea more accessible to each participant in the meeting, and therefore more persuasive. A saleswoman uses precision questioning to understand how her customer has been using the product she represents. She teaches the customer how to make the product work more effectively and go farther. In the process of gathering information she uncovers another area in which her products may be able to help the customer. A customer service representative handles a call from an irate customer. She establishes rapport with the customer, gently leads him into a calmer state of mind, pinpoints the problem, and solves it. After the grateful customer hangs up, she takes a moment or two to shift herself into a more resourceful state of mind. An internal consultant is part of an international project. He notices crosscultural communication problems developing between project team members. Reading their non-verbal cues, he "translates" each group's intentions to the other group and prevents delays in the project due to misunderstandings. Lara Ewing is an NLP Trainer, developer, and consultant. She has taught and consulted worldwide since Her expertise has benefited organizations ranging is size from American Express to two person partnerships. Published with permission Copyright 1995, 1999 Lara Ewing All Rights Reserved 7