Global Access to More Than 10,000 Enterprise IT Decision Makers

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1 Sponsor Prospectus The world s most important gathering of CIOs and senior IT executives Global Access to More Than 10,000 Enterprise IT Decision Makers Celebrating 20 Years of Commitment and Performance October 18 21, 2010 Orlando, FL

2 Attendee Demographics Unparalleled Global Reach In 2009, Symposium/ITxpo attracted 10,500 senior IT executives globally, including 3,500 CIOs If I could only attend one IT event a year, it would be hands down Symposium/ITxpo. I tell all CIOs this. Chief Information Officer, Canon Financial Services 2

3 Symposium/ITxpo: Bringing Gartner to Life Symposium is the physical embodiment of everything Gartner is and does. As our flagship event, Symposium/ITxpo is designed to provide the most comprehensive and authoritative insight to a global audience of senior IT executives from the largest and most important organizations in the world. For 20 years, Symposium/ITxpo has been the focal point of the Gartner event and research calendar. Its impact and influence are the result of our commitment to excellence and independence. The CIO Initiative In 2009, Gartner made the bold decision to orient the entire Symposium/ITxpo brand around the needs of CIOs and their leadership teams. Through a combination of specially designed new program elements such as keynotes from management experts, hands-on workshops and breakout sessions on strategy and technology priorities, and Focus on IT Leaders sessions to help CIOs recruit, lead and measure their teams, Gartner Events generated a 40% increase in CIO attendance worldwide. Now attracting more than 3,500 CIOs, the Symposium brand provides access to an audience that no other event anywhere in the world can match. 3

4 The Gartner Difference Expertise, authority and influence Gartner employs more than 1,200 analysts and consultants worldwide, who serve clients in 80 countries. Our community of analysts are committed to objective, independent and unbiased research. Their evaluations are based on experience, observation and data collected from their 260,000 one-to-one interactions each year with clients at tens of thousands of businesses around the globe. No other research organization offers the breadth and depth of knowledge that Gartner does. This extensive network enables us to stay on the leading edge of IT. We report on the very latest developments, often before others even recognize a new trend. 65% of the Fortune 1000 and 80% of the Global 500 support their key technology decisions with Gartner knowledge; these varied and worldwide connections produce insights that benefit all our clients. Our IT performance repository is the largest in the industry and draws on 5,500 IT environments a year to help companies benchmark both spending and performance. As such, Gartner is the world leader in IT research and recommendations. Attendees at Symposium/ITxpo have access to the combined brainpower and thought leadership of our global research organization, allowing them to explore breakthrough approaches and examine the strategic implications of fast-evolving technologies and industry trends, all in one experience. Symposium broadens my industry knowledge stretches my thinking about what s possible. I return to the office with fresh ideas and a new sense of opportunity. Senior Director of Enterprise Systems, Yale University Gartner Symposium/ITxpo is our most effective tool for helping businesses put this information to work. No other event can offer this concentration of power and knowledge. 4 To learn how your company can engage with this high-level audience call, or [email protected].

5 Symposium/ITxpo 2009 Setting the Agenda for 2010 Symposium/ITxpo is an industry focal point event. Its timing effectively closes out one year and shines a spotlight on the coming year. Its status in the Gartner Research calendar means that key new research priorities are launched at the event. The lineup of Mastermind Keynote Interviews guarantees significant insight from the leaders of the most influential companies. And the ITxpo floor highlights the latest solutions available in the marketplace, often on a first-look basis. Important things have happened at Symposium/ITxpo events for 20 years. The 2009 event was no exception. Mastermind Keynote Interviews The most influential leading minds answered hard-hitting questions from Gartner analysts. Stephen Elop, President, Microsoft Business Division Elop discussed changing the culture at Microsoft and his support of the consumerization of IT. Eric Schmidt, Chairman & CEO, Google Schmidt detailed his focus on building Google s corporate infrastructure to support rapid growth, while ensuring quality stays high and minimizing product development cycles. Mark Hurd, Chairman & CEO, HP Hurd discussed his vision for HP, the role of the CEO and the company s transformation during his tenure. Vivek Kundra, Federal CIO of the U.S. Government Kundra discussed his work to drive transparency, engage citizens and lower the cost of government operations. CIO Keynotes The experts speak directly to the CIO experience. Jim Collins, CIO Program Keynote: How the Mighty Fall Peter Weill, Center for Information Systems Research Howard Rubin, Rubin Worldwide Major New Research Unveiled Gartner analysts launched major new research, the centerpiece of which was Pattern-Based Strategy. This new discipline shows that businesses can no longer afford to just sense and respond to market changes, and instead, must seek and exploit novel patterns to foster growth, avoid disruption and enable innovation. Pattern-based business strategies use fresh sources of information, such as the wisdom of crowds or the power of a single blogger, to evaluate trends and gain a competitive advantage. New Product Launches First looks at major new products like Windows 7, and the new version of Microsoft Office, and LANDesk debuted their V9.0 Management Suite Highlights 105 Sponsors 70 Workshops 61 Analyst/User Roundtables 60 Magic Quadrant theaters 3,132 Analyst one-on-one meetings 29 Boardrooms And, 28 all-new contract negotiation clinics 5

6 Audience Profile The world s most influential buyers meet Job Role Symposium/ITxpo attracts IT executives at the most senior levels. Job Role Other Analyst 2% 5% Specialist 3% Architect/Engineer 3% Manager 19% 29% C-level 24% 15% Vice President 5,625 Total Attendees 1,650 Total CIOs 2,544 Total Companies Director IT Budget The Symposium/ITxpo audience has unparalleled IT spending power. IT Budget Company Size Attendees come from the largest enterprise organizations Company in the world. Size $1M $5M Under $1M 18% 5% $201M+ 11% 6% $101M $200M Government 27% 7% Small (1 to 749) $6M $10M 15% 15% $51M $100M XX-large (20,000+) 25% 5% Medium (750 to 1,999) 7% Large (2,000 to 4,999) 13% $11M $20M 17% $21M $50M 29% X-large (5,000 to 19,999) Symposium provides a single place for access to leading analysts and vendors on tactical and strategic technologies. PepsiCo, Manager Industry Attendees come from a diverse and comprehensive mix of industries and affiliations. Transportation 1% Media 2% Retail 2% Misc. 2% Energy 4% Health Care 7% Manufacturing 12% 36% 13% Government/Public Sector 21% Financial Services Services 6

7 Audience Activity the world s most important solution providers face-to-face Exclusive Access 94% 52% of Symposium attendees attend no other technology events. of Symposium attendees do not attend any non-gartner events. Purchase Authority 90% of attendees have a role in the purchase process. 72% make purchases for their whole company. Purchase Intent 82% 46% 62% 75% of attendees have an active IT project in their organizations that they are personally involved in. say their project was their primary attendance motivator. of attendees are likely or very likely to do business with ITxpo exhibitors and sponsors as a result of attending. of them expect to conduct this business within 12 months of the event. 62% have IT budgets of over $10M. $58M average attendee IT budget. On-Floor Activity As uniquely empowered buyers, the Symposium/ITxpo audience is deeply engaged in solution discovery. Attendees visited an average of 8 companies spending more than 30 minutes to discuss solutions in detail with each one. Exhibitors and sponsors collected an average of 388 leads each. The highest number of leads collected by a single vendor was 2,002 representing 36% penetration of the entire attendance. The cost per qualified lead averaged $222*. *Industry average cost per lead $400. 7

8 ITxpo Technology Marketplaces The main ITxpo floor is organized around 12 thematic marketplaces to assist attendees in their solution discovery process and enhanced vendor visibility. Application Development & Integration Technology in Action ITxpo is a signature feature of the Symposium brand. It is used as a customer engagement platform by more than 400 of the world s leading IT solution providers. For attendees, ITxpo provides direct access to the technologies and solutions they learn about in the conference sessions, and an opportunity to look for the solution providers most able to meet their needs. To deliver even more value, ITxpo includes new features in response to attendees requests for product road map sessions from senior vendor executives, hands-on interaction with the latest technologies and case study insight into technology deployment approaches by their peers. Business Applications Business Intelligence, Data Management & Integration Business Process Management Content, Collaboration & Social Software Data Center & IT Operations Enterprise Architecture Enterprise Networking & Communications Gartner Global Event Partners Outsourcing & IT Services Program & Portfolio Management Security & Compliance Wireless & Mobile 8 To learn how your company can engage with this high-level audience

9 Special ITxpo Features Learning Labs These popular sessions offer intense, super-tutorials where attendees can explore the industry s emerging products in small groups. Magic Quadrants Magic Quadrant sessions give attendees the unbiased vendor assessment information they need to support their technology acquisition decisions by providing qualitative analysis on specific technologies and their leading suppliers. One-on-One Sponsor Meetings Private 45-minute sessions with sponsors to advance attendees projects and relationships, wherever they are in the buying cycle. ITxpo Theaters Fast-paced presentations on product announcements, case studies, road maps and product visions. Attendees leave with Gartner Magic Quadrants and MarketScopes to help them evaluate vendors and markets. Solution Provider Sessions Sponsors share practical case-study insight into their products and services. Real-life stories about their peers who have deployed them successfully, including their strategies, challenges and results. Cool Vendors The Gartner Cool Vendor Pavilion houses some of the most intriguing up-and-coming providers in enterprise IT. Demonstrations and theater sessions highlight what makes these potential megavendors of tomorrow so cool. By far the best run and most valuable IT industry event I have attended. United States Naval Academy Deputy Director Systems and Communications call, or [email protected]. 9

10 Gartner Events In-Person Access and Insight Around the World Gartner Events produces the world s leading technology events for CIOs, IT leaders and senior executives. Its programs are content-rich information downloads specially designed to address today s most pressing IT challenges. Each event features analyst-led sessions, cutting-edge technology showcases, peer exchange workshops, one-on-one meetings with analysts, consulting diagnostic workshops and keynotes by top technology leaders. Gartner Events are simply the most cost-effective and time-efficient way to stay on top of what s current. The Gartner Events portfolio is built around a carefully crafted brand hierarchy featuring products that deliver both breadth and depth to the market s most senior IT executives. Gartner Event Brand Portfolio Symposium The paramount event for CIOs and senior IT leaders to experience all Gartner offerings in person. Keynotes from leading CEOs and industry thought leaders and the full force of Gartner knowledge immerse attendees in new knowledge and networking. Gartner Summits Focused programs targeted to specific roles. IT professionals find insight and develop road maps to success for both their organization and themselves. CIO Leadership Forum Executive-only programs for exploring business, technology and leadership strategies. Select CIOs discover how to translate strategic direction into actionable results. CIOs and IT Leaders CIOs IT Role Leaders Excellent opportunity to network among peers and discuss business strategies, and opportunity to engage in solutions for the same. State of Idaho Department of Health & Welfare, IT Administrator 10

11 2010 Gartner Events Calendar Global Symposium/ITxpo The World s Most Important Gathering of CIOs and Senior IT Executives Symposium/ITxpo Symposium/ITxpo Symposium/ITxpo Symposium/ITxpo Symposium/ITxpo Symposium/ITxpo August 30 September 1 September October October November 8 11 November Cape Town, South Africa Sao Paulo, Brazil Orlando, FL Tokyo, Japan Cannes, France Sydney, Australia Summit Events Gartner Summits focus on specific topics, technologies and industries that are top of mind for today s business and IT professionals. North America Portals, Content & Collaboration Summit CIO Leadership Forum Business Process Management Summit Business Intelligence Summit Master Data Management Summit Enterprise Architecture Summit Wireless, Networking & Communications Summit PPM & IT Governance Summit IT Infrastructure, Operations & Management Summit Security & Risk Management Summit* Customer Relationship Management Summit Outsourcing & Vendor Management Summit Identity & Access Management Summit Application Architecture, Development & Integration Summit IT Financial, Procurement & Asset Management Summit Data Center Conference March 9 11 March March April April April April June 7 9 June June June September November November November December 6 9 Baltimore, MD Phoenix, AZ Las Vegas, NV Las Vegas, NV Las Vegas, NV Las Vegas, NV San Diego, CA Orlando, FL Orlando, FL National Harbor, MD Los Angeles, CA Orlando, FL San Diego, CA Los Angeles, CA San Diego, CA Las Vegas, NV EMEA Business Intelligence Summit Business Process Management Summit Identity & Access Management Summit Customer Relationship Management Summit CIO Leadership Forum Enterprise Architecture Summit SOA & Application Development and Integration Summit PPM & IT Governance Summit Portals, Content & Collaboration Summit Outsourcing & IT Services Summit Information Security Summit Data Center Summit February 1 2 March 1 2 March 3 4 March April May June June September September September November Latin America Enterprise Integration Summit Brazil Enterprise Integration Summit Mexico Outsourcing Summit Brazil Future of IT Peru Future of IT Argentina Future of IT Mexico April April June 8 9 September 7 September October 5 7 Sao Paulo, Brazil Mexico City, Mexico Sao Paulo, Brazil Lima, Peru Buenos Aires, Argentina Mexico City, Mexico APAC Business Intelligence & Information Management Summit Infrastructure & Operations Data Center Summit IT Infrastructure & Data Center Summit Sourcing Summit Application & Architecture Summit Business Intelligence & Information Management Summit Sourcing & Vendor Management Summit Applications Summit March 2 3 March April May 30 June 1 July July 14 July July Sydney, Australia Sydney, Australia Tokyo, Japan Tokyo, Japan Tokyo, Japan Tokyo, Japan Sydney, Australia Sydney, Australia Gartner Seminars Enterprise Architecture Foundation Seminar Enterprise Architecture Foundation Seminar Enterprise Architecture Foundation Seminar April September December 1 2 *The 2009 Business Continuity Management and Risk Management & Compliance Summits are now included within this event. This data is accurate as of February 1, Subject to change Visit gartner.com/events for a full listing of our events globally or call

12 To learn how your company can engage with this high-level audience call, or [email protected] Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, [email protected] or visit gartner.com.