edynamic edynamic Business Intelligence Analytics Capabilities

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1 Capabilities Blending Creativity and Technology to Deliver Better Business Solutions New York. Portland. Toronto. Dubai. New Delhi

2 Introduction to About : ( ) is a Global Technology, Interactive Marketing Services & Consulting Firm focused on delivering integrated business solutions. is a rapidly growing, privately held company that delivers on the technology, creativity & marketing needs of enterprises. Through its offices in New York, Toronto, Dubai, and New Delhi, is serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, GlaxoSmithKline, Sunlife, General Electric, Allianz, Advance America, Preferred Commerce, Intercontinental Hotels, Maruti Suzuki, Jet Airways, Barista, Costa Coffee, Samsung, Sony, among many others. s service offerings include Application Development (Web based,.net, Java), Application Management, Testing, Resource Augmentation, Systems Integration, Business Intelligence, Content Management Systems, Customer Relationship Management, Interactive Marketing and Business Consulting. has deep domain expertise in verticals such as Insurance, Credit Cards, Pay Day Loans, Retail, Leisure Travel, Hotels & Hospitality, Business Travel, Real Estate and Franchise. has enviable expertise in best-of-breed technologies such as Business Intelligence (MicroStrategy, IBM-Cognos, Business Objects, SQL, IBI), Customer Relationship Management (Microsoft Dynamics, Sales Force). has technology partnerships with IBM, Microsoft and are also certified solution partners for Sitecore Content Management Systems in North America, Europe & India. Page 1

3 Service Offerings IT Services Application Development Application Management Testing Resource Augmentation Systems Integration Business Intelligence Content Management Systems Knowledge Management Systems Customer Relationship Management Interactive Marketing Consulting Page 2

4 Business Intelligence, Analytics & Reporting Capabilities s Business Intelligence (BI) expertise focuses on tying business needs to intelligence and not just data. Our team of domain & technology experts consults with our customers to simplify their reporting experience & maximize leverage from their existing BI infrastructure. Our BI offerings include: Customer Data Reporting Benchmark Reporting estatements Report Designing, Modification, Customization has enviable technology capabilities in best-of-breed BI tools such as MicroStrategy, IBM-Cognos, Business Objects, SQL, IBI, etc. provides the following services on these tools: End-to-end, high quality, cost-effective implementation (onshore/offshore/blended) for BI tools using our Global Delivery Model Business Intelligence Solution Development Migration from one tool to another / Version Upgrade Ongoing maintenance & support Testing Portal Integration with BI tools Consulting, value proposition & roadmap for deployment Page 3

5 Business Intelligence, Analytics & Reporting Capabilities Service Overview Customer Data Reporting Benchmark Reporting estatements Expertise Experience with Microstrategy, IBI, IBM-Cognos, Business Objects, SAS and SQL Reporting services Expertise in simplifying reporting experience Tying needs to intelligence, not just data Experience Simplified reporting experience of MI Travel In the process of simplifying experience for MI Card End-to-End Microstrategy implementation for Advisory Services estatements for all BTA products globally Sales Reporting Product in-process for Establishment Services Designed over 200 reports for Business Travel Results Blend of effective design and complex technology Reporting that meets the needs of the user Simplification of data and reports Page 4

6 Case Study MI Corporate Card Reporting Re-design Complicated product (MicroStrategy) Challenges Current reporting environment difficult to use; only advanced users can use the system though most users are Reporting provides Management Information to Corporate clients was contracted to simplify the UI of MicroStrategy Page 5

7 Case Study MI Corporate Card Reporting Re-design Application before s architected solution Page 6

8 Case Study MI Corporate Card Reporting Re-design Application before s architected solution Page 7

9 Case Study MI Corporate Card Reporting Re-design Solutions Used User Experience Models that users are familiar with to create a system that makes complicated reporting easier Windows Explorer - list view Mail client view Simplified the user experience Design implemented on a complex reporting system Global team of 40 people worked on the project Redesigned the MicroStrategy UI to cater to Basic, Intermediate and Advanced users User Experience team created a user experience that blended into MicroStrategy Used our Global Delivery Model, to reduce costs and improve quality. resources from New York, Toronto and New Delhi worked collaboratively Page 8

10 Case Study MI Corporate Card Reporting Re-design Easy to follow; Reports grouped in categories; Aesthetically pleasing s architected solution Page 9

11 Case Study MI Corporate Card Reporting Re-design Viewing options allow users to view reports in different ways. Similar to how Windows Explorer allows users to see information s architected solution Page 10

12 Case Study MI Corporate Card Reporting Re-design Outlook or Lotus Notes type List-View Capability s architected solution Page 11

13 Case Study MI Corporate Card Reporting Re-design Familiar user experience - Windows Document Explorer Film Strip and MAC user experience s architected solution Page 12

14 Case Study MI Corporate Card Reporting Re-design Simple report builder with Interactive Sample Viewer that allows users to see the reports they are creating s architected solution Page 13

15 Case Study MI Corporate Card Reporting Re-design No learning required to use the system Benefits Solution simpler, easier to follow, more aesthetic than most competitors identified Single integrated reporting platform for all user types Created a UI framework that can simplify usage of MicroStrategy Page 14

16 Case Study Data Manager Challenges The existing reporting capabilities were archaic and were causing severe dissatisfaction Some key technology gaps such as invalid data, lack of instant reports, no centralized data sources were causing client dissatisfaction There was no linkages between the external and internal islands of data Lack of business intelligence to efficiently and effectively analyze the health of client s programs leading to compromising of consulting capabilities Page 15

17 Case Study Data Manager List of reports Application before s architected solution Page 16

18 Case Study Data Manager Solutions architected the solution with the following key features: Real time reporting Report creation Report modification In-depth analysis through drill down capabilities Export to PDF and other MS Office tools Page 17

19 Case Study Data Manager Running the prompts for the Report: Operated Activity by Meeting Type Selecting the Year for which data has to be retrieved Left Prompt panel lists all the Clients who have a Meeting Type CRF Right Prompt Panel shows the selected Client. All the Clients maps to CMS Meeting Type s architected solution Page 18

20 Case Study Data Manager Grid after the data has been retrieved. (sorted by Spend Amt descending) s architected solution Page 19

21 Case Study Data Manager Benefits Access to all the data at a centralized location to provide its client single truth of data Data integrity insuring less dissatisfaction Ability to generate ad-hoc reports in-turn providing them with the ability to justify the value of their services Real time and in-depth intelligence enabling them to provide consultative services to their clients Access to historical data to understand the client past performance & behavior giving them an edge over their competitors Page 20

22 Case Study MI Travel Reporting Redesign Reporting provides Management Information to Corporate clients was contracted to simplify the UI of Microstrategy Solutions Global team of 40 people worked on the project Redesigned the Microstrategy UI to cater to Basic, Intermediate and Advanced users User Experience team created a user experience that blended into Microstrategy Used our Global Delivery Model, to reduce costs and improve quality. resources from New York, Toronto, and New Delhi worked collaboratively Benefits Single integrated reporting platform for all user types Created a UI framework that can simplify usage of Microstrategy Page 21

23 Case Study MI Travel Reporting Redesign Easy to follow; Reports grouped in categories; Aesthetically pleasing Page 22

24 Case Study MI Travel Reporting Redesign Viewing options allow users to view reports in different ways. Similar to how Windows Explorer allows users to see information Page 23

25 Case Study MI Travel Reporting Redesign Outlook or Lotus Notes type List-View Capability Page 24

26 Case Study MI Travel Reporting Redesign Familiar user experience -Windows Document Explorer Film Strip and MAC user experience Page 25

27 Case Study MI Travel Reporting Redesign Simple report builder with Interactive Sample Viewer that allows users to see the reports they are creating Page 26

28 Case Study Corporate Card estatement Challenges Central bill products (example: BTA) had offline statements that had to be converted to estatements on a complex reporting platform, IBI Solutions s user experience group, Card program expert analysts and Reporting team worked collaboratively together to convert offline statements into estatements converged over 10 different BTA statements globally into a single integrated PDF statement Further, we created an online experience for the statements that allowed users easy information access Benefits The communications demystified the value proposition of corporate cards for both users and decision makers It was also used as a tool to train the salesforce Page 27

29 Case Study Corporate Card estatement Example of a before statement Page 28

30 Case Study Corporate Card estatement The New PDF statement online Page 29