edynamic edynamic Content Management Systems Capabilities Blending Creativity and Technology to Deliver Better Business Solutions

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1 Content Management Systems Capabilities Blending Creativity and Technology to Deliver Better Business Solutions New York. Portland. Toronto. Dubai. New Delhi

2 Introduction to About : ( ) is a Global Technology, Interactive Marketing Services & Consulting Firm focused on delivering integrated business solutions. is a rapidly growing, privately held company that delivers on the technology, creativity & marketing needs of enterprises. Through its offices in New York, Toronto, Dubai, and New Delhi, is serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, GlaxoSmithKline, Sunlife, General Electric, Allianz, Advance America, Preferred Commerce, Intercontinental Hotels, Maruti Suzuki, Jet Airways, Barista, Costa Coffee, Samsung, Sony, among many others. s service offerings include Application Development (Web based,.net, Java), Application Management, Testing, Resource Augmentation, Systems Integration, Business Intelligence, Content Management Systems, Customer Relationship Management, Interactive Marketing and Business Consulting. has deep domain expertise in verticals such as Insurance, Credit Cards, Pay Day Loans, Retail, Leisure Travel, Hotels & Hospitality, Business Travel, Real Estate and Franchise. has enviable expertise in best-of-breed technologies such as Business Intelligence (MicroStrategy, IBM-Cognos, Business Objects, SQL, IBI), Customer Relationship Management (Microsoft Dynamics, Sales Force). has technology partnerships with IBM, Microsoft and are also certified solution partners for Sitecore Content Management Systems in North America, Europe & India. Page 1

3 Service Offerings IT Services Application Development Application Management Testing Resource Augmentation Systems Integration Business Intelligence Content Management Systems Knowledge Management Systems Customer Relationship Management Interactive Marketing Consulting Page 2

4 Sitecore Content Management Systems Introduction Sitecore s Web Content Management System (CMS) and focused software solutions enable companies to deliver compelling web experiences. Sitecore s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured Web sites of all types. Sitecore s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth. Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their Web sites. These organizations have created and now manage over 5000 dynamic Web sites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons. Sitecore, a leader in.net Web Content Management Software, provides a platform to build and manage websites and portal applications within Microsoft environments, offering integration with SharePoint, InfoPath, Office and other Microsoft products. Sitecore CMS complies with the World Wide Web Consortium's (W3C) open Internet standards, for example Web services and XML. Sitecore CMS is 100%.NET and supports the XAML concept. Sitecore is a Gold Certified Microsoft Partner. Page 3

5 Content Management Systems (CMS) Capabilities Sitecore Content Management System is a rapidly growing technology in this space that helps you achieve your business goals such as Internet business strategy, increasing sales and search engine visibility driven by strong development architecture and a rich feature set, while being straightforward to integrate and administer. If you are thinking how to implement Sitecore when you do not have the development/programming team for it, look no further. We at, are Sitecore Certified Solution Partners, offering Web based content management and Sitecore implementation services in North America, Europe and India. With several Sitecore implementations successfully executed through a blend of delivery models, has the expertise, proven experience & capability to offer customers low cost and high-quality onshore as well as offshore Sitecore content management services. Sitecore CMS enables: Fast, Intuitive Editing Integration Anywhere and Everywhere Easy Multi-Site Deployment Made Easy Building to Scale Google-Friendly URLs that improve Site Rankings Instantly Easier, More Effective Communication Create Once, Present Any Way You Want functionality Page 4

6 Content Management Systems (CMS) Capabilities s Content Management Systems expertise for Sitecore include: End to end, cost-effective implementation for Sitecore using our Global Delivery Model.NET development Architecture support Migration from existing content management system to Sitecore Version upgrades Application Outsourcing on Sitecore Maintenance Support With extensive experience on Sitecore implementations, content management solution training from Sitecore consultants, global reach through our offices in New York, Portland, Toronto, Dubai coupled with our offshore delivery centers in New Delhi, can be your ideal CMS partner. Page 5

7 Introduction Case Study Sitecore CMS based Web Design & Development Max New York Life s close strategic partnership with Max New York Life, deep domain expertise in the insurance vertical and successful track record of execution of multiple projects including Web Design & Development, Interactive Marketing, Lead Management, Agent Portal/Customer Portal development & Business Intelligence reporting in the Insurance industry were critical success factors in the awarding of this project to. New York Life chose to replicate the company s offline branding on online channels. They wanted an entire new look and feel along with super efficient functionality. They also wanted to ramp up their sales process online and support their marketing effort strongly with rapid messaging, promotions & other new initiatives. The entire online presence was to be transformed into a dynamic interface with cutting-edge product information & highly interactive user experience. understood Max New York Life s expectations, and used creativity & technology to build a unique Web presence for them. used Sitecore, a state-of-the-art Web 2.0 content management system, to build the site, which had an impressive look and feel and provided quick and easy navigation. The site is now content driven and has fresh content being pushed into it frequently. also implemented an analytic tool to track Web traffic trends to present visibility into customer traffic trends, site stickiness, advanced analytics such as user perception, navigation detail, interactivity, etc. Moreover, it provided Max New York Life with the flexibility they always needed, to drive their marketing & sales push online. This included design & development of a user friendly Agent Portal that would have a high adoption rate. Further, the project comprised developing Enterprise & Group Portals for employees & B2B end customers of Max New York Life. The Enterprise Portal drives harmonious employee/hr communication within the organization, whereas the Group Portal drives CRM & up/cross sell to corporate end customers of Max. Some of the other interactive & process driven application development in this project including Premium calculators, Agent training presentations, IAM Flow, My Money, etc. have made the website more user-friendly and interactive. Page 6

8 Introduction Case Study Sitecore CMS driven Web Design & Development Max New York Life s close strategic partnership with Max New York Life, deep domain expertise in the insurance vertical and successful track record of execution of multiple projects including Web Design & Development, Interactive Marketing, Lead Management, Agent Portal/Customer Portal development & Business Intelligence reporting in the Insurance industry were critical success factors in the awarding of this project to. New York Life chose to replicate the company s offline branding on online channels. They wanted an entire new look and feel along with super efficient functionality. They also wanted to ramp up their sales process online and support their marketing effort strongly with rapid messaging, promotions & other new initiatives. The entire online presence was to be transformed into a dynamic interface with cutting-edge product information & highly interactive user experience. understood Max New York Life s expectations, and used creativity & technology to build a unique Web presence for them. used Sitecore, a state-of-the-art Web 2.0 content management system, to build the site, which had an impressive look and feel and provided quick and easy navigation. The site is now content driven and has fresh content being pushed into it frequently. also implemented an analytic tool to track Web traffic trends to present visibility into customer traffic trends, site stickiness, advanced analytics such as user perception, navigation detail, interactivity, etc. Moreover, it provided Max New York Life with the flexibility they always needed, to drive their marketing & sales push online. This included design & development of a user friendly Agent Portal that would have a high adoption rate. Further, the project comprised developing Enterprise & Group Portals for employees & B2B end customers of Max New York Life. The Enterprise Portal drives harmonious employee/hr communication within the organization, whereas the Group Portal drives CRM & up/cross sell to corporate end customers of Max. Some of the other interactive & process driven application development in this project including Premium calculators, Agent training presentations, IAM Flow, My Money, etc. have made the website more user-friendly and interactive. Page 7

9 Case Study Sitecore CMS driven Web Design & Development Max New York Life s solution Challenge The client wanted a revamp of the online portal but did not know the starting point They had a lot of information about the organization & their products but were clueless on how to go about approaching website development There were many stakeholders in the company who had the authority to manage different sections on online portals carried out competitive benchmarking in the Insurance Industry & shared knowledge with the Client Placed a Business Analyst Onsite for a few weeks who engaged with the Client in understanding the core business needs & helped them in finalizing requirements Requirements document was signed-off between both the parties involved Functional specifications were created Design & Information Architecture was done well in time as per the decided deadlines delivered a robust online insurance portal post User Acceptance Testing which totally matched the Client s expectations & was completed comfortably within the set deadline & at a reasonable cost as well Page 8

10 Case Study Sitecore CMS driven Web Design & Development Max New York Life used Sitecore, a state-of-the-art Web 2.0 content management system, to build the site, which had an impressive look and feel and provided quick and easy navigation. The site is now content driven and has fresh content being pushed into it frequently. Benefits provided Max New York Life with the flexibility they always needed, to drive their marketing & sales push online. This included design & development of a user friendly Agent Portal that would have a high adoption rate. the project comprised developing Enterprise & Group Portals for employees & B2B end customers of Max New York Life. The Enterprise Portal drives harmonious employee/hr communication within the organization, whereas the Group Portal drives CRM & up/cross sell to corporate end customers of Max. Some of the other interactive & process driven application development in this project including Premium calculators, Agent training presentations, IAM Flow, My Money, etc. have made the website more user-friendly and interactive. Page 9

11 Case Study Sitecore CMS driven Web Design & Development Max New York Life Home Page Design Page 10