Principles of Marketing and Finance for Sport Managers SI MODULE CODE S CREDITS 20 LEVEL 4 JACS CODE. Independent Guided Study

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1 MODULE DESCRIPTOR TITLE Principles of Marketing and Finance for Sport Managers SI MODULE CODE S CREDITS 20 LEVEL 4 JACS CODE 870 SUBJECT GROUP Sport DEPARTMET Sport MODULE LEADER Marc Taylor MODULE STUDY HOURS (based on 10 hours per credit)* Scheduled Learning and Teaching Activities Placement (if applicable) Independent Guided Study Total umber of Study Hours 48 n/a MODULE AIM The aim of this module is to introduce and apply the concepts and theories of marketing and financial management and their bases and policies as they relate to a sport and leisure context. This will allow you to undertake market research and enable you to explore and interpret financial information so that you can articulate its meaning to a variety of audiences. MODULE LEARIG OUTCOMES On successful completion of the module, you will be able to: 1. Identify, explain and apply accounting concepts, bases and policies required to construct a set of financial statements; 2. Analyse published financial statements using recognised ratio analysis techniques and interpret the meaning of financial analysis in order to communicate effectively to both industry professionals and a non-specialist audience; 3. Identify the basic theories, concepts and principles of marketing management and apply relevant theory to sport and leisure case study examples; 4. Understand the effect of the changing business environment on the UK and global sport and leisure sector and examine the relationship between consumers and both these markets. IDICATIVE COTET The indicative module content includes: The internal and external market environment Marketing positioning/objectives and strategies Branding The 4 P's of marketing Financial accounting in context and the regulatory framework for sport The mechanics of financial reporting Financial statements

2 Cash flow forecasts Annual reports Content of the module is open and flexible to allow for developments in the topic, and changing professional and world situations. LEARIG, TEACHIG AD ASSESSMET - STRATEGY AD METHODS You will be supported in your learning, to achieve the above outcomes, in the following ways: Lectures will be used to introduce you to the key principles of financial accounting and marketing practice in relation to their impact on the management of sport. Once you understand the rules and language of sport and leisure marketing andfinance you will have the opportunity to develop and apply your knowledge in a series of Workshop exercises. As you become more competent this learning approach will facilitatethe application of analytical tools to develop business strategy and make effectiverecommendations. Formative assessment activities will be introduced throughout the module, and will require you to reflect on your personal and professional development, as well as preparing you for summative assessment tasks. Examples of formative assessment might include casestudies, in-class-presentations and quizzes. Student-Directed Learning will take the form of your own self-selected activities. Therewill be a wide range of resources available on Blackboard which you may choose to use todevelop your skills. You should use the self and peer-assessment activities to develop yourown learning plan and in conjunction with PPDP you should identify the activities that willbest support your own learning. ASSESSMET TASK IFORMATIO Tas k o Short Description of Task SI Code EX/CW/P R Task Weighting % Word Count or Exam Duration Inmodule retrieval available 1 Phase Test CW 50% 1 hour Y 2 Exam EX 50% 2 hours You will be required to complete two assessment tasks during this course. They will both build on the assessment forlearning activities that you have been engaged with on Blackboard and throughout the taughtaspect of the course. TASK 1: LEARIG OUTCOME 1 & 2 You will be required to complete a timed objective assessment delivered by Bb. This assessment will provide a diagnostic test of your grasp of the conceptual framework andapplication of financial accounting techniques in order to make effective decisions. TASK 2: LEARIG OUTCOMES 3 & 4 The assessment for this module will be an exam worth 50%. This will take place at the end of the module and will test your theoretical and conceptual marketing knowledge. The exam will relate to

3 the tutor and student directed activities that you will have been undertaking throughout the taught aspect of this module and engaged with through blackboard and will also require you to demonstrate the use of marketing research. This assessment will determine whether you have grasped an understanding of the current marketing environment in which sport/leisure organisations operate within and can provide effective solutions to current marketing problems. Learning Outcome Identify, explain and apply accounting concepts, bases and policies required to construct a set of financial statements Minimum Pass Criteria Demonstration of the ability to record, summarise and communicate financial records and financial information to key user groups. Analyse published financial statements using recognised ratio analysis techniques and interpret the meaning of financial analysis in order to communicate effectively to both industry professionals and a nonspecialist audience Identify the basic theories, concepts and principles of marketing management and apply relevant theory to sport and leisure case study examples Understand the effect of the changing business environment on the UK and global sport and leisure sector and examine the relationship between consumers and both these markets Understanding of financial health appraisal, its application and calculation as applied to the business of sport and the communication of a summarised position to a non-specialist audience. Demonstration of the ability to explain sport and leisure examples, by drawing upon basic theories, concepts and principles of marketing management. Demonstration of the ability to use market and secondary source data to show existing and future changes to the sport and business environment in domestic markets (e.g. UK, Singapore, Hong Kong) linking this impact to customers, consumers and stakeholders. FEEDBACK You may receive feedback on your performance in one or more of the following ways: Verbally, within sessions and following presentation assessments (i.e. on the day) Online, using discussions boards and other Blackboard tools such as Grade Centre Through annotation on written assignments In written form, in the form of a standard feedback/forward sheet In written form, in the form of an annotated marking grid Formative feedback will be provided throughout the course in both verbal and written forms and linked to tutor-directed activity. Final marks and feedback for module work will be published within three weeks of your completion. This feedback will correspond directly to the published assessment criteria and will highlight areas of good practice and areas for development.

4 LEARIG RESOURCES FOR THIS MODULE (ICLUDIG READIG LISTS) Blackboard is a key element of this module and will be used to facilitate both tutor-directed and student-directed activities. Blackboard will be used: As a repository for information, such as lecture notes, key reading and assessment briefs To provide links to internal and external learning resources To facilitate assessment for learning activities, including self- and peerassessment To feedback information to you on your assessment and your grades To facilitate small-group work To encourage the development on your autonomous (independent) learning To provide you with access to media-rich sources, such as video and audio The use of Blackboard will give you the opportunity to continue to develop the key skill of information and communication technology (ICT). You will be encouraged to use ICT for information retrieval and evaluation, creating and exchanging information, integrating different sources of information, collaborating with others using ICT and presenting information using ICT. READIG LIST Armstrong, G. and Kotler, P. (2007).Marketing: An Introduction(8th Edition), Upper Saddle River,.J. Pearson Education Limited, Prentice Hall Beech, J., and Chadwick, S (eds). (2004). The business of sport management. Harlow, Pearson Education. Beech, J., and Chadwick, S. (2007).The Marketing of Sport.Harlow,Pearson Education Limited, FT Prentice Hall Bill, K. (eds). (2009). Sport management.exeter, Learning Matters.. Black, G. (2000). Introduction to Accounting.Harlow, Prentice.Hall. Britton, A., & Waterston, C. (1999).Financial Accounting. 2nd Edition Harlow, Longman. Chadwick, S., and Arthur, D. (2008).International Cases in the business of sport. Oxford, Butterworth-Heineman. Ferrand, A., and McCarthy, S. (2009).Marketing the Sports Organisation: Building etworks and Relationships. Abingdon, Routledge Fried, G., Shapiro, S., and DeSchriver, T. (2013).Sport finance.3rd edition. Leeds, Human Kinetics. McDonald, M. and Payne, A. (2007) Market Segmentation.Oxford, Butterworth-Heinemann, Elsevier

5 Pitts, D., and Stotlar, K. (2007), Fundamentals of Sport Marketing. Morgantown, W.Virginia, Fitness Information Technology Stewart, B. (2007). Sport funding and finance.oxford, Butterworth-Heineman.. Trenberth, L, and Hassan, D. (eds). (2012). Managing Sport Business. Oxon, Routledge.. Wilson, R. (2011). Managing Sport Finance.Oxon, Routledge. Wilson, R., and Joyce, J. (2008).Finance for Sport and Leisure Managers: An Introduction.Oxon, Routledge.

6 SECTIO 2 MODULE IFORMATIO FOR STAFF OLY MODULE DELIVERY AD ASSESSMET MAAGEMET IFORMATIO MODULE STATUS - IDICATE IF AY CHAGES BEIG MADE EW MODULE Y EXISTIG MODULE - O CHAGE Title Change Level Change Credit Change Assessment Pattern Change Change to Delivery Pattern Date the changes (or new module) will be implemented 29/09/2014 MODULE DELIVERY PATTER - Give details of the start and end dates for each module. If the course has more than one intake, for example, September and January, please give details of the module start and end dates for each intake. Module Begins Module Ends Course Intake 1 29/09/ /12/2014 Course Intake 2 n / a n / a Course Intake 3 n / a n / a Is timetabled contact time required for this module? Y Are any staff teaching on this module non-shu employees? If yes, please give details of the employer institution(s) below What proportion of the module is taught by these non-shu staff, expressed as a percentage? MODULE ASSESSMET IFORMATIO Indicate how the module will be marked *Overall PERCETAGE Mark of 40% Y *Overall PASS / FAIL Grade *Choose one only module cannot include both percentage mark and pass/fail graded tasks SUB-TASKS Will any sub-tasks (activities) be used as part of the assessment strategy for this module? If sub-tasks / activities are to be used this must be approved within the Faculty prior to approval. Sub-task / activity marks will be recorded locally and extenuating circumstances, extensions, referrals and deferrals will not apply to sub-tasks / activities. FIAL TASK According to the Assessment Information shown in the Module Descriptor, which task will be the LAST TASK to be taken or handedin? (Give task number as shown in the Assessment Information Grid in Section 1 of the Descriptor) O-STADARD ASSESSMET PATTERS MARK 'X' I BOX IF MODULE ASSESSMET PATTER IS O STADARD, eg MODEL B, ALL TASKS MUST BE PASSED AT 40%. B: on-standard assessment patterns are subject to faculty agreement and approval by Registry Services - see guidance. notes. Task o. 2

7 CHECKED Date March 2014 Reason Checked Against SI