SAP CRM 4.0 & mysap CRM Edition 2004: Learning Map for Analytics Consultants

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1 SAP CRM 4.0 & mysap CRM Edition 2004: Learning Map for Analytics Consultants RECENT UPDATES VIEWER SOFTWARE SEARCH Step 1: Learn What You Need Update your core competence - must know Extend your competence - nice to know Step 2: Prepare for Your Project Learn which implementation tools, guides, and support are available Learn how to access the tools and content and how to get support RELATED WORKSHOPS LIVE EXPERT SESSIONS Q & A Open All / All Back to Top Update Your Core Competence - Must Know SAP CRM Analytics Overview Open/ Duration: 6:01 hours At the end of this unit you will be able to explain the enhancements and new scenarios released with SAP CRM 4.0 in the key capability Analytics. gfedc Overview Presentation: Analytics (BPP for SAP CRM 4.0) Presentation (PPT) 205 mins (86 pages) May 5, 2004 Once you have completed this SAP presentation, you will be able to explain the various scenarios and the value proposition of the key capability Analytics with SAP CRM 4.0 including the Business Productivity Pack for SAP CRM 4.0. gfedc Enhancements in CRM Analytics (BPP for SAP CRM 4.0) Presentation (PPT) 60 mins (31 pages) May 6, 2004 Once you have completed this presentation, you will be able to explain and demonstrate the new analytical features of CRM Analytics delivered with BPP for SAP. gfedc CRM Analytics: Delta Presentation (BPP for SAP CRM 4.0) Presentation (PPT) 60 mins (42 pages) July 15, 2004 Once you have completed this SAP presentation, you will be able to explain the various scenarios and the value proposition of the key capability Analytics with SAP CRM 4.0 including the Business Productivity Pack for SAP CRM 4.0. gfedc Improved Capabilities for DataSource Enhancement in CRM (BPP for SAP CRM 4.0) WebEx Session (WRF) 36 mins Sept. 22, 2003 After completing this WebEx Session, you will be able to explain the SAP CRM extraction framework for SAP BW. Customer Analytics Open/ Duration: 9:10 hours At the end of this unit you will be able to: Explain and demonstrate the Customer Analytics scenario Configure the Customer Analytics scenario gfedc A Detailed View of Customer Analytics Presentation (PPT)

2 Once you have completed this presentation, you will be able to explain the Customer Analytics scenario, its value proposition, its processes and its features and functions. 300 mins (105 pages) Oct. 8, 2003 gfedc Data Mining and Analysis Process Designer (BPP for SAP CRM 4.0) Presentation (PPT) 90 mins (44 pages) May 11, 2004 Once you have completed this presentation, you will be able to explain the Data Mining scenario in combination with the analysis process designer, its value proposition, its processes and its features and functions with BW3.5/CRM4.0. gfedc Analysis Process Designer with BW 3.2 SAP Tutor (SIM) 70 mins (214 steps) After completing this SAP Tutor session, you will be able to demonstrate and use the Analysis Process Designer. gfedc Enhanced Functionalities of APD with BW 3.5 (BPP for SAP CRM 4.0) SAP Tutor (SIM) 30 mins (89 steps) May 24, 2004 After completing this SAP Tutor session, you will be able to demonstrate and use the enhanced functionalities of the Analysis Process Designer with BW 3.5. gfedc Data Mining and Analysis Process Designer Tutorial (BPP for SAP CRM 4.0) SAP Tutor (SIM) 20 mins (83 steps) May 24, 2004 After completing this SAP Tutor session, you will be able to demonstrate and use the Analysis Process Designer in combination with data mining methods. gfedc Real-Time Analytics SAP CRM 4.0 Presentation (PPT) 40 mins (24 pages) Oct. 8, 2003 Once you have completed this presentation, you will be able to explain the Real-Time Analytics scenario, its value proposition, its processes and its features and functions with BW3.2/CRM4.0. gfedc Real-Time Analytics SAP CRM Tutorial SAP Tutor (SIM) 30 mins (82 steps) Oct. 24, 2003 After completing this SAP Tutor session, you will be able to demonstrate and set up Real-Time Analytics in SAP CRM 4.0. gfedc Customer Churn Management SAP Tutor (SIM) 20 mins (55 steps) After completing this SAP Tutor session, you will be able to explain and demonstrate the Customer Churn Management scenario. gfedc Enhancements in the Customer Fact Sheet (BPP for SAP CRM 4.0) Presentation (PDF) 40 mins (16 pages) May 18, 2004 After completing this presentation, you will be able to explain the enhancements in the customer fact sheet.

3 gfedc Customer Fact Sheet After completing this presentation, you will be able to explain the Customer Fact Sheet. Workshop Presentation (PDF) 10 mins (11 pages) Aug. 10, 2004 gfedc Customer Analytics - Documentation SAP Library (HTM) Marketing Analytics Open/ Duration: 7:47 hours At the end of this unit you will be able to explain, demonstrate and configure the enhancements in the area of Marketing Analytics. gfedc A Detailed View of Marketing Analytics SAP CRM 4.0 Presentation (PPT) 135 mins (57 pages) Sept. 24, 2003 Once you have completed this presentation, you will be able to explain in detail the Marketing Analytics scenario and functionality. gfedc Role Campaign Manager Including Enhanced Analysis Pages (BPP for SAP CRM 4.0) SAP Tutor (SIM) 16 mins (49 steps) July 23, 2004 After completing this SAP Tutor session, you will be able to demonstrate the new Campaign Manager Role including enhanced analysis pages in SAP CRM 4.0. gfedc Web Templates (BPP for SAP CRM 4.0) SAP Tutor (SIM) 36 mins (108 steps) Aug. 10, 2004 After completing this SAP Tutor session, you will be able to explain web templates. gfedc Marketing Optimization and Refinement Tutorial SAP CRM 4.0 SAP Tutor (SIM) 20 mins (61 steps) After completing this SAP Tutor session, you will be able to demonstrate and set up the Marketing Optimization and Refinement scenario. gfedc Marketing and Campaign Planning SAP CRM 4.0 Presentation (PPT) 100 mins (61 pages) Sept. 11, 2003 After completing this SAP presentation, you will be able to demonstrate Marketing and Campaign Planning in SAP CRM 4.0. gfedc New Marketing Planning Developments - Key Figure Planning (KFP) SAP Tutor (SIM) 50 mins (159 steps) After completing this SAP Tutor session, you will be able to explain and demonstrate: Supply and demand chain optimization Marketing budget control

4 Trade promotion planning Success key measure planning What-if analysis BW inplace analysis gfedc Enhancements in Marketing Planning 4.0 SAP Tutor (SIM) 35 mins (100 steps) After completing this SAP Tutor session, you will be able to: Oct. 2, 2003 Explain top down planning & Budgeting Explain response planning Explain business partner planning Explain product planning gfedc Customizing Marketing Planning SAP Tutor (SIM) 45 mins (140 steps) Once you have completed this session, you will be able to: Set up the SEM-BPS planning environment Customize the SEM Inplace layouts and Integrate these layouts into the mysap CRM Marketing Planner. gfedc Campaign Optimization with RFM Analysis Presentation (PPT) 30 mins (24 pages) April 8, 2003 After completing this SAP Presentation, you will be able to demonstrate and set up Campaign Optimization with RFM Analysisin in SAP CRM 4.0. gfedc Marketing Analytics - Documentation SAP Library (HTM) Sales Analytics Open/ Duration: 11:00 hours At the end of this unit you will be able to: Explain or demonstrate the enhancements in the area of Sales Analytics Set up the above mentioned enhancements gfedc Detailed View of: Sales Analytics (BPP for SAP CRM 4.0) Presentation (PPT) 155 mins (65 pages) After completing this presentation, you will be able to give an overview of Sales Analytics and explain its May 25, 2004 functionality in detail including the new features of the Business Productivity Pack. Updated content May 13, 2004: Business Productivity Pack Enhancements gfedc Role Presentation Sales Manager (BPP for SAP CRM 4.0) Presentation (PPT) 130 mins (53 pages) May 28, 2004 Once you have completed this presentation, you will be able to explain the role description of a sales manager and the features of the portal role (enhanced with SAP CRM 4.0).

5 gfedc Role Presentation Sales Representative (BPP for SAP CRM 4.0) Presentation (PPT) 100 mins (42 pages) May 28, 2004 Once you have completed this presentation, you will be able to explain the role description of sales representative and the features of the portal role (enhanced with SAP CRM 4.0 and BPP). gfedc Role Tutorial Sales Assistant (BPP for SAP CRM 4.0) SAP Tutor (SIM) 50 mins (53 steps) May 24, 2004 After completing this SAP Tutorial, you will be able to give and overview of the role Sales Assistant and explain the latest enhancements. gfedc A Detailed View of Sales Planning and Forecasting (BPP for SAP CRM 4.0) Presentation (PPT) 140 mins (73 pages) After completing this presentation, you will be able to explain the Sales Planning and Forecasting scenario May 20, 2004 with BPP for SAP CRM 4.0. Updated content May 20, 2004: Business Productivity Pack Enhancements gfedc Sales Planning and Forecasting for SAP CRM 4.0 SAP Tutor (SIM) 20 mins (59 steps) Sep 30, 2003 After completing this SAP Tutor session, you will be able to demonstrate how to plan sales targets. gfedc Customizing Sales Planning (Strategic Planning) - Part 1 Overview SAP Tutor (SIM) 5 mins (18 steps) After completing this SAP Tutor session, you will be able to explain the sales planning scenario with SAP CRM 4.0. gfedc Customizing Sales Planning (Strategic Planning) - Part 2 Environment SAP Tutor (SIM) 25 mins (73 steps) After completing this SAP Tutor session, you will be able to explain the environment needed for Sales Planning with SAP CRM 4.0. gfedc Customizing Sales Planning (Strategic Planning) - Part 3 Enhanced Layouts SAP Tutor (SIM) 20 mins (57 steps) After completing this SAP Tutor session, you will be able to explain and demonstrate how to use enhanced layouts in the Sales Planning scenario. gfedc Customizing Sales Planning (Strategic Planning) - Part 4 Hierarchy Derivation SAP Tutor (SIM) 35 mins (105 steps) After completing this SAP Tutor session, you will be able to explain and demonstrate hierarchy derivations in the Sales Planning scenario. gfedc Enhancements in Sales and Opportunity Planning for BPP Customizing SAP Tutor (SIM) 40 mins (140 steps) May 24, 2004 After completing this SAP Tutor session, you will be able to demonstrate and set up Sales and Opportunity Planning in SAP CRM 4.0.

6 gfedc Enhancements in Sales and Opportunity Planning for BPP Business Scenario SAP Tutor (SIM) 20 mins (42 steps) May 24, 2004 After completing this SAP Tutor session, you will be able to demonstrate and set up Sales and Opportunity Planning in SAP CRM 4.0. gfedc Sales Analytics - Documentation SAP Library (HTM) Channel Analytics Open/ Duration: 1:18 hours At the end of this unit you will be able to explain, demonstrate and configure the new features in the area of Channel Analytics. gfedc Role Presentation Channel Manager (BPP for SAP CRM 4.0) Presentation (PPT) 60 mins (46 pages) May 25, 2004 After completing this SAP Presentation, you will be able to demonstrate the role Channel Manager in SAP CRM 4.0. (BPP for SAP CRM 4.0) gfedc Partner & Channel Analytics Tutorial (BPP for SAP CRM 4.0) SAP Tutor (SIM) 18 mins (55 steps) July 17, 2003 After completing this SAP Tutor session, you will be able to demonstrate Partner and Channel Analytics in SAP CRM 4.0. gfedc Partner Management Analytics - Documentation SAP Library (HTM) Service Analytics Open/ Duration: 3:35 hours At the end of this unit you will be able to explain, demonstrate and configure the new features in the area of Service Analytics. gfedc A Detailed View of Service Analytics (BPP for SAP CRM 4.0) Presentation (PPT) 185 mins (77 pages) June 1, 2004 Once you have completed this presentation, you will be able to explain the enhancements in the area of Service Analytics with SAP CRM 4.0. gfedc Role Presentation Service Manager (BPP for SAP CRM 4.0) SAP ebook (PDF/WAV) 15 mins After completing this ebook session, you will be able to demonstrate the Role Service Manager in SAP CRM May 19, Note: This ebook contains spoken text that requires at least Adobe Acrobat Reader 6.0. A link to Adobe can be found under Viewer Software.

7 gfedc Role Presentation Service Representative (BPP for SAP CRM 4.0) SAP ebook (PDF/WAV) 15 mins After completing this ebook session, you will be able to demonstrate the Role Service Representative in May 19, 2004 SAP CRM 4.0. Note: This ebook contains spoken text that requires at least Adobe Acrobat Reader 6.0. A link to Adobe can be found under Viewer Software. gfedc Service Analytics - Documentation SAP Library (HTM) Interaction Channel Analytics for SAP CRM 4.0 Open/ Duration: 4:40 hours At the end of this unit you will be able to explain, demonstrate and configure the enhancements in the area of Interaction Channel Analytics for SAP CRM 4.0. gfedc E-Analytics in mysap CRM E-Commerce (BPP for SAP CRM 4.0) Presentation (PPT) 70 mins (29 pages) May 27, 2004 After completing this presentation, you will be able to explain the Web analytics functionality in E- Commerce with SAP CRM 4.0. gfedc Event Capturing and Dataflow in Web Analytics with SAP CRM 4.0 SAP Tutor (SIM) 10 mins (26 steps) After completing this SAP Tutor session, you will be able to explain and demonstrate the functional enhancements in the area of event capturing and dataflow in web analytics with SAP CRM 4.0. gfedc Partner and Channel Analytics SAP Tutor (SIM) 20 mins (55 steps) July 17, 2003 After completing this SAP Tutor session, you will be able to explain and demonstrate the Partner and Channel Analytics scenario. gfedc A Detailed View of Interaction Center Analytics Presentation (PPT) 100 mins (41 pages) Oct. 6, 2003 After completing this presentation, you will be able to explain the Interaction Center Analytics scenario with SAP CRM 4.0. gfedc Interaction Channel Analytics - Documentation SAP Library (HTM) Analytical Methods - CRM Analytics - Measure Open/ Duration: 0:45 hours At the end of this unit you will be able to explain, demonstrate and set up the enhancements in the area of BW and CRM integration.

8 gfedc Technical Enhancements of the Extraction Framework Presentation (PPT) 30 mins (15 pages) Aug. 20, 2003 After completing this presentation, you will be able to explain the technical enhancements of the extraction framework with SAP CRM 4.0. gfedc Improved Framework for Extraction Enhancements SAP Tutor (SIM) 15 mins (39 steps) Oct. 24, 2003 After completing this SAP Tutor session, you will be able to explain and demonstrate the extraction enhancements with SAP CRM 4.0. gfedc Analytical Methods - Measure - Documentation SAP Library (HTM) Analytical Methods - CRM Analytics - Predict Open/ Duration: 4:30 hours At the end of this unit you will be able to explain, demonstrate and set up the enhancements in the area of Analytical Methods - Predict with SAP CRM 4.0. gfedc A Detailed View of CRM Analytics - Predict Presentation (PPT) 220 mins (91 pages) Feb. 11, 2004 After completing this presentation, you will be able to explain the enhancements in the area of CRM Analytics - Predict with SAP CRM 4.0. gfedc CRM Analytics - Predict (Part 1) - ABC Classification SAP Tutor (SIM) 25 mins (72 steps) After completing this SAP Tutor session, you will be able to demonstrate and set up the enhancements in the area of ABC classification. gfedc CRM Analytics - Predict (Part 2) - KPI Set SAP Tutor (SIM) 25 mins (72 steps) After completing this SAP Tutor session, you will be able to explain, demonstrate and set up the KPI set for CRM Analytics - Predict. gfedc CRM Analytics - Predict - Documentation SAP Library (HTM) Analytical Methods - CRM Analytics - Plan Open/ Duration: 2:40 hours At the end of this unit you will be able to: Explain the enhancements in the area of CRM Analytics - Plan with SAP CRM 4.0 Please be aware that there are also several SAPTutors, which cover the area CRM Analytics - Plan in the Sales and Marketing

9 Analytics units. gfedc A Detailed View of CRM Analytics - Plan Presentation (PPT) 160 mins (71 pages) Feb. 11, 2003 After completing this presentation, you will be able to explain the enhacements in the area of Plan. gfedc CRM Analytics - Plan - Documentation SAP Library (HTM) Analytical Methods - CRM Analytics - Optimize Open/ Duration: 7:45 hours At the end of this unit you will be able to explain and demonstrate the enhacements in the area of CRM Analytics - Optimize with SAP CRM 4.0. gfedc A Detailed View of CRM Analytics - Optimize Presentation (PPT) 290 mins (120 pages) Feb. 11, 2004 After completing this presentation, you will be able to explain the enhacements in the area of CRM Analytics - Optimize with SAP CRM 4.0. gfedc Marketing Optimization and Refinement SAP Tutor (SIM) 20 mins (61 steps) After completing this SAP Tutor session, you will be able to demonstrate and set up the Marketing Optimization and Refinement scenario. gfedc RFM Analysis (Part 1) - Segmentation SAP Tutor (SIM) 30 mins (90 steps) After completing this SAP Tutor session, you will be able to demonstrate and set up the segmentation part of the RFM Analysis scenario. gfedc RFM Analysis (Part 2) - Response Rate Calculation SAP Tutor (SIM) 25 mins (76 steps) After completing this SAP Tutor session, you will be able to explain and set up the Response Rate Calculation part of the RFM Analysis scenario. gfedc CRM Analytics - Optimize - Documentation SAP Library (HTM) Summary Open/ Summary

10 After completing the section above, you should: Discuss open issues in the Live Expert Sessions Equip yourself for onsite work in Step 2: Prepare For Your Project Do you think you are now ready for your next project? nmlkj Yes nmlkj No, because Back to Top SAP Standard Training Open/ Extend Your Competence - Nice to Know Extend your knowledge by taking SAP standard training courses. SAP Standard Classroom Training: Online Training Catalog Website (HTM) Search and register for SAP standard training courses offered by SAP Education worldwide. Obtain an overview of the SAP CRM 4.0 standard training classroom course curriculum: mysap CRM Curriculum Save & Please remember to save & close whenever you leave this learning map. Back to Top See the statistics for this learning map

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