Business Intelligence. Data Mining and Optimization for Decision Making
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- Ronald Gibson
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1 Brochure More information from Business Intelligence. Data Mining and Optimization for Decision Making Description: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: - Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. - Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. - Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real life case studies. - Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision making will find this an invaluable guide. Contents: Preface. I Components of the decision making process. 1 Business intelligence. 1.1 Effective and timely decisions. 1.2 Data, information and knowledge. 1.3 The role of mathematical models. 1.4 Business intelligence architectures. 1.5 Ethics and business intelligence. 1.6 Notes and readings. 2 Decision support systems. 2.1 Definition of system. 2.2 Representation of the decision making process. 2.3 Evolution of information systems. 2.4 Definition of decision support system. 2.5 Development of a decision support system.
2 2.6 Notes and readings. 3 Data warehousing. 3.1 Definition of data warehouse. 3.2 Data warehouse architecture ETL tools. 3.3 Cubes and multidimensional analysis. 3.4 Notes and readings. II Mathematical models and methods. 4 Mathematical models for decision making. 4.1 Structure of mathematical models. 4.2 Development of a model. 4.3 Classes of models. 4.4 Notes and readings. 5 Data mining. 5.1 Definition of data mining. 5.2 Representation of input data. 5.3 Data mining process. 5.4 Analysis methodologies. 5.5 Notes and readings. 6 Data preparation. 6.1 Data validation. 6.2 Data transformation. 6.3 Data reduction. 7 Data exploration. 7.1 Univariate analysis. 7.2 Bivariate analysis. 7.3 Multivariate analysis. 7.4 Notes and readings. 8 Regression. 8.1 Structure of regression models. 8.2 Simple linear regression.
3 8.3 Multiple linear regression. 8.4 Validation of regression models. 8.5 Selection of predictive variables. 8.6 Notes and readings. 9 Time series. 9.1 Definition of time series. 9.2 Evaluating time series models. 9.3 Analysis of the components of time series. 9.4 Exponential smoothing models. 9.5 Autoregressive models. 9.6 Combination of predictive models. 9.7 The forecasting process. 9.8 Notes and readings. 10 Classification Classification problems Evaluation of classification models Classification trees Bayesian methods Logistic regression Neural networks Support vector machines Notes and readings. 11 Association rules Motivation and structure of association rules Single dimension association rules Apriori algorithm General association rules Notes and readings. 12 Clustering Clustering methods Partition methods Hierarchical methods.
4 12.4 Evaluation of clustering models Notes and readings. III Business intelligence applications. 13 Marketing models Relational marketing Salesforce management Business case studies Notes and readings. 14 Logistic and production models Supply chain optimization Optimization models for logistics planning Revenue management systems Business case studies Notes and readings. 15 Data envelopment analysis Efficiency measures Efficient frontier The CCR model Identification of good operating practices Other models Notes and readings. Appendix A Software tools. Appendix B Dataset repositories. References. Index. Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,
5 Ireland.
6 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Business Intelligence. Data Mining and Optimization for Decision Making SC Product Formats Please select the product formats and quantity you require: Hard Copy (Hard Back): Hard Copy (Paper back): Quantity USD USD 29 Shipping/Handling USD 99 + USD 29 Shipping/Handling * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)
7 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World
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