Regus Businessworld & The Network Effect

Transcription

1 Regus Businessworld & The Network Effect Keith Warner, Managing Partner, Pacific Workplaces & CloudVO Co- founder GWA LMN San Francisco Area San Jose June 6,

2 CloudVO is a reseller of virtual office, meeting room, and touchdown space 450 partnering locations, growing We are the client 2

3 CloudVO: 3 Web Sites, 3 Audiences, One Network CloudTouchdown.com Network Cards CloudVirtualOffice.com Local CloudMeetingRooms.com Pay-Per Use 3

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5 Understand Your Competition It s The Network! 5

6 Capture Prospect Info Slide Show Virtual Offices Meeting Rooms Businessworld 6

7 Slide Show 4 out 5 slides speaks to the Network 7

8 Touring Regus 8

9 Tour Confirmation For Full Time Office Prospect Note: Names, locations, and contact info are fictitious 9

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11 Full Time Office Virtual Office Businessworld 11

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13 Wilbur s Tour 13

14 Wilbur s Tour Glancing toward the end table, Wilbur notices a plastic tri- fold dispenser filled with businessworld flyers. This is the only visible available flyer in the lobby 14

15 Wilbur s Tour (Virtual Office) Wilbur was searching for an occasional place to work and meet with clients in Culliver City Regus first solution offered was businessworld, pointing to the Gold Card ú Free access to Business Lounge & Cafes ú Local $19, US $29, Global $49 Second solution offered was a local Virtual Office at $99 and up. Goal was to sell Wilbur a Gold card and a virtual office. 15

16 Wilbur s Observations Business Lounge had: 2 white oval Pods 8 individual faux leather chairs 5 people were in the lounge 16

17 Wilma s Tour! 17

18 Wilma s Tour (Full Time Office) Wilma was searching for a dedicated office in PortVille Regus General Manager brought up businessworld in first 5 minutes, pointing to the Gold Card ú 2 free Gold Cards, one for you and our guest 18

19 What is businessworld? Access cards to the entire Regus network With preferential treatment and defined benefits An incredible marketing tool! 19

20 Want to know more about Businessworld? Check the webinar recording Visit Workspace Providers Resource Center Page 20

21 Regus Got it Right With BusinessWorld Cards 1.5 million members Most profitable Line Strong marketing appeal, including with purely local users 21

22 Why is the Network Effect So Valuable to Regus? 34% of global businesses want to shed fixed office space this year Corporate sponsors need single point of pricing, billing, and contact When Users are empowered to Build- Their- Own- Workplace their criteria differ while mobile ú Local: community matters ú Mobile: standard & convenience matters 22

23 What Can We Do About It? Know your competition Beef up your business lounge! Add adjacent touchdown space Emphasis community Contrast Value of Local Service with Cost of Large Overhead But that won t be enough 23

24 What Else Can We Do About It? Be Network- Ready! Select Network Minded Technology Partners ú Online booking ú Tied to a Global Distribution System ú Integrating online booking with Wifi, electronic door access, & future devices WUN Systems is a great example 24

25 What Can We Do About It? Be Network- Ready! Select Network Minded Marketing Partners ú Promote you as part of a cohesive network ú Integrate in your local marketing ú Reach to Enterprise users and highly mobile users CloudVO is a great example 25

26 CloudTouchdown TM Office Cards A stronger Mobile Solution than Businessworld! 26

27 What is CloudTouchdown TM? ú Passes for access to a network of day offices and meeting rooms ú Via online reservation on CloudMeetingRooms.com ú For distributed workforce & highly mobile workers 27

28 - - - Competes withà CloudTouchdown TM CARDS Competes withà BusinessWorld CARDS Competes withà Competes withà 5 DAYS Competes withà 10 DAYS 28

29 CloudTouchdown TM Collateral ú Co- branded cards & flyer ú Local service, global reach ú Free collateral ú CloudVO pays you the discounted price when clients use your rooms 29

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32 Regional Nationwide & Global All Partners Clients are VIP s 32

33 In Summary Businessworld is a formidable program It s all about The Network Don t abandon the field to Regus Beat Regus at their own game Be Network- Ready! Regus got it right but we got it righter! 33

34 Questions? Visit Workspace Providers Resource Center Page 34