Advertising & Internet Policy

Transcription

1 PartyLite Advertising and Internet Policy for PartyLite Independent Consultants Advertising & Internet Policy Advertising your PartyLite business is not just a reflection of you but of PartyLite and every fellow PartyLite Consultant. This policy is not meant to restrict the promotion of your business but rather provide guidelines that respect and protect each and every Consultant s business. These guidelines include careful use of all PartyLite trademarks and logos. You must act in accordance with the following policies to guide how you use the PartyLite name in advertising in print and on the Internet. Advertising is a business investment with lots of potential, but no guarantees. Be patient, and consider testing different media to determine which are most effective for you. Remember, some of the best advertising remains work of mouth, which is why your excellent Customer service and follow-up in invaluable. Beyond the face-to-face contact and personal networking you do, there is an increasing value in networking through social media forums, such as Facebook and Twitter. On social media sites, find a friendly, consistent (not constant) way to direct people to your Web site, where you can follow up to convert each lead into at least one of the following: Customer, Host, new Consultant. An expanding source of leads that PartyLite Leaders can take advantage of are those generated by PartyLite through public relations, Facebook, Twitter and blogging. All leads that come to PartyLite.com are dispersed to the nearest S/RVP or Leader. ebusiness Package Personal Consultant Web Sites PartyLite offers a professional PartyLite personal Consultant Web site for all Consultants wishing to make the most use of the Internet. It provides consistent and professional messaging for all Consultants. Coupled with the monthly Candle Connection, an electronic newsletter distributed for you via e- mail to your Hosts and Guests, your personal Web site is the most valuable business-building tool you can have. Upon enrolling for the ebusiness package on my.partylite.com, you will have access to both your personal Consultant Web site and Candle Connection! You may not have any other Web site using the PartyLite trademarks and logos. PartyLite remains responsible under the DSA Code of Ethics for PartyLite Consultant Web sites. Benefits: Your Customers have access to online shopping with you 24-7 You and your Host use your site to create Guest lists, e-invitations, track who is coming to the Show and who orders online. You can send potential Consultants to your site to view an opportunity video and catalogs PartyLite 2009, to be used only for PartyLite business Revision 1

2 You can personalize your Web site with your PartyLite story, feature articles and special events Consultants may distribute their Personal Consultant Web site address through any medium, including and message boards. Enroll on my.partylite.com under ebusiness Enrollment for both the Consultant Web sites and Candle Connection services. NOTE: If you don t have a PartyLite Personal Consultant Web site, your Customers cannot shop online with you. Social Networking PartyLite encourages Consultants and Leaders to use social networking sites such as Facebook, MySpace, Twitter, YouTube, MySpace, Flickr and Yahoo to advertise and network their PartyLite business. By allowing Leaders and Consultants to participate in Internet-based networking and advertising, PartyLite is not endorsing any of these forums. In order to protect PartyLite as a Company and you as an Independent PartyLite Consultant, please adhere to the following list of guidelines and rules: Consultants are not permitted to refer to themselves in such a way that would lead anyone to believe they have control over a geographic area. A Consultant must comply with the following conditions when using the registered names PartyLite and our logo on all social media and personal Web sites: o o Each Consultant must refer to themselves as PartyLite Independent Consultant in all references to their affiliation with PartyLite. A Consultant is prohibited from posting copyrighted material from PartyLite with specific exceptions (i.e. approved catalog cover image and other images found in the Image Gallery on their personal Consultant Web site.) Copyrights must be acknowledged. A Consultant may not use any registered trademark name or logo in a Web site URL address, social media site, page name or personal Web site. This includes PartyLite, Two Sisters Gourmet by PartyLite or any other trademark name belonging to PartyLite. The ONLY approved Web site address containing the registered name PartyLite is an official PartyLite Consultant Web site that Consultant s may subscribe to through PartyLite. (See naming examples for more details.) A Consultant may include a biography on their site, which is a way to promote their PartyLite business and what they have to offer. SAMPLE TEXT: I have owned my own business with PartyLite for 5 years & love what I do. PartyLite is a candle and home fragrance company. I can help you redecorate your home and show you how to build a lucrative, flexible business with no out-of-pocket cost. You can shop 24-7 here on my Web site. Contact me with any questions. Contact me: site name Visit my Web site/contact me PartyLite 2009, to be used only for PartyLite business Page 2 of 7

3 A Consultant/Leader may include the approved image of a current catalog cover with a link to their PartyLite personal Web site where Customers can book a Show, shop online and learn more about the PartyLite opportunity and upcoming special events. A Consultant/Leader may provide a link to their personal PartyLite Web site. In all instances, must appear with the Web site link. How to link to specific pages on your Web site Visit the page of your site that you wish to link to (example: opportunity page) Select the full page address shown in your Web browser and select copy Paste this address where you want to use this link. Note: Check out bit.ly.com where you can convert a long Web address to a short one, especially if you have a Twitter account. A Consultant/Leader may link to the PartyLite public Web site from any social networking site, but to build your business, you will want to link from your social media sites to your own Web site. (Never post a link to your personal Consultant Web site on the PartyLite Facebook Fan Page or Twitter.) A Consultant/Leader may advertise charitable events, such as the American Cancer Society Relay For Life, on free online communities, including Facebook, MySpace, and Yahoo groups or blogs. Consultants must include in the ad. If you use product claims, use only the exact claims found in approved Company literature. Naming Examples To brand yourself and make it easy for current and future Customers to find you, consider using your name. Remember, you may not use PartyLite or any other trademarked name in your URL or site name. Facebook Suggested: Facebook.com/JoanSmith Not Allowed: Facebook.com/PartyLiteJanet Twitter Suggested: Twitter.com/JoanSmith Not Allowed: Twitter.com/TSGJanet Official PartyLite Gifts Facebook Fan Page The PartyLite Gifts Facebook Fan Page (Facebook.com/PartyLite) is our public face, where the Home Office staff models for you how to network online and build online relationships with current and future Customers. PartyLite channels all leads from the Fan Page to the PartyLite.com Consultant locator. To make our Facebook Fan Page effective and inviting, PartyLite has established guidelines for Consultants regarding what to post and not to post on the PartyLite Fan Page. Those guidelines reside on the Notes Tab of the Fan Page, and include policy that Consultants are not allowed to post links to their personal sites or include personal contact PartyLite 2009, to be used only for PartyLite business Page 3 of 7

4 information. This includes personal or partylite.biz Web site addresses, addresses, social media sites links and phone numbers. Consultants may copy or reuse exact posts and images from the official PartyLite Facebook Fan Page or Twitter feed on their own Facebook page or other social networking sites. When copying or retweeting a post, you may replace any link to PartyLite.com with a link to your personal Web site. Selling on ebay and Other Web Sites Consultants and Leaders are prohibited from selling product on Facebook, ebay or any other on-line site during your association with PartyLite and thereafter. PartyLite monitors such activity and will exercise its right to close the Consultant s or Leader s account immediately if the Consultant or Leader is discovered selling PartyLite product on a Web site other than a personal Consultant Web site. This includes personally selling product or providing product for anyone else to sell. Online Advertising Directories Direct Selling Consultant Directories usually allow one or more Consultants to list themselves. Consultants and Leaders are allowed to advertise in online directories using the pre-approved sample below. Signatures Your name PartyLite Independent Consultant Your town/state (i.e. Jacksonville, FL) site name Promote your PartyLite business in online forums and in your signature by complying with the following: Refer to yourself as Use approved image of current catalog cover (link) with links to Consultant s PartyLite personal Web site Consultants may also link to PartyLite public website: Signature Example NEED EXTRA CASH? Are you tired of worrying whether your hours will be cut or your job will be eliminated? Do you or someone you know need extra income with no out-of-pocket expense? me, or view all the details at name/our-opportunity to find out how! Text Ads PartyLite 2009, to be used only for PartyLite business Page 4 of 7

5 Consultants, Leaders and Regional Vice Presidents may create text ads, such as Google adwords, with a link to a Consultant s PartyLite personal Web site using the pre-approved text ads below. Your name Got Candles? I Do! Visit my Web site and shop online! site name here Your name Looking for a flexible business opportunity and no out of pocket investment. Visit my Web site and learn more! site name here Videos Consultants may post videos on YouTube and other video sites to promote their PartyLite business in a positive way. Please make sure you have permission from others to record their words or images. PartyLite will, however, monitor online videos and has the right to request removal of any presentation or visuals that do not positively represent PartyLite s core messaging or brand. Print Advertising Guidelines 1. Review the selection of ads, and choose the size/layout that best suits your needs. Adds can be found on my.partylite.com> Resource Center> Advertising. 2. Choose an ad, and save it to your computer. It will be saved as a PDF file. 3. the PDF file to your publication of choice, and be sure to specify your contact information for the publisher to insert in the appropriate area. Advertising Reimbursement Policy Leaders A benefit of Leadership is a partial reimbursement of advertising expenses. Leaders may use PartyLite pre-approved ads to help them sponsor. PartyLite will reimburse 50% of Leader s advertising expenses: for a total reimbursement of ads up to $100 per calendar year without pre-approval, when these ads are used as is. Leaders may insert their own names and contact information in the blank areas. In addition to newspapers and Internet advertising, consider placing ads in low-cost or free publications, such as business directories, PennySavers, church and club newsletters. Consultants Consultants will need to determine for themselves whether the costs of advertising will provide a good return on their investment. PartyLite trademarks and logos may ONLY be used with approved ads prepared by PartyLite. PartyLite 2009, to be used only for PartyLite business Page 5 of 7

6 As a, you are responsible for the verbal or written representations you make to Customers and potential new Consultants concerning PartyLite Gifts, Inc. and its products. Incorrect or insupportable verbal or written claims about the Company s potential or exaggerated Profit or product claims, etc. may involve you in a legal controversy with your Customer or a government regulatory agency, and are violations of the Direct Selling Association Code of Ethics. You may not compare PartyLite products or the Company to any other company or its product. To ensure you are providing your Customers with correct information, we suggest you review your presentation to determine the accuracy of your information. If the information you provide is not in the Policies and Procedures Guide, consider whether the information is reliable and correct and whether you have the facts to support it. All advertising should clarify that you are not an agent or employee of PartyLite. Note: PartyLite selectively monitors all avenues of online advertising to ensure appropriate messaging and has the right to request removal of any presentation or visuals that are deemed inappropriate to our core values and brand Media/Public Relations Policy & Procedures Media Policy Occasionally, a member of the media will contact a Consultant or Leader to ask for an interview or request information about PartyLite. If someone from a newspaper, magazine, radio station, or television station calls you, please follow the approved PartyLite procedure: Do not agree to an interview or even a comment for the record. Ask the person if you may have a PartyLite Public Relations representative contact him/her. Try to get any information that may be helpful to PartyLite in determining how we ll handle the call. You ll want to get the name and location of the paper, magazine, or station, a contact name and phone number, and some basic information about what they want (someone to appear on a TV program, a newspaper article about a product, etc.). Call your Leader with the above information. Leaders should then call their Senior/Regional Vice President with the details. The Senior Regional Vice President or Regional Vice President will then call the Home Office with the information. The Home Office has a system in place for follow-through on media calls. Please follow this procedure in all cases. Unfortunately, some members of the media may misinterpret information given to them about the Company or the Opportunity with PartyLite. We want everyone the Company, other Consultants and Leaders, and YOU to be presented in the best light by the press, so please let the Home Office handle it. Public Relations Policy Press Releases may be sent out from the Home Office in the following circumstances: When a new product line is released (press kit with press release, product photos and Catalog to select newspapers and national women s and decorating magazines). When a Leader attains the level of Senior Regional Vice President or Regional Vice President (personalized press release with photo to the qualifier s local newspaper[s]). PartyLite 2009, to be used only for PartyLite business Page 6 of 7

7 When a Consultant or Leader qualifies among the top three, nationwide, for the Annual Circle of Excellence (personalized press release to the qualifier s local newspaper[s]). When a Consultant or Leader qualifies for the Sylvia or Julie Awards (personalized press release to the qualifier s local newspaper[s]). Other select circumstances as appropriate. Note: (1) The publication of any information sent from PartyLite is at the discretion of the publication to which the information is sent. (2) PartyLite recognizes its Leaders and Consultants in a variety of ways (newsletters, Web site, or at meetings), this information is intended for PartyLite use only, as such all information (except if publicly disclosed in a press release by the Company) should be deemed confidential. Company Trade Names, Trademarks and Logos The company s trade name (PartyLite Gifts, Inc. or PartyLite) and major trademarks (PartyLite Gifts, Inc. or PartyLite) are the exclusive property of PartyLite. The trademarks are registered with the United States Patent and Trademark Office and their unlicensed use is a violation of federal law. Since all trade names, trademarks and logos belong to the company and you are an independent Consultant in business for yourself, these policies protect the company s right in its marks and also help to protect your status as an independent contractor. Materials furnished by the company using these trade names, trademarks or logos are available and may be used for promotional purposes: Company-supplied sales literature, supplies and brochures utilizing the company trade names, trademarks and logos may be purchased by Leaders or Consultants for the promotion of their businesses. Independent Consultant letterhead, envelopes, business cards and address labels with approved trademark usage are available by an authorized agent of the company, available on my.partylite.com> Business Associates. Use of Company Name for Business Purposes PartyLite Leaders and Consultants may not use the trademarks or trade name PartyLite or PartyLite Gifts, Inc. on personal checking accounts, checks, credit card accounts, or Web sites not hosted by PartyLite. Your business accounts may easily be kept separate by the designation business account or similar wording. As a PartyLite Leader or Consultant you are not permitted to take any action that will injure or tend to dilute any PartyLite mark and will not engage in any unfair or unethical trade practice, including the use of confidential information for any competitive purposes. PartyLite 2009, to be used only for PartyLite business Page 7 of 7