MKTG 478 A Marketing Management

Size: px
Start display at page:

Download "MKTG 478 A Marketing Management"

Transcription

1 Columbia College Online Campus P a g e 1 MKTG 478 A Marketing Management Late Fall Session October 26th, 2015 December 19, 2015 Course Description Textbooks Examination of the role of the marketing manager in analyzing, planning, implementing and controlling the marketing programs of an enterprise. Case work is used. Prerequisite: MKTG 3 Proctored Exams: None Kotler, Philip. Marketing Management, 15th edition. New Jersey: Prentice-Hall Publishing ISBN-13: Textbooks for the course may be ordered from MBS Direct. You can order online at (be sure to select Online Education rather than your home campus before selecting your class) by phone at For additional information about the bookstore, visit Course Overview This course is designed to help students learn how to manage the marketing function as applicable in a wide variety of settings: product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. The course offers a systematic framework for understanding how marketing decisions are made. It focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. The marketing management process is important at all levels of the organization, regardless of title applied to the activity. Each week the student will have the opportunity to apply the concepts learned to an interesting real-world scenario. The course relies heavily on cases and the text provides many examples to help bring light to the advanced principals discussed in the text. Technology Requirements Participation in this course will require the basic technology for all online classes at Columbia College: A computer with reliable Internet access, a web browser, Acrobat Reader,

2 Columbia College Online Campus P a g e 2 Microsoft Office or another word processor such as Open Office. You can find more details about standard technical requirements for our courses on our site. Course Objectives To apply marketing theory and concepts to what marketers do in the real world. To describe and explain how marketing strategies are developed. To use marketing concepts to make business decisions. To describe and explain current topics and issues in marketing. Measurable Learning Outcomes Evaluate the role of marketing in creating global business strategies. Explain the relationship of the marketing plan to the company s strategic plan and corporate objectives. Identify and discuss environmental forces which may impact marketing strategy. Critique and select target markets. Identify and discuss the impact of consumer behavior on marketing strategy. Apply market segmentation, targeting and positioning strategies. Analyze market situations and develop plans for effective marketing strategies. Grading Grading Scale GRADE POINTS PERCENT A B C D F Grade Weights ASSIGNMENT POINTS PERCENT Discussions 80 16% Dropbox Assignments % Final Project 0 20% Midterm Exam 0 20% Final Exam 0 20% Total 500 0%

3 Columbia College Online Campus P a g e 3 Schedule of Due Dates WEEK ASSIGNMENT POINTS DUE DATE Introduction 0 Wednesday 1 Discussion 1 5 Wednesday Discussion 2 5 Sunday Dropbox Assignment 1 20 Sunday 2 Discussion 3 5 Wednesday Discussion 4 5 Sunday Dropbox Assignment 2 20 Sunday 3 Discussion 5 5 Wednesday Discussion 6 5 Sunday Dropbox Assignment 3 20 Sunday 4 Discussion 7 5 Wednesday Discussion 8 5 Sunday Midterm Exam 0 Sunday 5 Discussion 9 5 Wednesday Discussion 5 Sunday Dropbox Assignment 4 20 Sunday 6 Discussion 11 5 Wednesday Discussion 12 5 Sunday Dropbox Assignment 5 20 Sunday 7 Discussion 13 5 Wednesday Discussion 14 5 Sunday Dropbox Assignment 6 20 Sunday 8 Discussion 15 5 Wednesday Discussion 16 5 Friday Final Project 0 Friday Final Examination 0 Saturday Total 500 Assignment Overview Discussion: There will be two discussion topics each week to engage you in discussions of the text and outside resources. The first discussion is due by Wednesday and the second by Sunday (except in Week 8, when the second discussion is due by Friday). You are expected to give your own initial response to the questions posed and then react in a significant way to at least two of your fellow

4 Columbia College Online Campus P a g e 4 students in order to gain full credit. Dropbox Assignments: You will write six short papers in this course, referred to as dropbox assignments. Most will be 2-4 pages in length. You will find more details about the topics and expectations for these assignments in the Course Schedule section below. Final Project: The final project for this class is a marketing plan for either a company you work for, a company you wished you worked for, or a start-up company you might like to get going. You will develop the elements of the plan over the course of the class, from the initial idea to the distribution and communication plan. Your grade for each item will be based upon the thoroughness and completeness of your discussion, your ability to apply the weekly concepts to a real situation of your own choosing, and your ability to be both creative yet grounded in reality in your thinking. Make the plan a workable real life scenario. Please see and use the outline/grading rubric that appears at the end of this syllabus. The final project is due by Friday of Week 8. You will find more information about the elements of the plan and the expectations for the project in the course. Midterm and Final Exams: There will be two exams in the course covering the readings in the text. Each exam will include a combination of multiple-choice and true-false items. Course Schedule Week 1 Understanding Marketing Management Readings: Chapters 1-2 Introductions: Introduce yourself in the "Introductions" topic of our class discussion, our "virtual classroom." Please give us more than your name. Include your home town, profession, major, hobbies, pets, interest in marketing, and any other information that can help us get to know you. Discussion 1: Societal Forces. In chapter one, pages 13-19, there is a discussion regarding the new marketing realities (major societal forces). Choose two items. Include a definition of the key terms used. How does this represent a change from the past? Why do you feel it is an important change? A one page response would be appropriate. Post your response in discussion by 11:59pm Wednesday. Discussion 2: Mission and Vision play a major role in the strategic planning process. Basic questions about our business need to be confirmed (see chapter two). The mission statement provides information about the special purpose of the firm, its opportunities, and direction. A vision looks beyond the mission to envision a future; it provides added challenge and creative tension for the firm. Search for information about Starbucks. (A supplemental video is included in the Content area) and then answer the following questions. Discussion 2 is due by 11:59pm Sunday night. 1. What is the business? 2. Using Porter s generic strategies (p. 52) which strategy is Starbuck s pursuing? 3. Who is the customer? 4. What is the value provided to the customer? 5. Does the company espouse any values? 6. What societal changes might account for the success of Starbucks? 7. What is the company s mission? 8. Develop a vision for the future of Starbucks. Dropbox Assignment 1: Holistic Marketing

5 Columbia College Online Campus P a g e 5 Define holistic marketing. Define each of the four major components of holistic marketing (p ). Search for information about Coca-Cola. (A supplemental video is included in the Content area), then describe how the company uses a holistic approach to marketing (or tell me if you feel they do not do a good job of using a holistic approach). A good paper should be at least 2 pages. Completeness and insightfulness are always appreciated. Your paper is due in the drop box by 11:59pm Sunday. Additional Task: Read Marketing Plan Please read the sample marketing plan on pages as a prelude to beginning to write your term paper/marketing plan. See the outline of the required plan and the grading rubric that appears at the very end of this syllabus. Week 2 Capturing Marketing Insights Readings: Chapters 3-4 Discussion 3: Gathering Information and Measuring Market Demand. Go to the Sprite web site and check out the commercials, music, and ambiance of the site. Discuss the following: 1. Who is the target audience for Sprite? Discuss in detail and give your reasons. 2. Using government information or other sites, how many people in the USA are in the target audience you described above? 3. Design and discuss a research method you might use to find out if your target audience likes the taste of Sprite vs. Sierra Mist. Include the research method you might use (p2-6); your sample plan (p.1); and what types of questions you might ask (7) Your discussion is due by 11:59pm Wednesday night. Discussion 4: Neuro-marketing In chapter four (p. 111), please read the Marketing InSight titled, Understanding Brain Science. Research the concept of neuro-marketing online. Find an example of its use and provide a discussion. What do you personally think of this new approach to marketing? Your thoughts and comments are due here by 11:59pm Sunday night. Dropbox Assignment 2: Research Trends New Tools Traditional marketing research has been about asking questions of sample respondents from a well-defined sampling of your target population. In addition to traditional survey research, firms have several new tools now available to them. On page 70 there is a discussion of Big Data. The other tool is called Social Media monitoring. Check out the YouTube video demo of the Social Media Monitoring tool from Radian6 Your assignment is to define these terms. Discuss how they are different than traditional survey research. What types of information might you get from each of these tools that would be different then survey research? Finally choose a national brand and discuss the insights you might get from each of these tools. Your paper should be a minimum of 2 pages single spaced or 4 pages double-spaced. The assignment is due by 11:59pm Sunday.

6 Columbia College Online Campus P a g e 6 Week 3 Connecting with Customers Readings: Chapters 5-9 Discussion 5: The Lifetime Value of a Customer On pp there is a discussion of the lifetime value of the customer and building loyalty. Now review the article in your text about TESCO, the European grocery store (pp ). Consider the concept of lifetime value as might be applied to your favorite grocery store. Use the calculation process noted on page 139, making any assumptions you like to come to a conclusion. You may also want to try out the Customer Lifetime Value Calculator at Harvard s Business School (in the course Content area). What is your estimate of your own lifetime value (LTV) to your primary grocery store? What actions could you suggest to make your LTV increase for your grocery store? One could argue that the concept of LTV relies on long term loyalty to the store. Most loyalty programs are built on price discounts which can be easily matched. So how can you build true loyalty, like loyalty to country or family? How can you do this in business? Do some research on the general subject of loyalty as a personal value? A supplemental video is included in the Content area (optional). Use your understanding of loyalty to add to the discussion about how grocery stores can keep a customer for a lifetime. Please post your response by 11:59pm Wednesday. Discussion 6: Business Markets Buyer Behaviors Let s discuss the potential purchase of a corporate jet: a Cessna corporate jet in fact. Please review Cessna s site and answer the following questions. 1. Which buying center influences (pp ) are likely to have the strongest influences on a company s purchase of a new aircraft? 2. How can Cessna incorporate the influence of these factors in its marketing planning? 3. At what stage in the buying decision process is the web site targeted (see pp )? Explain your response. 4. Compare and contrast this site with the site for imaging equipment marketed by General Electric. Which site serves the purchasing process better? Please post your response by 11:59pm Sunday. Dropbox Assignment 3: Segmentation, Targeting and Got Milk In this assignment we look at segmentation and minorities in the United States. To begin, please do some internet research on the California Milk Producers and the Got Milk marketing campaign. Consider the three major minority groups in the USA: Hispanic Americans, African Americans and Asian Americans. For each group, describe the segments in terms of: Overall population size (USA & California) Demographics like age, education, and income (USA and California) What are the media habits of each group (USA only) Describe the nature of families for each group (USA only) After describing each group, choose the first group you would target if you were the California Milk Producers and if the assumed goal is to increase the use of milk in California. Base your targeting on the criteria listed in your book, including accessibility, ability to buy, actionability or the responsiveness of the group you choose, overall size, and sustainability of the market over time. Please discuss your targeting in detail. Your report should be a minimum of 3 pages. Your paper is due by 11:59pm Sunday night.

7 Columbia College Online Campus P a g e 7 Week 4 Building Strong Brands Readings: Chapters -12 Midterm Exam Discussion 7: The Branding Proposition The early part of chapter ten in your text gives you a framework for understanding what a brand is. A brand is everything the customer understands about your offering. It is the image you present in the marketplace, and that is a vital and strategic consideration. Look at the following five levels of meaning. 1. Value: The benefits to price equation. 2. Values: What do you stand for? 3. Attributes: What is it that you sell? What are the physical attributes? 4. Benefits: What do the attributes do for the consumer? 5. Personality: Can you describe your offering like a person (fast, sad, dangerous, sociable, etc)? Every brand is built on one or more of these five basic foundational elements. You can compose or decompose any brand based upon these five elements. Your discussion assignment is to find two brands that use a different major element of the five basic elements as the primary basis of the brand. Find a brand that relies on value, such as Hyundai, a brand with a persona, like Brawny, or a brand like Leica cameras, which relies on fine lenses (attribute). Describe the positioning of the brand. How is the brand positioned compared to the competition? Find a commercial for each of your chosen brands that helps to position the brand along the lines you describe and include a link to the commercial in your discussion. Post your response in the appropriate discussion topic by 11:59pm Wednesday. Discussion 8: Dealing with the Competition: The Burger Wars Dealing with the competition has been compared to the theories of war. Over 20 centuries ago, in the Art of War, Sun Tzu put down the ideas that have guided wars ever since. In one chapter, Sun Tzu discussed how the strengths and weaknesses of our enemy as well as our own should help to make clear the strategies we should use against our competitors. These techniques for battle are at the core of many business strategies as noted on pages McDonald s has had some significant challenges recently. Please do some internet research on the current issues at McDonald s and especially their competitive challenges. If you were the vice president of marketing for Burger King, and knowing your competitor is McDonald s, how could you use two of the war techniques to win the marketing war against McDonald s? Please place your response in the appropriate discussion topic no later than 11:59pm Sunday. Your midterm exam covers chapters Please plan to take the exam sometime between Tuesday and Sunday. The exam is 0 questions, 80 multiple choice and 20 true-false. Additional information about the exam will be given prior to the exam opening. Please contact me with questions or in case of an emergency. The midterm counts for 0 points out of 500 points for the course, 20% of your grade. Week 5 Creating Value Readings: Chapters Discussion 9: Setting Product Strategy Review the Toyota article under Marketing Excellence on page 396. Review the concepts of

8 Columbia College Online Campus P a g e 8 how products can be differentiated (pp ). Look online for information on the Toyota Tundra or another Toyota brand like Camry and discuss how they have used the principles of product differentiation. Your response is due by 11:59pm Wednesday. Discussion : The Service Element Services can either be an offering to be purchased (travel agent, bank, college, doctor, are all services offerings) or a services component to the sale of a physical product (warranty, guarantee, etc). In the last 15 years we have been interested in raising the quality level of all of our services offerings. Dr. Len Berry has done considerable research in this area and has come up with the key determinants of service quality (p. 420 at the bottom). Choose a service offering you are familiar with. Using three of the points of Dr. Berry s model, discuss how the service offering can be improved. Post your answer in the appropriate topic by 11:59pm Sunday. Dropbox Assignment: Setting and Adjusting Prices Pricing has changed in the current digital world (see page 462). There are seven points noted in the referenced section. First, discuss in detail two of the concepts noting specific examples from the internet. Next, discuss two instances where you used the internet during a purchase process. Describe both instances. Discuss for each how pricing was affected based upon the digital environment. Your paper should be a minimum of 1.5 page single-spaced or 3 pages double-spaced. Include citations of all sources. Submit your response to the drop box no later than 11:59pm Sunday. Week 6 Delivering Value Readings: Chapters Discussion 11: Trends in Value Delivery Some of the current trends in the delivery of value (channels, logistics, supply chain) include e-commerce; VMS; use of multi-channel approaches; mobile commerce; social retailing; and more. From your own research, discuss how two companies are using are using these techniques to improve their delivery of value to consumers. Post your response no later than Wednesday at 11:59pm. Discussion 12: Packaging Going to market and working through the process of logistics and retailing requires some very important decisions about your packaging. A package serves many functions, including presenting your brand s image, protecting the product, providing special functionality and added value, carrying your advertising message, allowing special promotions, and aiding in visibility. Grab a product off your pantry shelf. Tell us the name of the manufacturer and the product. Describe the packaging. What functions does the package provide? Can you think of things the manufacturer might do to get more marketing use out of the packaging? Post your response no later than Sunday at 11:59pm Dropbox Assignment: Zara s Fast Fashion Review the Zara s case on pages Review the video in D2L. How could the Zara s model work in another industry? Be specific about the industry and the process. Second, what are the potential social costs of the Zara s model? Reference p345 and also in the video, note the issue of disposability of clothing. Discuss in detail.

9 Columbia College Online Campus P a g e 9 Reference your sources. Your paper should be approximately 2 pages single spaced. Submit your write up via the Dropbox by 11:59pm Sunday. Course Evaluations: You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted. Week 7 Communicating Value Readings: Chapters Discussion 13: Marketing Communications Mix On page 560 the marketing communications mix is defined in terms of eight modes of communications. These eight models include: Advertising; public relations; sales promotion; events & experiences; online and social media; mobile marketing; direct and database marketing; and personal selling. Select a favorite brand that you have purchased. Find two communications modes used by your chosen brand and share with us what you can from each communication (show links to ads, promotions, PR, etc). How were you influenced by the communication? What other communication mode would you recommend they use and why? Response due by 11:59pm Wednesday night. Discussion 14: Sponsorship: Part Promotion, Part PR, Part Advertising Sponsorship has become an increasing useful form of marketing communications. In a world of cluttered media, sponsorship is highly targeted and gets to potential customers where they live, so to speak. Choose a brand that has chosen to sponsor something (example: Avon and the breast cancer walks). Why do you think they chose to affiliate with this event or property? Who is the target audience and is this a good approach to reaching the target and why? Explain your reasons thoroughly. Post your response no later than 11:59pm Sunday. Dropbox Assignments: Integrated Marketing Communication Don Schultz at Northwestern University came up with the concept of IMC during the early 1990s. It involves the active coordination of all of the communications mix to create a consistent message and to communicate value to the target customer. The eight major elements of marketing communications are described on page 560 in your text. Visit the web site for Mountain Dew and view some commercials for Mountain Dew. Also, visit a grocery store and look for the way Mountain Dew is merchandised. Describe how each communications element has been used to market Mountain Dew. How has the campaign been integrated throughout the various elements? Your report should be 1½ pages, single spaced. It is due by 11:59pm Sunday. Week 8 Conducting Marketing Responsibly for Long-Term Success Readings: Chapter 23 Discussion 15: Ethics and Social Responsibility in Marketing Define the terms ethical marketing and social responsibility in marketing. A useful article is linked here; Discuss how the concepts are different and in some ways similar. Cite a company and or brand you feel is acting in a socially responsible manner and why.

10 Columbia College Online Campus P a g e Your answers are due by 11:59pm Wednesday Discussion 16: Ethics and Corporate Social Responsibility Par II On page 684 in your textbook, please read the Starbuck s case. Three questions are noted at the end of the case. Please answer these in the discussion area. Post your response no later than 11:59pm Friday. Paper: Marketing Plan Final Exam The final project for this class is a marketing plan for either a company you work for, a company you wished you worked for, or a start-up company you might like to get going. Your grade for each item will be based upon the thoroughness and completeness of your discussion, your ability to apply the weekly concepts to a real situation of your own choosing, and your ability to be both creative yet grounded in reality in your thinking. Make the plan a workable real life scenario. You will find more information about the elements of the plan and the expectations for the project in the course. Submit to the Dropbox by 11:59pm Friday. The final exam will be similar to the midterm. We will cover Chapters Please plan to take the exam sometime between Tuesday and Saturday 11:59pm. The exam will be 0 questions, 80 multiple choice and 20 true-false. Additional information about the exam will be given prior to the exam opening. The final counts for 0 points out of 500 points for the course, or is 20% of your grade. Please contact the instructor with questions or in case of an emergency. Course Policies Student Conduct All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette. Plagiarism Your grade will be based in large part on the originality of your ideas and your written presentation of these ideas. Presenting the words, ideas, or expression of another in any form as your own is plagiarism. Students who fail to properly give credit for information contained in their written work (papers, journals, exams, etc.) are violating the intellectual property rights of the original author. For proper citation of the original authors, you should reference the appropriate publication manual for your degree program or course (APA, MLA, etc.). Violations are taken seriously in higher education and may result in a failing grade on the assignment, a grade of "F" for the course, or dismissal from the College. Collaboration conducted between students without prior permission from the instructor is considered plagiarism and will be treated as such. Spouses and roommates taking the same course should be particularly careful. All required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the

11 Columbia College Online Campus P a g e 11 purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site. Non-Discrimination There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status. Disability Services Students with documented disabilities who may need academic services for this course are required to register with the Coordinator for Disability Services at (573) Until the student has been cleared through the disability services office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus before enrolling in the course. The structure or the content of the course may make an accommodation not feasible. Online Participation You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible. Attendance Policy Attendance for a week will be counted as having submitted a course assignment for which points have been earned during that week of the session or if the proctoring information has been submitted or the plagiarism quiz taken if there is no other assignment due that week. A class week is defined as the period of time between Monday and Sunday (except for Week 8, when the week and the course will end on Saturday at midnight). The course and system deadlines are all based on the Central Time Zone. Cougar All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring from that account for important messages from the College and from your instructor. You may forward your Cougar account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other providers. Students should use for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond. Late Assignment Policy An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to successfully complete the class. No late assignments will be accepted unless the instructor receives notification of extenuating circumstances prior to the due date. Each student has the responsibility of contacting the teacher if they are unable to complete an assignment by the due date. Late assignments, when accepted, will be graded on a time available basis and will be penalized % of the grade for the item.

12 Columbia College Online Campus P a g e 12 Course Evaluation You will have the opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted. Additional Resources Orientation for New Students This course is offered online, using course management software provided by Desire2Learn and Columbia College. The Student Manual provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens. Online Tutoring Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college. Access Smarthinking through CougarTrack under Students->Academics->Academic Resources. Technical Support If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Helpdesk, or the D2L Helpdesk for assistance. Contact information is also available within the online course environment. Columbia College Helpdesk: ex D2L Helpdesk: Grading Criteria Discussion Criteria Description Points # of posts At least one main post and two responses 0.5 Original Response Replies to classmates Demonstrated synthesis of experience, new information, relevant information from the text, and other points of view. Responses contribute substantially to the discussion by highlighting valuable insights or posing questions to classmates. Punctuality All discussion items are complete and have been posted by the deadline. 0.5 Total Marketing Plan Section Description Points

13 Columbia College Online Campus P a g e 13 Description Mission and Vision Statements Potential Market Segments Environment Target Market Product and Services Pricing Branding Distribution Strategies Communication Plan Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within. (1 page) Develop mission and vision statements for your firm. (1 page) List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses. (2 pages) Detail the macro and micro environments having the most effect on your firms marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape. (2 pages) Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully. (1 page) Create your product and services offering for this market. What specific needs will you be fulfilling. Describe in detail the features and associates benefits of your product(s). Tell me why you feel you will be successful. (2 pages) Set your pricing. What goals are you attempting to accomplish with your pricing strategy. Will you be making future pricing adjustments? Detail your thoughts. (1 page) Create a brand image for your offering. Use the elements of value; values; personality; features and benefits as the basis for creating your proposed brand image. Describe your positioning strategy in light of the competitors in your space. Prepare a positioning map as part of the plan. (2 pages) Next, provide your thoughts on distribution strategies. Will you work through intermediaries and if so describe the delivery process in detail. If you will sell direct, describe that process in detail. How will your strategy impact your ability to control your overall marketing effort (discuss). Describe an alternative strategy if your primary strategy should fail. (2 pages) The last element required for this plan is a communication plan. Using all the available tools under the Integrated Marketing Communications discussion, develop a plan to gain the attention, interest, desire and action of your target. (2 pages) Total 0

CISS 365 DEA Project Management

CISS 365 DEA Project Management Columbia College Online Campus P a g e 1 CISS 365 DEA Project Management March 2015 Session 14-54 March 23 May 16, 2015 Course Description An introduction to project management issues associated with information

More information

CISS 365 A Project Management

CISS 365 A Project Management Columbia College Online Campus P a g e 1 CISS 365 A Project Management June 2015 Session 14-55 June 1 July 25, 2015 Course Description An introduction to project management issues associated with information

More information

MGMT 360 (Hybrid) Organizational Theory

MGMT 360 (Hybrid) Organizational Theory Columbia College Online Campus P a g e 1 MGMT 360 (Hybrid) Organizational Theory Early Fall Session 15/11 August 17 October 10, 2015 Course Description Examination of the foundations, theories, models,

More information

MGMT 361 (Hybrid) Human Resource Management

MGMT 361 (Hybrid) Human Resource Management Columbia College Online Campus P a g e 1 MGMT 361 (Hybrid) Human Resource Management Summer Session 14/15 June 1 July 25, 2015 Course Description This course provides a thorough understanding of design,

More information

MGMT 338 A International Business

MGMT 338 A International Business Columbia College Online Campus P a g e 1 MGMT 338 A International Business Late Fall Session, Term 15-52 October 26-December 19, 2015 Course Description Exploration of the challenges involved in multinational

More information

ACCT 382 B Intermediate Accounting I

ACCT 382 B Intermediate Accounting I Columbia College Online Campus P a g e 1 ACCT 382 B Intermediate Accounting I Spring Session 15-54 March 21 May 14, 2016 Course Description Development of accounting theory and practice as applied to:

More information

FINC 298 DEK Personal Financial Planning

FINC 298 DEK Personal Financial Planning Columbia College Online Campus P a g e 1 FINC 298 DEK Personal Financial Planning March Session (14-54) Monday, March 23, 2015 Saturday, May 16, 2015 Course Description Provides knowledge that helps non-business

More information

POSC 395 A Political Science and Public Administration Research Methods

POSC 395 A Political Science and Public Administration Research Methods Columbia College Online Campus P a g e 1 POSC 395 A Political Science and Public Administration Research Methods Late Fall Session (15-52) Monday, October 26 - Saturday, December 19, 2015 Course Description

More information

ACCT 280 G Accounting I

ACCT 280 G Accounting I Columbia College Online Campus P a g e 1 ACCT 280 G Accounting I June Session 14-55 June 01, through July 25, 2015 Course Description Introduction to the principles and concepts of accounting and the application

More information

CISS 492 A Senior Seminar in Management Information Systems

CISS 492 A Senior Seminar in Management Information Systems Columbia College Online Campus P a g e 1 CISS 492 A Senior Seminar in Management Information Systems Late Fall Session 15-51 October 26 December 19, 2015 Course Description Textbooks Required culminating

More information

MGMT 461 DEA Human Resource Development

MGMT 461 DEA Human Resource Development Columbia College Online Campus P a g e 1 MGMT 461 DEA Human Resource Development March Session 14-54 March 23, 2015 May 16, 2015 Course Description Textbooks Study of Human Resource Development in three

More information

MATH 150 (Hybrid) College Algebra

MATH 150 (Hybrid) College Algebra Columbia College Online Campus P a g e 1 MATH 150 (Hybrid) College Algebra Late Fall Session 15/12 October 26 December 19, 2015 Course Description Fundamental algebraic concepts are examined in the context

More information

BUSI 544 A Marketing Strategy

BUSI 544 A Marketing Strategy Columbia College Online Campus P a g e 1 BUSI 544 A Marketing Strategy Early Fall Session 15-M51 Monday, August 17 Saturday, October 10, 2015 Course Description Textbooks The course is organized around

More information

MSCJ 501 DEA Current Issues and Future Directions in Criminal Justice

MSCJ 501 DEA Current Issues and Future Directions in Criminal Justice Columbia College Online Campus P a g e 1 MSCJ 501 DEA Current Issues and Future Directions in Criminal Justice March 2015 Session 14-M54 Monday, March 23 - Saturday, May 16, 2015 Course Description Textbooks

More information

CISS 492 DEA Senior Seminar in Management Information Systems

CISS 492 DEA Senior Seminar in Management Information Systems Columbia College Online Campus P a g e 1 CISS 492 DEA Senior Seminar in Management Information Systems March 2015 Session 14-54 March 23 May 16, 2015 Course Description Textbooks Required culminating course

More information

PSYC 460 DEA Introduction to Clinical and Counseling Psychology

PSYC 460 DEA Introduction to Clinical and Counseling Psychology Columbia College Online Campus P a g e 1 PSYC 460 DEA Introduction to Clinical and Counseling Psychology March Session 14/54 March 23 to May 16, 2015 Course Description Contemporary theory and practices

More information

PSYC 460 B Introduction to Clinical and Counseling Psychology

PSYC 460 B Introduction to Clinical and Counseling Psychology Columbia College Online Campus P a g e 1 PSYC 460 B Introduction to Clinical and Counseling Psychology Summer Session 14/55 June 1 July 25, 2015 Course Description Contemporary theory and practices in

More information

CISS 493 A Senior Seminar in Computer Information Systems

CISS 493 A Senior Seminar in Computer Information Systems Columbia College Online Campus P a g e 1 CISS 493 A Senior Seminar in Computer Information Systems Early Fall Session 15-51 August 17 October 10 Course Description Culminating course required for Computer

More information

CISS 280 B Systems Analysis & Design I

CISS 280 B Systems Analysis & Design I Columbia College Online Campus P a g e 1 CISS 280 B Systems Analysis & Design I Winter Session 15-53 January 11 March 5, 2016 Course Description The first in a two-course sequence (CISS 320), this course

More information

PSYC 101 DED General Psychology

PSYC 101 DED General Psychology Columbia College Online Campus P a g e 1 PSYC 101 DED General Psychology March Session 14/54 March 23-May 16, 2015 Course Description Introduction to the field of psychology and the major sub areas including

More information

PSYC 336 DEA Industrial/Organizational Psychology

PSYC 336 DEA Industrial/Organizational Psychology Columbia College Online Campus P a g e 1 PSYC 336 DEA Industrial/Organizational Psychology March 14-54 March 23- May 16, 2015 Course Description Textbooks Examination of humans and work. Investigates both

More information

FINC 350 J Business Finance

FINC 350 J Business Finance Columbia College Online Campus P a g e 1 FINC 350 J Business Finance Early Fall 2015 Session (15-51) Monday, August 17, 2015 Saturday, October 10, 2015 Course Description Textbooks A study of the finance

More information

BUSI 590 A Integrative Accounting Seminar

BUSI 590 A Integrative Accounting Seminar Columbia College Online Campus P a g e 1 BUSI 590 A Integrative Accounting Seminar June 2015 Session (14-M55) Monday, June 1 Saturday July 25, 2015 Course Description Textbooks Culminating experience for

More information

AMSL 102 A American Sign Language II

AMSL 102 A American Sign Language II Columbia College Online Campus P a g e 1 AMSL 102 A American Sign Language II Summer Session 14-55 June 01, 2015 July 25, 2015 Course Description Textbooks This course is designed to expand more on ASL

More information

ACCT 386 DEA Managerial and Cost Accounting

ACCT 386 DEA Managerial and Cost Accounting Columbia College Online Campus P a g e 1 ACCT 386 DEA Managerial and Cost Accounting March Session 14-54 March 23 May 16, 2015 Course Description Accounting data and other financial data applied to the

More information

SOCI 380 A Sociology of Culture and Mass Media

SOCI 380 A Sociology of Culture and Mass Media Columbia College Online Campus P a g e 1 SOCI 380 A Sociology of Culture and Mass Media Early Fall Session 15-51 August 17 - October 10, 2015 Course Description Emphasis on critical examination of contemporary

More information

MSCJ 524 A Criminal Justice Policy Development & Evaluation

MSCJ 524 A Criminal Justice Policy Development & Evaluation Columbia College Online Campus P a g e 1 MSCJ 524 A Criminal Justice Policy Development & Evaluation Early Fall Session (-M51) Monday, August 17 Saturday, October 10, 20 Course Description Examination

More information

CJAD 451 B Management of Criminal Justice Agencies

CJAD 451 B Management of Criminal Justice Agencies Columbia College Online Campus P a g e 1 CJAD 451 B Management of Criminal Justice Agencies June 2015 Session 14-55 June 1 July 25, 2015 Course Description Examines criminal justice agencies within the

More information

ACCT 281 DEE Accounting II (Managerial)

ACCT 281 DEE Accounting II (Managerial) Columbia College Online Campus P a g e 1 ACCT 281 DEE Accounting II (Managerial) March 14-54 Session (Spring 2015) Monday, March 23 Saturday, May 16, 2015 Course Description Application of procedures relating

More information

BIOL 108 (Hybrid) Human Biology

BIOL 108 (Hybrid) Human Biology Columbia College Online Campus P a g e 1 BIOL 108 (Hybrid) Human Biology Early Fall Session 15/11 August 17 October 10, 2015 Course Description Human Biology examines the human structure and function and

More information

BUSI 504 DEC Business Communication Theory and Practice

BUSI 504 DEC Business Communication Theory and Practice Columbia College Online Campus P a g e 1 BUSI 504 DEC Business Communication Theory and Practice March 2015 Session 14-M54 Mar. 23 May 16, 2015 Course Description This course is designed to strengthen

More information

NURS 411 A Community Health Nursing Assessment

NURS 411 A Community Health Nursing Assessment Columbia College Online Campus P a g e 1 NURS 411 A Community Health Nursing Assessment June Session (14-55) June 1 July 25, 2015 Course Description This course introduces the registered nurse to community

More information

HIST 122 D American History since 1877

HIST 122 D American History since 1877 Columbia College Online Campus P a g e 1 HIST 122 D American History since 1877 Early Fall Session 15-51 Monday, August 17 Saturday, October 10, 2015 Course Description A survey of institutions, politics,

More information

POSC/PADM 495 DEA Independent Study in Political Science and Public Administration

POSC/PADM 495 DEA Independent Study in Political Science and Public Administration Columbia College Online Campus P a g e 1 POSC/PADM 495 DEA Independent Study in Political Science and Public Administration March 2015 Session 14-54 March 23 May 16, 2015 Course Description Textbooks Culminating

More information

CJAD 101 DED Introduction to Criminal Justice

CJAD 101 DED Introduction to Criminal Justice CJAD 101 DED Introduction to Criminal Justice March 2015 Session 14/54 March 23 May 16, 2015 Course Description History and development of major components of the CJ system: police, criminal courts, prosecution,

More information

MKTG 441 DEA Marketing Research

MKTG 441 DEA Marketing Research Columbia College Online Campus P a g e 1 MKTG 441 DEA Marketing Research March Session 14-54 March 23 to May 16, 2015 Course Description Textbooks A managerial approach to this highly technical and quantitative

More information

FINC 350 DEE Business Finance

FINC 350 DEE Business Finance Columbia College Online Campus P a g e 1 FINC 350 DEE Business Finance March 2015 Session (14-54) Monday, March 23, 2015 - Saturday, May 16, 2015 Course Description Textbooks A study of the finance function

More information

PSYC/SOCI 360 A Social Psychology

PSYC/SOCI 360 A Social Psychology Columbia College Online Campus P a g e 1 PSYC/SOCI 360 A Social Psychology June Session 14/55 June 1 July 25, 2015 Course Description Textbooks Theories, methods and research on the nature and causes of

More information

GEOL 110 B Introduction to Physical Geology

GEOL 110 B Introduction to Physical Geology Columbia College Online Campus P a g e 1 GEOL 110 B Introduction to Physical Geology Early Fall Session (15-51) Monday, August 17 Saturday, October 10, 2015 Course Description An introduction to earth

More information

BUSI 522 C Organizational Theory and Practice

BUSI 522 C Organizational Theory and Practice Columbia College Online Campus P a g e 1 BUSI 522 C Organizational Theory and Practice Summer 2015 Session (14/M55) June 1- July 25, 2015 Course Description Examination of modern concepts of effective

More information

HUMS/SOCI 350 A Social Gerontology

HUMS/SOCI 350 A Social Gerontology Columbia College Online Campus P a g e 1 HUMS/SOCI 350 A Social Gerontology Summer Session 15-55 May 30 to July 23, 2016 Course Description Social, psychological and physical aspects of aging, including

More information

MGMT 254 Hybrid Business Communication

MGMT 254 Hybrid Business Communication Columbia College Online Campus P a g e 1 MGMT 254 Hybrid Business Communication Winter Session 14/13 January 12 March 7, 2015 Course Description Development of written, oral and interpersonal skills for

More information

CJAD 306 A Military Justice System

CJAD 306 A Military Justice System Columbia College Online Campus P a g e 1 CJAD 306 A Military Justice System Early Fall Session 15-51 Monday, August 17 Saturday, October 10, 2015 Course Description Textbooks Examination of the history

More information

PSYC 260 DEA Introduction to Applied Psychology

PSYC 260 DEA Introduction to Applied Psychology Columbia College Online Campus P a g e 1 PSYC 260 DEA Introduction to Applied Psychology March Session 14-54 March 23 May 16, 2015 Course Description Textbooks An introduction to Applied Psychology, including

More information

CJAD 203 A Crime Scene Investigation

CJAD 203 A Crime Scene Investigation Columbia College Online Campus P a g e 1 CJAD 203 A Crime Scene Investigation Winter Session 15-53 January 11 March 5, 2016 Course Description Techniques and methods of crime scene investigation focusing

More information

CJAD 101 F Introduction to Criminal Justice

CJAD 101 F Introduction to Criminal Justice CJAD 101 F Introduction to Criminal Justice Late Fall Session 15-52 Monday, October 26 - Saturday, December 19, 2015 Course Description History and development of major components of the CJ system: police,

More information

CJAD 301 A Criminal Law

CJAD 301 A Criminal Law Columbia College Online Campus P a g e 1 CJAD 301 A Criminal Law Late Fall Session 15-52 October 26 December 19, 2015 Course Description Examines the basic elements and concepts of substantive criminal

More information

SOCI 111 B General Sociology

SOCI 111 B General Sociology Columbia College Online Campus P a g e 1 SOCI 111 B General Sociology Late Fall Session 15-52 Monday, October 26, 2015 - Saturday, December 19, 2015 Course Description Introduction to the study of small

More information

CJAD 101 A Introduction to Criminal Justice

CJAD 101 A Introduction to Criminal Justice CJAD 101 A Introduction to Criminal Justice Early Fall Session (15-51) Monday, August 17 Saturday, October 10, 2015 Course Description History and development of major components of the CJ system: police,

More information

BBA 3201, Principles of Marketing Course Syllabus. Course Description. Course Textbook. Course Learning Outcomes. Credits.

BBA 3201, Principles of Marketing Course Syllabus. Course Description. Course Textbook. Course Learning Outcomes. Credits. BBA 3201, Principles of Marketing Course Syllabus Course Description Introduction to the functions of marketing, building on the influence of social, economic, ethical, legal, and technological forces

More information

HIST 359 A Rise and Fall of the British Empire

HIST 359 A Rise and Fall of the British Empire Columbia College Online Campus P a g e 1 HIST 359 A Rise and Fall of the British Empire Late Fall Session 15-52 October 26 December 19, 2015 Course Description This course traces the emergence of an England-centered

More information

HIST 101 E Western Civilization I

HIST 101 E Western Civilization I Columbia College Online Campus P a g e 1 HIST 101 E Western Civilization I Late Fall Session 15-52 October 26 December 19, 2015 Course Description European history from the Ancient Near East and Egypt

More information

ASTR 108 A Introduction to Astronomy

ASTR 108 A Introduction to Astronomy Columbia College Online Campus P a g e 1 ASTR 108 A Introduction to Astronomy June Session 14-55 June 1, 2015 July 25, 2015 Course Description Textbooks A survey of the development of astronomy through

More information

Course Objectives. Learning Outcomes. There are three (3) measurable learning outcomes in this course.

Course Objectives. Learning Outcomes. There are three (3) measurable learning outcomes in this course. CRIJ 6372 SEMINAR IN CORRECTIONS Spring B 2015 8- week, online - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

More information

Peru State College, Peru, NE. MGMT 602 Research Methods. Master of Science in Organizational Management. Syllabus Spring Semester 2014

Peru State College, Peru, NE. MGMT 602 Research Methods. Master of Science in Organizational Management. Syllabus Spring Semester 2014 Peru State College, Peru, NE MGMT 602 Research Methods Master of Science in Organizational Management Syllabus Spring Semester 2014 Instructor: Office Hours: Office Telephone: Email Address: Course Meets:

More information

MBA 6410 Strategic Global Marketing 3 Credit Hours Milton Fall Term 2, 2014

MBA 6410 Strategic Global Marketing 3 Credit Hours Milton Fall Term 2, 2014 MBA 6410 Strategic Global Marketing 3 Credit Hours Fall Term 2, 2014 Instructor: Professor Steven P. Gunning, J.D., MBA Office Location: AAPC Meeting Time: Tuesday 5:30pm 9:00pm MBA Office Hours: By appointment

More information

Division: Career Studies Course name: Business 38: Business Computations Section: 8279 / Semester Spring 2016

Division: Career Studies Course name: Business 38: Business Computations Section: 8279 / Semester Spring 2016 Division: Career Studies Course name: Business 38: Business Computations Section: 8279 / Semester Spring 2016 Instructor Name: William Vega School Website: www.wlac.edu Class Hours: Online/Etudes Address:

More information

LEWIS-CLARK STATE COLLEGE BUS 321 01: PRINCIPLES OF MARKETING SPRING 2016 SYLLABUS

LEWIS-CLARK STATE COLLEGE BUS 321 01: PRINCIPLES OF MARKETING SPRING 2016 SYLLABUS LEWIS-CLARK STATE COLLEGE BUS 31 01: PRINCIPLES OF MARKETING SPRING 016 SYLLABUS PROFESSOR: Ayodeji B Arogundade, Ph.D. CONTACT: Phone: 08-79-898 Fax: 08-79-878 E-mail: abarogundade@lcsc.edu Office Location:

More information

Retail Management. Office Hours: Tuesdays and Thursdays 8:30 to 9:30 am; 10:45 am to 12:30 pm; 1:45 pm to 2:45 pm Wednesdays 1 to 3:30 pm

Retail Management. Office Hours: Tuesdays and Thursdays 8:30 to 9:30 am; 10:45 am to 12:30 pm; 1:45 pm to 2:45 pm Wednesdays 1 to 3:30 pm Professor: Dr. Anshu Saxena Arora Room # 236, Jordan Building, COBA, SSU Retail Management Class Meetings: Chat Sessions on Fridays at 7 pm every week Schedule given on CALENDAR of e-learning In addition

More information

MKTG 1021 Marketing Principles 3 Credits Boston College Summer Session 2016 Summer 1, May 18 June 22 Monday and Wednesday s 6:00 9:15 PM

MKTG 1021 Marketing Principles 3 Credits Boston College Summer Session 2016 Summer 1, May 18 June 22 Monday and Wednesday s 6:00 9:15 PM *Please note that this syllabus should be regarded only as a general guide to the course and is subject to change at the instructor s discretion MKTG 1021 Marketing Principles 3 Credits Boston College

More information

MKG350: Promotions, Advertising and Public Relations

MKG350: Promotions, Advertising and Public Relations MKG350: Promotions, Advertising and Public Relations Credit Hours: 3 Contact Hours: This is a 3-credit course, offered in accelerated format. This means that 16 weeks of material is covered in 8 weeks.

More information

Positively Impacting Learning through Evidence-Based Practices

Positively Impacting Learning through Evidence-Based Practices LEAD 7210 ETHICS AND LAW 1 SEMESTER HOUR * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Dewar College of Education Valdosta State University Department

More information

South Plains College: General Course Syllabus

South Plains College: General Course Syllabus South Plains College: General Course Syllabus Department: Behavioral Sciences Discipline: Sociology Course Number: Sociology 1301 Course Name: Introduction to Sociology Credit: 3 Lecture: 3 Lab: 0 This

More information

HIST 294 DEB Introduction to the Historian s Craft

HIST 294 DEB Introduction to the Historian s Craft Columbia College Online Campus P a g e 1 HIST 294 DEB Introduction to the Historian s Craft Spring Session, 14-54 23 March 16 May 2015 Course Description Designed for the history major or minor, but open

More information

School of Business and Nonprofit Management Course Syllabus

School of Business and Nonprofit Management Course Syllabus School of Business and Nonprofit Management Course Syllabus Course: SBNM 5611 Advanced Marketing Management B12 Academic Year: 2015/16 Semester/Quad: Fall Quad B Credit Hours: 2 Prerequisites: SBNM 5610

More information

School of Science and Technology ISSC630 Project Management for e-business Credit Hours: 3 Length of Course: 8 Weeks Prerequisite(s): None

School of Science and Technology ISSC630 Project Management for e-business Credit Hours: 3 Length of Course: 8 Weeks Prerequisite(s): None School of Science and Technology ISSC630 Project Management for e-business Credit Hours: 3 Length of Course: 8 Weeks Prerequisite(s): None Instructor Information Course Description Course Scope Course

More information

BBA 405 - SMALL BUSINESS MANAGEMENT Spring 2016

BBA 405 - SMALL BUSINESS MANAGEMENT Spring 2016 BBA 405 - SMALL BUSINESS MANAGEMENT Spring 2016 GENERAL INFORMATION Professor: Sabra K Lemmon Phone: (928) 941-2814 call or text Email: Sabra.Lemmon@nau.edu Note: Best reached by email. Please use the

More information

CISM 2201 - Fundamentals of Computer Applications

CISM 2201 - Fundamentals of Computer Applications CISM 2201 - Fundamentals of Computer Applications Philip Reaves, MBA RCOB 1214, on the Miller (RCOB) Advising Hall preaves@westga.edu (678) 839-4772 Office Hours: I have an infant at home and will be staying

More information

CISM 2201 - Fundamentals of Computer Applications

CISM 2201 - Fundamentals of Computer Applications CISM 2201 - Fundamentals of Computer Applications Philip Reaves, MBA RCOB 1214, on the RCOB Advising Hall preaves@westga.edu (678) 839-4772 My physical office hours are Tuesday and Thursday from 12 to

More information

SAMPLE. Course Description and Outcomes

SAMPLE. Course Description and Outcomes MKG350: Promotion and Public Relations Credit Hours: 3 Contact Hours: This is a 3-credit course, offered in accelerated format. This means that 16 weeks of material is covered in 8 weeks. The exact number

More information

BADM323: Information Systems for Business Professionals SU2016 Online Course

BADM323: Information Systems for Business Professionals SU2016 Online Course Catalog Description BADM323: Information Systems for Business Professionals This course provides the knowledge and understanding of how information can be used in a business organization for achieving

More information

College Algebra Online Course Syllabus

College Algebra Online Course Syllabus VALENCIA COMMUNITY COLLEGE EAST CAMPUS MAC 1114 COLLEGE TRIGONOMETRY (ONLINE COURSE) SYLLABUS Term/Year: Spring 2009 CRN: 22607 Professor: Dr. Agatha Shaw Phone: (407) 582 2117 Office: 8-249 Student Engagement

More information

DHE 463 HISTORY OF CONTEMPORARY FASHION (4 credits)

DHE 463 HISTORY OF CONTEMPORARY FASHION (4 credits) DHE 463 HISTORY OF CONTEMPORARY FASHION (4 credits) I. INSTRUCTOR: Jennifer M. Mower, Ph.D. Office: 326 Milam Hall II. CONTACT INFORMATION mowerj@onid.orst.edu Please include DHE 463 in the subject line

More information

Course Outline. BUSN 5050/1-3 Marketing Management (3,0,0)

Course Outline. BUSN 5050/1-3 Marketing Management (3,0,0) Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key

More information

Marketing (Marketing Principles)

Marketing (Marketing Principles) Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the

More information

Department of Information Technology WEBD122: Introduction to Web Analytics 3 Credit Hours 8 weeks Prerequisite: None

Department of Information Technology WEBD122: Introduction to Web Analytics 3 Credit Hours 8 weeks Prerequisite: None STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as a preparatory reference. Please use this syllabus as a reference only until the professor opens the classroom

More information

School of Arts and Humanities PSYC610 Course Title: Multicultural Perspectives in Human Behavior. 3 Graduate Credit Hours 8 Weeks Prerequisites: None

School of Arts and Humanities PSYC610 Course Title: Multicultural Perspectives in Human Behavior. 3 Graduate Credit Hours 8 Weeks Prerequisites: None School of Arts and Humanities PSYC610 Course Title: Multicultural Perspectives in Human Behavior 3 Graduate Credit Hours 8 Weeks Prerequisites: None Table of Contents Instructor Information Course Description

More information

I. PREREQUISITE For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

I. PREREQUISITE For information regarding prerequisites for this course, please refer to the Academic Course Catalog. Note: Course content may be changed, term to term, without notice. The information below is provided as a guide for course selection and is not binding in any form, and should not be used to purchase course

More information

Online Course Syllabus. POL 1113: American National Government. Fall 2015

Online Course Syllabus. POL 1113: American National Government. Fall 2015 Online Course Syllabus POL 1113: American National Government Fall 2015 Instructor Information Name & contact: Marija Naumoski (MA, University of Central Oklahoma). All inquiries must be sent via UCO's

More information

Langston University Online Course Syllabus Format rev 5/9/2011 ES, Page 1

Langston University Online Course Syllabus Format rev 5/9/2011 ES, Page 1 rev 5/9/2011 ES, Page 1 I. Course Information Langston University School/Department/Program Course Title Course Number, Semester/Year Meeting Day, Time & Location (if synchronous i.e. virtual location:

More information

JRNL 301 Principles of Advertising/ IMC Fall 2015 School of Journalism, Southern Illinois University Carbondale

JRNL 301 Principles of Advertising/ IMC Fall 2015 School of Journalism, Southern Illinois University Carbondale JRNL 301 Principles of Advertising/ IMC Fall 2015 School of Journalism, Southern Illinois University Carbondale Instructor: Victoria Kreher Office: COMM 1216 JRNL Office Phone: 618-536- 3361 Preferred

More information

DePaul University. School of Accountancy & MIS. ACC 543 - Online

DePaul University. School of Accountancy & MIS. ACC 543 - Online DePaul University School of Accountancy and MIS ACC 543 - Online Accountancy 543-240 John Ahern Financial Accounting Theory & Practice II Associate Professor School of Accountancy & MIS 6013 DePaul Center

More information

ECON-2105, Principles of Macroeconomics, 1rst Half Term, Spring/2016

ECON-2105, Principles of Macroeconomics, 1rst Half Term, Spring/2016 Syllabus ECON-2105, Principles of Macroeconomics, 1rst Half Term, Spring/2016 INSTRUCTOR INFORMATION Instructor: Bettie LaDuke Email: bettie.laduke@gpc.edu Office hours: M-Th: 11 a.m.-1:00 p.m. Tues &

More information

Course Description Applicable to students admitted in 2015-2016

Course Description Applicable to students admitted in 2015-2016 Course Description Applicable to students admitted in 2015-2016 Required and Elective Courses (from ) COMM 4820 Advertising Creativity and Creation The course mainly consists of four areas: 1) introduction

More information

Master of Management BAHR580D: Business Communications Course Outline

Master of Management BAHR580D: Business Communications Course Outline COURSE INFORMATION Division: Law/Communications Period: 1 & 2 Instructor: Barb Duzy, HA 362 Teaching Assistant: Email: barb.duzy@sauder.ubc.ca Email: Phone: Phone: Office hours: TR 1-2, and by appointment

More information

CATALOGUE/COURSE DESCRIPTION:

CATALOGUE/COURSE DESCRIPTION: Introduction to Public Relations JOUR 3400-M50 Fall 2012 Instructor: Darrin M. Devault, M.A. Office: Meeman Journalism Building, Room 332 Office hours: By appointment Office Phone: (901) 678-2405; Cell

More information

FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015

FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015 FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015 FRIDAY 6:00-8:50 PM ROOM: G305 INSTRUCTOR OFFICE HOURS COURSE MATERIALS Required Textbook: Raymond Bilodeau Ray.bilodeau@uleth.ca By appointment Marketing,

More information

CISS 298 A Web Programming

CISS 298 A Web Programming Columbia College Online Campus P a g e 1 CISS 298 A Web Programming Winter Session 15-53 January 11 March 5, 2016 Course Description An introduction to Web programming issues associated with developing

More information

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position,

More information

Underhill, B., McAnally, K., Koriah, J., (2007) Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders.

Underhill, B., McAnally, K., Koriah, J., (2007) Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders. Department of Human Resources and Industrial Relations Carlson School of Management University of Minnesota HRIR 5000 Principles of Effective Coaching An Asynchronous Online Course Sid A. Benraouane, Ph.D.

More information

WEB COURSE SYLLABUS BBA 480: Business Plan Development Fall 2014

WEB COURSE SYLLABUS BBA 480: Business Plan Development Fall 2014 WEB COURSE SYLLABUS BBA 480: Business Plan Development Fall 2014 Credit hours: 3 Location: Web delivery Instructor: Sabra Lemmon Email contact: Sabra.Lemmon@nau.edu Prerequisites: BBA 300, 305W, 310, 320,

More information

Financial Calculator (any version is fine but access to a support manual is critical)

Financial Calculator (any version is fine but access to a support manual is critical) HDFS 482, Fall 2013: Family Savings and Investments Tuesday and Thursday 9:30-10:50 am, LeBaron 2069 College of Human Sciences, Department of Human Development and Family Studies Iowa State University

More information

Course Description Course Textbook Course Learning Outcomes Credits Course Structure Unit Learning Outcomes: Unit Lesson: Reading Assignments:

Course Description Course Textbook Course Learning Outcomes Credits Course Structure Unit Learning Outcomes: Unit Lesson: Reading Assignments: BSL 4000, Managing Diversity in Organizations Course Syllabus Course Description Presentation of the personal and organizational implications of increasing workforce diversity. Exploration of the complex

More information

OTTAWA ONLINE OAD-41464 Project Management

OTTAWA ONLINE OAD-41464 Project Management OTTAWA ONLINE OAD-41464 Project Management Course Description Provides theory and application in project planning, implementation, control and completion. Includes network planning, project evaluation

More information

EDUC/PSYC 391 C Child Psychology

EDUC/PSYC 391 C Child Psychology Columbia College Online Campus P a g e 1 EDUC/PSYC 391 C Child Psychology June Session 14-55 June 1, 2015 July 25, 2015 Course Description The study of children from conception to puberty. Students study

More information

MKTG 370 A Social Media

MKTG 370 A Social Media Columbia College Online Campus P a g e 1 MKTG 370 A Social Media Late Fall Session 15-52 October 26, 2015 - December 19, 2015 Course Description The course researches, discusses, explores and demonstrates

More information

Colorado Women s College of the University of Denver. FSEM 1515: Critical Thinking and Decision Making

Colorado Women s College of the University of Denver. FSEM 1515: Critical Thinking and Decision Making Colorado Women s College of the University of Denver FSEM 1515: Critical Thinking and Decision Making Fall 2015: Wednesdays 6:00-9:00 p.m. Location: Chambers Center (room TBD) Instructor: Dr. Anne Allen

More information

Guffey, M. E., & Loewy, D. (2015). Business communication: Process and product (8th ed.). Stamford, CT: Cengage Learning.

Guffey, M. E., & Loewy, D. (2015). Business communication: Process and product (8th ed.). Stamford, CT: Cengage Learning. CM 1010, Business Communication Course Syllabus Course Description Teaches the skills necessary for effective business communication such as writing business memos and reports. Also highlights techniques

More information