NG Retail US Program May 2-4, 2016 Denver, CO

Transcription

1 NG Retail US Program May 2-4, 2016 Denver, CO Day One May 2, :00 17:00 Summit registration & onsite app activation 16:15 16:25 Welcome & your itinerary explained 16:25 16:35 Solution Providers Briefing 16:30 18:00 Roundtable Track 1: Keeping Pace with Digital Innovation and the Always on Consumer Moderator: Moderator: Aaron Magness, CMO, Betabrand Roundtable Track 2: Analytics & Attribution: Is Data the Key to Omnichannel Success? Moderator: Matthew Hamory, Principal, Consumer and Retail, Strategy Practice Lead, KPMG LLP Roundtable Track 3: Building Connected Relationships Bridging the Gap Between Physical & Digital Worlds Moderator: Vijay Talwar, President Gifts and Special Occasions, Sears 18:00 19:00 Cocktail Reception 19:00 22:00 Gala Dinner & Keynote Speech Kevin Harrington - Inventor of the Infomercial - Best Selling Author Original Investor Shark on "Shark Tank" "As Seen on TV" Pioneer Day Two May 3, :00 8:00 Breakfast Breakfast Keynote 8:05 8:45 Title: Shopper-first: The rise of mobile, the loss of time and the changing shopper journey Synopsis: Shoppers have shifted their behavior, and the device they carry everywhere -- their phone -- is at the center of that change. The impact is rippling through retail, both in store and on digital. As a result, retailers must enact change across their business. Some changes are clear -- the shopper journey is not linear, but winding. But this is also leading to quiet struggles as merchants, marketers and executives learn to adapt to both the changes, and the pace of that change, while simultaneously testing the latest channels and monitoring new competitive forces. In this briefing, Rick Kenney, Head of Consumer Insights at Demandware, will share the latest industry trends distilled from the shopping activity of over 400 million shoppers, including the state of devices, the changing measurement and the new utilities that are powering today's shopper journey. Leader: Rick Kenney, Head of Consumer Insights, Demandware Workshop 1 8:50 9:30 Title: Edit to Amplify - Shifting from democratic assortment and in-store experience to a deliberately biased point of view Synopsis: Two years ago, REI s Merchandising teams shifted how they approached building assortments and highlighting programs in store and digitally from a sea of sameness to investing in select programs and brands, cutting bottom performing styles 20% and investing in programs and stories with the most potential. Merchandising SVP Susan Viscon shares the background behind the change, including shifting the merchant culture and gaining support from across the company support, as well as results.

2 Leader: Susan Viscon, Senior Vice President, REI Workshop 2 9:35 10:15 Title: I AM MY ID Synposis: The workshop will cover merchants, processors and consumer involvement in a new and innovative way to facilitate payment processing online, with a mobile wallet or in-store merchant kiosk. Selfiepay will go over how merchants onboard as a Selfiepay merchant and how customers can engage in a new way to pay with nothing on hand, with no card present. You can now use yourself as your ID to authenticate for payments and selfiepay will show you how! Leaders: Sharron Battle, CEO, Selfiepay, Inc Subu Bhagavati, Sr. VP of Software Development, Selfiepay, Inc Workshop 3 10:20 11:00 Workshop 4 11:05 11:45 Title: Asics Title Coming Soon! Leader: Gene McCarthy, President and CEO, Asics Title: Unstoppable Trends Changing the World of Retail as We Know Synopsis: There are enormous, macro-level human behavioral and technological trends that that are changing retail commerce. It goes beyond mobile and omnichannel. It goes beyond e-commerce marketing tactics. It s about how people Millennials, Gen X, Boomers, everyone have fundamentally changed their expectations of the products and services that they choose to interact with. And the disruptive new innovations that are being developed to address these shifting expectations. Max Levchin, CEO of Affirm, will share the company s views on the top trends that will revolutionize the world as we know it, and how retailers can be on the forefront of these trends rather than be left obsolete. 1. Being able to anticipate widespread behavioral changes that will affect the way consumers purchase products and services; 2. Understanding the big technological advancements that are imminent, and how retailers can participate in them; 3. Learning how to spot unstoppable trends in the future. Leader: Max Levchin, CEO, Affirm Inc Keynote Session 11:50 12:30 Title: The Evolving Customer Experience Synopsis: Did you know that 49% of online shoppers consistently consider Amazon? Competition has never been fiercer for e-commerce merchants, and customer expectations have never been higher. Growing sales means not only meeting but exceeding those expectations with fantastic customer experience. Smooth payments, frictionless fraud tools and fast fulfillment - all of these and more are essential if retailers are to redefine the shopping experience into something that is a draw in its own right. This session will discuss the challenges merchants face at this critical time, how they can be addressed and how to evolve with the rapidly changing technology landscape. Leaders: Michael Reitblat, CEO, Forter Sucharita Mulpuru-Kodali, Forrester 12:35 13:35 Lunch & Networking Workshop 5 Title: Testing to Success 13:40 14:20 Leader: Aaron Magness, CMO, Betabrand

3 Workshop 6 14:25 15:05 Workshop 7 15:10 15:50 Workshop 8 15:55 16:35 Workshop 9 16:40 17:20 Title: Engaging Customers Using 2nd and 3rd Party Data Synopsis: Today s retail marketers are facing a growing imperative to utilize expanding data sources, emerging media channels, and advancing data technologies in order to engage customers in highly contextual, 1-to-1 experiences. Disparate 1st party data sources often provide limited value. For instance, browsing history and other 1st party, digital data provide some insights into in-market intent, but offer limited customer insights and are difficult to scale. In this interactive workshop, retail marketing veteran and direct marketing visionary, Brian Rainey, and Speedeon Data Chief Revenue Officer, Marc Jerauld, discuss how strategies using 2nd and 3rd party data - such data overlays, data onboarding, advanced segmentation, and data modeling - enable marketers to achieve actionable, 360-degree insights and effective, omni-channel engagement. Leader: Marc Jerauld, Chief Revenue Officer, Speedeon Data & Brian Rainey CEO, Path2Response Title: How technology is changing the way we... everything A curated look at how the things we do every day have been impacted by technology See some of the latest trends from shopping to socializing, education, and especially entertainment How have activities and products changed for today s generation, a look at what trending these days And how are brands reacting to the above in the way of advertising/marketing Leader: Greg Cannon, VP Digital Marketing, Caesars Entertainment Title: Best Practices for Maximizing Your Mobile ROI Synopsis: Join OpenMarket and CodeBroker to learn about the impact and real ROI that mobile messaging brings to retailers. Learn how businesses are improving CSAT by over 20%, driving more in-store traffic, and experiencing coupon redemption rates as high as 50%! This session will cover best practices along with insightful statistics that show how mobile is increasing revenue, reducing operational costs, and improving customer experience throughout the lifecycle. Leaders: Dan Slavin, CEO, OpenMarket Andy Shirey, Senior Product Manager, OpenMarket Title: Meetings & Networking 18:30 20:00 Dinner & Networking 20:00 22:30 Second Night Experience Day Three May 4, :00 8:00 Breakfast Keynote Title: Big Bets and Small Choices: Navigating Business Realities to deliver Connected Relationships 8:05 8:45 Synopsis: In an effort to deliver more connected relationships with customers, brands and retailers are faced with a ton of decisions, some big and some small. For these companies, all aspects of the Shopper Journey are being considered, from engagement and relationship building all the way through fulfillment. This session will explore how companies are making big bets and small choices on topics that include hardware vs. software, self-service vs. fullservice and convenience vs. cost. Understand how brands are making these decisions and the organizational changes required to follow through. Finally see how Razorfish successfully guided a group of global fashion brands on their big bets from strategy through implementation. 1. See some of the most pressing decisions facing brands and retailers today 2. Understand how organizational change is driven from customer centricity 3. Each organization s challenges require a unique set of solutions to connect with their consumers

4 Leader: Steve White, VP, Commerce Strategy, Razorfish Workshop 10 8:50 9:30 Workshop 11 9:35 10:15 Meetings and Networking Title: 365 Days of Holiday Synopsis: Holiday shopping tunnel vision plagues all marketers. We spend the majority of the year asking ourselves, How can I plan for the biggest black friday or cyber monday my company has ever seen? But what we should really be asking is how we can be prepared for the holiday season by driving demand all year long. In this session, Quantcast Retail leads Jack Bochonok and Morgan Mitchell will reveal surprising consumer insights from the most successful Black Friday and Cyber Monday campaigns to help retailers leverage Big Data and analytics to increase awareness, consideration and conversion, driving stronger demand all year long. Leaders: Jack Bochonok, Director, Global Partnerships, Quantcast Morgan Mitchell, Partnership Development Manager, Quantcast Workshop 12 10:20 11:00 Title: INCREASING YIELD: A HOW-TO GUIDE Synopsis: In retail, etail and omnichannel, the key to success is yield. How can you generate the maximum yield per consumer, per visit and how can you do so with the highest profit? In the travel industry, one company figured this out. Almost 20 years after its founding, priceline is still outperforming the market by a significant margin. How did priceline do this and how can you replicate this at retail? Meet one of the founders of priceline. He will share his secrets and share how he has taken this unique experience of yield maximization and is bringing it to every industry. Leader: TBD Workshop 13 11:05 11:45 Title: It s A Beautiful Thing: Video Advertising Is Driving Sales for Retailers Synopsis: In the midst of heightened competition in today s omnichannel world, retailers are faced with the huge challenge of keeping their customers coming back for more as in more visits and more purchases. Video presents an untapped opportunity for retailers to drive more sales and higher returns on advertising spend. Using video as a performance driver, not just a tool for branding, is not only possible, it s happening are you taking advantage? In this session, learn how to leverage customer data to generate and deliver hyper-local, personalized video ads that are proven to drive foot traffic and convert shoppers into buyers. 1. Gain a new perspective on the ability of video to efficiently deliver topline sales 2. Learn how CRM and website data can fuel dynamic video messaging that influence shoppers to buy 3. Discover how to easily apply the same techniques used in search and display to video campaigns Leader: Jason Baadsgaard, Chief Revenue Officer, Eyeview Workshop 14 11:50 12:30 Title: Getting mobile right: Apps, customer experience, engagement and beacons for retailers (finally) demystified.

5 Synopsis: - Since 2015, customers spend more time in mobile Apps than watching TV. - Driving exceptional customer experiences through mobile remains shrouded in mystery. - Beacons hold a great promise, yet most retailers are not sure how to use beacons to drive business. In this workshop, you will be given a very practical introduction into the world of data driven mobile engagement and marketing automation. We will also present you with game changing case studies, best practices and information you can immediately apply for your organization. Leaders: Eyal Oster, CEO, MobileBridge Freddy Ferbert, Vice President Sales - North America, MobileBridge Workshop 15 12:35 13:15 Title: The Psychology Behind Cart Abandonment Synopsis: Last year over $4 trillion was abandoned in online shopping carts. A majority of that on mobile. We'll explain why that is, how it affects your business and what the most innovative retailers are doing to buck the trend. Leaders: Colin Luce, Head of Sales & Business Development, North America, Klarna Tom Thompson, Director, North America, Klarna 13:15 13:30 Summit wrap-up & next steps 13:30 14:30 Lunch & Networking