Real Pool Service Marketing Campaigns & Their Results

Transcription

1 Real Pool Service Marketing Campaigns & Their Results

2 SUCCESSFUL POOL PROMO Card #73426 Presorted FIRST-CLASS U.S. Postage PAID Permit No. 888 Clearwater, FL Weekly Pool Service Chemical Service Semi-full Service Green Pool Clean-ups ChemiCal ServiCe new CuStomer offer only 5000 per month $ 20% OFF for first 3 months Expires 7/1/09 Equipment Repairs, Install & Sales Water Chemistry Certified Courteous, Reliable, Quality Service Three weeks after the first mailing, we have 28 new accounts signed up for our monthly services! Average charge is around $120 per month x 28 accounts x 12 months = $40,320! Purchased 2k records Single family home owners with pools 2k, 3x, 2 weeks apart w w w. p o s t c a r d m a n i a. c o m

3 Card #46213 YES, YOU VE WON! You Must Claim Your Prize by August 1, You are one of the lucky winners of ABC Pools, Inc FREE Pool Service Prize. Only a small number of pool owners in your neighborhood were selected to win this prize. No strings attached! ABC Pools, Inc Main St. Presorted FIRST CLASS U.S. Postage PAID PostcardMania To claim your FREE month of pool service go to or call or us at winner@website.com 90 Days Money Back No Hassle, No B.S. Guarantee If for any reason you are not completely satisfied with our pool cleaning service, just send an or letter to us within 90 days of the start of your service... and we will refund every penny of your investment. For more details see our website at He got so many responses that he s selling the business and starting a marketing consulting company for his industry! Purchased 2,500 records - Single family home owners with pools 2,500, 2x, monthly

4 Card #92799 Pool & Spa Service & Repair Pool & Spa Maintenance (We Give FREE Quotes) Spa Cleanings Equipment Upgrades Pool Openings & Closings Pool & Spa Covers (Sales & Installation) Salt Systems (Sales & Installation) We Service All Brands! Family Owned & Operated! Serving North Georgia Since 2003! Cash, Checks & All Major Credit Cards Accepted. ABC POOL COMPANY Pool Openings...$195 * Pool Closings...$195 * Spa Cleanings...$135 * Spa Covers...$345 * 10% OFF Chemicals & Accessories * FREE Maintenance Quotes Call for Details! *Prices on listed services are labor rates only. Chemicals and accessories are extra. Restrictions apply. Don t Miss Out on These Great Specials! This round of postcards is producing solid results. We have set up quite a few jobs for customers from our normal database. We have also added quite a few new customers from our newest mailing list. The postcards have produced quite a bit more money than they cost to mail already and it is very early in our season. We anticipate quite a few more calls in response to our latest mailing. We have received about twenty calls from new clients, with nine or ten new jobs resulting. The other calls needed services our company does not provide. We have yielded much more profit this year compared to last year. I believe that is a direct result of our most recent postcard campaign. We are very pleased with your company and have even referred friends to PostcardMania. Thanks! Mailed to a list of both prospective and current customers Shipped cards to customer

5 Card #83961 Beautiful Pools at Fabulous Prices! Whether you have a pool or want a pool, Pool Solutions Plus is the easiest and most affordable way to have the beautiful, worry-free pool of your dreams! Professional, Experienced Staff Top Quality Materials Competitive Prices LOGO 6 Months FREE Pool Cleaning Service With the purchase of a new in-ground pool or major renovation. Call for details. Call today! We got several calls and closed two big pool jobs that were about $40k-$50k each! Purchased 3k records A) 1500 records, Single family home owners with pools, income $60k+, B) 1500 records, single family home owners without pools, income $75k+ 3k, 2x, monthly

6 Card #93074 IS YOUR POOL UGLY? Let our expert staff make your pool and deck area beautiful, so you can enjoy it! $100 OFF Remodeling Jobs Bull Frog Pools & Decks, Inc EXPERT POOL AND DECK REMODELING At Bull Frog Pools & Decks, our motto is when it comes to pools, we do it all! We build new pools, remodel old pools, install pavers and we can handle absolutely any repair job you can throw at us. We Offer: Installations Repairs Remodeling Pools Decks Driveways Diamond Brite Pavers Acrylic Decking Kool Deck Heat Pumps Filters Pumps Salt Chlorinators Leak Detection Call today for your FREE estimate Save on maintenance time and money with a new pool and deck finish Bull Frog Pools & Decks, Inc. Licensed Bonded Insured $100 OFF Remodeling Jobs Limited time offer The first 3,000 mailed out received about 15 total responses with a gross income of $10,000 and net income of $4,000. The second 3,000 mailed out received 20 total responses with similar incomes. Thank you. Purchased 3k records Single family home owners with pools 3K, 2X

7 SUCCESSFUL POOL PROMO 8.5 x6 Postcard Card #70866 ly Cleanin e ek g W $ Weeks of FREE 00 Per Month SERviCE Chemicals Included A Complete Pool Service Starting at $ Per Month Check & Balance all Chemicals (Included) Thoroughly Skim Pool Surface Satisfaction Brush Down Interior of Pool Guaranteed Vacuum Entire Pool Scrub All Pool Tile 10-Point Service Checklist Clean Skimmer & Empty Basket Check & Clean Filters Weekly Inspection of All Equipment Blow Debris from Pool Deck Leave Our Checklist of Services Completed ABC POOL COMPANY Years of professional experience Owner Operators no long-term Obligations no Hidden charges licensed Bonded insured Service repairs cleaning certified Stain SpecialiStS We did two mailings of 3k and the first was ugly only two calls and zero sign ups. The second mailing of 3k was incredible and we re now getting 8-10 calls a day and lots of new clients! Eric Hyde Purchased 6k records Single family home owners with pools 3k, 2x, monthly w w w. p o s t c a r d m a n i a. c o m