The Impact of Corporate Venture Capital
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1 Timo B. Poser The Impact of Corporate Venture Capital Potentials of Competitive Advantages for the Investing Company Deutscher Universitats-Verlag
2 IX Table of contents List of illustrations List of tables Abbreviations and terms XIII XVII 1. Introduction Relevance of topic Open issues and research objective Structure and Approach 7 2. Theoretical foundation Sustainable competitive advantage Definition of sustainable competitive advantage Market-based view Resource-based view Resource types Attributes of sustainable competitive advantage Integrated view on attributes of sustainable competitive advantage Resource-based vs. market-based view Venture capital Definition of venture capital Situation in the venture capital market Venture capital investment process Raising capital Generation of deal flow Assessment of investment opportunities Investment in start-ups Interaction with start-ups Exit investments Corporate Venture Capital: definition and objectives Definition of corporate venture capital Objectives of Corporate Venture Capital Build technology and market knowledge Change attitude towards innovation and change Acquire skills and increase company attractiveness for employees Build and leverage a partner network Source and leverage technologies Create additional revenue by leveraging company resources Benefits as resources Theoretical reasoning for Corporate Venture Capital Corporate Venture Capital process Process of setting up Corporate Venture Capital activities 110 XIX
3 X Setting Corporate Venture Capital objectives Corporate Venture Capital investment approach Direct vs. indirect investment approach Investment strategy Additional issues regarding the investment approach Organizational linkages Role of the organization in the Corporate Venture Capital process Positioning of Corporate Venture Capital inside the organization Corporate Venture Capital staffing and compensation Staffing Corporate Venture Capital managers Compensating Corporate Venture Capital managers Corporate Venture Capital monitoring Process of running Corporate Venture Capital activities Generation of deal flow Assessment of investment opportunities Investment in start-ups Interaction with start-ups Monitoring and supporting start-up development Realizing strategic benefits through interaction with start-ups Exit investments Monitoring Corporate Venture Capital activities Challenges for generating benefits through Corporate Venture capital Overview of previous research on Corporate Venture Capital CVC-Impact-Model CVC-Impact-Model: linking CVC to sustainable competitive advantage Operationalizing the CVC-Impact-Model Operationalizing variable 1: Level of CVC activity Operationalizing variable 2: Level of benefits Operationalizing variable 3: Level of potential to create competitive advantage Attributes determining sustainable competitive advantage Testing CVC activities vs. CVC benefits Testing benefits vs. sub-benefits Ways to impact sustainable competitive advantage Limitation to identifying resources that may impact sustainable competitive advantage Testing benefits from single cases vs. CVC results overall Measuring attributes Critical activities for impacting sustainable competitive advantage Case studies Research approach Objectives of case studies Case study interview design 188
4 Quality of research design Case study targets Company background Intel Capital - Background Media X Venture Capital - Background Philips Corporate Venturing - Background Novartis Venture Fund - Background CVC activity Intel Capital - CVC activity Media X Venture Capital - CVC activity Philips Corporate Venturing - CVC activity Novartis Venture Fund - CVC activity Overall findings on the level of CVC activity Targeted and realized benefits Intel Capital - Targeted and realized benefits Media X Venture Capital - Targeted and realized benefits Philips Corporate Venturing - Targeted and realized benefits Novartis Venture Fund - Targeted and realized benefits Overall findings on the level of CVC benefits Operationalization of determining level of CVC benefits Targeted benefits Realized benefits Potential impact on sustainable competitive advantage Intel Capital - Potential impact on sustainable competitive advantage Media X Venture Capital - Potential impact on sustainable competitive advantage Philips Corporate Venturing - Potential impact on sustainable competitive advantage Novartis Venture Fund - Potential impact on sustainable competitive advantage Overall findings on potential impact on sustainable competitive advantage Operationalization of level of potential impact on sustainable competitive advantage Results on assessment of attributes of sustainable competitive advantage for CVC sub-benefits Sub-benefits potentially meeting attributes of sustainable competitive advantage Further findings on attributes of sustainable competitive advantage CVC challenges Intel Capital - CVC challenges Media X Venture Capital - CVC challenges Philips Corporate Venturing - CVC challenges Novartis Venture Fund - CVC challenges Overall findings on CVC challenges Assessment of CVC challenges 254 XI
5 XII Conclusions from assessment of CVC challenges Overall applicability Summary Implications for research Implications for management Limitations and outlook 268 Appendix - Questionnaire 271 Bibliography 279
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