Marketing Life Insurance through. Faith Based Organizations

Transcription

1 Marketing Life Insurance through Faith Based Organizations

2 Why the Faith-Based Community To begin, this approach needs to be done with the right heart, spirit, and intentions. The legacy of giving can live on through a program designed to maximize every penny. The financial support of the church continues beyond the lifetime of the donor. By purchasing an affordable life insurance plan and naming the church as beneficiary, a substantial donation and legacy is created.

3 Why the Faith-Based Community Life Insurance bequests and overall planned giving programs benefit the congregation, the pastoral leadership, and the agent servicing the faith based organization. This niche market is appealing due because it enables agents to reach prospects in a trusted environment who may be difficult to reach by other methods.

4 Contact Opportunities Many faith based organizations have: Senior groups Caregiver support groups Social organizations Organized activities

5 Benefits for the Congregation An overall Life Insurance review offers the congregation: An explanation of their current coverages, reassuring them of what is available, and granting overall peace of mind A no-obligation, trustworthy source of information, enabling a greater understanding of what all options and assistance is available, as potential resources A means to affect change, should that be in their best interest

6 Benefits for the Congregation An overall Life Insurance review offers the congregation: An excellent means of providing a legacy to their face-based family A range of policy sizes that can ensure a proper burial, up to a sizeable bequest to honor a loved one or establish a memorial Greater self confidence, raising feelings of belonging and self-esteem

7 Benefits for Pastoral Leadership The Faith Based Organization s Leadership can benefit from Life Insurance programs by: Additional program to provide piece of mind for a full financial range of church members Increased financial stability Providing a valuable service to their congregation Freeing assistance resources to more of their congregation

8 Benefits for the Servicing Agent Agents benefit by having: A trusted environment to address prospects who may be otherwise be difficult to reach Opportunities to address groups comfortable with a message helpful to those sharing their beliefs An established relationship open to referrals to similar organizations

9 How do I find them?

10 What do I say? Hi, I hope you can help me. Who would I speak with someone regarding your church hosting a community meeting to help explain a program of giving that exceeds the tithing program you already have in place. We look to help solidify the financial future of your faith family. What is the best time to reach them? What is the best number to reach them at? Who helps with fund raising for the church? Do you have a senior group within your congregation?

11 What do I say next? (When you reach the person who can help): Hi, my name is, and I work with faith-based organizations and their members to help ensure the financial stability and future of the church. I work to educate the community about their options they have to increase their ability to contribute, without causing stress on their monthly budgets. I look to match church members with the programs that best fit their mindset and intentions. These will range from programs that ensure a proper burial, to establishing a legacy memorial for the individual and their family. We do not conduct any enrollment in any insurance program at this event.

12 What do I say next? Would your church be interested in hosting such an event? Can I get a bit of information from you to help us in our coordination of this program? Do you have a member that handles most to the insurance needs of the church? Who heads up the fundraising efforts for the church? Great, could we get in touch with him/her, can we check with them to see if we can help in any way. What is their name and number?

13 Tips for Church Contact Follow-Up (When you get to the person who can help): Familiarize yourself with all talking points before making your calls. You are calling as a licensed, certified insurance You are calling as a licensed, certified insurance professional to follow up on our organization s outreach to help inform beneficiaries as to the options available to help fund their intentions of supporting their faith family financially.

14 Tips for Church Contact Follow-Up Look to determine who all would be involved in the process of setting up an informational meeting. Reference who at the church gave us their name (if not the same person spoken to). Please know that these people are skeptical and don t want to send their flock to the fox (salespeople). But, they do appreciate information given in a non-threatening and informational manner. Remember - Where your treasure lies, there your heart shall be.

15 Tips for Church Contact Follow-Up You may mention they could invite seniors from nearby neighborhoods through an outreach program. They may not be members of their church and this may help the church reach nonmembers. Activities undertaken can help make this happen; Activities undertaken can help make this happen; e.g. dialing to drive the neighborhood folks to an informational meeting, or distributing flyers in the neighborhood s centers of influence to help bring folks into the event are acceptable activities.

16 Tips for Church Contact Follow-Up You should mention that there will be no enrollment at the initial event. (This will eliminate immediate sign ups, but it will help draw bigger crowds and more total events. Ultimately, that equals more business. Check if you can get the meeting mentioned in the church bulletin and website (multiple times if possible), to help with attendance.

17 What next? Study your presentation(s) Gather needed materials (flyers, handouts, pens, etc.) Market the event, as you ve agreed with church leadership Conduct presentation Follow-up with attendees, and church leadership

18 Your thoughts

19 Thank you!