Paid Advertising. Table of Contents
|
|
- Jayson Goodwin
- 8 years ago
- Views:
Transcription
1
2 Paid Advertising ALL IMAGES SUPPLIED BY UNSPLASH By Cory Miller Content Marketing Manager Table of Contents 1 A Very, Very Brief History of Paid Advertising 2 What is Paid Advertising? 3 Starting Simple with Search Ads 4 Getting Flashy with Display Ads 5 Becoming the Hunter with Retargeting 6 Conclusion
3 1 A Very, Very Brief History of Paid Advertising Paid advertising has a lot of aliases, sort of like an international spy. It goes by paid search, digital advertising, SEM, PPC, AdWords, display ads, banner ads yada, yada yada. We like the term paid advertising, so we re going to stick with that. Although digital marketing is a relatively new marketing space for small businesses, paid advertising is actually over 20 years old. In 1993, Global Network Navigator, an online information portal, was the first commercial website to sell a clickable ad. The pioneering client was the law firm Heller Ehrman White & McAuliffe. I wonder how they re doing now? Within two years, GNN had Mastercard and Zima paying big bucks for ad spots. GNN was quickly acquired by a little company called AOL and the rest, as they say, is history. We re leaving out an insane amount of detail and recklessly simplifying a complicated story filled with risk taking, ingenuity and revolutionary breakthroughs. But this isn t history class, so we ll get on with it. 3
4 Fast forward 20 years. AdWords, Google s proprietary paid advertising platform, is annually generating over 50 billion dollars in revenue for the colorful tech giant. This accounts for over 90 percent of Google s total revenue. That was quick. 4
5 2 What is Paid Advertising? The easiest way to explain paid advertising is with its cost-per-click payment model. When a searcher enters a search query into a search engine (the searcher searched the sea shores for sea shells) your ad will display. The searcher sees your ad, clicks on it and is taken to your website. Your account is then charged for that click. Boom, paid advertising. While this might seem like a fast track to bankruptcy, it s not. Paid advertising is not the Wild West. There are many mechanisms in place to assure that your daily and monthly budgets are fixed. You can also be assured you re only paying for qualified leads. In other words, Joe Schmo from down the street can t click on your ad 100 times in a row and suddenly there are debt collectors ringing your phone. This is paid advertising. There are rules. 5
6 When used properly, paid advertising is a fantastic tool to generate new leads. However, that s not to say anyone can and should do it. Like a lot of things in life, paid advertising is best handled by a certified expert. Staying at a Holiday Inn Express last night does not qualify you to manage a paid advertising campaign. Let s look at some different branches of paid advertising, how they work and the unique benefits that each have. 6
7 3 Starting Simple with Search Ads Search ads are the most common form of paid advertising. These are the text ads that populate the top and right side of a search engine results page (SERP). Search ads are an effective form of advertising because of the incredibly high volume of traffic that search engines receive. Over 190 million people use Google every month, making over 100 billion searches. Not all search ads are created equal. Google, Bing and other search engines allow you to customize and enhance search ads with different formats and extensions that supply searchers with additional information. But how do search ads work on a local level? If you run a small auto body shop in Columbus, Ohio, you don t want to pay for clicks coming from northern Montana. Paid advertising platforms, like AdWords, provide you with the ability to completely customize every aspect of your ad campaign, which can be complicated. To demonstrate this, 7
8 let s look at a few of the most common mistakes that we see when businesses are self-managing a paid advertising campaign. Keywords: The biggest mistake that do-it-yourselfers make is in the construction of the keyword list. The fundamental idea behind a pay-per-click model is that every click should come from a potential prospect. However, if you don t understand the complexities and uses of keyword match type, then you re likely paying for clicks you don t want. Keywords have different match type choices: broad match, broad match modifier, phrase match, exact match and negative match. Each keyword in your campaign must have a set match type. Without ample experience, it s very easy to select poor keywords, assign ineffective match types and ultimately pay for clicks from non-relevant traffic. 8
9 Location: As we alluded to earlier, another mistake we often see is the geographic location in which a paid advertising campaign is running. Location targeting allows your ads to appear in specific geographic locations. Locations include countries, regions, cities, postal codes and the radius around a target. Additionally, you can add location exclusions to increase click rates. This will prevent your ad from running in certain parts of your targeted area. A location exclusion could be used if you re running a special promotion that isn t eligible in certain parts of your targeted area. Scheduling: To reiterate, you only want to pay for clicks that could potentially lead to a conversion. Because of this, many businesses only want ads to show during business hours. This makes sense if your main goal is to receive phone calls. By default, AdWords campaigns are set to Show ads all days and hours. If you don t want calls at 3:00 a.m. on Friday then proper ad scheduling is important. You can select specific days and specific hours to turn your campaign on and off. Additionally, you can adjust your bid (how much you re willing to pay for a click) for certain times of the day or week. If you ve noticed a low number of conversions on Mondays, you can set a bid adjustment of -20% for your max cost per click (CPC), which lowers the amount you re willing to pay for clicks on that day. 9
10 4 Getting Flashy with Display Ads Another branch of paid advertising is display. Display ads are the banner images you see on third-party websites. Display ads provide your paid advertising campaign with unique benefits that search ads alone cannot. Display ads appear on the Google Display Network. The Display Network is a collection of websites that show AdWords ads. The network also includes mobile sites and apps. The Display Network is quite vast. With millions of websites, news pages and blogs, the Display Network reaches 90 percent of Internet users worldwide. Websites like Weather.com, Business Insider and Food Network are all part of Google s Display Network. Display ads can take the form of text ads, image ads, rich media and video ads. Branding is one of the most powerful benefits of display ads. In fact, consumers that are exposed to display ads are 155 percent more likely to perform a branded search for that business. Display ads are the billboards of the digital world. And when exercising a cost-per-click model, you re not actually paying for the residual branding value that 10
11 display ads are providing your business with. Display ad clicks are also significantly cheaper than traditional search ad clicks. Display ad clicks are typically less than one dollar, while search ad cost-per-click greatly varies. Display advertising also offers new strategies for targeting potential consumers. One of the most common methods is called contextual targeting. Contextual targeting is the process that matches ads to relevant sites in the Display Network using keywords or topics. Basically, Google s system analyzes and indexes the content of each webpage to determine its central theme. Google will then use your campaign s keywords, topic selections and location targeting (among other factors) to select appropriate placements for your ads. Contextual targeting will improve the likelihood that an audience is interested in your business. For the more adventurous sort, Google will also let you choose the specific sites or pages where you want your ad to show. This is called managed placements. Unlike other targeting methods, where your ads are automatically placed on sites for you, managed placements provide you with complete control over which webpages your ads will appear on. 11
12 Managed placements are only recommended after you ve archived some campaign history. Perhaps you ve noticed that your ad is performing really well on a certain website. You may decide to focus more of your budget on these particular pages. Of course, the best route may be to do a little of both. With contextual targeting (automatic placements), Google will likely discover new websites and pages that are great fits for your business. You can then use managed placements to ensure that your ads are always running on the best performing sites. While display is a great addition to your paid advertising campaign, there s another strategy that takes its effectiveness one step further. Meet retargeting display advertising s big brother. 12
13 Banner Ads Shapes & Sizes 13
14 5 Becoming the Hunter with Retargeting Retargeting, also referred to as remarketing, is the strategy of specifically targeting people who have previously visited your website but didn t convert. For example, you just visited our website com/ to download this super awesome marketing guide. Later, as you browse the Internet you may notice a few of our beautifully designed display ads popping up around you. This is retargeting. The first step in setting up a retargeting campaign is to add a retargeting tag to your website. This is a small snippet of code that s generated in your AdWords account. After the retargeting tag has been added to your website (usually in the header or footer), you re ready to start building a retargeting list. A retargeting list is built with cookies. No, seriously. Less appetizing than your grandmother s chocolate chip cookies Internet cookies are a small text files that are saved on the hard disk of a user s computer. Cookies are given a bad rap, but they re far from malicious. Cookies allow websites to store information and preferences about 14
15 their visitors. For example, if you visit a website with a retargeting tag it will assign you a unique visitor ID and save it as a cookie. To the website, the cookie says, Hey! I ve been here before! A website can only access information that it stores on your device. Websites cannot access your personal information or any sort of off-site browsing behavior. Websites uses cookies in different ways, but generally, cookies are used to improve user experience. For example, cookies are used to track purchases and promote related items. Websites also use cookies to provide you with more relevant content based your specified preferences location, pages visited, etc. 15
16 To actually flip on your retargeting campaign you need to collect at least 100 cookies over the last 30 days. In other words, you need to have 100 unique visitors to your website per month. This is quite achievable for most websites. After you ve hit this threshold you can start advertising to visitors after they leave your website. Typically, retargeting is most effective when using display ads on Google s Display Network. Retargeting has some significant advantages over search and display advertising. Approximately 98 percent of website visitors don t convert the first time they visit. Some visitors may be conducting research and are not ready to buy. Others may not be impressed with what you re offering. Regardless of their reason, it s very rare for a visitor to convert at first sight (unlike love). With this in mind, we can assume that a website visitor will continue to browse elsewhere while looking for a product of service. This is why retargeting is so important. It extends the buying atmosphere. The Grass Whacker Example: A Lesson in Retargeting Retargeting is especially valuable when a consumer s buying cycle is a bit longer. Let s look at a quick example to demonstrate the advantage of retargeting. It s late February. You re in the market for a new lawn mower before spring because of an unfortunate incident that happened last August. You ve budgeted to spend about $350.00, so you want to make sure you re buying a quality product. Before walking into a store, you conduct a sufficient amount of research to narrow down your choices. Within 15 miles of you, there are ten retailers that sell lawn mowers. While researching, you browse your way through the websites of most of these retailers comparing brands, prices and warranty plans. 16
17 You ve settled on particular model, the Grass Whacker 3000, which is carried by six of the ten retailers. Only one of these retailers, Big John s House of Mowers, has added a remarketing tag to its website. Because of this, Big John can stand out from the competition by directly advertising the particular model you re interested in while creating serious brand recognition. Just like that, Big John has the upper hand. Retargeting is a smart way to advertise to your website visitors because it considers their particular actions, which creates a smarter advertising strategy. While you can keep it simple and create a general retargeting list, you can also create more specific lists for people who visited a certain page or group of pages. In the example above, Big John created a retargeting list for people who visited the pages of the top five most popular mowers. Additionally, Big John created a high-value user filter for people who visited one of these five pages at least three times. 17
18 6 Conclusion W e ve only scratched the surface of paid advertising, but hopefully you have a better understanding of the what and the why. Paid advertising is an extremely powerful form of lead generation when it s used properly. While this marketing guide is created as an educational tool, we highly suggest that you let a professional (like us) manage your paid advertising campaign. Our team of Google and Bing certified experts live and breathe paid advertising. By managing a high volume of paid advertising accounts, we ve been able to gather industry insights that have dramatically increased the quality and effectiveness of our client s campaigns. Also, we want to point out that paid advertising is most effective when it s part of a comprehensive digital marketing strategy. We recommend that you don t put all your eggs in one basket. When it comes to digital marketing it s best to diversify your efforts. Paid advertising is certainly capable of playing the leading role, but it still needs a supporting cast to improve the quality of the entire production. 18
19 Who is RevLocal? First and foremost, RevLocal is your Internet marketing partner. We offer our clients something that our competitors can t - relationships. We grow as you grow. We change as the Internet changes. We re an extension of your marketing department - a really useful extension. We embrace the challenges that Internet marketing poses for small businesses. We will do whatever it takes to help your business get found online. Call us your partner, your consultant, your strategist, your marketing department or even your web guru. We re not picky. revlocal.com 19
20 Ready to Get Started? As a business owner, it s up to you to decide what story you re going to tell. Consumers will judge a book by its digital cover. Don t be stubborn when it comes to marketing. Be willing to make changes to your strategy. Don t settle for average, because an average marketing strategy will yield average results. Business is truly a survival of the fittest. If you continue to adapt, you will be rewarded. START ER UP! 20 Copyright 2015 RevLocal, All rights reserved.
DISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationMust-Read Tips for Creating a Successful Retargeting Campaign
10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.
More informationPay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by
Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,
More informationMHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
More informationWhy Display Advertising and why now?
If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,
More informationDIGITAL MARKETING BASICS: PPC
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
More informationWe are here to help you...
We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough
More informationHOW TO MAKE PAID SEARCH PAY OFF
HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,
More informationQuality Satisfaction Management. Performing Keyword Research
Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of
More informationGetting Started in Google AdWords for SMBs
Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationWhat is PPC? PPC stands for Pay-Per-Click.
What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationGoogle AdWords Handbook. for tour & activity companies
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
More information»EXAMPLE.com Traffic & Budget Estimate
»EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-
More informationWritten by: Benjamin Smith, Digital Marketing Expert
Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More informationWhat Is Pay Per Click Advertising?
PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for
More informationHow to Use Google AdWords
Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords
More informationThe ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing
The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationWhen executed properly, an SEM campaign can drive targeted traffic to your site at a
Astonish ebook The Benefits of a Targeted SEM Campaign Search Engine Marketing (SEM), synonymously referred to as Pay-Per-Click (PPC) 1, has grown to become a fundamental piece of advertising strategy
More informationSome important marketing tactics you should be implementing in 2016.
Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationWays to Generate Sales Leads Online for Your Law Firm.
Ways to Generate Sales Leads Online for Your Law Firm. BY CALIN YABLONSKI Table of Contents About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining Visibility in Google s Search
More informationPPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
More informationIs it time to hire an expert to take over your business online marketing?
Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationHere are our Pay per Click Advertising Packages:
Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.
More informationMeet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook
SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,
More informationAbout the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP
About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationThe Adwords Companion
The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction
More informationPay per Click Success 5 Easy Ways to Grow Sales and Lower Costs
Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click
More informationRemarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
More informationHAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
More informationDisclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.
1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationSearch Engine Optimization
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
More informationOnline Marketing Services at Surgeworks
Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1
More informationROI TRACKING STRATEGIES
TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationGoogle AdWords PPC Advertising
Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationWebsite Design & Development. Mobile Websites. Landing Pages
We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing
More informationSin #1 - Not Establishing a Clear and Realistic Goal
A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring
More informationGoogle AdWords customers can see their Analytics data from inside their AdWords account
Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed
More informationHow. B2B Companies. Can Generate More Demand and Better Leads at Less Cost
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationChina Search International Introducing Baidu
China Search International Introducing Baidu Introducing Baidu THE CHINA OPPORTUNITY China China is the third largest country in the world in terms of land mass after Russia and Canada. It s the largest
More informationINBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
More informationGetting Started with PPC
Getting Started with PPC Fast! By the Portent PPC Team Legal, Notes and Other Stuff Who is this book for? This ebook was written by the PPC team at Portent, Inc. for all that want to get a quick start
More informationGoogle AdWords: A Primer on Higher Education Digital Advertising
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
More information[Checklist] Audit Your Pay-Per-Click (PPC) Advertising
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
More informationTHE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
More informationTapping into Mobile App Installs. Building a Valuable User Base for Your App
Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about
More informationFor more information, please contact: 214-886-6074 info@digitalinsightsonline.com
For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
More information7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
More informationThe 9 Most Expensive Mistakes Found in AdWords Audits
The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the
More information8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
More informationNatural SEO or Pay-per-click which one to choose?
Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages
More informationWSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More information4 Major Trends That Will Make You Rethink PPC in 2015
4 Major Trends That Will Make You Rethink PPC in 2015 Brought to you by: www.wordstream.com/learn Want to get smart in paid search? www.wordstream.com/learn Join the conversation on Twitter #ppc2015 @WordStream
More informationDigital Marketing Services Product Overview
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationOnline marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,
Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationPAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy
PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call
More informationKeywords the Most Important Item in SEO
This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can
More information3 KEYS To Successful Online LEAD GENERATION For Local Businesses
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationwishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
More informationYour No-Nonsense Guide to Facebook Ads
Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationVideo Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner
Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10
More information120 Broadus Ave, Greenville, SC 29601 (864) 248-0886 DOM360.com. The Composition of a
120 Broadus Ave, Greenville, SC 29601 The Composition of a Digital Ad Budget: How much to spend and where to spend it There is no doubt about it, digital ad budgets are on the move upward and Digital will
More informationHow To Generate Qualified Leads With Display Ads
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Attracting new customer and increasing growth through the targeted use of online display ads. Advertising is and always will be one of the
More informationRevenue Growth. Video Advertising
Increase Your Revenue Growth With Video Advertising A Guide to Getting Started with YouTube Ads + 47% Contact Us Today to Jumpstart Your YouTube Advertising: 1 About YouTube YouTube is the leader in online
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationHow To Create A Pco Ad On A Website
Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationGoogle AdWords. Pay Per Click Advertising
Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationSEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationBest Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads
Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads May 2012 Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads Introduction
More informationPay Per Click (PPC) Drive Calls To Your Business
Pay Per Click (PPC) Drive Calls To Your Business Targeting Prospects Target Local Searchers By Keyword -Included Devices: Mobile & Tablet, Desktop & Laptop Target Searchers Google Adwords -Google s Display
More informationPPC Automation 2014: The ROI of Paid Search Automation
PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands
More informationPay Per Click Marketing
WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant
More informationFacebook Advertising Playbook
Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT
ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But
More information10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing.
10 Digital Marketing Tips for Travel Agencies and Suppliers 10 tips to grow your real estate agency with digital marketing page 1 INTROduction Quentin, onq & the ebook About Quentin Quentin is the Chief
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More information