Belgacom 4G: Innovation & convergence

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Edwin Kennedy
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1 Belgacom 4G: Innovation & convergence Antoine Van Brussel Manager Product & Services Mobile Data & Network Services Slide 1

2 AGENDA Agenda A fast evolving world Belgacom s culture of innovation 4G explained 4G availability Key take away s Type here level of Sensitivity : "Unrestricted 23/12/2011 Slide 2

3 AGENDA Agenda A fast evolving world Belgacom s culture of innovation 4G explained 4G availability Key take away s Type here level of Sensitivity : "Unrestricted 23/12/2011 Slide 3

4 A fast evolving world The happy customer Sensitivity : "Unrestricted" 23 December, 2011 Slide 4

000 Monthly volume on smartphone: 2010 2015 79 MB x 16 1.

5 A fast evolving world Data traffic explosion Worldwide mobile data usage: Worldwide Mobile Connected devices in 2015: Monthly volume on smartphone: MB x MB Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, December, 2011 Slide 5

6 A fast evolving world The unhappy customer? HELP! Sensitivity : "Unrestricted" 23 December, 2011 Slide 6

7 A fast evolving world Access to the cloud Customers expect access to their cloud environment at any time, from everywhere and on any device. 23 December, 2011 Slide 7

8 A fast evolving world Higher speeds/higher reactivity Mobile Entertainment Mobile Surveillance High Speed Easy to use NEEDS Reliable Live event coverage High reactivity M-health 23 December, 2011 Slide 8

9 AGENDA Agenda A fast evolving world Belgacom s culture of innovation 4G explained 4G availability Key take away s Type here level of Sensitivity : "Unrestricted 23/12/2011 Slide 9

10 Belgacom : Market Leader in Innovation 16 Y OF NETWORK LEADERSHIP 2011 TODAY Launch of SMS 1998 First to launch UMTS Network Launch of GPRS Network 2006 First to launch HSPA Network First to launch GSM Network 23 December, 2011 Slide 10

11 On 28/06 Belgacom announces new innovation: Launch of first 4G mobile network in Belgium 12/23/2011 Slide 11

12 AGENDA Agenda A fast evolving world Belgacom s culture of innovation 4G explained 4G availability Key take away s Type here level of Sensitivity : "Unrestricted 23/12/2011 Slide 12

13 What is 4G about? New mobile technology with improved characteristics: Speed Much faster access to web and mobile applications! Reactivity Ultra fast network, ideal for real-time applications! Always on The connection to the network is so fast, that it gives an always on experience! Unrestricted 12/23/2011 Slide 13

14 4G explained Speed Speed HSPA +: Up to 10Mbps LTE: Mbps 4G UMTS : 128 to 384 kbps HSPA : 1-2 Mbps 3G CSD GPRS : 30 to 50 kbps EDGE : 100 à 150 kb/s 2G December, 2011 Slide 14

15 4G Agenda explained Reactivity & Always On LATENCY (ms) 700 CONNECTION TIME (ms) G P R S U M T S H S P A L T E L T E H S P A U M T S G P R S Latencies & connection times have drastically diminished better reactivity of applications 23/12/2011 Slide 15

16 4G explained Impact on user experience Difference in time to display Belgacom website because of latency 3G 4G Assumption: 10 pings to get the full webpage 23/12/2011 Slide 16

17 4G explained New possibilities 23 December, 2011 Slide 17

18 4G explained Spectrum 4G is specified for various frequency bands: Existing bands (1800 MHz) new bands (2,6 GHz) Future bands 800 MHz (Digital Dividend) Others 28/11/2011: 4G Auction Belgacom bought 2x20MHz Spectrum for 20,2mio. 23 December, 2011 Slide 18

19 4G explained An evolution, not a revolution: 4G will not replace the existing mobile technologies (2G/3G). It s an extra layer that will further enhance your mobile broadband experience! It is a new step in our mobile broadband strategy, to offer the best experience to our customers in terms of: Speed Capacity Coverage With its 2G, 3G and now also 4G coming up, Belgacom continues to innovate to offer the best mobile experience to our end customers. Unrestricted 12/23/2011 Slide 19

20 4G explained Underneath the surface IP to the antenna Leverage Belgacom fiber network! 23 December, 2011 Slide 20

21 AGENDA Agenda A fast evolving world Belgacom s culture of innovation 4G explained 4G availability Key take away s Type here level of Sensitivity : "Unrestricted 23/12/2011 Slide 21

22 Why did we launch on 28/06 Belgacom prepared 4G for a long time and is ready for deployment. March 2011: IBPT allows to use existing frequency bands to offer 4G services Belgacom decided to open its 4G network to key customers/partners, to prepare the future together Unrestricted 12/23/2011 Slide 22

23 Why did we launch on 28/06 Belgacom decided to open its 4G network to key customers/partners, to prepare the future together Customers/partners already use 4G today: RTBF, UZ Brussel, De Lijn, Mensura, Coverage on 1800MHz from start: Citycenters of Hasselt, Wavre, Mons Researchpark Haasrode Unrestricted 12/23/2011 Slide 23

24 When will it be available for everyone? Will be driven by: Device availability Market demand for 4G Spectrum availability (Auction) Belgacom not only invests in 4G, but also in 3G, to further improve coverage and speed. With 3G, 4G & Wifi, our customers will have the best mobile broadband experience, everywhere Unrestricted 12/23/2011 Slide 24

25 AGENDA Agenda A fast evolving world Belgacom s culture of innovation 4G explained 4G availability Key take away s Type here level of Sensitivity : "Unrestricted 23/12/2011 Slide 25

26 Key Take Away s Belgacom s culture of innovation: first live 4G network in Belgium 4G is just part of the game. It must be combined with a powerful 3G network, a high-speed transmission network, and a high available core network, to unleash it s potential. For this, Belgacom is in a unique position. The demand for Mobile Data will explode in the coming years. We are ready, are you? Unrestricted 12/23/2011 Slide 26

27 Thank You! Questions & Answers 23/12/2011 Slide 27

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