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1 Cisco s G r e e n S tra te g y Lachlan Kidd, Systems Engineer lak idd@ cisco. co m P r e s e n ta tio n _ ID C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C is c o P u b lic 1

2 Cisco s G r e e n M ission Operations P rod u c ts S ol u tions E m Impacting how we o pe r ate a s a b u s ine s s C r ea t i n g e f f icie ncie s a n d inno v atio ns i n ou r pr o d u cts P r ov i d i n g s o l u tio ns t o ou r cu s to me r s t o a d d r es s g l ob a l en v i r on m en t a l i s s u es pl oy ees & A d v oc ac y Ins pir ing ou r e mpl o y e e s t o g et i n v ol v ed a n d t a k e a c t i on 2

3 W Cisco s Com m it m e n t 25% Reduction in GHG emissions by 2012 Labs and Data Centers P ro du c t ef f i c i enc y Ci sc o Co nnec ted o rk sp ac e Co l l abo rati o n tec h no l o g i es 3

4 G reen N etw ork s: H ow a sm al l part of th e prob l em c an b e a b ig part of th e sol u tion M ak e E v ery C onnec tion a G reen C onnec tion MM OO NN II TT OO RR MM AA NN AA GG EE RR EE DU CE Electricity Use in Offices* DOE estimates suggest that PCS left turned on are in use only 9 % -1 5 % of the time. B uildings c onsume ab out one-third of the energy used in the U.S., and elec tric ity ac c ounts for almost 8 0% of the energy c osts in b uildings. AA pp pp lia nce Use in HH oo mm es* I n the av erage home, 7 5 % of the elec tric ity used to p ow er home elec tronic s is c onsumed w hile the p roduc ts are turned off. R esidential elec tric ity use b y c onsumer elec tronic p roduc ts is resp onsib le for more than 2 5 % of household elec tric ity use. TT ra ffic FF lo ww s in CC ities Sources: *U.S. Department of Energy, June ** Inter Press Serv i ce N ew s A gency, F eb 2007 T he automob ile is the single greatest p olluter in many U.S. c ities. Slow -mov ing traffic c auses ev en more p ollution. 4 0% of the p ollution in B eij ing is c aused b y traffic c ongestion.* * B oston c ommuters b urn 6 3 million gallons of fuel eac h year idling in traffic j ams. 4

5 Gr eening O ur O p er a tions E nv i ro nm ental resp o nsi bi l i ty i n o u r su p p l y c h ai n S trateg i c p ro c u rem ent o f g reen energ y i n o u r o p erati o ns E nerg y ef f i c i enc y and resp o nsi bl e u se o f sc arc e reso u rc es i n o u r bu i l di ng s, l abs and data c enters U si ng tec h no l o g y to redu c e o u r o v eral l G h G f o o tp ri nt IS O P r e s e n ta tio n _ ID m anag em ent o f o u r o p erati o ns C is c o S y s te m s, In c. A ll r ig h ts r e s e r v e d. C is c o P u b lic 5

6 Gr een S up p l y C h a in M a na g ement Ensuring that all Cisco products can be sourced, m anuf actured, and sold any w here and any tim e in a socially responsible m anner. F A CT S I n J anuary A b erdeen s Sup p ly Chain Ex ec utiv es Strategic R ep ort highlights Cisc o as a c ase study on how to driv e end-toend sustainab ility throughout the sup p ly c hain. I n tw o years, W orld W ide R ev erse L ogistic s ( W W R L ) inc reased returned p roduc t re-use from v irtually z ero in F Y to 2 2 % of its inb ound v olume in F Y T his eq uates to 3.7 million lb s of material re-used instead of sc rap p ed. Collab orating w ith an enterp rise c ustomer, w e c reated a new " dense w av e p ac k aging model" that reduc ed p ac k ing materials b y 7 7 %. Source: Cisco Corporate Citizenship Report

7 Gr een P ow er P ur ch a sing I n A pril , the U. S. Env ironm ental P rotection A gency rank ed Cisco the sev enth largest F ortune purchaser of renew able energy in the U nited S tates. F A CT S I n F Y 2 007, Cisc o p urc hased more green p ow er than ev er b efore, inc reasing our ov erall green p ow er p urc hases b y % in F Y w p p F Y k W Cisc o s orldw ide green ow er urc hases in 007 totaled million h. Cisc o s green p ow er p urc hases in the U.S. are eq uiv alent to p rev enting more than million p ounds ( 5 6, 4 00 metric tons) of c arb on diox ide from entering the atmosp here. Comb ined w ith U K initiativ es, this rep resents the p rev ention of 6 9, 000 metric tons p er annum of c arb on diox ide. Source: C i sco C orporate C i ti z ensh i p R eport

8 Gr eening O ur P r oducts SS uu stai nabl e pp ro du cc t desi gg n Co mm mm ii tm ent to standards PP ro du cc t energ y y ef ff ii cc ii enc ii es 8

9 MM S u st a in a b l e P r od u ct D e sig n EE as il y y rr ee cy cl ee d d oo r r rr ee uu ss ee dd oo dd uu ll ar and ss cal ab ll e e,, ss o o th e e pr oo dd uu ct can bb e e uu pgr ad ee d d ins te ad oo f f co mpl ee te ll y y rr ee pl ace dd CC oo mpl ee me ntar y y ww ith ss tand ar d d ch as ss is dd ime ns io ns,, ss o o cu ss to me rr s s can uu ss e e th ee ir ee xx is ting ee qq uu ipme nt rr ack ss CC oo mpatib ll e e ww ith pr ee vv io uu s s and ff uu tu rr e e vv ee rr ss io ns oo f f CC is co pr oo ce ss ss ing car dd s s,, ss o o oo bb ss oo ll ee ss ce nce is kk ee pt to a minimu m 9

10 P r oduct E ner g y E f f iciency Cisco has incorporated pow er-reduction f eatures into m any of our consum er products. F A CT S The hard drive in the Scientific Atlanta set-to p b o x dig ital video reco rds au to m atically g o es into sleep m o de b etw een the ho u rs o f 1 : 0 0 am and 6 : 0 0 am. C isco U nified C o m m u nicatio ns M anag er allo w s the disp lay s o n all the I P p ho nes co nnected to a netw o rk to g o dark at a g iven tim e after b u siness ho u rs. This resu lts in a saving s u p to 2 5 % o f a p ho ne s energ y co nsu m p tio n. All C isco p o w er adap ters m eet the E N E R G Y STAR req u irem ents. Source: C i sco C orporate C i ti z ensh i p R eport

11 7 200 S er ies Router s I ncr ea sed E f f iciency S ince its launch in , Cisco s S eries router has ev olv ed to now process tw o-m illion pack ets per second of data, v oice, security, and other traf f ic using the sam e original capacity pow er supply a 20x increase in power efficiency. Packets/Watts Source: C i sco C orporate C i ti z ensh i p R eport

12 6 500 S er ies 10Gbp s P or t E f f iciency 3 G enerations of 1 0 G bps linecards f or the port, 8 port and 1 6 port. 4 P ort 1 0 G bps linecard 8 P ort 1 0 G bps linecard 1 6 P ort 1 0 G bps linecard 5 9 W atts/ P ort 4 4 W atts/ P ort 2 3 W atts/ P ort 12

13 D ev el op ing Gr een S ol utions EE nerg y y EE ff ff ii cc ii ent Data Centers TT hh e netw oo rk as th e pp ll atf oo rm ff oo r GG reen cc ii ti es, bu ii ll di ng s, and ww oo rk pp ll ac es PP ro du cc t energ y y ef ff ii cc ii enc ii es 13

14 E ner g y E f f icient D a ta C enter s Cisco s Energy Ef f icient D ata Center ( EED C) can increase storage asset utiliz ation up to 7 0 % through v irtualiz ation enabling consolidation and decreasing dependence on appliances that support serv er groups. F A CT S C isco p o w er su p p lies fo r its data center p ro du cts are % efficient o n AC su p p ly w hen lo aded at 6 0 % o r hig her. C isco s service m o du le architectu re p ro vides a m o re efficient so lu tio n as co m p ared to co nventio nal ap p liance-b ased m o dels. C isco has dedicated R & D reso u rces in its data center b u siness u nit fo cu sed o n p o w er-efficient so lu tio ns. 14

15 C onnected W or k p l a ce a t C isco C isco s C o nnected W o rk p la ce crea tes a flex ib le w o rk env iro nm ent th ro u g h u se o f tech no lo g y, inclu d ing I P co m m u nica tio ns, w ireless netw o rk, a nd V P N s. Em p lo yees w o rk a t a v a riety o f d esk s, co nference ro o m s, o u td o o rs, h o m es, a nd rem o te lo ca tio ns eq u ip p ed w ith netw o rk ing ca p a b ility ena b ling a nytim e / a nyw h ere p ro d u ctiv ity. F A CT S C o nnected W o rk p lace at C isco resu lts: 4 0 % increase in o ffice sp ace u tiliz atio n 4 0 % redu ctio n in electrical dem and 5 4 % redu ctio n in I T cab ling Sig nificant redu ctio n in co nstru ctio n m land du e to few er sites b eing needed I ncreased co llab o ratio n aterials and I ncreased teleco m m u ting and redu ced traffic co ng estio n All facto rs lead to redu ced g reenho u se g as em issio ns 15

16 T el epresenc e ( m ore th an j u st h ig h d ef inition v id eo c onf erenc ing ) 16

17 T e l e p r e se n ce - S om e st a t ist ics 17

18 T e l e p r e se n ce - M or e st a t ist ics 18

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