Dr. Xiaojing Sheng. The University of Texas Rio Grande Valley Department of Marketing (956)
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1 Dr. Xiaojing Sheng The University of Texas Rio Grande Valley Department of Marketing (956) EDUCATION PhD, University of Tennessee, 2009 Major: Marketing Areas of Emphasis: Psychology Dissertation Title: Consumer Participation in Using Online Recommendation Agents: Effects of Trust, Perceived Control, and Perceived Risk in Providing Personal Information. MS, Texas Tech University, 2004 Major: Management Information System BA, Wuhan University, 1996 Major: English Areas of Emphasis: Economics EMPLOYMENT Associate Professor, University of Texas Rio Grande Valley (August 2009) Research Associate/Instructor, University of Tennessee - Knoxville (August July 2009) PUBLICATIONS Refereed Journals Articles Penny Simpson, Judy Siguaw, and Xiaojing Sheng. "Tourists' Life Satisfaction at Home and Away: A Tale of Two Cities." Journal of Travel Research 55, no. 2 (February 2016): Xiaojing Sheng, Jianzhi Li, and Mohammadali Zolfagharian. "Consumer initial acceptance and continued use of recommendation agents: literature review and proposed conceptual framework." International Journal of Electronic Marketing and Retailing 6, no. 2 (2015): Xiaojing Sheng and Penny Simpson. "Healthcare Information Seeking and Seniors: Determinants of Internet Use." Health Marketing Quarterly 32, no. 1 (2015): Xiaojing Sheng and Penny Simpson. "Effects of perceived privacy protection: Does reading privacy notices matter?." International Journal of Services and Standards 9, no. 1 (: Xiaojing Sheng and Mohammadali Zolfagharian. "Consumer participation in online product recommendation services: augmenting the technology acceptance model." Journal of Services Marketing 28, no. 6 (October (4th Quarter/Autumn) : Generated on Jun 17, 2016 Page 1 of 9
2 Xiaojing Sheng, Penny Simpson, and Judy Siguaw. "U. S. Winter Migrants' Park Community Attributes: An Importance-Performance Analysis." Tourism Management 43, (August : Xiaojing Sheng and Penny Simpson. "Seniors, Health Information and the Internet: Motivation, Ability and Internet Knowledge." Cyberpsychology, Behavior, and Social Networking 16, no. 10 (October (4th Quarter/Autumn) 2013): Pratibha Dabholkar and Xiaojing Sheng. "CONSUMER PARTICIPATION AND THE TRUST TRANFERENCE PROCESS IN USING ONLINE RECOMMENDATION AGENTS." Stephen A. Goodwin (Ed.) Illinois: Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 25, (December 2012): Mohammadali Zolfagharian and Xiaojing Sheng. "CCP Scale: Measuring Customer Co-Production (CCP) of Service." Services Marketing Quarterly 33, no. 3 (July (3rd Quarter/Summer) 2012): Xiaojing Sheng and Pratibha Dabholkar. "Consumer participation in using online recommendation agents: Effects on satisfaction, trust, and purchase intentions." The Service Industries Journal 32, no. 9 (July (3rd Quarter/Summer) 2012): Pratibha Dabholkar and Xiaojing Sheng. "The Role of Perceived Control and Gender in Consumer Reactions to Download Delays." Journal of Business Research 62, no. 7 (July (3rd Quarter/Summer) 2009): Pratibha Dabholkar and Xiaojing Sheng. "Perceived Download Waiting in Using Web Sites: A Conceptual Framework with Mediating and Moderating Effects." Journal of Marketing Theory and Practice 16, no. 3 (2008): Pratibha Dabholkar and Xiaojing Sheng. "Perceptions of Download Delays: Relation to Actual Waits, Web Site Abandoning, and Stages of Delay." The Service Industries Journal 28, no. 10 (2008): Conference Proceedings Nese Nasif, Xiaojing Sheng, and Michael Minor. Regret and opportunity cost: the agony of choice. New Orleans, LA: Society for Marketing Advances 2014 Annual Conference. ( Nese Nasif and Xiaojing Sheng. Understanding Public Sector Services Quality. New Orleans, LA: Proceedings of the Society for Marketing Advances 2014 Conference. ( Nese Nasif and Xiaojing Sheng. Using SERVQUAL to Evaluate Public Sector Services Quality: Are We Missing Something?. Las Vegas, NV: Proceedings of the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2014 Conference. ( Xiaojing Sheng, Penny Simpson, and Nese Nasif. Does Anyone Actually Read the Fine Print?. Society for Marketing Advances 2013 Annual Conference. (October (4th Quarter/Autumn) 2013) Xiaojing Sheng and Pratibha Dabholkar. Do Consumers Trust and Use Online Product Recommendation Agents?. Goodwin, Stephen (Ed.) La Verne, California: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 24, (June 2012) Xiaojing Sheng, Penny Simpson, Suad Ghaddar, and Justin Gressel. The Role of ehealth Literacy in Consumer Using Health Information on the Internet AMHCR Conference Proceedings. Association of Marketing & Health Care Research. (April (2nd Quarter/Spring) 2012) Xiaojing Sheng and Pratibha Dabholkar. USING ONLINE PRODUCT RECOMMENDATION AGENTS: DOES CONSUMER PARTICIPATION INCREASE TRUST?. William J. Kehoe and Linda Generated on Jun 17, 2016 Page 2 of 9
3 K. Whitten (Ed.) Society for Marketing Advances. (November 2011): Xiaojing Sheng and Michael Olson. An Integrative Framework of Attitude-Behavior Relations. Goodwin, Steve, Kevin Celuch, and Steve Taylor (Ed.) Chicago, IL: CS/D&CB Inc. and the Journal of the Consumer Satisfaction, Dissatisfaction, and Complaining Behavior. 23, (June 2010): Xiaojing Sheng and Pratibha Dabholkar. Consumer Participation in Using Online Recommendation Agents: An Empirical Study. Dallas, TX: Proceedings of the International Academy of Business and Public Administration Disciplines Conference. 6, no. 2 (April (2nd Quarter/Spring) 2009): PRATIBHA DABHOLKAR and Xiaojing Sheng. Consumer Differences in Reactions to Download Delays and Satisfaction with Web Sites. LAS VEGAS, NV: Proceedings of the Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference. (June 2008): Xiaojing Sheng and PRATIBHA DABHOLKAR. The Role of Consumer Participation in Using Online Recommendation Agents: Satisfaction, Trust, and Purchase Intentions. Las Vegas: Proceedings of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference. (June 2008): Xiaojing Sheng. Recommendation Agents Acceptance: Prior Use and Continued Use. William J. Kehoe and Linda K. Whitten (Ed.) San Antonio, TX: Proceedings of the 2007 Society for Marketing Advances Conference. (November 2007): Xiaojing Sheng and PRATIBHA DABHOLKAR. Reactions to Download Waiting: Moderating Effects within an Attitudinal Framework. Andrea L. Dixon and Karen A. Machleit (Ed.) San Diego, CA: Proceedings of the 2007 AMA Winter Educators Conference. 18, (February 2007): Nese Nasif and Xiaojing Sheng. For-Profit Universities: A Resource Advantage Theory Perspective. Society for Marketing Advances 2013 Annual Conference. Journal Articles Other Penny Simpson, Xiaojing Sheng, and Judy Siguaw. Seniors and their travel communities: Likes and dislikes. Penny Simpson, Suad Ghaddar, and Xiaojing Sheng. Winter Texan Report: Edinburg, TX: The Valley Markets and Tourism Research Center, College of Business Administration, the University of Texas-Pan American. (August 2010): 32 pages. Xiaojing Sheng. Adoption and Continued Use of Online Product Recommendation Agents. Phoenix, AZ: 2007 Decision Science Institute Annual Meeting. CONTRACTS, GRANTS AND SPONSORED RESEARCH Sponsored Research Xiaojing Sheng, "Influence of Interactive Health Games on Health Behaviors," Office of Undergraduate Research and Service Learning, The University of Texas Rio Grande Valley, $2, AWARDS AND HONORS Demand/Supply Integration Ph.D. Dissertation Research Award, University of Tennessee (August 2008) Generated on Jun 17, 2016 Page 3 of 9
4 2008 AMA Sheth Foundation Doctoral Consortium, AMA Sheth Foundation (June 2008) 2007 Decision Sciences Institute Doctoral Student Consortium, DSI (November 2007) Best Paper Award Recipient in the JMTP Track, 2007 Society for Marketing Advances, Society for Marketing Advances (November 2007) PRESENTATIONS Arash Hosseinzadeh, Jakob Braun, Samaneh Torkzadeh, Roberto Saldivar, Xiaojing Sheng, and Mohammadali Zolfagharian. "The good and the bad of customer contribution to services: traits, expectations, and perceptions.," 2015 American Marketing Association s Winter Marketing Educators Conference, American Marketing Association, San Antonio, TX. (February 2015) Nese Nasif, Xiaojing Sheng, and Michael Minor. "Regret and Opportunity Cost: The Agony of Choice," Society for Marketing Advances 2014 Conference, Society for Marketing Advances, New Orleans, LA. (November Nese Nasif and Xiaojing Sheng. "Understanding public sector services quality," Society for Marketing Advances 2014 Conference, Society for Marketing Advances, New Orleans, LA. (November Nese Nasif and Xiaojing Sheng. "Using SERVQUAL to Evaluate Public Sector Services Quality: Are We Missing Something?," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2014 Conference, University of Nevada-Las Vegas, Las Vegas, NV. (June Xiaojing Sheng. "Dissertation and the work search process," Dissertation Workshop, The Ph.D. Program, UTPA, College of Business Administration. (May Xiaojing Sheng, Penny Simpson, and Nese Nasif. "Does Anyone Read the Fine Print?," 2013 Society for Marketing Advances Annual Conference, Society for Marketing Advances, Hilton Head, SC, USA. (November 2, 2013) Xiaojing Sheng and Pratibha Dabholkar. "Do Consumers Trust and Use Online Product Recommendation Agents?," Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference 2012, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, La Verne, California. (June 23, 2012) Xiaojing Sheng, Penny Simpson, Suad Ghaddar, and Justin Gressel. "The role of ehealth literacy in consumer using health information on the Internet." Association for Marketing & Health Care Research, Park City, Utah. (February 2012) Xiaojing Sheng and Pratibha Dabholkar. "Using online product recommendation agents: Does consumer participation increase trust?," Society for Marketing Advances, Society for Marketing Advances, Memphis, TN. (November 2011) Suad Ghaddar, Penny Simpson, Xiaojing Sheng, and Melissa Valerio. "EHealth literacy of older adults: Findings from winter visitors to the Rio Grande Valley of Texas," APHA Annual Meeting, American Public Health Association, Denver, Colorado. (November 8, 2010) Xiaojing Sheng and Michael Olson. "An Integrative Framework of Attitude-Behavior Relations," Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, CS/D&CB Inc. and the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Chicago, IL. (June 17, 2010) Xiaojing Sheng. "Consumer Participation in Using Online Recommendation Agents: An Empirical Generated on Jun 17, 2016 Page 4 of 9
5 Study," International Academy of Business and Public Administration Disciplines Conference, International Academy of Business and Public Administration, Dallas, TX. (April 24, 2009) Xiaojing Sheng and PRATIBHA DABHOLKAR. "The Role of Consumer Participation in Using Online Recommendation Agents: Satisfaction, Trust, and Purchase Intentions," Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, CS/D&CB, Inc. and the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Las Vegas, NV. (June 26, 2008) PRATIBHA DABHOLKAR and Xiaojing Sheng. "Consumer Differences in Reactions to Download Delays and Satisfaction with Web Sites," Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, CS/D&CB, Inc. and the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Las Vegas, NV. (June 25, 2008) Xiaojing Sheng. "Adoption and Continued Use of Online Product Recommendation Agents," 2007 Decision Science Institute Annual Meeting, Decision Science Institute, Phoenix, AZ. (November 18, 2007) Xiaojing Sheng. "Recommendation Agents Acceptance: Prior Use and Continued Use," 2007 Society for Marketing Advances Conference, Society for Marketing Advances, San Antonio, TX. (November 9, 2007) Xiaojing Sheng and PRATIBHA DABHOLKAR. "Reactions to Download Waiting: Moderating Effects within an Attitudinal Framework," 2007 AMA Winter Educators Conference, American Marketing Association, San Diego, CA. (February 18, 2007) Xiaojing Sheng. "Download Waiting in Using Web Sites: An Attitudinal Framework," 2006 First-Year PhD Students Research Project Presentation, Department of Marketing and Logistics, University of Tennessee, Knoxville, TN. (November 10, 2006) TEACHING Courses Taught Competing Through Servic Consumer Behavior Foundations of Marketing Global Services Marketng Market Research Market Research Methods Marketing Policy & Mgmt Marketing Policy & Man Marketing Policy & Mgmt Marketing Seminar Marketing Seminar - Health Care Services Marketing Strategy Multimodal Transportation Generated on Jun 17, 2016 Page 5 of 9
6 Principles of Marketing Services Marketing Social Media in Business Directed Student Learning Dissertation Committee Member. Michael Nguyen, "Augmented Reality in Online Shopping Experiences: A study on the Endowment Effect in the Digital world", Marketing (UTPA). (August 2015) Dissertation Committee Member. Phyu Phyu Aung Myint, "The role of organizational leadership in fostering business model innovation: an empirical investigation", Management (UTPA). (August 2015) Dissertation Committee Member. Samaneh Torkzadeh, "The influence of service culture on internal and external value co-creation", Marketing (UTPA). (August 2015) Dissertation Committee Member. Khaled Khasawneh, "Investigating the consumption context of Muslims living in America", Marketing (UTPA). (August Dissertation Committee Member. Nese Nasif, "Neurological Evidence in the Exploration of Consumption Philanthropy : Consumption or Philanthropy", Marketing (UTPA). (October 2013) Dissertation Committee Member. Miguel Sahagun,, Marketing (UTPA). (October August 2015) Dissertation Committee Member. Yi-Chia Wu,, Marketing (UTPA). (October June 2015) Master's Thesis Committee Member. Javier Saldana, "Social Media Marketing Messages and Marketing Funnel: A Study Measuring the Effects of Social Media Marketing Messages on Customers' Placement in the Marketing Funnel", Other (within UTPA). (August August Dissertation Committee Member. Robert Saldivar, "Adapting the expectancy confirmation/disconfirmation paradigm model to assess consumer evaluations of corporate social responsibility activities", Marketing (UTPA). (May May Dissertation Committee Member. JASON FLORES, "Online co-creation: The impact of decisional control and degree of participation on customer socialization and business-to-consumer long-term relationships", Marketing (UTPA). (July August 2012) Dissertation Committee Member. Arne Baruca, "Our celebrities, our selves: Reconstructing ourselves as online personalities", Marketing (UTPA). (August August 2012) Undergraduate Honors Thesis. Alex Rodriguez, "How self-confidence affects performance and retention on college students", Marketing (UTPA). (December May 2010) SERVICE Department Service Committee Chair, Faculty Merit and Annual Review Committee. (September Committee Chair, PhD Students Comprehensive Exam Committee. (September Generated on Jun 17, 2016 Page 6 of 9
7 Committee Member, Faculty Performance Expectations Research Sub-Committee. (August 2012) Committee Member, Faculty Merit and Annual Review Committee. (September 2009) Committee Member, PhD Students Comprehensive Exam Committee. (September 2009) Committee Member, the Full-Time Lecturer Recruitment Committee. ( Present) Committee Member, Marketing Faculty Recruitment and Search Committee. (October March 2016) Committee Member, Faculty Annual Review Committee. (October 2015) Committee Chair, PhD Students Comprehensive Exam Committee. (March July Faculty Advisor, The UTPA Chapter of American Marketing Association. (August August 2012) Committee Chair, PhD Students Comprehensive Exam Committee. (March May 2011) College Service Committee Member, COBE MBA Policy and Curriculum Committee. (January 2016) Committee Member, COBE tenure and promotion policy development task force. (September Faculty Advisor, Hospitality and Tourism Management Program. (July Committee Member, PhDACC. (September July 2015) Committee Member, COBA MBA Policy and Curriculum Committee. (September August Committee Member, COBA Engagement Committee. (February September 2013) Other, Promotion and Recruitment. (March 26, 2013) Development Activities Attended Workshop, "Introduction to smartpls 3.0," COBE, UTRGV. (January March 2015) Workshop, "Matlab Workshop for Advance Computing Thematic Meeting," UTPA. (October 22, Workshop, "What's new in Blackboard? An overview of the latest features," COLTT. (October 21, Workshop, "Peer Evaluations of Teaching," Center for Teaching Excellence, UTPA. (September 25, Seminar, "Health disparities and communication disorders," Office of Research, UTPA. (September 11, Seminar, "Producing borders: market segmentation, subjectivation, and Gloria E. Anzaldúa," CoBA, UTPA. (July 31, Seminar, "Research the global and the local," CoBA, UTPA. (July 31, Seminar, "Addressing cultural differences in a globalizing world," CoBA, UTPA. (July 30, Workshop, "Teaching unprepared students: strategies that work," UTPA. (November 21, 2013) Generated on Jun 17, 2016 Page 7 of 9
8 Workshop, "Teaching unprepared students: strategies that work," UTPA. (November 21, 2013) Workshop, "Developing appropriate instruments to perform peer evaluation of teaching," COBA Teaching Excellence Workshop. (November 5, 2013) Workshop, "Advanced computing with R statistics package," Advanced computing thematic group at UTPA. (October 23, 2013) Seminar, "Mentoring talk with Dr. Cecilia Conrad," Women's faculty network at UTPA. (October 15, 2013) Workshop, "Advanced computing thematic scholarly community MATLAB presentation," UTPA. (September 26, 2013) Workshop, "How can I get students to take responsibility for their own learning?," Office of the Vice Provost for Faculty Affairs, UTPA. (September 19, 2013) Workshop, "Developing successful mentor relationships," UTPA. (November 30, 2012) Workshop, "Teaching Excellence Workshop: Migrating to BBLearn," COBA and COLTT. (November 13, 2012) Workshop, "A Workshop on Conducting Research, Publishing Research, and Teaching," COBA. (November 12, 2012) Workshop, "Innovations in teaching excellence workshop-the Sloan consortium," College of Business Administration, the University of Texas-Pan American. (January 31, 2012) New Faculty Support Program, "Second Year New Faculty Support Program," University of Texas-Pan American. (September May 2011) Workshop, "Teaching excellence workshop," College of business, university of texas-pan american. (April 28, 2011) Workshop, "Workshop on Comprehensive Exam Writing/Grading," Graduate Resource Center, University of Texas-Pan American. (September 27, 2010) New Faculty Support Program, "1st Year New Faculty Support Program," University of Texas - Pan American. (September May 2010) Seminar, "Texas Marketing Faculty Colloquium," University of Texas - San Antonio, College of Business. (March 27, 2010) Professional Service Reviewer, Journal Article, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Normal, (January 2012) Reviewer, Ad Hoc Reviewer, the Service Industries Journal (January 2012) Reviewer, Ad Hoc Reviewer, Journal of Service Management (June 2010) Reviewer, Ad Hoc Reviewer, Soceity for Marketing Advances (May June Professional Memberships American Marketing Association (AMA) Association for Consumer Research (ACR) Generated on Jun 17, 2016 Page 8 of 9
9 Decision Science Institute (DSI) Society for Marketing Advances (SMA) Generated on Jun 17, 2016 Page 9 of 9
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