RETAIL APP INSIGHTS. From Apadmi, the UK's leading mobile app developer

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1 RETAIL APP INSIGHTS From Apadmi, the UK's leading mobile app developer 1

2 02 ONT NTS The importance of an omni-channel strategy Q&A - Exploring the retail apps market: Insights from Jodi Birkett, Partner at Deloitte The rise of mobile payments in retail Apadmi s Retail App Report: The importance of integrating mobile into a retailer s business model Resources We don t do ordinary; in fact, we do the extraordinary. Apadmi is the UK s leading mobile app developer that s ranked within the top 10 app developers globally. We pride ourselves on our ability to deliver outstanding work, the kind that s technically excellent, wildly creative and delivers really benefit to our end clients. We re the trusted partner to many of the world s most renowned brands and companies including the BBC, the X Factor, BT, the NHS, Aviva, Jaguar Land Rover and have worked on a number of high profile projects within the retail space. Here we share our insights on the retail industry, exploring the landscape of mobile and apps, offering practical advice to anyone considering mobile technology as part of their retailer s future. 03

3 SIMPLICITY IS ESSENTIAL, AS CONSUMERS WANT TO PURCHASE WITH AS FEW CLICKS AS POSSIBLE Jodi Birkett, Partner at Deloitte Read more from this interview on page 09 The importance of an omni-channel strategy In today s convenience rules society its no surprise that retailers are under pressure to further develop their omnichannel experience for their customers. Omni-channel has been somewhat of a buzzword within the retail industry for the past 12 months and is defined as a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience, whether the customer is shopping from a desktop or mobile device, telephone or in a bricks and mortar store. Leslie Hand, Vice President of IDC s Retail Insights team adds that it is also doing Retailers have to provide an efficient and easy experience for their consumers this in the most convenient way possible re-emphasising that as much as retailers have to be dynamic they also have to provide an efficient and easy experience for their consumers. And whilst retailers are under pressure to deliver omni-channel strategies for the benefit of consumers, a failure to adopt this approach could also result in big impacts to their bottom line. Towards the end of last year, mgage reported that omni-channel customers have a 30% higher lifetime value than those who shop using only one channel. 05

4 INSIGH They also reported that businesses that successfully employ a consistent cross-channel marketing strategy enjoy a 14.6% year-over-year increased in annual revenue and a 13% annual improvement in customer retention, proving the worth of offering a holistic and seamless shopping experience. Yet despite this, we still seeing aren t seeing the results we d expect. Here at Apadmi store and website shopping experience. Only 1% of consumers use retail apps on their own and similarly only 1% go to store and use the mobile app to shop. Despite this 97% of consumers take their smartphone shopping with them indicating the huge opportunity that is being missed for retailers to engage with consumers digitally via apps whilst they are shopping in store. 06 HTS To maximise sales, retailers should be connecting with users on multiple channels, touch points and considering the different contexts that underpin these. Its important that if a customer wants to browse and view a product online, buy it using their phone and return it by dropping it off at the store, they are able to do this with ease. The idea of multi-screening audiences is also more prevalent than ever. Google has reported that 90% of users move sequentially from one screen to another with over 65% of consumers beginning their shopping process on a smartphone. And of the 84% of all multi-screen we recently commissioned a report into the retail apps market and from our results its evident there is a clear need for retailers to further develop their omni-channel strategies. Currently only 11% of customers interact with their favourite retailers over all available channels and a large 59% of Brits are not downloading retail apps because they do not complement and match up to the inshopping experiences included mobile as either the first or second interaction. It is therefore concerning that in today s mobile first society retail apps are not living up to expectations and are proving to be a real weak spot in a retailer s omnichannel strategy. Apps in this context can be so much more than a replicated version of a mobile site as they can push the boundaries of innovation and utilise a device s functionality to offer a more immersive user experience. As a result, retailers must now look to address their customer touchpoints with a view to either develop what is there or embrace the new. 07

5 08 UEST ONS NS & Exploring the retail apps market: Insights from Jodi Birkett, Partner at Deloitte. Jodi is a partner in Deloitte's North West Transaction Services team. Here she gives us here thoughts on how digital is shaping the retail industry. How important is it for retailers to include digital within their strategy? Fundamental. 76% of UK consumers have a mobile phone, 6% up on prior year, 80% of UK consumers have a laptop and tablet penetration has increased to 60%. Collectively UK consumers look at their smartphones over a billion times a day. 09

6 (cont) Within 15 minutes of waking up, 55% of smartphone owners have checked their phones. This proportion is significantly higher in the younger generation so the trend is only moving in one direction. Deloitte s digital influence research also shows that 28% of in store purchases are influenced by digital technology at some point during the shopping journey. This equates to about 100bn of sales in How do you see the market evolving as more people move online? The increased usage of the devices, combined with increasing reach, reliability and speed of the cellular network, will drive the continued move into online. The trend in the growing proportion of online sales will continue and consumer switch to use of mobile will grow at an accelerated rate, as more retailers develop mobile optimised sites. The line between virtual and physical is becoming increasingly blurred (and to some extent irrelevant) for the consumer. We are heading towards single channel retail where the customer decides how, when and where they buy and the retail needs to facilitate this. It is a shift from point of sale to point of demand. What more should retailers be doing to improve engagement with their apps? More user testing and acceptance problem is, the functionality and user-friendly nature of apps varies dramatically. Deloitte research proves that consumers are increasingly looking at their phones unprompted to see whether any messages or updates have arrived, therefore push notifications may improve engagement. Again the propensity to do this was highest amongst the young. The retailer needs to absolutely focus on and understand the customer journey and areas of digital friction. Q Simplicity is essential, as consumers want to purchase with as few clicks as possible. Integrating mobile payments will be key. What are the big opportunities for retailers in the apps market moving forward? (Loyalty, payment, in-store notifications, offers etc.) Provide a solution to the consumer, based on extensive data using previous purchasing criteria. In additional, mobile and loyalty should be brought together and integrated with payment. It s a win-win! The consumer likes the added value, whilst the retailer gains a deeper insight into customers and their behaviour. This can be leveraged to a personalized offer, but care needs to be taken not to over-step the mark. What mistakes, if any, do you see retailers doing that get their app uninstalled? Focusing on what the retailer wants rather than the customer, and too much replication of offline process on mobile. How can retailers promote their apps? A combination of loyalty and digital payment facility. Name 3 retails apps that you think are doing it well and why? Ocado evolves regularly and easy to use, minimal clicks due facilitated by regular purchasing activity Amazon Prime Now easy to use Argos a small number of clicks to find what you want, real time stock availability and multiple fulfilment options. For more insights into how customers engage with retail apps, read our report on page

7 The rise of mobile payments in retail Mobile payments are one of the most significant tech developments to happen within the retail industry, and the UK still are lagging behind our neighbouring countries when it comes to adopting this change. Our European neighbours, Denmark and Sweden, have a nearly cashless culture - the UK has been slower to adapt. However with recent cashless advances made in London on public transport, and Apple Pay s mainstream release across the UK, a futuristic cashless society doesn t feel like a million miles away. Retailers target consumers with mobile As the mobile payment revolution continues, consumers and retailers are starting to look beyond traditional cash methods in exchange for convenient tech solutions. Today s connected customer demands more than ever before from both their retailer, and there are hundreds of shopping apps in competition for the same consumers. For the retailers that were quick to jump on the mobile payment bandwagon (such as Starbucks), their integrated apps are now basking in millions of active users worldwide, and have useful in-app features such as Apple Pay and loyalty points. In the future, more retailers will be offering incentives such as personalised payment experiences and rewarding continued consumer loyalty. With big players in the tech and banking sectors (such as Apple, Google, Barclaycard and PayPal) all releasing apps that utilise contactless payment technology, it is guaranteed to be popular in And if tech does eventually replace cash, it will be a huge cultural change

8 The numbers behind mobile payments Cashless shopping and mobile payments took a step into the mainstream in the UK during the latter part of 2015, when Apple Pay was first released on the iphone. With that rise comes the expectations from customers; if you are going to attempt an omni channel strategy, it must flow seamlessly. Consumers must be able to browse your mobile site or payment app without any bugs or lagging. If your app appears slow or does not serve a purpose, you may struggle to keep users interest and lose them to a competitor. THE RISE OF MOBILE PAYMENTS IN RETAIL One Research from Gartner predicts that by 2018, 50% of customers will use smartphones for mobile payments. They identified three primary forms of mobile wallets: smartphones or wearablesbased, branded mobile wallets from banks, and branded mobile payments used by retailers such as Starbucks. Other stats from I.E. Market Research forecasts global mobile phone payments will continue to rise and will be worth billion by Customer peace of mind thing that is essential for retailers to address is the risk that some consumers perceive with mobile when it comes to payments. Customers can be finicky, and with the myriad of big companies involved in mobile payments, retailers need to differentiate themselves from the competition with security reassurances. This has been one of the problems with mobile payments, and is blamed for consumers being slow to pick up on proxy payments and not taking advantage of this significant tech advancement. Customers need their minds to be put at rest that mobile payments are not only quick and incredibly easy, but they are 100% private and secure too. Retailers have to cater their solutions to individual markets Payment systems developed correctly means no details are ever shared with the merchant, so your personal information is safe. It will never be transferred via mobile payment and, perhaps most importantly, your card number is never stored on your device. It s also simple to easily pay for items in-app and online. The mobile payment market is still somewhat fragmented - we aren t quite there yet with a single, unified mobile payment app that works across all platforms. Retailers have to cater their solutions to individual markets, using different access technologies. There currently isn t one single mobile payment device that customers can use everywhere, but once this issue is resolved, mobile payments will be unstoppable. It s clear that mobile payments are going to hit new heights in Retailers need to be aware, and compliant, with this new form of payment within the sector. If they don t keep up with trends, competitors will, and tech-savvy customers will make the switch to a brand that has embraced a true omni-channel strategy

9 THE IDEA OF MULTI- SCREENING AUDIENCES IS MORE PREVALENT THAN EVER. 16 Read more from this article on page 05 17

10 As featured in Apadmi s Retail App Report: The importance of integrating mobile into a retailer s business model Hello and welcome to Apadmi s Retail App Report. My name is Nick Black and I m the CEO of Apadmi, the UK s leading mobile app developer. We develop apps for clients such as The BBC, The X Factor, The Guardian, BT, Aviva, EE, Lexus and many of the UK s most well known retailers. Retail is an industry that is constantly evolving. The proliferation of mobile throughout our lives is dramatically changing the way that consumers interact with retailers and vice versa. The introduction of retail mobile apps has helped to improve the shopping experience for many consumers, and with more people moving online and onto mobile to shop it s also enhanced sales and revenues for retailers. And this year having a good mobile site has become even more important for retailers, as Google now ranks mobile friendly sites above those that are not. As well as traditional mobile retail experiences, we re seeing an influx in new technology too that is helping to shake up the industry. Technology, such as ibeacons, NFC and beyond, is allowing consumers to have a personalised and interactive relationship with stores like never before. With all of these exciting developments taking place, the mobile retail industry is only set to flourish. In 2014, online consumer spending in the UK retail market surpassed 100 billion for the first time, a 14% increase on 2013, and mobile devices now account for around a quarter of total online retail sales in the UK. Recent research from Barclays also suggests that UK consumers are set to spend 53.6bn a year using their smartphones and tablets by 2024, so it s important that retailers get ahead of the game and learn how to make the most of this exciting opportunity. That said, there is still a way to go

11 Who is this report for? A study by the Centre for Retail Research found that the UK retail industry is sacrificing 6.6bn per year due to lack of investment into its mobile offering and it s this lack of investment which could be why 90% of people delete apps within the first year. So to ensure retailers really take their mobile strategy seriously and offer customers a convenient and personalised mobile shopping experience that they want to keep on using, we ve commissioned our own research to get an insight into how smartphone shoppers in the UK are using retail apps at present, and their thoughts of where they want them to go. We will also offer tips for retailers on how to provide the best mobile app experience. This report is aimed at retailers who are interested in learning how mobile technology might fit in with their strategies, whether they be developed or not. While a number of retailers have already developed apps and are exploring new technologies, are they really hitting the mark with consumers? As well as exploring consumer s thoughts on the retail apps currently out there, the report will look into how mobile apps and technology can help reshape the retail industry, and we will discover how apps can help retailers at every touching point with consumers. For example, how apps can best help with customer acquisition, customer loyalty and retention, customer experience and customer purchase. With this we want to help the retail community understand what mobile is capable of, where it s heading and what customers want. After reading this report, it s our hope that some companies will be inspired to launch their own retail apps, or review and refresh others that may already have been created. We want to ensure that businesses don t just build a retail app for the sake of it; rather, they build an app that is genuinely valued by its users and one that provides real benefit for the companies commissioning them

12 So what are the key findings? To better understand the growing impact of mobile devices in the retail sector, we asked 1,000 UK smartphone users a number of questions to find out how they are currently using their phones for shopping and, what they think about retail apps. We also explored their preferences and how the shopping experience, using mobile, could be improved. 97% of Brits who have a smartphone usually take it with them when they go shopping. With the vast majority of Brits taking their smartphone with them when they go shopping, it presents a massive opportunity for retailers to take advantage of. As well as offering mobile payment options, retailers could utilise indoor location technology such as Bluetooth Low Energy (BLE) to interact with customers. One way they could do this is by sending tailored notifications to a customer s phone, depending on where they are in the store, to engage with the customer and encourage them to spend or take advantage of offers. Retailers need to invest more in their omni-channel strategy 22% 55% 11% 1% 2% 1% 8% To maximise sales, retailers ideally should be connecting with users on multiple channels and touch points. Omni-channel is the new marketing buzzword, which means retailers need to provide a seamless shopping experience regardless of the device or channel. In other words, if a customer wants to browse and view a product online, buy it using their phone, and return it by dropping it off at the store, they are able to do so with ease. However, our research has revealed that not all retailers are using each channel to full effect. When asked how they interact with their favourite retail company, Brits are mainly (55%) interacting with their favourite retailer by visiting the store and using its website. 22% of people only shop in store, 8% use its website only, and 2% use its website and app without visiting the store. Just 1% use the app only and 1% go to store and use its app. And only 11% shop in store, visit their website and use their app

13 Retail apps are on the rise but more can be done to encourage continued and frequent use The use of retail mobile apps rose by 174% in 2014, and consumers continue to use mobile apps at considerably high rates. 24 Our research found that 85% of smartphone users in the UK currently use retail mobile apps. And of those that have downloaded them, 20% use their favourite retail app a couple of days a week, and 19% use it once a week, which is great news. However, 18% usually use it once or twice then forget about it. 16% use it a couple of days a month and only 2% use their favourite retail app every day. It s clear, therefore, that retailers have some work to do to increase usage and engagement of their apps. We also wanted to discover when people are more likely to use retail apps - the research found that: 65% the majority said they use it at home 41% said they use it whilst on the move 31% use it in-store 19% use it when they are at work Most people mainly use retail apps for browsing products Based on the aforementioned data, it s clear retail apps have a growing user base, but we wanted to go one step further to find out what consumers actually used the apps for. Here are the findings. Despite customers mainly using apps to browse products, 27% admitted they would want a retail app to do more than just display products that they can buy. 49% Offers and promotions 29% Product information 53% Browse products 42% Click and collect 12% Delivery solutions 45% Loyalty scheme 33% Find nearest store 30% Payment 25

14 Consumers think retailers could do more for mobile shoppers When asked why they thought more could be done to improve retail apps, respondents stated that current apps are slow (21%), they don t provide enough offers or a loyalty scheme (34%), functionality could be better (56%), payment methods could be easier (43%), apps could offer better information and advice (27%), and apps could be better tailored to my needs (44%). Our research found that a sizeable 71% of UK smartphone users think there is a gap in the market for more improved retail apps. Only 29% did not agree. 21% too slow 34% no offers/loyalty scheme 56% poor functionality What s more, the research also found that only 17% of those surveyed think mobile apps offer a better user experience than a website so there is still lots that can be done to improve the retail app experience for consumers. There is no reason why apps, in today s mobile first society, can t become the key delivery mechanism for consumers. 43% difficult payment methods 27% poor information/advice 44% not tailored 26 27

15 So what would make a consumer download a retail app? 43% 41% 40% 39% Our research showed that consumers really value apps that are helpful and can help them to solve a challenge, which illustrates why retailers need to think more smartly about how their apps touch customer acquisition, loyalty, promotion, sales and payment, for example. In terms of an app s functions, the study found that: would download an app if it allowed them to browse and buy products quickly and easily would download it if it complemented the in-store and website shopping experience would if it provided offers on products that they purchase/use would download an app if it offered a loyalty scheme that they could get involved with 29% would be inclined to download an app if it is more convenient and easier to use than a website 26% are interested in apps that are genuinely useful and enhance the shopping experience 22% would be more likely to download an app if they could pay for their shopping on it without hassle 74% The survey also revealed that 74% of UK smartphone users would download a retail app for the main reason that it is free of charge. In terms of recommendations, 47% would download an app if it had good reviews, 12% would download it if a friend recommended it, and 11% would be swayed to download it if they saw it advertised and it looked useful

16 Retailers need to reinvent loyalty schemes for mobile Loyalty schemes are a great way to acknowledge a customer s loyalty by adding value to their visits and giving them a reason to return in the future. Customers value loyalty schemes as our research found that 51% of Brits own more than one loyalty card, and 46% regularly collect points on their cards and spend them. But as more consumers move online, it would be wise for retailers to integrate their loyalty schemes into their app as our research found that 80% of people would be happy to collect loyalty points on their phone, including when they walk around the store. 29% would also be happy to share their location with a retail app to gain incentives and loyalty points in the store. 30 At present, only 20% of UK smartphone users already interact with a retail loyalty scheme on their phone. But our research found that consumers can see the benefits and many would be keen to get involved in a mobile loyalty scheme. 47% would prefer to collect loyalty points on a mobile app rather than a card to free up space in their wallet 63% said they would be more likely to bring their phone with them than a loyalty card when they go to the shops! % admitted they sometimes forget to bring their loyalty card with them when they go shopping, which they find annoying 36% also think it would be easier to know how many loyalty points they had on their phone than a loyalty card What this shows is that UK shoppers are open to mobile loyalty schemes and it s now up to retailers to invest in new and innovative ways to connect with their most loyal customers through mobile apps. Customers appreciate investment retailers make, especially when it is rewarding and thanking them for their loyalty. Slow and unresponsive apps will cause shoppers to switch off The biggest bugbear for mobile users is when a retail app is slow and unresponsive, with 61% saying they would delete the app if they came across this problem. And if shoppers experienced an issue with a retail app, 27% would abandon the task rather than try again. If an app was poorly designed, just over a quarter of people (26%) would think less of the retailer and go shopping elsewhere. User experience is therefore extremely important, and retailers would benefit from investing properly in an app to ensure it provides a seamless, quick and intuitive experience. Retailers could also consider offering real time support if an issue with the app occurs, as 27% of Brits would appreciate this and be more likely to keep the app as a result. 31

17 While mobile payments are set to increase, consumers still hold concerns As well as increasing sales on mobile, retail apps are shifting the way retailers drive in-store sales. Customers are using their retail mobile apps to research and compare goods before they step foot into a shop, and are also beginning to use them to pay for items in-store. And thanks to new technological developments, there are a number of other ways that apps can help to improve store interaction for customers, such as sending relevant offers to them using the shopper s location. These are slowly being introduced and are hoped to transform the shopping experience. With the introduction of Apple Pay opening up a range of new possibilities when it comes to making contactless payments in stores we wanted to determine how popular it is at the moment. Because it s so new, only 8% of respondents said they have used Apple Pay to pay for products in-store but a further 49% said they would be keen to use apps that use modern payment options such as Apple Pay. 9% didn t know they could 24% have no plans to 26% already use an app 41% would like to In terms of our research, it found that 26% of smartphone users already use a retail app to purchase items, 41% said that they don t currently use a retail app to purchase items but would like to. 24% said they had no plans to use mobile payment and 9% said they did not even know that they could use their phone to pay for products on an app or in-store. Security issues are often cited as one of the main reasons why people would not use mobile payments and 35% of our respondents agree that they would be worried to pay for products using their phone because of security concerns. Only 19% would be happy to store their card details with the app to make it easier to pay for products next time. What this shows is that retailers have to do more to educate consumers around the benefits of mobile payments, and alleviate any fears about security by ensuring measures are in place to ensure a secure and robust app

18 Personalisation is key Apps are a great tool for retailers because they can provide an unprecedented amount of data that can be used to build up a picture of each customer and their shopping habits. Smart retailers should be using this data to personalise and optimise the retail experience for their customers to increase customer loyalty and drive up sales. For example: 34 For example, Footclicks is a new technology that has been developed, which uses the power of shoppers smartphones to help retailers to locate them indoors, where GPS won t work. It triggers personalised, contextual rich messages, offers or loyalty reminders by location, movement, dwell time and even the weather outside. 44% 40% of people surveyed said that they would get annoyed if an app sent them irrelevant content or offers 67% of consumers said that if an app sent them message and deals they would want them to be personalised to would even go so far as to delete an app if it sent them lots of promotional messages that were not relevant Our research found that customers really value a tailored retail experience and get exasperated with retailers who are sloppy in their marketing efforts. 21% said they often don t download apps because they think they ll overload them with messages and irrelevant content their preferences, and 38% would be happy for an app to recommend similar products to ones they may have bought. What lessons can be drawn from these findings? Based on the findings of our survey about retail mobile app usage, we ve learnt that it is essential for retailers to focus mobile on real business touch points, such as customer acquisition, loyalty and marketing. With so many consumers using retail apps (85%) it s important that retail companies have an app that stands up to the brand s reputation and contributes to its success. If retail companies don t invest in quality mobile apps, for example they have a slow app or it is not innovative in its approach, they re missing out on countless opportunities to interact with their customers and drive sales. And it s clear from our research that customers think more can be done to improve the mobile retail experience. There has been much talk around the death of the high street in recent times, particularly due to the threat of e-commerce platforms. However, by digitalising the physical shopping experience, effectively embracing e-commerce and creating a seamless omni-channel strategy, retailers are highly likely to survive and succeed. By improving a retailer s presence on all channels, there won t be a weaker link. An example of how retailers could innovate the high street experience is by encouraging customers to interact in-store using apps. With nearly all smartphone users (97%) taking their phone with them when they go shopping, this presents huge opportunities for retailers to tap into. Currently only 31% of Brits are engaging with a retail app while shopping in-store, so to increase these numbers brands should consider investing in a valuable mobile app that is able to send targeted and personalised messages or offers when the consumer is walking around the store. And with the continued development of new technology, this is becoming more of a reality for retail companies who want to really connect with their customers and enhance the in-store experience. 35

19 What s more, the rise of mobile payments and developments such as Apple Pay mean mobile is fast becoming a more integral part of the retail experience with consumers keen to explore these new methods of payment. The challenge for retailers will be to ensure mobile payments are simple and easy-to-use for customers with an education piece needed to alleviate any security fears consumers may have. It s clear that mobile apps offer the perfect solution to unite online and in-store efforts and can help to elevate the in-store customer experience beyond what can simply be offered through each channel independently. However, in order to be effective, all channels need to offer a seamless and harmonised experience. Customers want the same retail experience across both online and in-store channels and will be disappointed if they don t receive a similar level of service. Therefore, to get ahead of competition, retailers need to develop a strong omni-channel strategy to ensure the instore customer experience matches up with that received through the website or mobile device. Customers appreciate personalisation and will continue to use an app if it s targeted towards their preferences and doesn t annoy them with too many messages or irrelevant content. So the more a retailer can convince a customer to engage with an app, the more data they can get to market towards their unique needs. What s more, if a retailer offers a mobile loyalty scheme, shoppers are more likely to engage and stay loyal to the brand as they appreciate the benefits it brings. Customers are likely to disengage with a brand that does not consider what they want. So in conclusion retailers should begin to invest more into their mobile apps if they want to stay ahead of the game. If developed effectively retail apps can reap a whole host of benefits for both the consumer and for the business. By Nick Black, co-founder and CEO of Apadmi. For more information, contact me on They can play a key role in customer loyalty and acquisition and can help to drive up sales and revenue. Those that don t invest in their mobile app strategy may lose out more than they may think

20 ES U C Here we have compiled a list of some our latest and best coverage of our retail app industry insights. Retailers failing to offer omni-channel experience consumers want, app developer finds - forbes.com Why retailers need to improve their app experience for customers - itproportal.com Consumers are disappointed in retail mobile apps: here s how to fix it - information-age.com 13 delightful digital marketing stats we ve seen this week - econsultancy.com Apadmi work right at the heart of a fascinating industry. The market for apps and all things digital, although now familiar to the masses, is still characterised by intriguing innovation and constant change. Whilst industry agnostic, we get to the heart of each and every industry that we work in, helping our clients to solve their specific challenges or improve on the processes unique to them. We re helping companies to get on the development ladder, to broaden their mobile portfolios or get wayward projects with previous suppliers back on track. If you re considering app development as part of your company s future please get in touch, we d love to hear from you

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