Data Center Advantages

Transcription

1 Architecting Data Center Agility Johna Till Johnson President & Sr. Founding Partner

2 Agenda About Nemertes What is Data Center Agility? Adoption Trends, the Sourcing Spectrum, & Success Correlations Technology Trends and Roadmap Business Trends Recommendations

3 About Nemertes Analyze business value of emerging technologies Advise Fortune 100-2,000 businesses on critical IT strategies t Benchmark reality h 2,500+ IT executives share strategies, costs, vendor satisfaction. Analysts have years experience, including operational Founded d 2002

4 What Is Data Center Agility?

5 Abstract Data-Center Model Power + Data in Services (+ heat!) out Data Center Data Center User Computing

6 Agile Data Center Getting through the box faster Virtualization servers Identity-based d security Request Blade servers More storage! Optimized communications Autonomous management! Fulfillment Virtual Desktops Green!

7 Adoption Trends

8 Data Center 2000s and Beyond Before 2000 Complex, layered, purpose-built Application silos Manual Which Meant Inflexible and slow to change Over-provisioned (under-utilized) Inefficient and wasteful Power-hungry Over-cooled Out of capacity 2000 and Beyond Consolidated Virtualized Optimized Automated Which Means Flexible (technology) Agile (business) Multi-purpose/adaptable On-demand Efficient Low power

9 Data Center: Key Trends Outsourcing: more than half (53.2% ) use hosting or co-lo, either in addition to (36.2%) or instead of (17%) owned facilities. Success correlates most highly with using a mixed (owned plus co-lo) solution. Power and HVAC: Most (59%) have some form of HVAC or power challenges. Virtualization: ti Slowing server acquisition iti h 30% projecting declining number of servers this year. h Benefits: Power, Cooling, Hardware, Space conservation Typical virtualization host: more RAM, more CPUs Storage Growth continues Unabated h FC is king now,through 2010, through 2011 h ISCSI on the rise, especially among smaller and more aggressive companies. h FCOE: Less than 2% penetration in the next 2 years. 10G: Gaining Momentum h Half use it in the core, or plan to in the next 2 years. h Elsewhere, only about a third use it or plan to in the next 2 years

10 The Sourcing Spectrum BYODC Colocation Managed Hosting IaaS PaaS SaaS Application Middleware Operating System Virtual Infrastructure IT Physical Infrastructure t Physical Hardware Data Center Environment Ownership Management & Security Workload Movement

11 Data Center HVAC Challenges (2009)

12 Data Center Response to HVAC Challenges (2009)

13 Data Center: Age of Youngest Data Centers Average is 8 Years

14 Data Center: Age of Oldest Data Centers Average is 18 Years

15 Data Center to Data Center Bandwidth

16 Data Center: DC-Branch Bandwidth (2009) Data Center Connectivity (2009) Average Bandwidth (Mbit/s) Median Bandwidth (Mbit/s) Bandwidth Coming In Datacenter to Datacenter Bandwidth Datacenter to Branch

17 10G Adoption in the Data Center 18.5% 34.4% 5.6% 93% 9.3% 4.9% 9.8% 15.1% 5.7% 15.1% % 66.7% 64.2% No Plans Core Dist Edge

18 Data Center: Growth in Servers Slowing

19 Terabytes/Employee by Company Size (Revenues)

20 Success Factors

21 Success Correlates With Some (but not total) outsourcing: Success correlates most highly with using a mixed (owned plus co-lo) solution Use of multiple carriers to provide WAN bandwidth NOT leasing equipment Having an aggressive IT culture (more likely to have enough power) Stay tuned! Analysis continues

22 Outsourcing Adoption Data Center Outsourcing Adoption Leasing Colocation Managed Hosting SaaS Cloud (PaaS & IaaS) % 29% 23% 60% < 1% Greatest data center success correlates to owning data center and outsourcing Security and compliance concerns hold back cloud adoption

23 Technology Trends

24 Technology Architecture & Evolution Management Virtualized OS and Applications Dynamic Network Infrastructure Secu urity Resilient Storage and Computing Hardware SLM Virtualization Mgmt Provisioning Elementt El Mgmt Intelligent Power and Cooling Infrastructure Power Mgmt

25 Enabling Technologies Technology Lowers Cost Increases Capacity Improves Agility Adds Reliability Supports Sustainability Multi-core CPUs 10 Gig Ethernet Storage over Ethernet Intelligent power Environmental sensors Optimized cooling Asset and capacity planning software Heat exchangers Flywheel technology

26 Technology Outlook Storage consolidation Network consolidation Multicores Environmental sensors Autonomic facilities 10 Gig Enet I li In-row cooling Virtualization In-rack cooling Power metering Server pool consolidation Storage Enet In-chassis cooling

27 Business-Driver Priorities Better Cheaper Faster In a recession, CHEAPER > faster, better In a period of modest growth, BETTER > cheaper, faster In a period of hypergrowth, FASTER > cheaper, better

28 The Business Problem Balance cheaper (today) with better (tomorrow) Aim to support faster (farther out in business cycle)

29 Is Outsourcing the Answer? Expertise? Risk? Time? Geography? Performance? Investment? Solution

30 Data Center Ownership: Outsourced or Not?

31 Data-Center Hosting Selection Criteria Location (geography) Risk: Security (physical, environmental) Risk: Compliance, and privacy policy of host country/region Tier (I-IV) Management capabilities Expansion capabilities Proximity it to nets Pricing space, power, bits Green/sustainable strategy t SLAs

32 Don t Forget Get Help! Selected Vendors APC Bruns-Pak Constantin Walsh-Lowe LLC CS Technology Inc. Hewlett Packard Data Center Services IBM Corp. Layer 1 Design Liebert Nemertes NetStructures Inc. Seda Engineering Syska Hennessy Group

33 Business Case: Data Center Consolidation Best thing we ever did! It met all our needs: capacity, reliability, flexibility. It really set us up to take advantage of the technologies now available. Senior VP for IT Global financial services company with 52 data centers globally and endemic power, space, cooling problems! So, built 3 new DCs(US, EMEA, APAC) Virtualized servers, centralized storage, used WAN optimization Hot zones with targeted cooling Power designed to 75W/ft 2 (using less than 50); cooling designed d to 150W/ft 2 Now measure power at wall, PDU, power strip, track PUE now 1.63 Down to 14 DCs with room to grow

34 What Should You Be Doing? Urgent: Act Now Technology has become mainstream. R&D for predecessor technology has dried up. Competitors will gain advantage. Short-Term Plans Technology is becoming mainstream. Business benefit too large to ignore. Implement within 1 year. Long-Term Plans Technology can provide some benefits. Some may be too new for business adoption. Implement in 1-3 years Specific Needs Technology is relevant for certain companies. Implementation is case-bycase, depending on industry or size.

35 What Should You Be Doing? Urgent: Act Now Power metering, multicore computing, server consolidation, server virtualization, services subnet, Gig Enet Short-Term Plans Storage consolidation, storage networking, storage virtualization, in-row or overhead cooling, asset & capacity mgt Long-Term Plans Autonomic facilities, sustainability strategy, in-chassis cooling Specific Needs Hosted data centers, IaaS, specialty consulting/engineering firms, cloud computing, in-rack or in-chassis cooling

36 Thank You Johna Till Johnson President & Sr. Founding Partner