Laurie Wu. Master of Science, The Pennsylvania State University Hotel, Restaurant & Institutional Management.

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1 Laurie Wu Ph.D., Assistant Professor School of Tourism and Hospitality Management, Temple University Speakman Hall 307, 1810 N 13th Street, Philadelphia, PA Voice: (215) ; laurie.wu@temple.edu SUMMARY Laurie Wu is an assistant professor in the School of Tourism and Hospitality Management at Temple University with research and teaching emphasis in consumer behavior and services marketing. In particular, Laurie s research focus on three themes: Experiential Consumption & Sensory Marketing, Online Marketing & Advertising, and Technology Innovation in the Service Industry. EDUCATION Aug Dec Jul Doctor of Philosophy, The Pennsylvania State University Hotel, Restaurant & Institutional Management. Area of Study: Services Marketing. Dissertation: Multisensory Information & Targeted Online Advertising: A Mental Imagery Approach. Dissertation Chair & Advisor: Anna S. Mattila, Ph.D. Master of Science, The Pennsylvania State University Hotel, Restaurant & Institutional Management. Area of Study: Services Marketing. Thesis: Investigating Consumer Embarrassment in Service Interactions. Best Paper Award Recipient. The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 4-6, Thesis Chair & Advisor: Anna S. Mattila, Ph.D. Bachelor of Management, Fudan University Tourism Management. Outstanding Graduate of the Year. Fudan University. 1 Page

2 HONORS AND AWARDS Harold F. Martin Graduate Assistant Outstanding Teaching Award The Graduate School, The Pennsylvania State University, Dissertation Development Award College of Health and Human Development, The Pennsylvania State University, Best Paper Award The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Academic Award Outstanding Graduate of the Year, Fudan University (2009). First-prize Academic Scholarship, Fudan University (2006, 2007, 2008). GRANTS The Effect of Social Media on Consumer s Tourism Behavior Co-Investigator Funding Agent: National Social Science Foundation of China (14BGL202) Funding Amount: 120,000 (Approximately $ 19,000) Investigating the Role of Social Media in Tourism Destination Marketing Viral Marketing in Tourism Industry Funding Agent: National Tourism Bureau of China (14TACG027) Funding Amount: 30,000 (Approximately $ 4,800) Co-Investigator Co-Investigator Funding Agent: National Tourism Bureau of China (TYETP201311) Funding Amount: 30,000 (Approximately $ 4,800) EDITORIAL EXPERIENCES Ad Hoc Reviewer for Refereed Journals International Journal of Hospitality Management Journal of Hospitality and Tourism Research Journal of Travel & Tourism Marketing Journal of Foodservice Business Research International Journal of Tourism Cities Ad Hoc Reviewer for Refereed Conference Proceedings 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism 2015 ICHRIE Annual Summer Conference 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism 2 Page

3 RESEARCH INTERESTS Experiential Consumption & Sensory Marketing Online Marketing & Advertising Technology Innovation in the Service Industry REFEREED PUBLICATIONS 11. Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (2015). The impact of power on service customers willingness to post online reviews. Journal of Service Research. Conditional Acceptance. 10. Wu, L., Han, J., & Mattila, A. S. (2015). A double whammy effect of ethnicity and gender on consumer responses to management level service failures. Journal of Service Management. In Press. 9. Wu, L., Fan, A., & Mattila, A. S. (2015). Wearable technology in service delivery process: The gender-moderated technology objectification effect. International Journal of Hospitality Management, 51, Wu, L., Mattila, A. S., & Hanks, L. (2015). Investigating the impact of surprise rewards on consumer responses. International Journal of Hospitality Management, 50, Zhang, L., Wu, L., & Mattila, A. S. (2014). Online reviews: The role of review volume and peripheral cues. Journal of Travel Research, Published online before print November 16, 2014, doi: / Wu, L., Mattila, A. S., & Han, J. (2014). Territoriality revisited: Other customers perspective. International Journal of Hospitality Management, 38, Van Hoof, H. & Wu, L. (2014). Liberal education as part of the hospitality management curriculum: Student and alumni perspectives. Journal of Teaching in Travel & Tourism, 14(3), Bujisic, M., Wu, L., Mattila, A. S., & Bilgihan, A. (2014). Not all smiles are created equal: Investigating the effects of display authenticity and service relationship on customer tipping behavior. International Journal of Contemporary Hospitality Management, 26(2), Page

4 3. Van Hoof, H, Wu, L., Zhang, L., & Mattila, A. S. (2014). Program choice decisions of domestic and international hospitality graduate students: Implications for Program Administrators and Faculty. Hospitality Review, 31(3), Article Wu, L., & Mattila, A. S. (2013). Investigating consumer embarrassment in service interactions. International Journal of Hospitality Management, 33, Van Hoof, H., Wu, L., Zhang, L., & Mattila, A. S. (2013). Characteristics of US graduate hospitality programs. Hospitality Review, 31(2), Article 4. REFEREED CONFERENCE PROCEEDINGS 27. Gao, L., Wu, L., & Mattila, A. S. The impact of other consumers, donation appeal and action visibility on restaurant consumers donation behaviors. The 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Philadelphia, Pennsylvania, Jan. 7-9, Fan, A., Wu, L., & Mattila, A. S. Consumer responses to service failures caused by different types of SST machines: The moderating role of SST self-efficacy. The 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Philadelphia, Pennsylvania, Jan. 7-9, Fan, A., Shen, H., Wu, L., & Mattila, A. S. Whom do we trust? Cultural differences in consumer responses to online recommendations. The 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Philadelphia, Pennsylvania, Jan. 7-9, Wu, L., & Mattila, A. S. Multisensory Imagery and Targeted Hospitality Advertising Annual ICHRIE Conference, Orlando, Florida, Jul , Fan, A., Wu, L., & Mattila, A. S. Keyless is the key? When luxury versus budget hotels go mobile Annual ICHRIE Conference, Orlando, Florida, Jul , Wu, L., & Mattila, A. S. The impact of image-elicited arousal on consumers preferences for selfother distance in service consumptions. Society for Consumer Psychology Annual 2015 Winter Conference, Pheonix, Arizona, Feb , Page

5 21. Fan, A., Wu, L., & Mattila, A. S. Service Failures with Anthropomorphic Self-service Technology: The Joint Impact of Machine Voice, Other Consumers and Power. The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Tampa, Florida, Jan. 8-10, Han, J., Wu, L., & Mattila, A. S. When Stereotypes Hurt: The Joint Impact of Ethnicity and Gender on Consumers Response to Management-level Service Failures. The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Tampa, Florida, Jan. 8-10, Fan, A., Wu, L., & Mattila, A. S. The Joint Impact of Service Failure Mode and Gender on Complaint Intention. The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Tampa, Florida, Jan. 8-10, McGinley, S., Wu, L., Van Hoof, H., Mattila, A. S., & O Neil, J. The Role of Uncertainty Avoidance in Pre-Entry Career Expectations. The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Tampa, Florida, Jan. 8-10, Mattila, A. S., Wu, L., & Han, J. For whom are mistakes not allowed? Consumers stereotype responses toward management-level service failures Frontiers in Service Conference, Miami, Florida, Jun , Wu, L., Choi, C., & Mattila, A. S. Engaging customers in CSR practices: Gratitude messaging, power and matching donations. The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 3-5, Wu, L., Mattila, A. S., Wang, C., & Hanks, L. To stand-out or to conform: The impact of power and self-enhancement motivation on consumers ewom behavior. The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 3-5, McGinley, S., Wu, L., Mattila, A. S., O Neil, J., & Van Hoof, H. Towards a career expectations model: An analytic induction approach. The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 3-5, Wu, L., Hanks, L., Mattila, A. S., & Wang, C. Power perspectives in online hotel review postings Annual ICHRIE Conference, St. Louis, Missouri, Jul , Page

6 12. Wu, L., Han, J., & Mattila, A. S. Hello, you are not supposed to say no! The impact of other customer s territorial behavior on me Annual ICHRIE Conference, St. Louis, Missouri, Jul , Wu, L., Mattila, A. S., Hanks, L., & Wang, C. To post or not to post: The role of power on consumer s propensity to post online reviews Frontiers in Service Conference, Taipei, Taiwan, Jul. 4-7, Wu, L., Mattila, A. S., & Hanks, L. Surprise! Loyalty rewards re-examined. The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, Washington, Jan. 3-5, Wu, L., McGinley, S., & Mattila, A. S. A cup of love for local: An interpretative perspective on consumer loyalty toward local independent coffee shops. The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, Washington, Jan. 3-5, Wu, L. & Mattila, A. S. Consumers experiences of cafe visits - Where I can be me Annual ICHRIE Conference, Providence, Rhode Island, Aug. 1-4, Bujisic, M., Wu, L., & Mattila, A. S. Studying the effects of authentic smile and service relationship on tipping. The 17th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Auburn, Alabama, Jan. 4-6, Wu, L. & Mattila, A. S. Investigating consumer embarrassment in service interactions. The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 4-6, *Best Paper Award.* 5. Guchait, P., Anner, M., & Wu, L. Corporate social responsibility of service firms: Impact on customer attitudes and behavioral intentions. The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 4-6, Wu, L., Guo, Y., Deng, Q., & Pei, Y. Tourism product study from a combined perspective of tourist motivation and perception: A case study on campus-based tourism products of Shanghai. The 14th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, Nevada, Jan. 4-6, (Sponsored by Fudan University Wangdao Undergraduate Research Grant, No ) 6 Page

7 3. Deng, Q., Guo, Y., Wu, L., & Pei, Y. A study on residents perceived impacts of MICE industry: A case of Shanghai, China. The 14th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, Nevada, Jan. 4-6, Xie, L., Guo, Y., Wu, L., & Ye, Y. An empirical study on Shanghai community-based prospective perceptions of the 2010 Shanghai World Expo impact. The 2nd ITSA Bi-annual Conference, Shanghai, China, Nov. 7-9, Ye, Y., Guo, Y., Geng, X., Wu, L., & Deng, Q. A study on the correlation between impact perception and motivation of 2008 Beijing Olympic Games. The 2nd ITSA Bi-annual Conference, Shanghai, China, Nov. 7-9, BOOK CHAPTERS Wu, L., & Li, X. Sharing tourism experiences: Literature review and research agenda. In Gao, J., Ma, J., and Scott, N. (Eds.), 2016 Visitor Experience Design. CABI Advances in Tourism Management Research Series. Wallingford, CABI. INVITED PRESENTATIONS Sep. 26, 2014 Oct , 2012 Jan. 4-6, 2012 Dec. 6, 2011 Machine voice and SST service failure experiences. Invited Presentation at Ph.D. Student Professional Seminar, hosted by School of Tourism and Hospitality Management, Temple University. Heritage marketing: From concepts to best practices. Invited Presentation at 2nd International Conference of Hospitality and Tourism of Ecuador, hosted by The Ecuador-American Chamber of Commerce, Cuenca, Ecuador (with Hubert Van Hoof). Graduate education in hospitality management. Invited Presentation at the 17th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Auburn University, AL (with Hubert Van Hoof, Anna S. Mattila and Lu Zhang). Heritage marketing: An introduction. Invited Presentation at the Seminar on Management of Sustainable Tourism Sites and Cultural Destinations. University of Cuenca, Cuenca, Ecuador (with Hubert Van Hoof). 7 Page

8 Nov. 2, 2011 An introduction to curriculum design, pedagogy and student assessment. Invited Presentation at the Roundtable for Hospitality Program Administrators in India. Institute for International Management and Technology, New Delhi, India (with Hubert Van Hoof). TEACHING EXPERIENCE Present School of Tourism and Hospitality Management, Temple University Courses Taught: Hospitality Marketing (THM3396), Fall 2014, Fall Assistant Professor Advanced Destination Marketing Systems (THM3327), Spring Design Tourism Experience (THM4397 Capstone Class), Spring School of Hospitality Management, The Pennsylvania State University Instructor Courses Taught: Hospitality Marketing (HRIM 442), Fall 2012, Spring 2013, Fall 2013, Spring School of Hospitality Management, The Pennsylvania State University Teaching Assistant Courses Assisted: Strategic Hospitality Management (HRIM490w), Fall 2010, Spring 2011, Spring 2012, Fall Financial Management in Hospitality Operations (HRIM435), Spring 2010, Fall Human Resource Management in the Hospitality Industry (HRIM466), Fall 2009, Spring 2010, Spring 2011, Fall Advanced Hotel Management (HRIM 480), Fall Introduction to Management in the Hospitality Industry (HRIM 201), Spring Introduction to the Gaming and Casino Industry (HRIM 386), Fall Page

9 TEACHING CERTIFICATE AND WORKSHOPS Wu, L. (2014). Academy of Teaching, Fox School of Business. Wu, L. (2011). Kern Graduate School Teaching Certificate. Wu, L. ( ). The Schreyer Institute for Teaching Excellence. PROFESSIONAL AFFILIATION Member of Association of Consumer Research Member of Society of Consumer Psychology Member of International CHRIE Member of Penn State Hotel and Restaurant Society (PSHRS) SERVICE AND LEADERSHIP Secretary Committee Member Vice President Vice President Collegial Assembly, School of Tourism and Hospitality Management, Temple University Faculty search committee, School of Tourism and Hospitality Management, Temple University International Hospitality Research Society, School of Hospitality Management, The Pennsylvania State University Graduate Student Association, School of Hospitality Management, The Pennsylvania State University HRIM Department Representative Graduate Student Council, College of Health and Human Development, The Pennsylvania State University STUDENT ADVISING Committee Member Jooa Baek Ph.D. Preliminary Exam 9 Page

10 Committee Member Pauline A. Milwood Ph.D. Dissertation Proposal and Defense INDUSTRY EXPERIENCE 2009 Project Assistant, InterChina Consulting, Shanghai, China 2008 Program Manager, Glimpses of China, Shanghai, China 2008 Intern, Guest Relations Office, Okura Garden Hotel, Shanghai, China 2007 Sales Intern, Health Club, World Trade Center Hotel, Hangzhou, China 10 Page