Mobile Health Applications Strategic Stakeholders Perspectives Katharina Steininger, David Rückel

Transcription

1 Mobile Health Applications Strategic Stakeholders Perspectives Katharina Steininger, David Rückel DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

2 Conflict of Interest Disclosure Katharina Steininger, Dr. David Rückel, Mag. have no real or apparent conflicts of interest to report HIMSS

3 Learning Objectives Identify the stakeholder groups of mobile health applications Analyze the stakeholder groups of mobile health applications Conduct a SWOT analysis for mobile health applications Develop a strategy for the implementation of useful and effective mobile health applications

4 Content Stakeholder analysis Identification of stakeholders Classification of stakeholders SWOT analysis External analysis: strengths & weaknesses methods: literature analysis, technical market study Internal analysis: opportunities & threats method: empirical study SWOT strategies Recommendations

5 Stakeholder Analysis Step one: stakeholder identification Stakeholders are defined as individuals or groups that have a legitimate interest in the progress or outcome of a process or a project. 11 stakeholders were identified: patients, practitioners in private practices, emergency medical services and mobile homecare, hospitals and nursing homes, application developers, statutory and private health insurances, device developer, telecommunication companies, policy maker, pharmaceutical industry

6 Stakeholder Analysis Step two: stakeholder classification Key stakeholders Key stakeholders are a subset of stakeholders who have the power to prevent the project from achieving its full set of objectives and potentially may cause the project to fail (Bourne 2009) Key stakeholders are: patients (P), practitioners in private practices (PPP), emergency medical services and mobile home care (EMS/MHC), hospitals and nursing homes (HNH), application developers (AD), statutory health insurances (SHI)

7 SWOT Analysis External analysis: strengths & weaknesses Strengths Weaknesses mobility usability size and weight high diffusion low price network coverage insecure protocols limited hardware resources low battery life low accessibility limited display high heterogeneity

8 SWOT Analysis Internal analysis: opportunities & threats Empirical study 11 guided interviews with representatives of the key stakeholder groups March June 2011 Content analysis Individual results for each key stakeholder group

9 SWOT Analysis Opportunities P PPP EMS/ HNH AD SHI MHC communication enhancement X X X telemedicine X X X information management X X X X self responsibility reduction of multiple examinations X X X lower cost of healthcare X X X X entertainment and distraction process enhancement X X X X X paperless documentation X X X X higher quality X X X X X X

10 SWOT Analysis Threats P PPP EMS/ HNH AD SHI MHC privacy / data protection X X X X security X X X X health cost X X acceptance X X X X willingness to invest X X device management X X cost of acquisition X X dependence on technology X X X

11 SWOT Strategies: Patients P-strategies for mobile health applications (extracts) Include administrative features (reminders, appointments,...) Offer individual patient-oriented information on diseases and/or procedures Offer / include educational functions for elder or technically less skilled patients Ensure data encryption, secure authentification and provide control functions

12 SWOT Strategies: Practitioners in Private Practices PPP-strategies for mobile health applications (extracts) Offer functions for inter-healthcare provider communication Offer short medical summary for each patient Display data from electronic health records Offer features for mobile visit of patients at home

13 SWOT Strategies: Emergency Medical Services & Mobile Homecare EMR/MHC-strategies for mobile health applications (extracts) Display emergency data Display emergency checklist Documentation of emergency measures Enable communication to healthcare institutions

14 SWOT Strategies: Hospitals and Nursing Homes HNH-strategies for mobile health applications (extracts) Include administrative functions (mobile roster, appointments with patients) Include data from electronic health record Offer documentation features and interfaces to medical information systems Include features for patient entertainment and distraction

15 SWOT Strategies: Application Developers AD-strategies for mobile health applications (extracts) Concentrate on mobile devices and hardware with high market share Focus on medical processes Integrate functions that physicians can use from home in order to support home office Include products to manage applications on multiple devices

16 SWOT Strategies: Statutory Health Insurances SHI-strategies (extracts) Offer individual administrative data for patients Include advices for healthier lifestyle Offer individual patient-oriented information on diseases and/or procedures Enable transmission of patient generated medical data

17 Recommendations Mobile health applications for Medical information and administration Doctor-to-patient and doctor-to-doctor communication Mobile documentation Requirements Accessibility Data security & data protection

18 Thank You! For questions or comments please contact MMAG. DR. KATHARINA STEININGER Institute for Business Informatics - Information Engineering Johannes Kepler University Linz, Austria katharina.steininger@jku.at MAG. DAVID RÜCKEL, BAKK WWEDU Worldwide Education, Wels, Austria david.rueckel@wwedu.com