Newlife Fundraising for Disabled Children

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1 Be special for special children... Fundraising Pack All you need to help Disabled Children today...

2 Thank you You really are amazing... People like you make it possible for Newlife Foundation to help disabled children and their families, every day, all over the UK. In 2008 we managed to provide equipment to over 700 children from Dundee to Dunsfold, from Stafford to Stevenage, from Cardiff to Craigavon. People just like you baked, sold, danced, jumped, ran, walked and sewed for Newlife. Together we brought smiles to many, many little faces. Thank you again for making time for disabled children. Good luck with your endeavours - just follow this guide and you ll be fine, and remember, we are here to help you along the way. Sheila Brown, OBE Chief Executive The equipment we have received through Newlife has helped Ria enormously. It has helped her posture, her confidence and has made her life much more comfortable. Ria s Mother Ria s Story Ria was born very prematurely and has been diagnosed with cerebral palsy. Ria has spent much of her short life very poorly; she has experienced substantial feeding problems, required surgery for her hips, has a rare type of squint and now has scoliosis (a curvature of the spine). Over the last few years, Newlife has funded four pieces of equipment for Ria, including a specialist car seat, a specialist buggy, a wheelchair to start Primary School with and most recently required a new car seat and seating system following a growth spurt. With long waiting lists on the NHS and to prevent Ria experiencing pain or going without, Newlife funded all of this.

3 Fundraising for Newlife Fundraising for Newlife Welcome to our easy fundraising guide. Here you ll find everything you need to get started. You could help change the life of a disabled child today. Organise a sponsored walk, run, cycle, swim, or cakeathon! Try a bring and buy sale, cake bake or a summer / winter fete with games and a raffle. Hold a karaoke night, or gaming tournament Be inspired! Whether you are going it alone or joining in with friends or colleagues, make a difference today. For more great fundraising ideas visit: /fundraise Get sponsored! What Next? Need sponsors? Ask family, friends, colleagues and your company to sponsor you. Set up an online sponsorship page. You can set one up at Inform your regional fundraising office of your event and tell them about your web page. Remember Please do not collect money from door to door. This is illegal without a licence. Always mention that you are fundraising in aid of Newlife and put our registered charity number on any written correspondence Registered Charity No: in England & Wales. Get heard Send the Newlife Supporter Press Release to your local papers and radio stations to publicise your event. You can download a template at /fundraise or ask your regional fundraiser to one to you. Advertise your event using posters, s and facebook, or twitter.

4 A Rough Guide to Fundraising... Decide what to do Choose where and when you will do it Book any venues or equipment you might need to do this Set yourself a realistic fundraising target - remember every penny counts! Ask family, friends, and work colleagues to join in with you - the more the merrier! Last year I ran the London 10K for Newlife and raised over 500. Newlife supported me all the way and keep me informed about how I made a difference in the life of a disabled child. Newlife Fundraiser Keep it safe Please read the Safety & Legal Guidelines available online. We want you to have the most fun possible while helping us, but there are a number of laws and regulations governing how people can raise funds for a charity. Remember, your regional fundraiser is here to help with the not so fun bits as well as the fun bits! Just call and we ll talk you through any questions you have. After your event Send the money you ve raised, along with your completed paying in and sponsorship forms to your regional fundraiser. Send the Newlife Supporter Press Release to your local radio stations and newspapers with some photos of your event and tell them how much you raised! Don t forget to thank everybody involved!

5 People like you make it possible for Newlife Foundation to help disabled children and their families, every day, everywhere in the UK Where your money will go Newlife is unique - we guarantee that every penny you raise will be spent directly on providing equipment for a disabled child. This is our 100% guarantee to you ,000 5,000 Other Sheila Brown, Newlife Can provide sensory equipment for a child with Autism or Visual Impairment. Can fund a specialist car seat for a seriously disabled child to keep them safe. Can fund a specialist buggy for a child with Cerebral Palsy unable to walk due to muscle problems. Can fund a folding wheelchair and portable ramps for a child with limb abnormalities. Can fund a communication aid for a child with Speech Impairment to aid learning and independence. If you would like to fund medical research or our Newlife Nurses please contact us for more information or specify on the donation form. Nurse Services Equipment Grant Services Medical Research Campaigns & Awareness

6 Get started and help change the life of a disabled child today Resources All you need for making it a success. Fundraising at your workplace, social club, community group or place of worship Sample press release and poster Legal & safety guidelines Sponsorship, donation & paying-in forms Available at newlifecharity.co.uk/fundraise You can tell us how you would like us to use the money you have raised. You can choose a fund from the following list; National equipment grants - providing equipment across the UK. Your county equipment grants - spending the funds you raise to help children in your county. Nurse Helpline - Helping Newlife nurses to support & advise mums and dads with disabled children. Medical Research - funding research to improve child health. Campaigns - Supporting our work to get a fairer deal for disabled children and their families. National Fundraising Contact Tel: fundraise@newlifecharity.co.uk Address: Newlife Centre Hemlock Way Cannock Staffordshire WS11 7GF Website: newlifecharity.co.uk/fundraise Newlife Foundation for Disabled Children, Registered Charity No in England & Wales

7 How to Fundraise... Welcome to our easy fundraising guide. Now you have decided to raise funds in aid of Newlife, decide what your activity is going to be. You could have a silent auction, coffee morning, bring and buy or dinner party or you could try a sponsored race, car wash, head shave, waterfight or just wear something silly all day and ask your friends to sponsor you. Be inspired! Get Creative... Contact your national fundraising manager Enlist some volunteers... to help you out. Make the most of your work colleagues, members of your church or social group. Set a target... there s nothing like the thrill of reaching a goal - especially when you know that the effort you and your friends make will directly benefit a disabled child. Talk about Newlife... tell everyone why Newlife is a special charity for special children and let them know how their support can help. Our national fundraising manager can tell you about children in need of help right now in your county or region. Get support and publicise your event... ask local businesses for help. Offer to promote them on your JustGiving page in return for whatever they have to offer - a venue for your event, food / drink at your event, equipment, a prize or maybe a donation! Put up posters... download a template at /fundraise and put them up in your community centre, post office and doctors surgeries to let the whole community know what you re up to. Send out a press release... with details about your activity. Use the template at /fundraise and send it to local newspapers, radio stations and magazines. Don t forget to contact any wider body that you re a part of, for example your sporting club, an umbrella group or association and get a mention in any publications they might produce. Set up a fundraising page online and promote your activity via facebook or twitter and let everybody know what you re doing...go do it! For more great fundraising ideas visit: /fundraise

8 Everything you need... Get all the sponsorship forms, donation forms, paying in forms, press releases and posters you need from: /fundraise and don t forget, your national fundraising manager is always on hand for questions, advice and support. National Fundraising Contact Tel: fundraise@newlifecharity.co.uk All finished? After you ve raised lots of funds, don t forget to pay it in! Use the Newlife paying in form /fundraise Send us some photo s and quotes from the day; we would love to know how you got on. We might even be able to use your success to encourage others to fundraise for Newlife. Sit back and relax, knowing you ve made a difference in the life of a child. Don t forget to tell us how you would like us to use your funds. This is called a restriction. See your donation form for more information. Address: Newlife Centre Hemlock Way Cannock Staffordshire WS11 7GF Website: newlifecharity.co.uk/fundraise DON T FORGET! Safety First... Check out our legal and safety guidelines to make sure your event is safe and sound and that everybody has as much as fun as possible /fundraise Newlife Foundation for Disabled Children, Registered Charity No in England & Wales

9 Donation Form I wish to make a donation to Newlife Foundation for Disabled Children. Your Details Title: Mr / Ms / Miss / Mrs / Dr (please delete as necessary) Full Name: Home Address: Telephone: I Wish To Donate: 10 1, ,000 Postcode: Other Amount Please provide your full details so we can acknowledge your gift and thank you for your generosity. We would like to keep you informed about the vital work we do. If you would like to receive this information by , please ensure you enter your address in the box above. Newlife Foundation for Disabled Children is registered as a Data Controller with the Information Commissioner and is committed to ensuring that all personal information is treated properly in accordance with the Data Protection Act Newlife Foundation may use your details to contact you direct via , telephone, fax or electronic communication to send you further information regarding Newlife Foundation. If you do not wish to receive further information please tick the box. If you have any queries then please contact Pat Grant, Data Controller for Newlife Foundation. Make it go further... If you are a UK taxpayer, you can increase the value of your gift at no extra cost to yourself. If you consent to Gift Aid your donation will be worth considerably more. We will be able to reclaim the tax paid on your donation. If you pay tax at the higher rate you can claim further tax relief in your Self Assessment tax return. The Gift Aid declaration I confirm I have paid or will pay an amount of Income Tax and/or Capital Gains Tax for each tax year (6 April to 5 April) that is at least equal to the amount of tax that all the charities or Community Amateur Sports Clubs (CASCs) that I donate to will reclaim on my gifts for that tax year. I understand that other taxes such as VAT and Council Tax do not qualify. I understand the charity will reclaim 28p of tax on every 1 that I gave up to 5 April 2008 and will reclaim 25p of tax on every 1 that I give on or after 6 April Signature (please tick box) 3 Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Tel: info@newlifecharity.co.uk Date Newlife Foundation for Disabled Children, Registered Charity No in England & Wales

10 Ways you can give... I Wish To Give By Credit / Debit Card Visa MasterCard Switch/Maestro Please debit my account Cardholder Name: Card Number: Expiry Date: / Issue No. I Wish To Give By Cheque Please make your cheque payable to: Newlife Foundation and send to: Newlife Centre, Hemlock Way, Cannock, Staffordshire WS11 7GF If you wish to pay by Direct Debit - please complete the Direct Debit mandate form How would you like us to spend your donation I would like 100% of my donation to go towards: Equipment Grant Fund (UK) Equipment Grant Fund (in your county) Please specify your county: Medical Research Campaigns and Awareness Noonan Syndrome Support Noonan Syndrome Action Nurse Services Please return your completed donation form with payment to: Newlife Centre, Hemlock Way, Cannock, Staffordshire WS11 7GF An acknowledgement of your gift will be sent on receipt. Newlife Foundation for Disabled Children, Registered Charity No in England & Wales Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Tel: info@newlifecharity.co.uk

11 Be Special for Special Children Please sponsor me and help to change the lives of disabled children... is raising money for Newlife Foundation by... at...on... This event is being held in aid of Newlife Foundation for Disabled Children. Don t forget... You can fundraise online or download more forms at /fundraise Your Details (Please complete before sending back to Newlife) Title: Mr / Ms / Miss / Mrs / Dr (please delete as necessary) Full Name: Signature: Full Address: Make it go further... Postcode: The Gift Aid declaration Telephone: From time to time we would like to send you information about Newlife s work across the UK. Newlife Foundation for Disabled Children is registered as a Data Controller with the Information Commissioner and is committed to ensuring that all personal information is treated properly in accordance with the Data Protection Act Newlife Foundation may use your details to contact you direct via , telephone, fax or electronic communication to send you further information regarding Newlife Foundation. If you do not wish to receive further information please tick the box. If you have any queries then please contact Pat Grant, Data Controller for Newlife Foundation. Remember to pay your money in Return these forms, with a paying in form and your donation made payable to Newlife Foundation to: Newlife Centre, Hemlock Way, Cannock, Staffordshire WS11 7GF Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Tel: info@newlifecharity.co.uk If you are a UK taxpayer, you can increase the value of your gift at no extra cost to yourself. We can claim 25p on every 1 donated if you pay or will pay Income Tax and/or Capital Gains Tax in the current tax year that is at least equal to the amount of tax that you will donate to any charities or Community Amateur Sports Clubs (CASCs) within that year. VAT & Council Tax do not qualify. If you pay tax at the higher rate you can claim further tax relief in your Self Assessment tax return. Newlife Foundation for Disabled Children, Registered Charity No in England & Wales

12 Please sponsor me! To read more about Gift Aid, please see overleaf. 3 Please Tick Here to Gift Aid your donation Full Name Home Address Post Code Amount Pledged Amount Given Date Given 3 Opt Out Photocopy more of these blank sheets as required Thank you, you really are amazing! Newlife Foundation for Disabled Children is registered as a Data Controller with the Information Commissioner and is committed to ensuring that all personal information is treated properly in accordance with the Data Protection Act Newlife Foundation may use your details to contact you direct via , telephone, fax or electronic communication to send you further information regarding Newlife Foundation. If you do not wish to receive further information please tick the box. If you have any queries then please contact Pat Grant, Data Controller for Newlife Foundation.

13 Check List Please send the following to Newlife Foundation: 3 Cheque(s) for the money you ve raised, with your name on the back. 3 If you receive cash or cheques made payable to yourself, please bank them and write a cheque to Newlife Foundation for the amount 3 All sponsorship forms, without the forms we cannot claim Gift Aid. 3 Paying in Sheet (this page) newlifecharity.co.uk/fundraise Make it go further... The Gift Aid declaration (please tick box) I confirm I have paid or will pay an amount of Income Tax and/or Capital Gains Tax for each tax year (6 April to 5 April) that is at least equal to the amount of tax that all the charities or Community Amateur Sports Clubs (CASCs) that I donate to will reclaim on my gifts for that tax year. I understand that other taxes such as VAT and Council Tax do not qualify. I understand the charity will reclaim 28p of tax on every 1 that I gave up to 5 April 2008 and will reclaim 25p of tax on every 1 that I give on or after 6 April Signature Date 3 Paying in Please fill in the following details so we can thank you for all your hard work and support Your Details Name: Address: Telephone: Postcode: Total Collected: Newlife Foundation for Disabled Children is registered as a Data Controller with the Information Commissioner and is committed to ensuring that all personal information is treated properly in accordance with the Data Protection Act Newlife Foundation may use your details to contact you direct via , telephone, fax or electronic communication to send you further information regarding Newlife Foundation. If you do not wish to receive further information please tick the box. If you have any queries then please contact Pat Grant, Data Controller for Newlife Foundation. Contact our national fundraiser for advice or for fundraising tips go to: newlifecharity.co.uk/fundraise Tel: info@newlifecharity.co.uk Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Newlife Foundation for Disabled Children Registered Charity No in England & Wales

14 Instructions to your bank or building society to pay Direct Debits Please complete the whole form in BLOCK CAPITALS and send to: Charities Aid Foundation, 25 Kings Hill Avenue Kings Hill, West Malling, Kent ME19 4TA Service User Number FOR CAF OFFICIAL USE ONLY This is not part of the instruction to your Bank/Building Society Name(s) & address of account holder Mr/Mrs/Miss/Ms Address CAF reference number FS1615 Postcode Tel Bank/building society account number Account No Instruction to your bank or building society Please pay CAF re Newlife Foundation Direct Debits from the account detailed in this instruction subject to the safeguards assured by the Direct Debit Guarantee. I understand that this instruction may remain with CAF re Newlife Foundation and if so, details will be passed electronically to my bank/building society. Sort code - - Signature Start Date Amount Name & postal address of your bank/building society To The Manager Address Postcode Frequency of Direct Debit (please tick one) Weekly Monthly Annually Date The Gift Aid declaration (please tick box) I confirm I have paid or will pay an amount of Income Tax and/ or Capital Gains Tax for each tax year (6 April to 5 April) that is at least equal to the amount of tax that all the charities or Community Amateur Sports Clubs (CASCs) that I donate to will reclaim on my gifts for that tax year. I understand that other taxes such as VAT and Council Tax do not qualify. I understand the charity will reclaim 28p of tax on every 1 that I gave up to 5 April 2008 and will reclaim 25p of tax on every 1 that I give on or after 6 April " Note: Banks and building societies may not accept Direct Debit instructions from some types of account. This guarantee should be detached and retained by the payer The Direct Debit Guarantee This Guarantee is offered by all banks and building societies that take part in the Direct Debit Scheme. The efficiency and security of the Scheme is monitored and protected by your own bank or building society. If the amounts to be paid or the payment dates change, CAF re Newlife Foundation will notify you at least ten working days in advance of your account being debited or as otherwise agreed. If an error is made by CAD re Newlife Foundation or your bank or building society, you are guaranteed a full and immediate refund from your branch of the amount paid. You can cancel a Direct Debit at any time by writing to your bank or building society. Please also send a copy of your letter to us.

15 Data Protection Promise Your details will be stored on our database and held in accordance with the Data Protection Act Please advise us if you do not wish your details to be held. Please contact Pat Grant, Data Controller, Newlife Foundation on , Newlife Centre, Hemlock Way, Cannock, Staffordshire, WS11 7GF or Newlife Foundation for Disabled Children - Registered Charity Number: in England & Wales.

16 Fundraising - Safety & Legal Guidelines What you need to know... Planning a fundraising event for Newlife? Fantastic! We are delighted! Before you get going, just take a minute to read the following guidelines. We want your fundraising event to be fun, and we want you to raise lots of money for disabled children - we d also like to help you to keep everyone safe and happy when you raise the funds. However you plan your event, please be safe! While we really appreciate your support, Newlife is not responsible for organising, supervising or hosting your fundraising activity and all activities are at the organisers and participants own risk. Newlife does not accept responsibility or liability for any loss or damage, or for any death or personal injury arising out of any fundraising activity in aid of Newlife Foundation. You should always consider whether you need appropriate insurance cover for your fundraising activity. If necessary, you can carry out a risk assessment and make sure participants are fully briefed about the activity. Ask your national fundraiser (details on the back of the Fundraising Brochure) to help you with conducting a risk assessment. Whatever you plan to do to raise money - make sure it s legal. Please make sure any publicity and fundraising materials that you create yourself (e.g. posters) include the line In aid of Newlife Foundation for Disabled Children, registered charity in England & Wales. You can use the Newlife logo on fundraising materials and you can download the logo at You must use the logo in accordance with the guidelines provided at Newlife Foundation does not authorise you to act as an agent for or on behalf of Newlife, so neither you nor your fundraising materials should suggest that you represent Newlife Foundation. If you are fundraising by selling goods or services, the law requires you to have a Fundraising Agreement with Newlife. You will also need a fundraising agreement if you are deducting any costs, expenses or other amounts from your fundraising. You may get a fundraising agreement by ing fundraise@newlifecharity.co.uk and we will contact you to set up an agreement for your event. If you intend to collect money in a public place or door to door you need a licence from your local authority. Newlife cannot obtain this licence for you. You can get this information from your local authority website. If you are planning a lottery, raffle or sweepstake, or a pay to enter competition, you should be aware that there are strict laws about what you can do. In England, Scotland and Wales the Gambling Commission publishes a useful guidance at The Northern Ireland Council for Voluntary Action publishes guidance for Northern Ireland at If children under 16 are involved in fundraising please make sure they have written permission from their parent or guardian, and are properly supervised by an adult. Children should never approach strangers about fundraising....thank you! Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Telephone: info@newlifecharity.co.uk Newlife Foundation for Disabled Children, Registered Charity No in England & Wales

17 How to write a press release A press release is a news statement A press release is a news statement for the media that is newsworthy and timely e.g. an event, donation, notable achievement, award etc. One key element of a press release is its need to be attention-grabbing and you need to be able to identify with the audience of the publications that you will be targeting so this is worth bearing in mind before you start drafting the release. To draft your own press release, see the basic guidelines below: Headline Headlines needs to be clear, brief and to the point. Don t try to over-complicate it with elaborate puns, it s the journalist s first impression and if they want a catchy pun, they can usually create one. Opening paragraph The opening paragraph, particularly the first sentence, of the release needs to be strong, as this will be the deciding factor for a journalist to read the entire document. The opening sentences should be kept clear and simple and should expand on the opener to include the 5Ws and H - what, who, when, where, why, and how - to provide a full picture. Main Body The press release copy should be compact and start with a summary of the news, a news elaboration, overview of who is involved, a concluding summary and a company overview. Avoid using very long sentences and keep paragraphs short. Avoid repetition and over use of jargon, particularly if your audience won t be familiar with it. Limit the copy to facts e.g. events, products, services, people, targets, goals, plans, projects, and keep your focus. Don t include any personal opinions, exaggerations, or embellishments as journalists will pick up on these and this may back fire on you. Try to provide maximum use of concrete facts. If you would like any further advice on this, please contact Jane Vincent in the Newlife Press Office on or jvincent@newlifecharity.co.uk Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Tel: Newlife Foundation for Disabled Children, Registered Charity No in England & Wales info@newlifecharity.co.uk press release

18 Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Tel: Newlife Foundation for Disabled Children, Registered Charity No in England & Wales press release

19 Notes for Editors. About Newlife Newlife is the UK s leading children s disability charity specialising in research and support to aid disabled children and their families across the UK. In addition to funding equipment grants and research, the charity also offers support services operated by specially trained nurses. The charity needs over 100,000 a month to continue to provide essential equipment for disabled children. This includes wheelchairs, beds, walking frames, seating, safety equipment and communication aids that are refused funding elsewhere. Newlife can offer journalists: Expert views/opinions Case studies Campaign information Interviews Photo opportunities

20 Be Special for Special Children Activities and Events coming up... Newlife Foundation for Disabled Children, Registered Charity No in England & Wales

21 Bring & Buy For Disabled Children Clear The Clutter today with our 6 easy steps for 21st century recycling A tried and tested, easy-to-do but effective way to help us help disabled children - hold a Bring & Buy Sale and recycle! Set a date for the big event and promote it Invite people to bring along their unwanted goods Lay out your tables and price up your items - you could even separate each table by price Consider providing refreshments Have a good time and take some photos! Send us the funds you ve raised and help Disabled and Terminally ill children in your county, region or throughout the UK You can download a poster to publicise your event with your friends, and a paying in form, to make it easy for us to thank you. You can also use the paying in form to tell us how you would like us to spend your donation in your county or nationally. Call or us for advise or to tell us about your event. Have a Seasonal Event January - Post Christmas purge March - Spring Clean May - Bank Holiday clear out July - Summer Sorting September - Clear the Clutter November - Nice and Tidy DON T FORGET! Safety First... Check out our legal and safety guidelines to make sure your event is safe and sound and that everybody has as much fun possible /fundraise Newlife Centre Hemlock Way, Cannock, Staffordshire WS11 7GF Tel: info@newlifecharity.co.uk For more great fundraising ideas visit: /fundraise Newlife Foundation for Disabled Children Registered Charity No in England & Wales