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1 Our Social Media Team will create, manage, and build your social presence. We will draw on our A&W experience to post engaging, fun, and informative content related to your restaurant and the A&W brand. Why choose us? As your uniform, kids meal, merchandise, local store marketing, and lots of other fun stuff supplier, we are very in-tune with A&W and your heritage. We understand what makes A&W, well A&W, and we have been cultivating that image for over 25 years. We want to help you grow your presence in cyberspace - and grow sales as a result.

2 Facebook Setup $100 for each page Setup includes: Complete Facebook Page setup- includes graphics & logos, initial content, hours of operation, phone & location, any photos or additional content you want to provide to personalize your page. Facebook Management $250 per month for your 1st page $100 per month for each additional page Management for each page Includes: We will work with you to post information relevant to your store. Examples: local specials, promotion of custom menu items, promotion of your events, etc. We will make a post to your page everyday. Examples: Menu items, sales events, specials, customer photos, A&W history & nostalgia, funny photos, and Rooty videos. Google+ Setup $100 for each page Setup includes: Complete Google+ Page setup- includes graphics & logos, initial content, hours of operation, phone & location, any photos or additional content you want to provide to personalize your page. Google+ Management $250 per month for your 1st page $100 per month for each additional page Management for each page Includes: We will work with you to post information relevant to your store. Examples: local specials, promotion of custom menu items, promotion of your events, etc. We will make a post to your page everyday. Examples: Menu items, sales events, specials, customer photos, A&W history & nostalgia, funny photos, and Rooty videos.

3 Yelp & Urbanspoon Setup - $25 per profile ($25 fee includes setup for both services) Yelp & Urbanspoon Management - $10 per month per profile ($10 fee includes management for both services) Yelp Setup includes: Complete Yelp Page setup- includes graphics & logos, hours of operation, phone & location, any photos or additional content you want to provide to personalize your page. Yelp Management includes: We will notify you when reviews are posted and provide consultation on a response. We will periodically update graphics with new sales event images. Urbanspoon Setup includes: Complete Urbanspoon Listing setup- includes adding link to your menu, social sites, hours of operation, phone & location, any photos or additional content you want to provide to personalize your page. Urbanspoon Management includes: We will notify you when reviews are posted and provide consultation on a response. Online Reputation Management Cost $50 per month per location Includes: Monitoring positive and negative feedback about your restaurant. Providing complaint resolutions. Evaluating success, challenges, issues, and brand awareness. Tracking your restaurants mentions online, notifying you and responding as necessary. People are talking online. We ll listen and become part of the conversation, providing valuable feedback and consumer insight.

4 Twitter Setup $250 for each account Setup includes: Complete Twitter account setup- includes graphics & logos, initial content, hours of operation, phone & location, any photos or additional content you want to provide to use on your account. We will reach out to your local celebrities/news personalities/business /etc in fun ways to help build your following. Twitter Management $250 per month for your 1st page $100 per month for each additional page Management for each page Includes: We will work with you to post information relevant to your store. Examples: local specials, promotion of custom menu items, promotion of your events, etc. We will interact and tweet relevant A&W content every day. We will engage with, and have fun with, your followers. We will throw out lots of #highfivepaws to your customers. Examples: Menu items, sales events, specials, customer photos, A&W history & nostalgia, funny photos, and Rooty videos. The KITCHEN SINK Plan Cost Total Setup: $475 Facebook: $100 Google+: $100 Twitter: $250 Yelp & Urbanspoon: $25 $550 per month for first account (save $3100/yr) $250 per month for each additional account (save $1320/yr) Package special includes: Facebook, Google+, Twitter, Yelp, & Urbanspoon management. Also includes Online Reputation Management.

5 ADDITIONAL INFORMATION Additional information about how we will manage your page: We work closely with A&W Marketing and their Social Media team to align on sales events, branding, and other events, so what s going on in your store matches your digital space. Aside from being able to use your photos, we have the full library of A&W stock images, Rooty & kids art, sales event artwork, and a 100+ pieces of custom POP we ve created for the Local Store Marketing program that we will use. We will monitor your page daily for inappropriate content & comments. We will provide a response to customer comments and messages within 24 hours. We can provide a summary of any positive feedback on a daily, weekly or monthly basis depending on the your preference. We have been providing A&W creative ideas & artwork for their national Facebook page since 2012, and we will continue to do that for your page. How do we measure success? We'll help you set goals and milestones to measure your pages growth & success, as well as utilizing analytics features to see what content your guests respond to most. We also suggest running things like incentive programs to grow your page. Example: have a contest between your team to like or comment on posts. Offer a small reward to the most active team member. Your team members are most likely active on social media, and this can be a great way to jumpstart your fan base. To really grow your local page, we need your help We also offer options to effectively and affordably promote your page in-store.