COURSE SYLLABUS BUSI 331 MARKETING RESEARCH

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1 Note: Course content may be changed, term to term, without notice. The information below is provided as a guide for course selection and is not binding in any form, and should not be used to purchase course materials.

2 COURSE SYLLABUS BUSI 331 MARKETING RESEARCH COURSE DESCRIPTION Theory and practice of marketing research will be covered with emphasis on development and evaluation of research projects. RATIONALE This course is designed to introduce students to the concepts and practices that make up the marketing research field. This course will also familiarize students with how marketing information research skills, tools, and understanding can be applied in solving marketing problems and creating business opportunities in the rapidly changing marketing information environment. I. PREREQUISITES For information regarding prerequisites for this course, please refer to the Academic Course Catalog. II. III. IV. REQUIRED RESOURCE PURCHASES Click on the following link to view the required resource(s) for the term in which you are registered: ADDITIONAL MATERIALS FOR LEARNING A. Computer with basic audio/video output equipment B. Internet access (broadband recommended) C. Microsoft Word and Microsoft Excel (Microsoft Office is available at a special discount to Liberty University students.) MEASURABLE LEARNING OUTCOMES Upon successful completion of this course, the student will be able to: A. Explain the marketing research process. B. Describe the role of marketing research in marketing decision making. C. Create a well-constructed marketing research plan integrating the marketing research process. D. Apply a Christian ethical framework to the marketing research process inclusive of research design, data collection, and reporting. Page 1 of 4

3 E. Identify marketing research technologies for information attainment and statistical data analysis in a digital information environment. F. Distinguish between primary and secondary research, sampling methods, and commonly utilized data analysis techniques. V. COURSE REQUIREMENTS AND ASSIGNMENTS A. Textbook readings and lecture presentations B. Course Requirements Checklist After reading the Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1. C. Discussion Board Forums (2) The student will complete 2 Discussion Board Forums throughout the course. The purpose of Discussion Board Forums is to generate interaction among students in regard to relevant current course topics. The student is required to post 1 thread of at least 250 words in length. The student must post 2 replies of at least 200 words in length each. For each thread, the student must support his/her assertions with at least 2 sources and 4 citations in current APA format. Each reply should cite at least 1 source and 2 citations. D. Marketing Research Report The student will complete the Marketing Research Report in 4 parts: Part 1: Research Problem The student will identify a company or issue of focus and the research problem to be studied in 2 3 paragraphs. The student will also submit a brief literature review of 2 3 paragraphs, incorporating at least 4 scholarly resources. This assignment must be in current APA format, including a title page, appropriate section headings, and a reference page. Part 2: Survey Design After reviewing Survey Research and Questionnaire Design in the course text, the student will discuss how he/she will use quantitative research for this study in 1 2 paragraphs. The student will also briefly describe in 1 2 paragraphs the methodology he/she will use for their research. The student will submit a Questionnaire Design following the assignment instructions. The student will deploy his/her survey and begin collecting survey data. Part 3: Data Submission The student will organize raw data from his/her survey results in an Excel document according to the assignment instructions. The student will submit 3 tables created in Excel from his/her data. Under each table, the student must write 1 comprehensive paragraph. At least 1 table must be turned into a graph (either a bar or pie chart) to graphically show the data from the table. Page 2 of 4

4 Part 4: Project Submission The student will bring together all prior parts and submit a complete Marketing Research Study. The student will incorporate a 3 5-paragraph Results Section into his/her current APA-formatted document from Part 2. The student will also include a 2 3-paragraph Conclusions and Recommendations Section. The student will place the raw survey data as Appendix II and any additional graphs/charts that were created, but that the student did not addresss in his/her results section, under Appendix III. E. SPSS Outputs Analysis The student will use the outputs that accompany the presentations to complete this assignment. A 2 3-page writing assignment must be submitted in current APA format, including a Title Page and Reference Page with at least 3 scholarly sources. F. Exams (2) Each student will complete 2 exams in the course. The exams are openbook/open-notes and consist of 60 true/false and multiple-choice questions. The student will have 90 minutes to complete each exam. Exam 1 covers Chapters 1 7 of the Zikmund & Babin text and Exam 2 covers Chapters 8 16 of the Zikmund & Babin text. VI. COURSE GRADING AND POLICIES A. Points Course Requirements Checklist Discussion Board Forums (2 at 100 pts ea) Marketing Research Report Part 1: Research Problem 100 Part 2: Survey Design 100 Part 3: Data Submission 100 Part 4: Project Submission 100 SPSS Outputs Analysis 100 Exam 1 (Modules 1 3) 150 Exam 2 (Modules 4 8) 150 Total 1010 B. Scale A = B = C = D = F = C. Late Assignment Policy If the student is unable to complete an assignment on time, then he or she must contact the instructor immediately by . Assignments that are submitted after the due date without prior approval from the instructor will receive the following deductions: Page 3 of 4

5 1. Late assignments submitted within one week of the due date will receive a 10% deduction. 2. Assignments submitted more than one week late will receive a 20% deduction. 3. Assignments submitted two weeks late or after the final date of the class will not be accepted. 4. Late Discussion Board threads or replies will not be accepted. D. Special circumstances (e.g. death in the family, personal health issues) will be reviewed by the instructor on a case-by-case basis.disability Assistance Students with a documented disability may contact Liberty University Online s Office of Disability Academic Support (ODAS) at [email protected] to make arrangements for academic accommodations. Further information can be found at Page 4 of 4

6 COUR ### Course Schedule COURSE SCHEDULE BUSI 331 Textbooks: Zikmund & Babin, Essentials of Marketing Research (2013). MODULE/ WEEK READING & STUDY ASSIGNMENTS POINTS 1 Zikmund & Babin: chs. 1, 3 Course Requirements Checklist Class Introductions Marketing Research Report Part Zikmund & Babin: chs. 2, 4 1 website DB Forum Zikmund & Babin: chs. 5 7 Exam Zikmund & Babin: chs Marketing Research Report Part Zikmund & Babin: chs DB Forum Zikmund & Babin: ch. 14 Marketing Research Report Part Zikmund & Babin: ch. 15 SPSS Outputs Analysis Zikmund & Babin: ch. 16 Marketing Research Report Part 4 Exam TOTAL 1010 DB = Discussion Board NOTE: Each course week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday.