Detailed Project Proposal on Development of Tourism in the Javakheti National Park Support Zone

Transcription

1 Detailed Project Proposal on Development of Tourism in te Javaketi National Park Support Zone

2 Content: 1. Project Primary Information and Situational Analysis 2. Description of te Problem and Project Objectives Subsequent from te Problems 3. Project Objectives and Feasible Outcomes 4. Link between Planned Components and te Establisment of te Javaketi National Park in Georgia Project 5. Criteria and Metods for Selection of Beneficiaries 6. Number of Beneficiaries and its Substantiation in accordance wit Poverty, Gender Balance and Oter Factors 7. Project Implementation Stages and Activities 8. Project Implementation Detailed Scedule (Cart for Summarising Distribution of Activities in Timeline) 9. Detailed Budget of te Project 10. Economic Indicators and Calculation 11. Risks and Assumptions tat May Impact on Acieving Goals and Mitigation Strategies 12. Project Implementation Metodology Responsibilities of Implementing Parties 13. Substantiation of Project Sustainability 14. Efficiency Indicators of Project Implementation 15. Project Implementation Monitoring Cart and Metods 16. Additional Information 17. Appendices: Appendix 1 Study Programmes in Accordance wit Training Courses Appendix 2 Cart for Summarising Distribution of Activities in Timeline Appendix 3 - Questionnaire on Public Perception and Monitoring and Evaluation of Social Impact Appendix 4 - List of Potential Guides Appendix 5 Business Plans Appendix 6 Project Budget 2

3 1. Project Primary Information and Situational Analysis Javaketi is located in te soutern part of Georgia. Geograpically, it is located in te extreme nortern part of te country s Middle East Higland. Te nort of Javaketi is bordered by te Trialeti Ridge Slopes wile te eastern and soutern parts are surrounded by te Abul-Samsar and Javaketi Ranges wic gradually transform into Turkey s nort-eastern plateau (te Cildir Çildir Lake area). In te west, te Javaketi Range is surrounded by te deep valley of te River Kura. Te total area of te Range is approximately 700 km 2 and its absolute eigt varies from 1,500 to 3,300 metres. Javaketi is te part of istorical Mesketi (Samtske-Javaketi). It consists of two administrative territorial entities; namely, te municipalities of Ninotsminda and Akalkalaki. Tese municipalities are comprised of 98 settlements including 96 villages and two towns. Te biggest town, located in te Javaketi Range, is Akalkalaki wit a population of 12,000-15,000; Ninotsminda s population is 6,900. In te region, 80% of te population lives in rural areas. Te total number of population in tese two municipalities is 102,400 (67,300 in Akalkalaki and 35,100 in Ninotsminda). Population density may vary in accordance wit vertical zonality. Density varies from 50 to 100 persons per 1 km 2 at an altitude of 1,700-2,000 metres. Population density sligtly exceeds 15 people per 1 km 2 at an altitude iger tan 2,000 metres. In summer, te number of population of te Javaketi Higland increases since people from oter regions come ere to use te Javaketi Mountains as summer pastures. Javaketi Protected Areas, wic was legally establised in 2011, is part of te system of Protected Areas in Georgia. It was establised under te Georgian Law On te Establisment of Javaketi Protected Areas and Management and includes te following categories of Protected Areas: a. Javaketi National Park b. Kartsaki Wetland Sanctuary c. Sulda Wetland Sanctuary d. Kartsaki Lake Sanctuary e. Bugdaseni Lake Sanctuary f. Madatapa Lake Sanctuary Te establisment of Javaketi National Park was funded by KFW (Kreditanstalt für Wiederaufbau) and is implemented by WWF Germany and te WWF Caucasus Programme Office of Consortium in co-operation wit te Agency of Protected Areas under te Ministry of Environment of Georgia. Te main purpose of te establisment of te Javaketi Protected Areas is to protect te representative sections of te Javaketi Mountain ecosystems and wetlands. Reserves are created to protect te lakes and marses wic are separated from te Park. Te Park and te Reserves include important abitats of flora and fauna and are eco-regionally and internationally important resting places for migratory birds. Te tird most important route of migratory birds in te Caucasus passes troug tis area (oter routes are te Caspian Sea and te Black Sea). Te establisment of Protected Areas ecoes te requirements of te Convention on Biological Diversity (CBD), wic 3

4 Georgia joined in 1994, and te obligations under te Convention on Wetlands of International Importance, Especially Territories Suitable for Water Birds (te Ramsar Convention; Georgia joined in 1997). Te Javaketi Protected Areas Supporting Zone as ten villages: six are located in te Municipality of Akalkalaki and four are located in te Municipality of Ninotsminda (see Table 1). Te number of population of tese ten settlements is 4,750, wic includes 1,732 ouseolds. Te largest village is Sulda, followed in size by Kartsaki and Dadesi, all of wic are located in te Municipality of Akalkalaki. Table 1. Number of Population in Javaketi Protected Areas Support Zone Name Registered population Number of registered ouseolds Akalkalaki Municipality (villages from Javaketi Protected Area Supporting Zone only) Sulda 1, Miasnikiani Bozali Dadesi Kartsaki Filipovka Ninotsminda Municipality (villages from Javaketi Protected Area Supporting Zone only) Patara Kancali Epremovka Zdanovo Sameba Total 4,750 1,732 Te population of target villages amounts to some 1,700 ouseolds, wic is around 4,700 persons of wom 859 are pensioners and about 1,040 are cildren. 4

5 Distribution of Population by Age Groups Pensioners, 18% Able-bodied population, 60% Under 18 years of age, 22% Only a very small percentage of te population capable for work is officially employed wit te majority of tem in positions of teacers and representatives of territorial bodies. A small part of te population as small businesses suc as grocery sops and milk production businesses, amongst oters. Te remaining part of te population, not considering tose wo ave left teir places of residence for temporary employment elsewere, are considered as self-employed. Employment Temporary employment, 1% Employed, 9% Private business, 1% Self-employed, 89% Of tose identified as self-employed, tese members of te population are working in te agricultural sector wic is te leading sector of te region. Farming largely depends upon te location of te village above sea-level. Cattle-breeding, cultivation of potatoes and grain crops and oney production are te most typical economic activities of te local people. Table 2. Data on Gender, Age and Educational Level of te Population Number of Persons 4,750 Men 2,288 Women 2,462 5

6 Retired of bot sexes 846 Aged 0-16 years 1,038 Aged years 2,869 Employed 201 Self-employed 2,641 Outside workers 20 Own business 17 Secondary scool 3,246 Graduate 286 Students 86 Te Javaketi Protected Areas and te Support Zone villages are located close to te Armenian and Turkis borders. Te sortest igway from Tbilisi to Javaketi runs sout-west troug Manglisi and Tsalka wic enables visitors to reac te region from te capital in two to two-and-aalf ours. Tis is te same distance as from Tbilisi to Telavi and from Tbilisi to Kazbegi were local and foreign tourists often go for one-day or two-day tours on weekends. Javaketi is connected wit te Ajara Region by te Goderdzi Pass. Reabilitation of te igway is planned in te nearest future wit te support of te Millennium Callenge project. After its completion and in addition to te Tbilisi-Batumi igway, an additional igway will run troug te vicinities of te planned protected area; specifically, troug Ninotsminda and Akalkalaki. Te roads connecting Georgia-Armenia and Georgia-Turkey run troug te Javaketi territory. Te names of te border posts are as follows: Ninotsminda (Bavra) Georgia-Armenia crossing Kartsaki future border post of Georgia-Turkey (presently not functioning; set to start operation by 2014) Tere are tree possible routes to travel from te capital to te region as follows: Tbilisi-Manglisi-Tsalka-Ninotsminda: 180 km Tbilisi-Kasuri-Borjomi-Akaltsike-Akalkalaki: 293 km Tbilisi-Kasuri-Borjomi-Bakuriani-Tabatskuri-Akalkalaki: 253 km Te distance from Javaketi administrative centres to te larger towns and cities of West Georgia does not exceed 270 km: Akalkalaki-Kasuri-Kutaisi: 210 km Akalkalaki-Kutaisi-Batumi: 370 km Akalkalaki-Adigeni-Kulo-Batumi: 165 km Te distance from Javaketi administrative centres to te boundaries of neigbouring countries does not exceed 80 km: Akalkalaki-Ninotsminda (Bavra): 50 km Akalkalaki-Kartsaki: 30 km 6

7 Akalkalaki-Vale: 80 km Tis project proposal is result of a participatory planning process wic was started in 2009 witin te Support Zone Development Plan elaboration process. Communities gave a ig priority to te development of eco-tourism. Te WWF, terefore, conducted a feasibility study in 2011 and developed tis current project proposal in close consultation wit te target communities. Te communities sowed a ig level of commitment for developing eco-tourism in te region and considered it as a good potential for diversifying teir sources of income and livelioods. Tis process, owever, also revealed tat tere is a strong need for trainings in different fields wic is reflected in te training component of tis proposal. In te course of project implementation, additional training needs may appear and so te training package may be adjusted during te implementation. In order to formalise te commitment of te beneficiaries, MoUs will be signed detailing tasks, responsibilities, te contribution of beneficiaries and, finally, te and-over procedures of equipment and construction work. 2. Description of te Problem and Project Objectives Subsequent from te Problems Traditionally, te Javaketi area is used for pasture wit te locals depending upon farming as te primary source of teir livelioods. Te region is particularly suitable for growing vegetables and fruit. Apiculture is relatively developed and farming is very widespread but incomes remain at a level wic is insufficient for making a decent standard of living. Money-commodity relations are very weak in te target region. Te locals get teir necessary products mainly troug barter excange. A situation suc as tis, terefore, makes te local population dependent upon natural resources including tose resources from te Javaketi National Park. Te establisment of te National Park is connected to some restriction on te use of natural resources from te side of te local population wic may cause conflict between te Park and te residents. As a result and in consideration, te local population sould be given te opportunity to ave alternative sources of income. Worldwide, eco-tourism and its related services are one of te most important alternative sources of income and employment opportunities for people living near national parks. Te Javaketi National Park, wic will protect te area s flora and fauna as well as te unique mountain steppes, alpine lakes and wetlands, as te potential for te development of eco-tourism. Te main objective of te Development of te Javaketi National Park Supporting Zone programme, terefore, is as follows: To promote economic development and sustainable livelioods for te population of te Javaketi National Park Supporting Zone and ensure te use of touristrecreation resources of Javaketi Protected Areas. 3. Project Objectives and Feasible Outcomes 7

8 3.1. Objectives 1. Support te local population of te Javaketi National Park Supporting Zone villages to establis guestouses in a locally embedded style offering a real alternative to existing accommodation facilities. 2. Support te local population of te Javaketi National Park Supporting Zone villages to establis orse rental points. 3. Establis market places nearby te Javaketi National Park at te main igway. 4. Establis women s social enterprise in te village of Dadesi Improve te skills of local residents in tourism business and marketing. 6. Improve te skills of local residents in producing safe dairy products Feasible Outcomes Tis project aims to create a precedent of successful tourism business (e.g., guestouse or orse rental point) in Javaketi National Park Supporting Zone. It is expected tat te ideas will be replicated by oter community members witin a four-to-five year period and similar businesses will be launced. It is expected tat te environment will benefit troug te increased awareness of local residents and te liveliood diversification decreasing te pressure upon te natural resource base Feasible Sort-Term Outcomes Tree guestouses will be establised in te Javaketi National Park Supporting Zone villages. One orse rental point will be establised in te Javaketi National Park Supporting Zone villages. Two market places will be establised nearby te Javaketi National Park at te main igway. Women s social enterprise will be establised in te village of Dadesi were at an initial stage at least ten women will be employed. Support can be extended for andicrafts production or food processing. Local residents involved in tourism will gain knowledge in running tourism businesses troug a training package tailored to te need of te various population groups. Local population will see te benefit in te preservation of te Javaketi National Park troug better income opportunities generated by te Park. Employment opportunities will increase tereby generating additional income Feasible Long-Term Outcomes 1 Te idea to spread te benefits of te project to a larger group troug te establisment women s social enterprise came at a late stage of te project designing and was not a part of te feasibility study. Te development of a concept for suc enterprise including a business plan and training needs will be part of te tender process. 8

9 Te project will contribute to fairer income opportunities in te Javaketi National Park Support Zone. Tourism will create jobs in te local tourism sector as well as in related sectors. Tourism will contribute to facilitating its domestic sectors: guestouses and accommodations, restaurants and catering facilities, transport systems, crafts, tours and informational centres, as examples. Tourism will attract investments in te region. It will also promote local economic diversification systems wit income opportunities trougout te year. Sustainable tourism will contribute to te participatory decision-making process. Tis will contribute towards a armony between tourism and resource users. Sustainable tourism means planning and zoning wic will define a limited number of tourists in accordance wit te eco-system. Tourism will facilitate local infrastructure: transport means, telecommunications and oter basic infrastructure parts. Ecologically sustainable tourism will underline te importance of te natural and cultural resources of te Javaketi Protected Areas in te economic and social development process of te region and contribute to teir protection. 4. Link between Planned Components and te Establisment of te Javaketi National Park in Georgia Project Modern approaces to te establisment of te Javaketi National Park and its management include not only acieving pure conservative objectives but also taking care of te socio-economic development of te area s residents. Te practice of management of Protected Areas in Georgia sows tat te objectives are successfully acieved only if te local people ave economic interests and express teir support for te existence of tese said areas. One of te most important directions, terefore, is to contribute to te development of eco-tourism in te Supporting Zone and to facilitate te involvement of te local population witin. It is key for te successful implementation of te project tat it is as inclusive as possible. Te Tuseti National Park can be considered as Georgia s best example of tis practice. Te tourism development component sould undertake te mission tat te local population will be involved in tourism and te residents will recognise and understand tat te Javaketi National Park s natural resources and conservation importance will ensure te success of teir own tourism businesses. 5. Criteria and Metods for Selection of Beneficiaries Field trips were planned and conducted for te selection of project beneficiaries. Target villages were observed during tese visits and sites for guestouses and market places were selected. Te criteria for selecting potential guestouses included: te ouse s geograpical location, its appearance, its distance from te central igway and its ease of access for visitors. Te metod for selecting orse rental points involved interviewing local residents during informal community gaterings te so-called birza in order to identify orse owners. Interviews at te birza were also used for te selection of sites for market places. Discussions about te establisment and maintenance of market places were also undertaken at suc informal meetings. 9

10 Following te initial meetings, a feasibility study was conducted in te selected areas in wic 51 local families were interviewed. Te questionnaire criteria were based upon te goal of getting closer to te standards of rural and small town guestouses. Te questionnaire was prepared by te Elkana Biological Farming Association under te commission of EuroGites and te Polis Agro-Tourist Federation. Te Elkana Association as been successfully using tis model in Georgia for several years in order to evaluate otels and guestouses including witin te Samtske-Javaketi Region. Te evaluation of a guestouse was based upon te following criteria in addition to visual surveillance of its geograpical parameters: House owner s willingness to establis a guestouses facility in is own ouse. Availability of a water supply system. Existence of at least two separate rooms. Family members knowledge of foreign languages at a communicational level. Willingness to contribute financially and or oter materials towards project implementation and troug donated labour force. In addition, te following points were observed and noted by te consultant taking te interview and completing te assessment questionnaire during te process of selecting a potential participant: environment (specifically, noise and activity levels), te owner s public, cultural and environmental protection responsibilities and te potential and abilities of te ostess to receive guests and provide proper personal attention alongside te prospect for te development of te Park s basic infrastructure. Te selection and evaluation of a orse rental point was based upon te following criteria: Willingness to establis orse rental points. Number of orses owned. Number of orses in te neigbourood wic can be rented and willingness to collaborate wit oter members of te community. Knowledge of foreign languages at a communicational level. Willingness of family members to work as guides or provide oter related tourism services. Willingness to contribute financially and or oter materials towards project implementation and troug donated labour force. Additional criteria witin tis particular selection and evaluation included te rental point s suitable location to te Javaketi Protected Areas System (JPAS). Owing to te fact tat rural population as a limited number of orses (te area as a maximum of four animals), it is advisable tat te orse rental point owner collaborate wit oter community members and rent orses from tem to supplement tis number. 10

11 6. Number of Beneficiaries and its Substantiation in accordance wit Poverty, Gender Balance and Oter Factors During elaboration process of tis project, potential villages and beneficiaries were identified, owever te implementing organization is free to select oter villages 1 and beneficiaries wo greater meet te selection criteria. Supporting Zone villages: Kartsaki, Sulda and Epremovka were selected for te establisment of guestouses. Te village of Zdanovo was selected for te establisment of a orse rental point. Te feasibility study revealed tat a sufficient number of orses may not be available in te villages in wic te guestouses are planned to be establised. During project implementation, a study will be made as to weter or not te orse rental point still can be located close to a village wit a guestouse, suc as Sulda, troug partnersips wit several oter orse owners Guestouses Housing in te project region is generally poor and will not meet basic expectations of visitors and tourists. Investments, terefore, are required to offer visitors a minimum standard of comfort. It is expected tat overnigt facilities will attract visitors to te villages wit overall positive impact upon and for te communities. Potential beneficiary in te Village Kartsaki, Akalkalaki Municipality GenzelAbagian Two family members will be involved in te guestouse business and will serve visitors wit te assistance of ired labour. Tey will need to ire at least one woman. Te family s farming is limited and so tey will purcase food products from neigbouring families wic will increase te income of te neigbouring families as well. Investment necessary for ouse repairing activities = 20,000 GEL Number of direct beneficiaries = 3 Amongst female = 2 Number of indirect beneficiaries = 3 families (10 people) Village Sulda, Akalkalaki Municipality Silvart Apoian Two adult family members will be involved in providing visitor service as well as two members of Apoian s broter s family wo will be used as additional labour force and will work as guides. Investment necessary for ouse repairing activities = 30,000 GEL Number of direct beneficiaries = 6 Amongst female = 2 Village Epremovka, Ninotsminda Municipality 1 Te implementing organization sould consider, tat only support zone villages are eligible for implementation of te project: Sulda, Miasnikiani, Bozali, Dadesi, Kartsaki, Filipovka, Patara Kancali, Jdanovo, Efremovka, Sameba

12 Baikal Tsarukian Two family members will be involved in te tourism business. Tey will need te elp of teir neigbours in renting orses and in providing guide services. Tsarukian can ire up to seven-toeigt people upon an as-needed basis. Investment necessary for ouse repairing activities = 700 GEL Number of direct beneficiaries = 3 Amongst female = 1 Number of indirect beneficiaries = Horse Rental Point Village Zdanovo, Ninotsminda Municipality Ervand Sumbulian Sumbulian is a young man wo owns tree orses. He will be te owner of te orse rental point and registered as a sole proprietor. In cases wen more tan tree orses will be needed, is uncle, living in te adjacent village of Sameba and owning four orses, will assist im in tis tourism service. For bigger groups (more tan seven persons), more orses are available in te neigbourood wic can be rented from neigbours. Sumbulian will negotiate and make agreements wit is neigbours upon an as-needed basis. Generated income will be distributed accordingly between all parties involved. Sumbulian and is uncle will provide te guide services and two women from teir families can be employed in serving meals for visitors, as required. Te project will purcase orse gear wic will be owned by te National Park wic can be rented to Sumbulian for a small fee. All of te abovementioned beneficiaries ave te motivation and te intellectual potential to obtain te knowledge and information needed to run teir businesses. Necessary investment for equipment = 3,500 EUR Number of beneficiaries = 4 Amongst female = Establisment of Market Places Market places will be establised at two sites; specifically, along te roadways going to Kartsaki and Zdanovo. Te local government will undertake te obligation to maintain and support te markets. Similar experiences of market place operation and maintenance exist at te Rikoti Pass and in Kertvisi (please see Appendix 8 Market Places Operation Plan). It is also possible to carge a nominal fee (in te form of rent) from te population for using te market places. A group of representatives from te local population will be created in order to monitor and ensure te maintenance of te market sites as a means of involving residents in te decision-making processes. Te group could organise and administer a cost-recovery mecanism, for example, or oversee te maintenance of te market place. Along wit te local autorities, tey can also regulate te access of residents to te market places and oversee and control onsite activities.

13 Te Beekeepers Association (to be establised witin te framework of anoter sub-component of te overall project) will ave access to te market places to market teir products. In te case if a women s social enterprise is created, te products or goods produced will also be able to be sold at te market places. Te following requirements ave been establised for products selected for sale at te market places: Te product is of local common origin but special and unique for visitors. Te product is intended to be purcased directly from te manufacturer. Te product is distinguised by its quality and special features of te region. Te product producing process is based upon principles of sustainable resource use and does not damage or pollute te environment. Generally, te market places sould be open to all wo ave te abovementioned products for sale. Tese markets will be of special interest for te rural poor wo usually do not produce enoug products or goods for commercial markets. Te market places can also serve as a driver to bring producers togeter to jointly market teir products in urban centres, eiter independently or troug a service provider. Synergies migt allow tem to directly transport teir products to te centres witout te involvement of wolesalers. 7. Project Implementation Stages and Activities Te project will be implemented in two stages. At te first stage, an Implementing Partner wit relevant experience will be selected troug a competitive bidding process in order to implement te tourism components (administration). Te Implementing Partner will furter sub-contract local entrepreneurs wo will establis guestouses in te selected ouses and make arrangements for te actual repair work. At te second stage, all activities will be implemented in accordance wit plans (please see Appendix 2 - Cart for Summarising Distribution of Activities in timeline). 8. Project Implementation Detailed Scedule (Cart for Summarising Distribution of Activities in Timeline) Please see Appendix Detailed Budget of te Project Please see Annex Economic Indicators and Calculation Featured in Business Plans. Please see Appendix Risks tat May Impact on Acieving Goals and Mitigation Strategies Risks: 13

14 Inadequate expectation of te beneficiaries of te rapid and enormous profits tat can inspire niilism; te project will try to spread benefits as muc as possible in order to mitigate suc risk. Distrust of local residents wit regard to objectives of eco-tourism. Economic instability in te world and in Georgia. Hig competition witin te country and in neigbouring countries. Low level of education and awareness of te local population. Disturbing animals and birds. Dissatisfaction by te tourists of te local population. Disrespecting local customs and abits. Risk mitigation strategy: Information provided to te local population about possible business development scenarios and potential revenues based upon existing experience from oter regions of Georgia. Study tours of beneficiaries to oter regions of Georgia wic give possibility to see and to obtain information from beneficiaries of oter regions concerning te benefits resulting from of eco-tourism development. Intensive trainings, study tours and co-operation wit te project and National Park (NP) administration are key to te awareness raising and education of local people. Information in ecological issues as well as local customs and abits provided to tourists. Socalled Info Desks will be set up at te National Park were instructions for tourists will be placed. Publising a leaflet wit relevant information for tourists is also recommended. Park administration sould also be responsible for informing tourists. 12. Project Implementation Metodology Responsibilities of Implementing Parties An organisation wit proven qualifications will be selected for te implementation of tis component of te project based upon an open tender process. Under project implementation te selected organisation will ensure: 1. Implementation of activities necessary for guestouse repair work and provide necessary equipment. 2. Legal registration of guestouses and orse rental point. 3. Provide owners (personnel) wit trainings in service standards and running businesses. 4. Trainings for guides and facilitating communicate between tem and te guestouses and tourist companies. 5. Signing te Memorandum of Mutual Co-operation between project beneficiaries and te administration of te Javaketi Protected Areas. 6. Establisment of market places 2 and connecting and involving local residents in te planning and operation of te market places. 2 For te purposes of economising witin te budget, te expenses necessary for te establisment of market places will become a component of te construction of te Javaketi National Park infrastructure and will be assigned to te same company. 14

15 Te project s implementing organisation, in collaboration wit te WWF and te APA, will use te following metodology approaces and consider te following principles in conducting its activities witin te project: Increase of awareness wic means intensive trainings, consultations and coacing activities for beneficiaries to ensure te project s success and sustainability of te investment. Participatory planning consideration of te interested parties opinions and teir involvement in te planning, implementation and monitoring processes. Herein, te implementing organisation ensures te active participation of te public and initiates co-operation between local people, local government and park administration for eco-tourism development. Openness and publicity of activities: information regarding project implementation (financial and metodological) will be available for main stakeolders and will be presented to local communities upon a regular basis. 13. Substantiation of Project Sustainability Te overall positive development and growt rates of te tourism sector in Georgia are key for te project s sustainability. 3 It is expected, terefore, tat te demand for tourist infrastructure and services will also grow in te Javaketi Protected Areas. Te villages were te project plans to invest (along main roads Armenia-Georgia, Turkey-Georgia) are located in favourable locations for suc tourism business since it can be also expected tat travellers using tese routes ave te potential to also become customers of te tourism services. Te overall positive development of te tourism sector in Georgia as substantiated above will contribute to te sustainability of te interventions. Given te current poor ousing conditions in rural Georgia, owever, cost-intensive investments will be necessary to establis guestouses wit at least a decent comfort standard. Te project will try to minimise suc investment costs by using local ouses, labour force and material. As for construction work, local companies will be contracted and furniture procured from local carpenters and blacksmits in order to inject money into te local economy and spread te benefits of te project. Te local people use orses as work animals and so te orse rental point will be establised based upon te existing orse base. Establising a orse rental point does not imply canging te role of te orses as te owners can use tem for labour purposes wen tey are free and rent tem wen tere is te tourist demand. Bot services, especially at te initial stage of development, sould not be understood if tourism is to become te main source of income for te local residents. At tis stage, development of tourism in te target region will provide an additional source of income for te local population and contribute to te strengtening of commodity-money relations in te region. In accordance wit te development of te country and te growt of regional popularity, tis sector will become te main source of income for some of te local residents witin te next four-to-five

16 years, as envisaged, and will facilitate te development of traditional sectors of economy under te multiplier effect wic will also ensure te creation of new sectors. As for market places, teir purpose is to offer local products for sale and increase te income for all social strata of te local population. Te population supports tis direction of te project. At te first stage, market place customers will be primarily visitors wo come to Georgia from Armenia. Te dynamics of te tourist number coming from Armenia is incremental. In accordance wit te data of te Georgian National Tourism Agency, for example, almost 300,000 people entered Georgia in 2011 at te Ninotsminda (Sameba) border point wit a similar number also aving left te country at tat same border point. In future, after te opening of te Kartsaki border point, visitors will be arriving from Turkey (local residents ave already mentioned tat tey meet a great many cycling tourists from Turkey). All incoming and outgoing visitors can be considered as potential customers of te market places. Success of te market place near of te Kartsaki Lake, will depend upon te opening of te border point and operation of te Javaketi National Park infrastructure. 14. Efficiency Indicators of Project Implementation Te following quantitative and qualitative indicators sould be used for te evaluation of te effectiveness of project implementation: Tree guestouses in local traditional style are establised and properly operational. A women s social enterprise is establised in te village of Dadesi wit ten women employed. At least 150 beneficiaries are provided wit services, consulting and trainings. Te orse rental point already exists and as signed te agreement (about providing service to tourists in te Javaketi National Park) wit te Agency of Protected Areas. Five guides are trained and qualified and offer teir services in te National Park. Two market places are establised and operating were products produced by at least 40 ouseolds are offered; a cost-recovery mecanism for running and maintaining te places as been tested and introduced. Beneficiaries ave already contributed to offering tourist services. At least one foreign and ten local tourist companies ave reflected local tour-products in teir offers. Collaboration between te Park administration and people offering tourist services is enanced Project Implementation Monitoring Cart and Metods Te purpose of project monitoring is to ensure compliance of project progress wit te project plan. Monitoring results will be used as a final evaluation of te project. During te monitoring, significant attention will be devoted to study te issues as follows: deadlines for and quality of implementation 16

17 of actual activities, direct and indirect effects and impacts, evaluation of project sustainability and recommendations and proposals for te implementing (administrator) organisation. Project monitoring will be carried out in two stages: te first will take place upon te completion of Stage 1 and te second will take place wen te project is finised. Monitoring will consider te evaluation of field activities as well as te verification of financial data. Te project implementer will inform te client in writing or verbally about te completion of eac stage and te beginning of a new one. Te quality of te construction work will be cecked upon completion by an independent superintendence firm. Te project s final assessment, wen direct and indirect effects ave been verified, will be conducted by te donor. Selected appropriate indicators will be cecked by means of interviews and survey questionnaires (wit randomly selected informants) as te monitoring metodology in order to identify te effectiveness of project implementation and targeting te following groups: Beneficiaries Representatives of local autorities Population of target villages Monitoring will be conducted by te project implementing agency in co-operation wit te Javaketi National Park administration in te second year wit long-term monitoring done by Park administration. Evaluation criteria of success and monitoring questionnaires about socio-economic sustainability and te attitudes of te local population will be used in te monitoring process. Tese questionnaires are used by units of te Agency of Protected Areas (please see Appendix 3). 16. Additional Information 16.1 Logistical aspects During project implementation, te geograpical and climatic conditions of te target region mean tat construction and repair work can only be started from te of May. By tis time of period, te sortest road (Tbilisi-Tsalka-Ninotsminda), wic connects te region to te capital, will be open and, as suc, ave a significant impact upon reducing transportation costs of te materials needed for project implementation Potos Please see attaced CD General information related to te mentioned sectors Please see te document entitled Feasibility Study on Relevance of Tourism Development Trends in te Javaketi National Park Supporting Zone. 17

18 16.4 Oter projects in te same sector wic can be used for saring of experience or collaboration Projects supporting te business initiatives of local residents are being implemented in various regions of Georgia and in te buffer zones of Protected Areas. Amongst te most successful projects are: eco-tourism and local industry development projects implemented in te Tuseti, Lagodeki, Borjomi-Karagauli and Mtirala Protected Areas. In terms of saring experience, te Elkana Association s project on te development of tourism is very important. Samtske-Javaketi is one of its target regions. It is expected tat guestouses wic will be establised in Javaketi will be publised by Elkana in an annual guestouse catalogue. Te organization can also provide te information on te website: Considering te fact tat Elkana is a member of various international organisations (IFOAM, GENET, etc.), information posted on tis website will reac a wide audience Wy te locals cannot solve/eradicate te problems temselves and weter tere are any attempts (from wom) applied (successfully or unsuccessfully) Te local living conditions are very low wit te population in poverty and witout opportunities for saving money or investing in entrepreneurial activities. As far as te locals up until only recently ave not spoken te state language, te region as unfortunately been isolated from te rest of te country for tis reason. Te population in general still suffers from a lack of information and a low level of education. Despite te fact tat tere is information tat various international organisations are carrying out activities in tis region, respondents could not remember any of tem wen questioned during field interviews. Te experience of oter protected areas sows tat some financial support is important at te initial stage for te development of tourism and local farming Successfully implemented similar projects in similar areas Identical projects along wit te establisment of protected areas in various regions of Georgia ave been implemented in buffers zones. Te Tuseti Protected Areas can be used as an example. Before te establisment of te National Park, tere was only one guestouse operating in tis region. Witin te framework of te Tuseti National Park Establisment project, guestouses, orse rental points, traditional andicrafts and development centres were financed at seven sites in te region, all of wic are operating successfully. Many local residents used te successful business as examples and establised guestouses wit teir own efforts and resources. Tis is also expected in Javaketi. In accordance wit te data of te Tuseti Protected Areas administration, tere are 34 guestouses serving visitors in Tuseti. 18

19 Te Tuseti Protected Areas administration carried out various activities in co-operation wit its business association in te following fields: marketing, development of service and creation of tourism products. Tuseti is fift place of te World s Top Ten Best Unknown Places publised by Yaoo Travel and CNN. 4 Recommendations are for te project s implementing agency to organise an introductory tour of te beneficiaries in te Tuseti Protected Areas Oter alternatives Alternatives are discussed in te analysis of oter Potential Tourism Trends Capter 6 of te Feasibility Study on Promotion of Tourism in te Javaketi National Park Supporting Zone Villages document Criteria wic sould be met/fulfilled before investment Before investing in guestouses and te orse rental point, te owners will give warranties on teir financial and material contributions. Te exact amount of participation will be identified and Memoranda of Co-operation will be signed between Javaketi Protected Areas administration and beneficiaries. 4 ttp://travel.yaoo.com/p-interests ;_ylt=ak6ixkmphtohyvwukz1fetqpyma ttp://edition.cnn.com/2011/12/06/travel/12-best-places-bt/index.tml 5 S. Tvaradze, Feasibility Study on Promotion of Tourism in te Javaketi National Park Supporting Zone Villages, WWF Germany,

20 Appendix 1 Study Programmes in Accordance wit Training Courses Training Summary 2 # Section of Budget / Unit of Procurement Amount (GEL) Syllabus 1 34 Basics of Protected Areas and Tourism, 1 day - 8 ours* 1.1. Trainer's salary (1 our x 40.0 GEL x 8 ours) 1.2. Prepare training and-outs Lunc for 25 participants (25*7) 1.4. Trainer's travel and accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 2 nigts accommodation x 60.0) 1.5 Participants' travel (25 participants x 10 GEL x 2 days) 320 Zoning of protected areas Essence, goals and objectives of te protected areas Regulation: legal foundation, borders, te role of te local community, te regulatory basis Te main concepts: (1) operational plan, (2) allowed number of tourists, (3) limits of permissible ascendency, (4) legislation on protected areas of Georgia, (5) conservation of biodiversity, (6) sustainable use and (7) sustainable income Classification of protected areas in accordance wit IUCN Tourism: (1) economic importance, (2) tourism products, (3) tourists interests Target Group Guestouses, orse rental point, Javaketi National Park administration, local guides, interested representatives of te community. In total, 25 participants. Total ( in GEL) Prices of trainings can be canged according to implementing organization s view

21 # Section of Budget / Unit of Procurement Amount (GEL) Syllabus Target Group 2 Visitors Service and Guide Service, 2 days - 16 ours 2.1. Trainer's salary (1 our x 640 Preparation for receiving visitors, information about visitors: 40.0 GEL x 16 ours) origins, special requirement for food, medical data, interests, list of obligations tat sould be fulfilled wit te tourist groups Preparation for tour, meeting and greeting visitors, introduce tourists to rules of local conduct, prepare a scedule for tourists, select routes, evening entertainment programmes, logistical support Services for tourists, guide service: information and briefings before and during te trip, surprise and astonisment factor during planning, arrival/departure Evaluation, data collection and management after tourists leave, self-assessment and tourist questionnaires Set up programmes in accordance wit tourist interests, tell interesting stories to tourist groups, introduce istoric places to groups, informational sessions on strategy on Javaketi Protected Areas Interpretation, iking trails guidance, layout and images of iking trails on te map, selection of interesting points, preparing interesting information about eac point, putting interesting places on te map and planning access trail, preparing field guide for trails, preparing signs and numbers of interesting places Guestouses, orse rental point, Javaketi National Park administration, local guides. In total, 20 participants Lunc for participants ( persons x 7.0 GEL x 2 days) 2.3. Prepare training and-outs Trainer's travel and 274 accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 4 nigts accommodation x 60.0) 2.5. Participants' travel (20 participants x 10 GEL x

22 days) Total ( in GEL)

23 # Section of Budget / Unit of Procurement Amount (GEL) Syllabus 3 Interpretation, 1 day - 8 ours 3.1. Trainer's salary (1 our x 320 How to demonstrate ospitability 40.0 GEL x 8 ours) How to select and conduct interesting evening entertainment 3.2. Lunc for participants ( programmes for tourists at te Tourist Centre participants x 7.0 GEL x 1 Management of interpretation trails and prepare informational booklets day) How to select a tour and prepare an illustrated text wit explanations 3.3. Prepare training and-outs Trainer's travel and 154 accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 2 nigts accommodation X 60.0) 3.5. Travel expenses of 150 participants (15 participants X10) Total ( in GEL) Guide / Equipment, 2 days - 16 ours 4.1. Trainer's salary (1 our x Routes planning 40.0 GEL x 16 ours) wat is a good guide? 4.2. Lunc for participants ( participants x 7.0 GEL x 2 days) 4.3. Prepare training and-outs Trainer's travel and accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 3 nigts accommodation x 60.0) 214 draw up an agenda for groups menu planning budget and scedule planning (logistics) prepare a cecklist for equipment safety issues legal obligations of a guide prepare meals, packaging and storage break planning during trips Special activities planning Take notes about events Target Group Guestouses, orse rental point, Javaketi National Park administration, local guides. In total, 15 participants. Guestouses, orse rental point, Javaketi National Park administration, local guides. In total, 15 participants. 23

24 4.5. Travel expenses of participants (15 participants x 10 x 2 days) 300 Draw up a questionnaire to evaluate te trip 2. Practical classes Guide a trip Assignment: prepare two tree-day tours for a group of six persons; te tour sould include iking and orse riding Play te role of a guide during trips Total ( in GEL) 1294 # Section of Budget / Unit of Procurement Amount (GEL) Syllabus 5 First Aid in Field Conditions, 2.5 days - 20 ours 5.1. Trainer's salary (1 our x 40.0 GEL x 20 ours) 5.2. Lunc for participants (15 participants x 7.0 GEL x 3 days) 800 Providing first aid in field conditions means to care for a patient in a nonstandard situation. Te field leader s responsibilities are very important wen dealing wit providing first aid in te field were te environment contains some risks. Content: Body s major systems omeostasis Prepare training and-outs Trainer's travel and accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 3 nigts accommodation x 60.0) 214 Sock and its management in te field Principles of actions in special circumstances Access to primary medical examination Secondary medical examination (overall estimation) Respiratory tracts obstruction (in adults, cildren and infants) Carry out artificial respiration (in adults, cildren and infants) Reanimation and cordial massage (in adults, cildren and infants) Reanimation and cordial massage in te field First aid kit and equipment Disinfection of water in te field Soft tissue injuries (wounds and disinfection, burns and ulcers) Head and spine injuries (stagnancy and evacuation issues) Minor ead injuries ( eyes, ears, nose, mout, teet) Locomotive system injuries (tension, wrenc, cracks, reduction and improvised fixation) Oter problems: poisoning, allergic reactions, attacks, diabetes, paralysis, stomac-intensive and abdominal problems) Problems caused by environmental factors (termoregulation ypotermia and ypertermia, frostbite, water caused problems, ligtning strike) Secondary medical aid and evacuation (by land, water and air transport) Field safety issues Target Group Guestouses, orse rental point, Javaketi National Park administration, local guides. In total, 15 participants. 24

25 5.5. Travel expenses of participants (15 participants x 10 GEL x 3 days) Total ( in GEL) Closure of te course and tests for participants Field practice: wildlife trip (overnigt in accordance wit te scenario) 25

26 # Section of Budget / Unit of Procurement Amount (GEL) Syllabus 6 Marketing and Sales, 1 day - 8 ours 6.1. Trainer's salary (1 our x 320 Basics of marketing 40.0 GEL x 8 ours) Marketing tendencies of international tourism Lunc for participants ( Metods of retail sales participants x 7.0 GEL x 1 day) 6.3. Prepare training and-outs Trainer's travel and 154 accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 2 nigts accommodation x 60.0) 6.5. Travel expenses of 250 participants (25 participants x 10 GEL x 1 day) Total ( in GEL) Rural Tourism, 3 days - 24 ours 7.1. Trainer's salary (1 our x Development of rural tourism, tourism expenditures, tourism trends and GEL x 24 ours) products 7.2. Lunc for participants ( Types of guestouses and teir functions, offering accommodations to participants x 7.0 GEL x 3 a tourist or a group of tourists days) 3. Use of local resources for tourism development 7.3. Prepare training and-outs Enterprise financial management and analysis, micro credits, 7.4. Trainer's travel and 402 accounting principles accommodation expenses 5. Registration of private enterprises, business management principles (Tbilisi-Akalkalaki-Tbilisi 6. Interiors of ouse and guestouse, etnograpic spaces, andicrafts 17.0 x 2 x 3 persons Standards and minimum requirements for guestouses nigts accommodation x 8. Decorative garden and its planning; exterior of ouses and 60.0) guestouses, decorative space in te yard, plants 7.5. Travel expenses of Caracteristics of food services participants (25 participants x 10. Additional services, co-operation wit tour operators and agencies, 10 GEL x 3 days) tourist offers Total ( in GEL) 2737 Target Group Representatives of local guestouses, orse rental point and Dadesi women s social enterprise, staff from Javaketi National Park administration, local guides. In total, 25 people. Representatives of local guestouses, orse rental point and Dadesi women s social enterprise, staff from Javaketi National Park administration, local guides. In total, 25 people. 26

27 # Section of Budget / Unit of Procurement Amount (GEL) Syllabus 8 Basics of Bird Watcing Trainer's salary (1 our x 40.0 General information about bird watcing, bird evolution, anatomy, and GEL x 40 ours) pysiology, zoogeograpy, abitats and environment, abits of birds (breeding, development, nutrition, etc.), migration, conservation, bird Trainer's accommodation identification, bird watcing equipment, trips to te field 8.3. expenses (6 nigts x 60.0) 360 Travel expenses Tbilisi- Akalkalaki Tbilisi (1 way x x 2 ways + 1 day field 8.6. work x 120) 480 Lunc for participants (15 participants x 7.0 GEL x days) 805 Travel expenses of participants (15 participants x 10 GEL x 5 days) Total ( in GEL) 3995 Participants' travel Accommodation and food for participants 9. Study Tour to oter Protected Areas ** Introduce te activities of guestouses and orse rental point of Tuseti and Tuseti National Park administration, meetings wit local 3000 civic organisations, visit implementing projects 5000 Target Group Representatives of local guestouses, orse rental point, and Dadesi women s social enterprise, staff from Javaketi National Park administration and Agency of Protected Areas, guides from Georgian travel agencies working on bird watcing. In total, 15 people. Representatives of guestouses, orse rental point and Dadesi women s social enterprise, staff from Javaketi National Park administration and local autorities. In total, 25 people. Total ( in GEL) Food Processing / Food Safety 27

28 Trainer's salary (1 our x 40.0 GEL x 16 ours) 640 Trainer's travel and accommodation expenses (Tbilisi-Akalkalaki-Tbilisi 17.0 x 2 x 1 person + 3 nigts accommodation x 60.0) 214 Lunc for participants (30 participants x 7.0 GEL x 2 days) 420 Travel expenses for participants (30 participants x 10 GEL x 2 days) 600 Getting started in food safety and food processing, ygiene and sanitation, assessment of te farm operation for food safety, postarvest tecnology of fruits and vegetables, tecniques of food preservation, processing, quality analysis of food products, packaging and marketing Representatives of guestouses, orse rental point and Dadesi women s social enterprise, staff from Javaketi National Park administration, oter interested farmers. In total, 30 people Training and-outs/materials 200 Total in GEL

29 # Section of Budget / Unit of Amount Syllabus Target Group Procurement (GEL) Total amount in GEL Amount in EUR at current excange rate of 1 EUR = 2.15 GEL Contribution from Agency 624 Note: Agency of Protected Areas (GEL) wit its own effort can conduct a training in Protected Areas and te basics of tourism in te targeted Funds to be financed by te project (EUR) villages. * Tis training will be conducted by te Agency of Protected Areas in te targeted villages and all expenditures will be covered by te Agency. **Te study tour prices are calculated in accordance wit te case of te Tuseti National Park. 29

30 Appendix 2 Cart for Summarising Distribution of Activities in Timeline Action/Activity Executor Selection Criteria: Monts Stage 1 1 st 2nd 3 rd 4 t 5 t 6 t 7 t 8 t mon t 9 t 10 t mon t 11 t mo nt Activity 1.1 Select project implementing (administrator) agency Project implementing agency in agreement wit agency of Protected Areas Experience in development of rural eco-tourism and sustainable livelioods: 1. Experience in co-operation wit international organizations and governmental institutions 2. Experience in working wit te population of te Javaketi Region 3. Annual financial turnover of average 100,000 GEL for last tree years 4. Experience in management of projects financed by international donor organizations 5. Experience in management of small infrastructural projects 6. Experience in management of projects oriented on organic farming products and safe food-processing 7. Experience in fundraising 6 Selected organization will ensure implementation of te main activities in accordance wit te tree components (guestouses, orse rental point, market places). 6 Desirable is for te selected company to be able to find/attract additional funds from te donors in order to implement additional projects. Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

31 Action/Activity Executor Selection Criteria: Monts Stage 2 1 st 2nd 3 rd 4 t 5 t 6 t 7 t 8 t mon t 9 t 10 t mon t 11 t mo nt Activity 2.1 Prepare a project on reconstruction of te ouses selected for guestouses and agree wit te client (project implementing agency and Agency of Protected Area) Activity 2.2 Agree upon te reconstruction project wit appropriate agency of local government Activity 2.3 Select a construction company for implementation of te ouse reconstruction project Activity 2.4 Implementation of reconstruction activities on te ouses selected for guestouses Hired design organisation along wit administrator organisation Administrator organisation Administrator organization in agreement wit project implementing agency Hired construction company along wit administrator organization 1. At least tree-years experience in construction 2. Experience of working in te region 3. Experience in te use of green design tecniques 4. Annual financial turnover is at least 100,000 GEL for last tree years 5. Proprietor of te appropriate material-tecnical base 31

32 Action/Activity Executor Selection Criteria: Monts Activity 2.5 Conduct training and organise study tours for guestouse owners Administrator organisation 1 st 2nd 3 rd 4 t 5 t 6 t 7 t 8 t mon t 9 t 10 t mon t 11 t mon t Activity 2.6 Prepare and publis (in Georgian, Armenian and Englis languages) promotional information about guestouses and tourist services Administrator organisation Activity 2.7 Register guestouses as an entrepreneur Administrator organisation Activity 2.8 Sign memoranda of co-operation between guestouses and Javaketi Protected Areas administration Administrator organisation, Javaketi National Park administration Horse Rental Point: Activity 2.9 Purcase orse gear Administrator organisation Activity 2.10 Trainings and study tours for orse rental point representatives Administrator organisation 32

33 Action/Activity Executor Selection Criteria: Monts Activity 2.11 Registration as an entrepreneur Administrator organisation 1 st 2nd 3 rd 4 t 5 t 6 t 7 t 8 t mon t 9 t 10 t mon t 11 t mon t Activity 2.12 Sign memorandum of cooperation wit Javaketi Protected Areas administration Administrator organisation Market Places: Activity 2.14 Identify and make a list of potential beneficiaries of market places Administrator organisation along wit local autorities 33

34 Action/Activity Executor Selection Criteria: Monts Activity 2.15 Training of potential beneficiaries and distribution of information amongst te population Administrator organisation Javaketi National Park administration 1 st 2nd 3 rd 4 t 5 t 6 t 7 t 8 t mon t 9 t 10 t mon t 11 t mon t 1. Prepare brocure/leaflet and publis in Georgian and Armenian on ow to use market places and distribute tem witin te local population (see comment above) Activity 2.16 Transfer objects to Akalkalaki and Ninotsminda municipalities and sign an agreement between te municipalities and project implementing agency Activity 2.17 Administrator organisation along wit project implementing agency Administrator organisation Promote operation of market places during te first and work out local autorities recommendations for proper operation of market places in future; test and introduce cost-recovery mecanism 34

35 Action/Activity Executor Selection Criteria: Monts Activity Media tour Administrator organisation along wit Agency of Protected Areas 1 st 2nd 3 rd 4 t 5 t 6 t 7 t 8 t mon t 9 t 10 t mon t 11 t mon t Activity Introductory tour for tour operators Administrator organisation along wit Agency of Protected Areas Activity Administrator organisation Preparation of tourist maps Activity Establisment of women s social enterprise in village Dadesi Administrator organisation along wit local autorities and oter interested NGOs Activity Teac Georgian and Englis to beneficiaries Administrator organisation along wit Javaketi National Park administration 35

36 Appendix 3 Questionnaire on Public Perception and Monitoring and Evaluation of Social Impact Proficiency Test 1. Do you live near te Protected Area? Yes No 2. Wat is te distance between your ouse and te border of te Protected Area? Less tan 1 kilometre Less tan 5 kilometres Less tan 10 kilometres More tan 10 kilometres 3. Wat is te main purpose of te Protected Area? Improvement of living environment of people Provide people wit firewood Provide people wit pasture Attract visitors (tourists) Protect wildlife and plants Preservation of cultural and natural eritage 4. Wic animals or birds inabit te Protected Areas located near you? Wolf Bear Leopard Lion Deer Eagle Oter (please specify) 5. Wic rare species of tree or plant is found in te Protected Area located near you? 6. Do you know wo is responsible for managing te Protected Area? Yes Ministry of Environment and National Resources of Georgia Department of Forestry Agency of Protected Area Ministry of Agriculture Te Board of Council (Sakrebulo) Administration of Protected Area No 7. Have you ever eard about te Agency of Protected Areas? One answer Yes No 8. Have you ever eard about te administration of Protected Areas? Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

37 One answer Yes No 9. Wat are you sources of information about te Agency of Protected Areas? Media Hearsay Friends/family members I work in tis system 10. Wat are you sources of information about te administration of Protected Areas? Media Hearsay Friends/family members I work in tis system 11. How muc ave national resources (pastures, forests, fis, wild animals, fruits, berries, musrooms, etc.) canged near your place of residence for last two-to-tree years? Answer Worsened Te same Improved I do not know Expectations and Fears 12. Do you tink tat Protected Areas will make any profit for you or your family? One answer Yes No I do not know 13. Wat are your opes (expectations) wit respect to te Protected Area? Answer Better protection of environment (improve living conditions for people) Better protection of natural recourses (forest, fis, water, pastures, etc.) Attract visitors Creation of new jobs and income 14. Will you ave problems due to Protected Areas? One answer Yes No 15. Wat are te problems caused by te Protected Area? Answer Restriction on use of pastures Restriction on cutting trees Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

38 Restriction on unting Restriction on fising Restriction on collecting fruits, berries and musrooms Restriction on te only source of subsistence Will increase danger from wild animals Oter (please specify) Profit and Loss 16. Do you or any of your family members use te Protected Area? Do you ave any interests? Answer Yes No 17. Wat are te resources of te Protected Areas you or any of your family members use? Yes Resources Pastures Hay Wood/firewood Hunting Fising Collecting berries, musrooms and oter wild products Sand/stones Water Oter (please specify) No Social Economic Sustainability 18. Are you satisfied wit te quality of your life? Very satisfied Partially satisfied Neiter satisfied nor dissatisfied Partially dissatisfied Completely dissatisfied I do not know Participation in Project Management/Small Grant Programmes 19. Do you or your adult family members participate in decision-making process for your village? One answer Yes No 20. Have you ever been provided wit any information about te Protected Areas? Yes No 21. If yes, please specify te source: Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

39 Administration of Protected Areas Oter environmental organisations Local autorities NGOs Media Oter (please, specify): 22. Wat activities in relation to te Protected Areas ave you or any of your family members been involved in? Activities Answer Discussions on te Management Plan Discussions on Pasture Management Discussion about using oter resources in te Protected Areas Discussions on oter issues related to Protected Areas Public Awareness Programme Training Oter (Please Specify): None 23. Have you ever eard about small grant programmes wic ave recently been implemented (or are still under implementation) in te Protected Areas? Yes No 24. Did you participate in te competition to receive grants? One Answer Yes No 25. If YES, ow would you assess te organisation s fairness in selecting te winner of te micro-projects? Te competition was fair Te competition was unfair Minor violations were noted I do not know/ard to answer 26. If you did not participate in te competition, wat was te reason? I ad no ope to win I did not ave enoug information about te competition I did not want to participate I do not know/ard to answer 27. Do you agree wit te following statements? Te results of te micro-projects implemented by te Agency of Protected Areas in our region are as follows: Quality of life as improved for many families Yes No Influenced positively in te development of te region Yes Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

40 No Contributed to breed rare species Yes No Only a few families ave benefited from it Yes No Contributed to restoration of traditions Yes No Contributed to te creation of opportunities for eco-tourism Yes No Historical monument was rescued from demolition Yes No Stopped yout drain from te villages Yes No Socio-Demograpic Questions 28. Your Gender: Female Male 29. How old are you? (Put your age) 30. Your education: One answer Elementary education Secondary education Secondary tecnical education Incomplete iger education Higer education 31. Your social status: One answer Public servant Worker Pupil/student Retired Temporarily unemployed Entrepreneur Oter, please specify 32. Region (Indicate place of your residence) Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

41 Appendix 4 List of Potential Guides Guides ave been selected by an expert during te process of IPP development. Different persons sowed interest and were interviewed. Not all of tem met te minimum criteria of selection (language skills, communication skills, willingness for collaboration wit te National Park, etc.). Four persons were ultimately identified wo could become guides after respective trainings are conducted. # Full Name Address Contact 1 Stepan Simonyan Ninotsminda, village Zdanovo 2 Ervand Sumbulian Ninotsminda, village Zdanovo 3 Musavan Tsarukian Ninotsminda, village Epremovka 4 Grigor Akopian Akalkalaki, village Sulda Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

42 Appendix 5 Business Plans Guestouse 1 - Business Plan 1. Preamble Te village of Kartsaki is located in te Municipality of Akalkalaki in te soutern part of te Javaketi Higland, near Kozapini (Kartsaki) Lake, 1,860 metres above sea level and 30 km from Akalkalaki. In accordance wit te census conducted in 2002, 891 residents lived in te village. Te potential guestouse is located at te outskirts of te village of Kartsaki, some metres from te main road. In total, te guestouse will ave tree rooms, including a living room and two double bedrooms, wic enables four visitors to be accommodated at te same time Legal Status Wen te guestouse is establised, Genzel Abagian will be registered as an entrepreneur under Georgian legislation. It would, owever, be better for im to be registered as te sole proprietor Te Purpose Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

43 Creation of additional income for Abagian residing in te Javaketi National Park Supporting Zone; namely in te village Kartsaki located near to Lake Kartsaki Key to Success Abagian will undertake te following measures in order to acieve success in tis initiative: - Establis te guestouse in accordance wit standardised terms and conditions of guestouses. Te guestouse sould be embedded in te local context and sould be a real alternative to existing otels. Guestouses sould give guests a sense of local traditions and sould prolong te enjoyment of nature. - Communicate wit various tourism agencies and tour-operators. - Offer ig-quality (ecologically pure) food to visitors. Te results of tese measures will be tat Abagian will gain is nice in te local tourism market. 2. Marketing 2.1. Target Market Te target market of Abagian s guestouse is as follows: - Local tourists: visitors wo come to see te Javaketi National Park in summer (te previous years experience sows tat visitors stay for approximately tree-to-five days). - Repatriating visitors: a large part of residents wo left te village years ago. Teir ouses are destroyed or in disarray. Tey come to te village in te summer, typically, and stay wit relatives; oters are unable to visit because tey ave no place to overnigt. Te guestouses can be offered as a service to tese types of visitors as well. - Foreign tourists/travellers: visitors wo come to Georgia troug tourist agencies or individually and visit te region to see te Javaketi National Park. Tese types of tourists can also be cyclists from Turkey wo will also need a place to overnigt. - Birdwatcers: experts or amateurs interested in bird watcing; tey come from all over te world. - Weekend visitors: foreign and Georgian visitors visiting te region at te weekends Pricing Policy Guestouse service prices are sown below in Table 1. Estimated prices were calculated based upon te experiences of guestouses located in te region and te prices of services rendered to one visitor. Table 1 # Visitor GEL 1 Price for one day, witout meals 2 Price for one day, breakfast included 3 Price for one day, 2 meals included 4 Price for one day, 3 meals included Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

44 Table 2 represents te calculation of services rendered to one tourist. Te calculation was made under standards of tourist services and in accordance wit prices existing in te region (tis calculation will vary depending upon te availability of products produced at ome). Table 2 List Number Price/Number GEL Fixed Number Electricity Gas or wood 1 Labour for food preparation Labour for laundry 60 minutes 1.7 Labour for wasing dises Labour for cleaning rooms 30 minute 0.85 Detergent for linen 50 gr 4 GEL/600 gr 0.33 Diswasing liquid 20 gr 2 GEL/200 gr 0.1 Batroom/toilet wasing/ disinfection means 50 gr + 50 gr 0.25 l l 0.5 Batroom/toilet means (liquid soap, sampoo, toilet paper, tras bag) 2.05 Serviettes 1.3l/1 package 0.15 Fixed Expenses in Total Breakfast Price Number Market Price Sum Tea 1 cup 0,15 GEL/per cup 0.15 Coffee 10 gr 0.5 Sugar 30 gr 0.1 Bread 250 gr 0.15 GEL/250 gr 0.15 Jam 40 gr 4 GEL/200 gr 0.8 Curds and Ceese 50 gr 8 GEL/1 kg 0.5 Honey 50 gr 16 GEL/kg 0.8 Milk and Fruit 250 ml/gr 1,5 GEL/litre 0.38 Butter gr 2.5 GEL/200 gr 0.5 Juice 250 ml 3 GEL/litre 0.75 Egg 2 0,35 GEL/one 0.7 Breakfast Price 5.33 Lunc and Dinner Prices Number Price Sum Bread 200 gr 0.12 GEL/200 gr 0.12 Potatoes 350 gr 1.2 GEL/kg 0.42 Rice 150 gr 1,5 GEL/kg 0.23 Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

45 Meat 200 gr 12 GEL/kg 2.4 Onion 100 gr 1 GEL/kg 0.1 Tomatoes 150 gr 2 GEL/kg 0.3 Cucumber 150 gr 2 GEL/kg 0.3 Carrot 100 gr 2 GEL/kg 0.2 Greens, salt, pepper and etc Cake 50 gr 4 GEL/kg 0.2 Fruit 200 gr 3 GEL/kg 0.6 Tea 1 cup 0,15 GEL /cup 㳰 㳶 㴄 Coffee 10 gr 0.5 Sugar 30 gr 0.1 Juice 250 ml 3 GEL/litre 0.75 Mineral Water 0.25 bottle 1 GEL/bottle 0.25 Fat 0.7 l 2.5 GEL/bottle 1.75 Lunc Price 8.62 Dinner Price 8.62 Total Expenses Advertisement Te following promotional activities are planned witin te framework of te Development of Tourism in te Javaketi National Park Supporting Zone project worked out witin te framework of te Establisment of te Javaketi National Park in Georgia project: media-tours and preparation and distribution of advertisement-informational materials. Information about guestouses will be also posted on te website of te Agency of Protected Areas ( If te guestouse meets te standards, te information about tis guestouse can probably also be posted on te websites of te Elkana Rural Tourism Association ( and te Municipality of Akalkalaki ( 3. SWOT Analysis Strengts - Location of te village - Owner s motivation - Ecologically clean environment and foods produced by te locals - Conditions meet te standards - Neigbourood wit te Javaketi National Park - Location in te region of migratory birds - Location at te border wit Turkey Weaknesses - Lack of experience in te field of service - Lack of required skills - Severe weater conditions - Knowledge of Georgian and Englis languages at a low level Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

46 Opportunities - Possibility of financial support from te project - Local market potential - Opportunities for developing winter tourism - Prospective for co-operation wit Protected Areas - Access to trainings and consultation witin te frame of te project Treats - Strengtening of competitors and emergence of new competitors in te market - Market volume growt at a slow speed - Political situation in te country - Canges in customers demands and attitudes 4. Strategy and Brief Outline of Project Implementatio n Te strategy of Abagian s guestouse is to succeed by offering quality services and creating a family environment for visitors. Te project will support im troug te following activities: Te project will only provide equipment tat is essential for te tourism experience but going beyond local standard. Tis includes, for example: (i) (ii) (iii) (iv) (v) (vi) Construction work for rooms to guarantee privacy, cleanliness and an atmospere tat is omey but professional Heating system in te rooms Good beds wit proper mattresses Clean batrooms including outlets for toilets, sinks, floor drainage, etc. Boiler and sower in batroom Electric kettle in tourist common room for making coffee or tea at teir leisure Equipment suc as bins, carpets, dises and te like sould be provided by te owner. Te owners will ave to contribute troug labour force to te renovation work and will be responsible for te renovation and te furniture of te court yard Competitive Advantage Location: te guestouse as a unique location. It is located nearby te main road connecting Georgia- Turkey and near Kartsaki Lake. Tis gives opportunity for a visitor to arrange trips to te Javaketi National Park to observe birds. A beautiful view of te village is seen from te yard. It is also possible to set up a place for outdoor cooking and a comfortable place in te yard wit bences. Te living conditions will be in accordance wit guestouse standards. Diversity of services: te guestouse will offer a warm family environment wit a variety of traditional dises and te full package of National Park services. Meals: Abagian runs is own farm were e produces is own dairy and meat products wic will be used for catering. Simultaneously, e will offer tourists te traditional dises and oney products produced by te local members of te beekeepers association. Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

47 4.2. Marketing Strategy Sales Strategy Abagian s guestouse is involved in te tourism development component of te Establisment of te Javaketi National Park in Georgia project and includes te preparation and distribution of informationalpromotional materials about Javaketi tourism offers and te organisation of media tours and bringing interested companies for on-site visits. In future, te organisation of tese events will be wit te Javaketi National Park administration or oter business entities Sales Forecast In general, te guestouse will be able to serve visitors by te end of te tourist season in te first year. Considering te fact tat tis business will be new, te number of visitors in te first year will be about Te advertising campaign planned under te project will be finised by te second year. It is forecast to contribute to te popularity and increase of visitors to te Javaketi National Park as well. At te same time, te guestouse will be operating trougout te wole year and will receive visitors during bot bird migration seasons. Te minimum number of visitors by tat time is envisaged to be 90 per year. By te tird year, te tourist flow will be steadily increased due to growing popularity of te region and its developed infrastructure (railway, igways, service facilities) alongside te enanced image of te guestouse Project Implementation Plan Year 1 I II III IV V VI VII VIII IX X XI XII Prepare project on repair work Implementation of repair work Purcase necessary equipment Installation of equipment Fixing of te yard Participate in preparation of promotional materials Participate in distribution of promotional materials Opening of te guestouse 5. Management Abagian will supervise te everyday routine of te guestouse and will be responsible for: Logistics of te guestouse Management of finances Offering and organising additional services Marketing and sales Maintenance of te good condition of te guestouse His spouse will be responsible for: Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

48 Receiving visitors and andling teir accommodations Planning te menu and making and serving te meals Ensuring te cleanliness and tidiness of te guestouse Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

49 6. Financial Plan Year 1 I II III IV V VI VII VIII IX X XI XII Incomes Income from receiving a visitor Expenses for receiving a visitor 78,96 78,96 112,8 270,72 Expenses for a visitor s meals 157,99 157,99 225,7 541,68 Total ,05 78,05 111, ,6 Year 2 I II III IV V VI VII VIII IX X XI XII Incomes Income from receiving a visitor Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

50 Expenses for receiving a visitor 169,2 112,8 56,4 225,6 225,6 56,4 169,2 1015,2 Expenses for a visitor s meals 338,55 225,7 112,85 451,4 451,4 112,85 338, ,3 Total ,25 111,5 55, ,75 167, ,5 Year 3 I II III IV V VI VII VIII IX X XI XII Incomes Income from receiving a visitor Expenses for receiving a visitor 225,6 135,36 78,96 225,6 338,4 90,24 225,6 1319,76 Expenses for a visitor s meals 451,4 270,84 157,99 451,4 677,1 180,56 451,4 2640,69 Total ,8 78, ,5 89, ,55 Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages Page 50

51 Profit and Loss Account Year 1 Year 2 Year 3 Income from sales of services Price of rendered services 812,4 3046,5 3960,45 Gross profit 267,6 1003,5 1304,55 Gross profit % 68.61% 74.20% 74.06% Indirect costs Untaxed profit 267,6 1003,5 1304,55 Profit tax (20%) 53,52 200,7 260,91 Net profit 214,08 802,8 1043,64 Oter expenses (dividends, etc.) Retained profit 214,08 802,8 1043,64 Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages Page 51

52 Budget for Equipment Necessary for te Guestouse Budget Name of Equipment/Work to be Unit Unit Price Total Price Implemented Refrigerator (subject to funding availability) Boilers/pans (set) Blender Soft furniture/local andicrafts/pottery Receiver/reception A table wit cairs (locally manufactured) Carpet for living room Wardrobe in te bedroom (locally manufactured) Mirror Bedside table (locally manufactured) Water eater Litter bin (x5) Pillows Linen 8 set Towel Blanket Mattress Vacuum Cleaner (subject to funding availability) Benc (locally manufactured) Folding beds (subject to funding availability) Waste bins for te yard Total 7460 Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

53 Guestouse 2 - Business Plan 1. Preamble Te village of Sulda is located in te Municipality of Akalkalaki, on te Javaketi Higland, at 1,900 km above sea-level. It is situated 30 km from Akalkalaki. In accordance wit te census conducted in 2002, 915 residents lived in te village. Te ouse is located nearby te igway connecting Georgia and Turkey. It consists of two rooms and is surrounded by a rater large yard. In total, te guestouse may ave two double bedrooms wic means four visitors can be accommodated at te same time Legal Status Wen te guestouse is establised, Silvert Akoian will be registered as an entrepreneur under Georgian legislation. It would, owever, be better for im to be registered as te sole proprietor Te Purpose Creation of additional income for Akoian residing in te Javaketi National Park Supporting Zone; namely, in te village of Sulda Key to Success Akoian will undertake te following measures in order to acieve success in tis initiative: - Establis guestouse in accordance wit standard terms and conditions of guestouses. - Communicate wit various tourism agencies and tour operators.

54 - Offer ig-quality (ecologically pure) food to visitors. 2. Marketing 2.1. Target Market Te target market of Akoian s guestouse is as follows: - Local tourists: visitors wo come to see te Javaketi National Park in summer (te previous years experience sows tat visitors stay for approximately tree-to-five days). - Repatriating visitors: a large part of residents wo left te village years ago. Teir ouses are destroyed or in disarray. Tey come to te village in te summer, typically, and stay wit relatives; oters are unable to visit because tey ave no place to overnigt. Te guestouses can be offered as a service to tese types of visitors as well. - Foreign tourists/ travellers: visitors wo come to Georgia troug tourist agencies or individually and visit te region to see te Javaketi National Park. Tese types of tourists can also be cyclists from Turkey wo will also need a place to overnigt. - Birdwatcers: experts or amateurs interested in bird watcing; tey come from all over te world. - Weekend visitors: foreign and Georgian visitors visiting te region at te weekends Pricing Policy Guestouse service prices are sown in Table 1. Estimated prices were calculated based upon te experience of guestouses located in te region and te price of services rendered to one visitor. Table 1 # Visitor GEL 1 Price for one day, witout meals 20 2 Price for one day, breakfast included 25 3 Price for one day, 2 meals included 35 4 Price for one day, 3 meals included 45 Table 2 represents te calculation of services rendered to one tourist. Te calculation was made under standards of tourist services and in accordance wit prices existing in te region. Table 2 List Number Price/Number GEL Fixed number Electricity Gas or wood 1 Labour for food preparation List Number Price/Number GEL Labour for laundry 60 minutes 1.7 Labour for wasing dises Labour for cleaning rooms 30 minutes 0.85

55 Detergent for linen 50 gr 4 GEL /600 gr 0.33 Diswasing liquid 20 gr 2 GEL /200 gr 0.1 Batroom/toilet wasing/ disinfection means 50 gr + 50 gr 0.25 l l 0.5 Batroom/toilet means (liquid soap, sampoo, toilet paper, tras bag) 2.05 Serviettes 1.3l/1 package 0.15 Fixed Expenses in Total Breakfast Price number Market Price Sum Tea 1 cup 0,15 GEL/per cup 0.15 Coffee 10 gr 0.5 Sugar 30 gr 0.1 Bread 250 gr 0.15 GEL/250 gr 0.15 Jam 40 gr 4 GEL/200 gr 0.8 Curds and Ceese 50 gr 8 GEL/1 kg 0.5 Honey 50 gr 16 GEL/kg 0.8 Milk and Fruit 250 ml/gr 1,5 GEL/litre 0.38 Butter gr 2.5 GEL/200 gr 0.5 Juice 250 ml 3 GEL/litre 0.75 Egg 2 0,35 GEL/one 0.7 Breakfast Price 5.33 Lunc and Dinner Prices number Price Sum Bread 200 gr 0.12 GEL/200 gr 0.12 Potatoes 350 gr 1.2 GEL/kg 0.42 Rice 150 gr 1,5 GEL/kg 0.23 Meat 200 gr 12 GEL/kg 2.4 Onion 100 gr 1 GEL/kg 0.1 Tomatoes 150 gr 2 GEL/kg 0.3 Cucumber 150 gr 2 GEL/kg 0.3 Carrot 100 gr 2 GEL/kg 0.2 Greens, salt, pepper and etc Cake 50 gr 4 GEL/kg 0.2 Fruit 200 gr 3 GEL/kg 0.6 Tea 1 cup 0,15 GEL/cup 0.15 List Number Price/Number GEL Coffee 10 gr 0.5 Sugar 30 gr 0.1 Juice 250 ml 3 GEL/litre 0.75

56 Mineral Water 0.25 bottle 1 GEL/bottle 0.25 Fat 0.7 l 2.5 GEL/bottle 1.75 Lunc Price 8.62 Dinner Price 8.62 Total Expenses Advertisement Te following promotional activities are planned witin te framework of te project: media tours and te preparation and distribution of advertisement-informational materials. Te information about guestouses will be also posted on te website of te Agency of Protected Areas ( If te guestouse meets te standards, te information about tis guestouse can probably also be posted on te websites of te Elkana Association s Rural Tourism ( and te Municipality of Akalkalaki ( 2. SWOT Analysis Strengts - Location of te village - Owner s motivation - Ecologically clean environment and food produced by te locals - Conditions meet te standards - Neigbourood wit Javaketi National Park - Location in te region of migratory birds - Location at te border of Turkey Weaknesses - Lack of experience in te field of service - Lack of required skills - Severe weater conditions - Knowledge of Georgian and Englis languages at a low level Opportunities - Possibility of financial support from te project - Market potential - Opportunities for developing winter tourism - Prospective for co-operation wit Protected Areas - Access to trainings and consultation witin te frame of te project Treats - Strengtening of competitors and emergence of new competitors in te market - Market volume growt at a slow speed - Political situation in te country - Canges in customers demands and attitudes 5. Strategy and Brief Outline of Project Implementation Te strategy of Akoian s guestouse is to succeed by offering ig quality services and creating a family environment for visitors. Te project will support im troug te following activities:

57 Te project will only provide equipment tat is essential for te tourism experience but going beyond local standard. Tis includes for example: 1. Construction work for rooms to guarantee privacy, cleanliness and an atmospere tat is omey but professional 2. Heating system in te rooms 3. Good beds wit proper mattresses 4. Clean batrooms including outlets for toilets, sinks, floor drainage, etc. 5. Boiler and sower in batroom 6. Electric kettle in tourist common room for making coffee or tea at teir leisure Equipment suc as bins, carpets, dises and te like sould be provided by te owner. Te owners will ave to contribute troug labour force to te renovation work and will be responsible for te beautification of te courtyard. Special trainings according to Appendix 1 will be also provided Competitive Advantage Location: te guestouse as a unique location near te igway connecting Georgia-Turkey and near te Sulda Wetland Sanctuary. Tis is a great opportunity for visitors to organise trips to te Sanctuary and te Javaketi National Park to observe birds. It is also possible to set up a place for outdoor cooking and a comfortable place in te yard wit bences. Te living conditions will be equivalent to guestouse standards. Diversity of services: te guestouse will offer a warm family environment and a variety of traditional dises as well as a full package of National Park service. Meals: Akoian runs is own farm were e produces is own dairy and meat products wic will be used in te catering. Simultaneously, e will offer tourists traditional dises and oney products produced by local members of beekeepers association. It is also possible tat e develops orse renting and bicycle renting services because e owns orses and bicycles Marketing Strategy Sales Strategy Akoian s guestouse is involved in te components of te Establisment of te Javaketi National Park in Georgia project s Supporting Zone Tourism Development and includes te preparation and distribution of informational-promotional materials about Javaketi Tourism offers, and te organisation of media tours and bringing interested companies for on-site visits. In future, te organisation of tese events will be wit Javaketi National Park administration or oter business entities Sales Forecast In general, te guestouse will be able to serve visitors by te end of te tourist season in te first year. Considering te fact tat tis business is new, te number of visitors in te first year will be about Te advertising campaign planned under te project will be finised by te second year. It is forecast to contribute to te popularity and increase of visitors to te Javaketi National Park as well. At te same time, te guestouse will be operating trougout te wole year and will receive visitors during bot bird migration seasons. Te minimum number of visitors by tat time is envisaged to be 90 per year.

58 By tird year, te tourist flow will be significantly increased due to growing popularity of te region and te development of infrastructure (railway, igways, service facilities) alongside te enanced image of guestouse. It is foreseen tat te number of visitors served will be at least per year Project Implementation Plan Year 1 I II III IV V VI VII VIII IX X XI XII Prepare project on repair work Implementation of repair work Purcase necessary equipment Installation of equipment Fixing of te yard Participate in preparation of promotional materials Participate in distribution of promotional materials Opening of te guestouse 6. Management Akoian will supervise te everyday routine of te guestouse and will be responsible for: Logistics of te guestouse Management of finances Offering and organising additional services Marketing and sales Maintaining te good condition of te guestouse His spouse will be responsible for: Receiving visitors and andling teir accommodations Planning te menu and making and serving te meals Ensuring in te cleanliness and tidiness of te guestouse

59 7. Financial Plan Year 1 I II III IV V VI VII VIII IX X XI XII Incomes Income from receiving a visitor Rent orses Rent bicycles Total Expenses for receiving a visitor Expenses for visitor s meals Tecnical maintenance of bicycles Total Year 2 I II III IV V VI VII VIII IX X XI XII Incomes Income from receiving a visitor Rent orses Rent bicycles Total I II III IV V VI VII VIII IX X XI XII Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

60 Expenses for receiving a visitor Expenses for visitor s meals Tecnical maintenance of bicycles Total Year 3 I II III IV V VI VII VIII IX X XI XII Incomes Income from receiving a visitor Rent orses Rent bicycles Total Expenses for receiving a visitor Expenses for visitor s meals Amortisation of bicycles Total

61 Profit and Loss Account Income from sales of services Price of rendered services Gross profit Gross profit % 68.61% 74.20% 74.06% Indirect costs Untaxed profit Profit tax (20%) Net profit Oter expenses (dividends and etc.) Retained profit

62 Budget for Equipment Necessary for te Guestouse Budget Name of Equipment/Work to be Unit Unit Price Total Price Implemented Refrigerator (subject to funding availability) Boilers/pans (set) Blender Soft furniture/local arts/pottery Receiver/reception A table wit cairs (locally manufactured) Carpet for living room Wardrobe in te bedroom (locally manufactured) Mirror Bedside table (locally manufactured) Water eater Litter bin (X5) Pillows Linen 8 set Towel Blanket Mattress Vacuum Cleaner (subject to funding availability) Benc (locally manufactured) folding beds (subject to funding availability) Waste bins for te yard Total 7470 Tourism Promoting Project Preparation and Feasibility Study in Javaketi National Park Supporting Zone Villages

63 Market Place Operational Plan 1. Preamble Te establisment of market places as a significant role in te component of tourism development in te Javaketi National Park Supporting Zone villages. Tis will give te opportunity for local residents wit very low incomes to sell locally manufactured products, souvenirs and oter items typical of te region. It sould be noted tat bot market places are planned to be establised near te main roads connecting Georgia wit Turkey and Armenia; specifically, nearby Kartsaki Lake and in te village of Zdanovo. Souvenirs of local origin, alongside potential for producing and selling tem, were investigated by te consultant during te initial study. Te establisment of a women s enterprise is planned under te project as well wit te purpose of reviving te manufacture of local souvenirs. Te market places will also give te opportunity for local beekeepers and cattle breeders to sell te products manufactured by tem Objectives Increased income of te local residents as well as additional profits Promote te involvement of local residents in te tourism business and make a friendly environment for visitors Introduce tourists to local traditional eritage and provide access to tese goods Promote te Javaketi National Park 1.2. Key to Success Location: bot market places ave favourable locations; tat is, nearby Georgia s borders and te Javaketi National Park. Status: trading places like tis do not exist in tis area Concept: different from te usual trade points. Market places will be a combination of trade, local/traditional andicrafts sow and tourist resting places were products and andicrafts will be for sale. Springs, toilet facilities and parking will be establised at te market places. Te market places will offer tourists local products, ecologically pure foods and andicrafts wic are almost impossible to buy elsewere. 2. Direct and Indirect Beneficiaries: Te establisment of te market places will lead to profits for direct as well as indirect beneficiaries as follows: Direct Beneficiaries:

64 Javaketi National Park Supporting Zone village peasant farms were locals produce ecologically pure ceese and oter dairy products Local women making crafts Members of te Javaketi Beekeepers Association Te Dadesi village women s social enterprise Visitors to te Javaketi National Park Indirect Beneficiaries: Transit passengers passing troug te border of Georgia Local population Local municipalities 3. SWOT Analysis Strengts - Location close to Georgia s borders - Location nearby te Javaketi National Park - Diversity of products for sale in te region - Existence/support of te Javaketi National Park tourism development programme Weaknesses - Lack of practical experience in trade - Distance from te residents dwelling ouses to te market places - Lack of continuous cain of product manufacture - Seasonal work of market places Opportunities - Access to a new segment of te market - Based upon an increased number of visitors to Georgia, an opportunity to increase te number of potential customers - Absence of competitors at te market - Potential for growt of market size based upon tourism growt and transit flows - Potential for creation of new tourist routes due to developed infrastructure in te region - Interests of tourist companies in using of te region s tourism potential Treats - Market growt at a low speed - Environmental conditions (unstable weater and ars climate of ig maintains) - Variability of customer demands - Decreased number of visitors due to delay of opening of Turkey cross-border point - Uneven political situation in te country (decreased number of visitors) 4. Project Implementation Te project implementing agency and te Municipality of Ninotsminda already ave undertaken negotiations about te allocation of te sites for te market places. Wen te construction is

65 complete, te market places will be transferred to te local municipalities. It will be advisable for te municipalities to manage te market places wit local initiative groups. 9 Te following activities will be conducted as a means of project implementation: 1. Allocate sites for te market places 2. Prepare a construction project and agree it wit te local autorities 3. Conduct a memorandum of transfer and management of market places wit te Municipalities of Akalkalaki and Ninotsminda 4. Searc for and register local souvenir producers and farmers 5. Conduct interviews wit beneficiaries about teir participation in te operation of market places 6. Establis local initiative groups and providing members wit training 7. Provide training in sales for interested resident representatives 8. Define product assortment and compile preliminary findings 9. Establis market places and transfer tem to te local government 10. Conduct a memorandum on te usage of market places between te Javaketi Beekeepers Association, te women s enterprise and local autorities 11. Prepare a Market Place Operation Plan 5. Brief Outline of Management Te market places will be managed by te Municipalities of Akalkalaki and Ninotsminda in cooperation/participation wit te initiative groups created from members of te local interested population. Togeter wit te local autorities, te initiative groups will select te residents of te local population wo will use te market places for selling teir products. At te same time, te market place usage scedule will be made in agreement wit tese residents. Te Javaketi National Park Supporting Zone Tourism Development organisation along wit te local government and te initiative groups will develop a guidance document and ensure te involvement of potential beneficiaries in te trainings provided under te project. Selected beneficiaries will meet te following criteria: 1. Sould be a resident of one of te Javaketi National Park Supporting Zone villages 9 See details in te Promotion of Tourism in te Javaketi National Park Supporting Zone Villages project.

66 2. Sould ave is own products, manufactured by im on is farm 3. Sould not be involved in a wolesale trade 4. Sould agree and fulfil te establised rules for te operation of te market places 5. In case of andicrafts, te products sould be made from local materials Permanent locations at te market places sould be allocated for te members of local Javaketi Beekeeping Association and te Dadesi women s social enterprise in order to sell teir products. 6. Marketing Plan/Strategy From te marketing point of view, te most important point is to allocate a proper site for te market places wic will lead to a large flow of customers during te tourist season Target Market Te target market of te market places is as follows: - Local tourists: visitors wo come to see te Javaketi National Park in summer (te previous years experience sows tat visitors stay for approximately tree-to-five days). - Repatriating visitors: a large part of residents wo left te village years ago. Teir ouses are destroyed or in disarray. Tey come to te village in te summer, typically, and stay wit relatives; oters are unable to visit because tey ave no place to overnigt. Te guestouses can be offered as a service to tese types of visitors as well. - Foreign tourists/ travellers: visitors wo come to Georgia troug tourist agencies or individually and visit te region to see te Javaketi National Park. Tese types of tourists can also be cyclists from Turkey wo will also need a place to overnigt. - Birdwatcers: experts or amateurs interested in bird watcing; tey come from all over te world. - Weekend visitors: foreign and Georgian visitors visiting te region at te weekends. - Transit passengers: as far as te market places are located on transit roads, customers will also be transit passengers from Armenia and Turkey. 7. Project Sustainability Te positive attitudes of te residents (wic were revealed during te interviews wit te locals), te favourable locations of te market places and te foreseen annual growt of transit flows are te conditions for project sustainability. 10 It is key tat a cost-recovery mecanism is tested and 10 For more details, please see Feasibility Study on Promotion of Tourism in te Javaketi National Park Supporting Zone Villages by S. Tvaradze, 2011, WWF Germany.

67 introduced for maintaining te market place. Te project will cover suc costs on an interim basis but not longer tan 12 s after te site as been set up Project Financial Sustainability Te Establisment of te Javaketi National Park in Georgia project will cover te costs of designing and building te market places. Te local governments of Akalkalaki and Ninotsminda will allocate te sites for market places and ensure teir maintenance as well. In accordance wit our study and under surveys of oter regions, 20% of passengers use market places. An average amount spent by a passenger at market places is 2-3 GEL. Visitor growt at te market places located nearby te road connecting Georgia and Armenia is expected to be an average of 20% in 2012 according to te forecast of te Georgian National Tourism Agency. Te number of visitors coming from te Sameba (Ninotsminda) cross-border point, terefore, will increase from 277,652 to about 333,000, wit approximately 66,600 visitors making use of te market places. If one visitor spends about 1-3 GEL, te income from te market places will be around 133,200 GEL in te first year. In next years, te growt of income will be in direct proportion to te number of visitors coming from Armenia and Turkey alongside te number of National Park tourists. Te expanded range of goods available for sale at te market places will influence te increase of income. Horse Rental Point Business Plan 1. Preamble Te target village Zdanovo is part of te Javaketi National Park s Support Zone and is administrated by te Municipality of Ninotsminda. Te village is located next to te Armenian border (2 km), adjacent to Madatafa Lake. Its location offers Armenian tourists as well as tourists coming from Tsalka a starting point for visiting all parts of te Javaketi Protected Areas. Tourists can start te orse tour from Zdanovo, visit te Madatafa Lake Sanctuary, continue to te Bugdaseni Lake Sanctuary and ten te Kancali Lake Sanctuary. From Kancali, tourists can ride to te National Park s visitors zone in te Zagranicni Kanyon and spend te nigt in an eco-camp wic will be establised at te entrance to te Kanyon. Its location gives te opportunity for te village to become a tourism product supplier for Javaketi Protected Areas visitors. In particular, te local residents own orses and, consequently, can earn additional income from renting out teir animals to te tourists. Te orse rental point will be involved in te cain of tourist services in te Javaketi National Park Supporting Zone villages and become a part of te entire service. It sould be noted tat te orse service is one of te most popular services in oter regions Legal Status Erdvan Sumbulian, te owner of te orse rental point, will be registered as a sole proprietor and, if required, will ire orses from is uncles and oter villagers under te agreement.

68 1.2. Te Purpose Te establisment of te orse rental point by te local residents in te Javaketi National Park Support Zone village Zdanovo Key to Success Te following actions will be taken to insure te success of te initiative: - Select te rigt orses, test tem and determine teir suitability for visitor services - Purcase comfortable orse gear. Gear purcased under te project will be anded over to and owned by te Javaketi National Park Administration. Horse operators can rent te equipment upon a seasonal basis against a fixed fee (eiter per tour/day, week,, full season) - Communicate wit various tourism agencies and tour operators - Collaborate wit te Javaketi Protected Areas administration and distribute appropriate leaflets in information centres, market places, etc. Bookings could be arranged troug te Park s visitor centre. 2. Marketing 2.1. Target Market Te target market of te orse rental point is as follows: - Local tourists: visitors wo come to see te Javaketi National Park in summer (te previous years experience sows tat visitors stay for approximately tree-to-five days) - Foreign tourists/travellers: visitors wo come to Georgia via tourist agencies or individually and visit te region to see te Javaketi National Park - Birdwatcers: experts or amateurs interested in bird watcing coming from all over te world - Weekend visitors: foreign and Georgian visitors visiting te region at te weekends 2.2. Pricing Policy Te pricing policy is and will be customer-oriented. Te proposed orse rental rates for tis project are sown below in Table 1: Table 1 # Visitor GEL 1 Rent for one day 20 2 Guide service for one day 25

69 Note: Te price as been determined from te consultant s experience and based upon te analysis of existing rates in oter protected areas. At te same time, te consultant questioned te local residents about orse rental rates during te field studies. Of course, te prices are not static and demand-supply regulation will cange tem from time to time Advertisement Witin te framework of te Development of Tourism in te Javaketi National Park Supporting Zone project worked out witin te framework of te Establisment of te Javaketi National Park in Georgia project, te following promotional activities are planned: media-tours and preparation and distribution of advertisement-informational materials wic will include information about orse rental points as well. Te information will be also posted on te websites of te Agency of Protected Areas ( and te Municipality of Ninotsminda ( At te same time, te owners of rental points will co-operate closely wit te Javaketi Protected Areas administration. Information about offered services and prices will be available in leaflets distributed at te Tourist Information Centre located in te administration building of te Javaketi National Park. It also recommended distributing te same type information in te Harp Lake National Park Visitors Centre. 3. SWOT Analysis Strengts - Motivation of local residents - Ecologically clean environment - Location close to te Javaketi National Park and near to suitable pats for equestrian tourism - Location in te region of migratory birds - Location at te border of Armenia Weaknesses - Lack of experience in te field of service - Lack of necessary skills - Severe weater conditions - Knowledge of Georgian and Englis languages at a low level Opportunities - Possibility of financial support from te project - Market potential; te local tourist market as te potential to grow - Prospective for co-operation wit Protected Areas - Access to trainings and consultation witin te frame of te project Treats - Strengtening of competitors and emergence of new competitors in te market - Market volume growt at a slow speed - Political situation in te country - Canges in customers demands and attitudes 4. Strategy and Brief Outline of Project Implementation

70 Te families selected to establis te orse rental point: Village Zdanovo Ervand Sumbulian Tis person will provide a selection of orses for visitor services and sign appropriate agreements wit te residents of te village. Te WWF and te Javaketi Protected Areas administration will conduct agreements wit beneficiaries were all of te functions and obligations of bot parties will be determined. Te precondition of project start will be Sumbulian s registration as a taxpayer. Beneficiaries will be involved in: - Preparation of leaflets: te administrator along wit beneficiaries will develop leaflet text and design promoting te orse rental point - Events organised by te Javaketi National Park administration - Trainings on tourism services and business issues 4.1. Competitive Advantag e At tis stage, te orse rental point will not ave any competitors in tat it will be te only business of its kind in te entire region. In te nearest future, owever, oter residents will also start renting out orses witin a similar service. Tis will create a competitive environment wic will positively affect te quality of service and its rates Marketing Strategy Sales Strategy Te orse rental point is involved in te tourism development components of te Establisment of te Javaketi National Park in Georgia project and includes: preparation and distribution of informational-promotional materials about Javaketi tourist offers and organising media tours and bringing in interested companies wit te abovementioned events carried out wit te Javaketi National Park administration or oter business entities in te future Project Implementation Plan Year 1 I II III IV V VI VII VIII IX X XI XII Purcase orse gear Registration as entrepreneurs Conduct Memorandum wit Javaketi National Park administration Participate in trainings and study tours Participate in marketing campaigns 5. Management Sumbulian will supervise te orse rental points in te village of Zdanovo.

71 He will ensure: Logistics of te orse rental points Management of finances Marketing and sales Family members will: Participate in te care of te orses Work as guides, if required Year 1 6. Financial Plan Te data used in te financial plan are based upon te consultant s opinions and an analysis of data of oter protected areas. I II III IV V VI VII VIII IX X XI XII Incomes Income from orse rental service Income from guide service Total Horse Rental Rate Total Profit 350 Year 2 I II III IV V VI VII VIII IX X XI XII Incomes Income from orse rental service Income from guide service Total Horse Rental Rate Total Profit 880

72 Year 3 I II III IV V VI VII VIII IX X XI XII Incomes Income from orse rental service Income from guide service Total Horse Rental Rate Total Profit and Loss Account Income from rendered services Price of rendered services Gross profit Gross profit % 87.50% 95.65% % Indirect costs Untaxed profit Profit tax (20%) Net profit Oter expenses Retained profit Budget for Necessary Equipment (GEL) # Name of Equipment Number Unite Price Amount 1 Saddle (set) Total 2,000

73 Appendix 6 Project Budget Contribution Budget Article Budget Details Unit price Nr. of Units Total Amount to be financed by te project (EUR) Tax from te amount by implementing organization 1. Project administration expenditures of te implementing organization Project Coordinator Project Assistant Oter 2. Guestouses repairs expenditures 2.1. If applicable Equipment of guestouses 3. Establisment of social Enterprise (please indicate te details) 4. Leaflets 5. Equipment of orse renting facility (e.g. orse gear) 6. Trainings 7. Media Tour 8. Introductory tours for tour operators 9. Preparation of tourist Maps 10. Leaflets about usage of market places 11. Oter 12. Bank service carges 13. If applicable Profit of te implementing organization Total Amount Te amount to be financed by te project including taxes sall not exceed EUR ,-.