James J. Hill Center Guide to. Performing Demographic and Market Research

Transcription

1 James J. Hill Center Guide to Performing Demographic and Market Research How to use the Gale DemographicsNow, IBISWorld, and SimplyMap databases to perform demographic and market research. Gale DemographicsNow How to use the Gale DemographicsNow database perform demographic research. About Gale DemographicsNow contains demographic information tailored to any location in the U.S., from zip codes to entire states. Demographic reports include income information, race details, consumer expenditures, educational attainment, and more. Getting Started Access the database through the Database Access page under Company Information. Click the Looking for Demographics link.

2 Searching Select your geography from the Enter Geography box. You can either type a location and press Enter or you can click the Geography Menu link directly below the box. From there, you can use the + buttons to expand categories, including states, cities, and zip codes. Check the box(es) next to your selection(s), then click OK.

3 Select the demographic report you want from the drop-down menu under Report Type. Saving Your Report To save your report, click Export as PDF, in the upper right-hand corner. Save the resulting PDF file.

4 IBISWorld How to use the IBISWorld database to perform market research.

5 About IBISWorld contains numerous reports on consumer and market trends in the U.S. Getting Started Access the database through the Database Access page under Market Research Industry Surveys & Profiles. Click Industry Risk Ratings in the upper right-hand corner. Searching Enter your keyword(s) into the search box and hit Enter.

6 Results List The total number of results found will be found next to Business Environment Profiles (US). If you do not see the report you are looking for, click More Results, next to the total number of results. When you find the report you are looking for, click on the title of that report. Saving Your Report To save your report, click on the PDF button at the upper left.

7 SimplyMap How to use the SimplyMap database to perform demographic research.

8 About SimplyMap contains over seventy thousand demographic variables, relating to employment, consumer expenditures, housing, and more. Getting Started Access the database through the Database Access page under Market Research Industry Surveys & Profiles. Have a librarian sign you in, then select Create a Demographic Analysis under the I Want To drop-down menu on the left-hand side of the page. Creating Your Report Select your geography from the Locations tab on the left-hand side of the page. Use the drop-down

9 menus that appear to select your geography, then click Use This Location. Select your demographic variables from the Variables tab on the left-hand side of the page. Use the dropdown menus that appear to select as many variables as you like. Select variables by clicking the Action button. When you have selected all the variables you need, click the X at the right-hand side of the screen. Saving Your Report Click the Actions menu at the right-hand side of the page and choose Download Report. Select Excel

10 File and save your report.